届高考英语二轮题海特训书面表达概要写作二.docx
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届高考英语二轮题海特训书面表达概要写作二
2019届高考英语二轮题海特训:
书面表达-概要写作二
书面表达-概要写作二
1、读下面短文,根据其内容写一篇60词左右的内容概要。
Haagen-Dazs(哈根达斯雪糕)fromEuropestartedin1989andis5-10timesmoreexpensivethanregularicecream.Thereisnorealadvantage.However,itadoptedauniquemarketingstrategy,andquicklyoccupiedthemarketasatopicecreambrand.
Haagen-Dazsdidnotsetupshopsinordinarysupermarketsorgrocerystores.Haggen-Dazsleisurefashionshopsarelocatedinbusysectionsofmalls.Thelayoutiscarefullyplannedtocreateanelegantatmosphere,andsometimes,aflagship(旗舰)storewillcostseveralmilliondollars.
Comparedtoothericecreambrands,Haagen-Dazsconsumersaretightlygrouped.ItisunderstoodthatHaagen-Dazsseldomdoestelevisionadvertising.Themajorityofadsarehighlyvisualimpactoftheprintads.Inparticularmanyadvertisementstargetthewealthyconsumers.Moreover,iftheconsumerspends500Yuan,theycanbecomeamember.Thesememberswillberegularlysentadvertisementsbydirectmail.PraiseofcustomersisapowerfulweaponforHaagenDazs.
Thereisalwaysmuchcreativeingenuity(独出心裁)inHaagen-Dazsadvertising,soitisrememberedbythepubic.Initialadvertisementssuchas:
"DeliciousHaagen-Dazs,like24Kgold,KobebeeffromJapan,originalpalmoil,mushroomtrufflesandChineseceramics…what'icecream'waswaitingfor.""loveher,lethereatHaagen-Dazs"ThisclassicadvertisementattractednumerousHaagen-Dazsloverswhobecameregulars.
Today,HaggenDazshasabout700storesin55countrieswithannualsalesofmorethan1billionUSdollars.Haagen-Dazshasbecometheworld'smostpopularicecreambrand.IntheUnitedStates,itsmarketshareis6.1%,1%inFrance,4.6%inJapan,4%inSingapore,and5%inHongKong.
Determinedtowinthemajorityofwealthycustomerstheycombinedpositioninginthemarketplacewithdedicatedbrandgoals.Thisistherealsecretofsuccess.
2、读下面短文,根据其内容写一篇60词左右的内容概要。
Inthesecondhalfofeachyear,manypowerfulstonnsareborninthetropicalAtlanticandCaribbeanseas.Ofthese,onlyabouthalfadozenbecomethestrong,circlingwindsof75milesperhourormorethatarecalledhurricanes,andseveralusuallymaketheirwaytothecoasts.Theretheycausemillionsofdollarsofdamage,andbringdeathtolargenumbersofpeople.
Thegreatstormsthathitthecoaststartassoftcirclingwinds,hundreds-eventhousands-ofmilesouttosea.Astheytravelaimlesslyoverwaterwannedbythesummersun,theyarecarriedwestwardbythetradewinds.(信风,又称贸易风,指的是在低空从副热带高压带吹向赤道低气压带的风。
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Whenconditionsarejustright,warm,moistairflowsinatthebottomofsuchawind,movesupwardthroughitandcomesoutatthetop.Intheprocess,themoistureinthiswarmairproducesrain,andwithittheheatischangedtoenergyintheformofstrongwinds.Astheheatincreases,theyounghurricanebeginstomoveinacounter-clockwisemotion(逆时针运动).
Theaveragelifeofahunicaneisonlyaboutninedays,butitcontainsalmostmorepowerthanwecanimagine.Theenergyintheheatreleasedbyahurricane'srainfallinasingledaywouldsatisfytheentireelectricalneedsoftheUnitedStatesformorethansixmonths.
Water,notwind,isthemainsourceofdeathanddestructioninahurricane.Atypicalhurricanebrings6to12inchdownpours,resultinginsuddenfloods.Worstofallisthepowerfulmovementofthesea-themountainsofwatermovingtowardthelow-pressurehurricanecenter.Thewaterlevelrisesasmuchas15feetabovenormalasitmovestowardshore.
3、读下面短文,根据其内容写一篇60词左右的内容概要。
Whensomeoneishappy,canyousmellitYoucanusuallytellwhensomeoneishappybasedonseeingthemsmile,hearingthemlaughorperhapsfromreceivingabighug.ButcanyoualsosmelltheirhappinessSurprisingnewresearchsuggeststhathappinessdoesindeedhaveascent(气味),andthattheexperienceofhappinesscanbetransmittedthroughsmell,reportsPhys.org.
Forthestudy,12youngmenwereshownvideosmeanttobringaboutavarietyofemotionswhileresearchersgatheredsweatsamplesfromthem.Allofthemenwerehealthyandnoneofthemweredrugusersorsmokers,andallwereaskedtoabstainfromdrinkingoreatingsmellyfoodsduringihestudyperiod.
Thosesweatsampleswerethengivento36equallyhealthyyoungwomentosmell,whileresearchersmonitoredtheirreactions.Onlywomenwereselectedtosmellthesamples,apparentlybecausepreviousresearchhasshownthatwomenhaveabettersenseofsmellthanmenandarealsomoresensitivetoemotionalsignaling-thoughitsunclearwhyonlymenwerechosentoproducethescents.
