届高考英语二轮题海特训书面表达概要写作二.docx

1、届高考英语二轮题海特训书面表达概要写作二2019届高考英语二轮题海特训：书面表达-概要写作二书面表达-概要写作二1、读下面短文,根据其内容写一篇60词左右的内容概要。 Haagen-Dazs(哈根达斯雪糕) from Europe started in 1989 and is 5-10 times more expensive than regular ice cream.There is no real advantage.However, it adopted a unique marketing strategy, and quickly occupied the market as a

2、 top ice cream brand. Haagen-Dazs did not set up shops in ordinary supermarkets or grocery stores. Haggen-Dazs leisure fashion shops are located in busy sections of malls.The layout is carefully planned to create an elegant atmosphere, and sometimes, a flagship(旗舰) store will cost several million do

3、llars. Compared to other ice cream brands, Haagen-Dazs consumers are tightly grouped.It is understood that Haagen-Dazs seldom does television advertising.The majority of ads are highly visual impact of the print ads.In particular many advertisements target the wealthy consumers. Moreover, if the con

4、sumer spends 500 Yuan, they can become a member. These members will be regularly sent advertisements by direct mail.Praise of customers is a powerful weapon for Haagen Dazs. There is always much creative ingenuity(独出心裁) in Haagen-Dazs advertising, so it is remembered by the pubic. Initial advertisem

5、ents such as: Delicious Haagen-Dazs, like 24K gold, Kobe beef from Japan, original palm oil, mushroom trufflesand Chinese ceramicswhat ice cream was waiting for. love her, let her eat Haagen-Dazs This classic advertisement attracted numerous Haagen-Dazs lovers who became regulars. Today, Haggen Dazs

6、 has about 700 stores in 55 countries with annual sales of more than 1 billion US dollars.Haagen-Dazs has become the worlds most popular ice cream brand.In the United States, its market share is 6.1%, 1%in France, 4.6% in Japan, 4% in Singapore, and 5% in Hong Kong. Determined to win the majority of

7、 wealthy customers they combined positioning in the marketplace with dedicated brand goals.This is the real secret of success.2、读下面短文,根据其内容写一篇60词左右的内容概要。 In the second half of each year, many powerful stonns are born in the tropical Atlantic and Caribbean seas. Of these, only about half a dozen beco

8、me the strong, circling winds of 75 miles per hour or more that are called hurricanes, and several usually make their way to the coasts. There they cause millions of dollars of damage, and bring death to large numbers of people. The great storms that hit the coast start as soft circling winds,hundre

9、ds-even thousands-of miles out to sea. As they travel aimlessly over water wanned by the summer sun, they are carried westward by the trade winds.(信风,又称贸易风,指的是在低空从副热带高压带吹向赤道低气压带的风。) When conditions are just right, warm, moist air flows in at the bottom of such a wind, moves upward through it and com

10、es out at the top. In the process, the moisture in this warm air produces rain, and with it the heat is changed to energy in the form of strong winds. As the heat increases,the young hurricane begins to move in a counter-clockwise motion (逆时针运动). The average life of a hunicane is only about nine day

11、s, but it contains almost more power than we can imagine. The energy in the heat released by a hurricanes rainfall in a single day would satisfy the entire electrical needs of the United States for more than six months. Water, not wind, is the main source of death and destruction in a hurricane. A t

12、ypical hurricane brings 6 to 12 inch downpours, resulting in sudden floods. Worst of all is the powerful movement of the sea-the mountains of water moving toward the low-pressure hurricane center. The water level rises as much as 15 feet above normal as it moves toward shore.3、读下面短文,根据其内容写一篇60词左右的内容

13、概要。 When someone is happy, can you smell it You can usually tell when someone is happy based on seeing them smile, hearing them laugh or perhaps from receiving a big hug. But can you also smell their happiness Surprising new research suggests that happiness does indeed have a scent (气味), and that th

14、e experience of happiness can be transmitted through smell, reports Phys. org. For the study,12 young men were shown videos meant to bring about a variety of emotions while researchers gathered sweat samples from them. All of the men were healthy and none of them were drug users or smokers, and all

15、were asked to abstain from drinking or eating smelly foods during ihe study period. Those sweat samples were then given to 36 equally healthy young women to smell, while researchers monitored their reactions. Only women were selected to smell the samples, apparently because previous research has sho

16、wn that women have a better sense of smell than men and are also more sensitive to emotional signaling-though its unclear why only men were chosen to produce the scents. Researchers found that the behavior of the women after smelling the scents - particularly their facial expressions-indicated a rel

17、ationship between the emotional states of the men who produced the sweat and the women who sniffed them. Human sweat produced when a person is happy brings about a state similar to happiness in somebody who breathes this smell/ said study co-author Gun Semin, a professor at Koc University in Turkey.