Researchersfoundthatthebehaviorofthewomenaftersmellingthescents-particularlytheirfacialexpressions-indicatedarelationshipbetweentheemotionalstatesofthemenwhoproducedthesweatandthewomenwhosniffedthem.
"Humansweatproducedwhenapersonishappybringsaboutastatesimilartohappinessinsomebodywhobreathesthissmell/saidstudyco-authorGunSemin,aprofessoratKocUniversityinTurkey.Thisisafascinatingfindingbecauseitnotonlymeansthathappinessdoeshaveascent,hutthatthescentiscapableoftransmittingtheemotiontoothers.Thestudyalsofoundthatotheremotions,suchasfear,seemtocamascenttoo.Thismatchespreviousresearchsuggestingthatsomenegativeemotionshaveasmell,hutitisthefirsttimethishasprovedtobetrueofpositivefeelings.
Researchershaveyettoisolate(分离)exactlywhatthechemicalcompoundforthehappinesssmellis,butyoumightimaginewhatthepotentialapplicationsforsuchafindingcouldbe.Happinessperfumes,forinstance,couldbeinvented.Scenttherapies(香味疗法)couldalsobedevelopedtohelppeoplethroughdepressionoranxiety.
Perhapsthemostsurprisingresultofthestudy,however,isourbroadenedunderstandingofhowemotionsgetcommunicated,andalsohowourownemotionsarepotentiallymanagedthroughoursocialcontextandtheemotionalstatesofthosearoundus.
4、读下面短文,根据其内容写一篇60词左右的内容的概要。
Asmostchildrenretumtoschool,manyrichfamiliesarechoosingtopulltheirchildrenoutofthemainstreameducationsystemaltogetherinfavorofhavingatutorathome.“Around50percentoftheinquirieswe’regettingatthemomentareforlong-term,dailyhometutoring,saidSteveSpriggs,managingdirectorofLondon-basedprivatetutoringservice.And,headded,thetrendhasgrownfromfamiliesaskingforpersonaltutorstocopytheclassroomenvironmentintheirownhomes.Manyfamiliesthatweremakingtheinquiriesforfull-timehometutors,Spriggssaid,“wereeithertravellingsofrequentlythatsendingtheirchildrentooneschoolwasimpracticalandothersdidnotwanttheirchildrentogointoboardingschool."
Hometutoringisnothingnew,andmanytuitionfirmsalsoofferextratutoringservicestofamilieswantingtheirchildrentohavealittleextrahelplearningaheadofentranceexamsatcompetitiveprivateschoolsintheUK,suchasHarrow,St.PaulsorEton.
"Wealwaysmakeitcleartoparentsthatwewillonlyofferfull-timehomeschoolingforayearthough,”Spriggsexplained."Anymorethanayearandchildrenstarttoloseoutonwhataschoolenvironmentcangivethem,suchassocialskillsandthevitalinteractiontheyneed-althoughwetrytoavoidthatanywayinourhometutoringwithsportsclubsormuseumtripsaspartoftheteachingprogram."
Spriggswouldnottellthesalaryregionoftutors,butsaidthatthecostsofhiringafulltimetutorwouldbemorethanthefeesofatopboardingschool,whichusuallychargesaroundS54,400ayear.Somefamiliesemploytwofull-timetutors,onetocoverhumanities(人文学科)andtheothertocoverscienceandmaths.Devisinganeducationalplanforyoungstersinthesesituationsisnotaquickprocess,however,Spriggssaid,withatutorbeingmatchedtothechildtoensuretheyarecompatible(能共处的).
5、读下面短文,根据其内容写一篇60词左右的内容概要。
Advertisingplaysamajorroleinthecompetitivebusinessworld.Manyindustriestakeadvantageofthepowerofadvertisingtoattractortowincustomersawayfromtheirbusinesscompetitors.Theinfluenceofadvertisingissohugethatitcausesmanypeopletobuythingsthattheydonotwantatthestart.
Advertisingencouragespeopletobuythingstheydonotwantthroughmisleadingideas.Advertisingisproventobeasuccessfultooltostressthefeaturesoftheirproducttothepubliceventhoughit'sregardedundesirablesuchascigarettes,drugs,alcoholsandsoon.Forexample,Dunhill,acigarettecompanywhichsponsorsmanyfootballteams,seemstobepromotingcigarettestothepublic.Withoutthesponsorship,thecompanywillbelessknowntothepublic,resultinginfewersalesofcigarettes.
Besidesthat,advertisinghasalargeinfluenceonthedecisionsmadebythepeopleintheireverydaylife.Manybusinessesuseadvertisingasaformofpromotiontocreateawarenessabouttheirproductinthemarket.Forinstance,inafastfoodindustry,theintroductionofanewflavorofburgerneedsadvertisingtoreachthepublicwhiletheotherburgersrequireadvertisingtoincreasesales.Children,especially,areeasilyinfluencedbyadvertisementsandwillhavethedesiretodineatfastfoodrestaurantsafterthat.Althoughfastfoodisbadforhealth,ithassuccessfullybecomeattractivetothepublicthroughadvertising.
However,advertisingplaysapartinhelpingcustomerstocompareaproductintermsofprice,quality,reliabilityandsoon.Withoutadvertising,itwillbeverydifficultforcustomerstojudgetheworthinessofaproduct.Forexample,advertisementspublishedbyvariouscompanieshavegiventhecustomerstheopportunitytochoose