18、 This is a fascinating finding because it not only means that happiness does have a scent, hut that the scent is capable of transmitting the emotion to others. The study also found that other emotions, such as fear, seem to cam a scent too. This matches previous research suggesting that some negativ

19、e emotions have a smell, hut it is the first time this has proved to be true of positive feelings. Researchers have yet to isolate(分离) exactly what the chemical compound for the happiness smell is, but you might imagine what the potential applications for such a finding could be. Happiness perfumes,

20、 for instance, could be invented. Scent therapies (香味疗法) could also be developed to help people through depression or anxiety. Perhaps the most surprising result of the study, however, is our broadened understanding of how emotions get communicated, and also how our own emotions are potentially mana

21、ged through our social context and the emotional states of those around us.4、读下面短文,根据其内容写一篇60词左右的内容的概要。 As most children retum to school, many rich families are choosing to pull their children out of the mainstream education system altogether in favor of having a tutor at home. “Around 50 percent of

22、 the inquiries were getting at the moment are for long-term, daily home tutoring, said Steve Spriggs, managing director of London-based private tutoring service. And, he added, the trend has grown from families asking for personal tutors to copy the classroom environment in their own homes. Many fam

23、ilies that were making the inquiries for full-time home tutors, Spriggs said, “were either travelling so frequently that sending their children to one school was impractical and others did not want their children to go into boarding school. Home tutoring is nothing new, and many tuition firms also o

24、ffer extra tutoring services to families wanting their children to have a little extra help learning ahead of entrance exams at competitive private schools in the UK, such as Harrow, St. Pauls or Eton. We always make it clear to parents that we will only offer full-time home schooling for a year tho

25、ugh,” Spriggs explained. Any more than a year and children start to lose out on what a school environment can give them, such as social skills and the vital interaction they need-although we try to avoid that anyway in our home tutoring with sports clubs or museum trips as part of the teaching progr

26、am. Spriggs would not tell the salary region of tutors, but said that the costs of hiring a fulltime tutor would be more than the fees of a top boarding school, which usually charges around S54,400 a year. Some families employ two full-time tutors, one to cover humanities(人文学科) and the other to cove

27、r science and maths. Devising an educational plan for youngsters in these situations is not a quick process, however, Spriggs said, with a tutor being matched to the child to ensure they are compatible(能共处的).5、读下面短文, 根据其内容写一篇60词左右的内容概要。 Advertising plays a major role in the competitive business worl

28、d. Many industries take advantage of the power of advertising to attract or to win customers away from their business competitors. The influence of advertising is so huge that it causes many people to buy things that they do not want at the start. Advertising encourages people to buy things they do

29、not want through misleading ideas. Advertising is proven to be a successful tool to stress the features of their product to the public even though its regarded undesirable such as cigarettes, drugs, alcohols and so on. For example,Dunhill,a cigarette company which sponsors many football teams, seems

30、 to be promoting cigarettes to the public. Without the sponsorship,the company will be less known to the public, resulting in fewer sales of cigarettes. Besides that, advertising has a large influence on the decisions made by the people in their everyday life. Many businesses use advertising as a fo

31、rm of promotion to create awareness about their product in the market. For instance, in a fast food industry, the introduction of a new flavor of burger needs advertising to reach the public while the other burgers require advertising to increase sales. Children, especially, are easily influenced by

32、 advertisements and will have the desire to dine at fast food restaurants after that. Although fast food is bad for health, it has successfully become attractive to the public through advertising. However, advertising plays a part in helping customers to compare a product in terms of price, quality, reliability and so on. Without advertising, it will be very difficult for customers to judge the worthiness of a product. For example, advertisements published by various companies have given the customers the opportunity to choose