BEC词汇 8.docx

BEC词汇 8.docx

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BEC词汇8

BEC高级精讲班第9讲讲义

Homeworkreview

I.Homeworkreview

1.

Homework1

Aproposalonimprovementofcompany’swebsite

Introduction

WithE-businessexpandingrapidly,companywebsitesbecomemoreandmoreimportant.However,ourcompany’swebsitedoesnotshowustothebestadvantage.Weneedtoimproveit.

Situationsofourcurrentwebsite

Generallyspeaking,mostaspectsofourcurrentwebsitearesuccessfulasfollows:

n       Ourcurrentwebsiteisdesignedbeautifullyandeye-catching.

n       Allproductsofourcompanyhavebeenlistedonthewebsiteandcanbedealtwiththroughourwebsite.

n       Theintroductionofourcompanyiswrittenperfectly,whichcanmakeourcustomerswellrealizeourcorporatehistoryandculture.

However,therearealsosomeweaknessesinvolvedinourwebsite.

n       Thespecificationsandfunctionsofourproductsarenotelaboratedsufficiently.

n       Thelayoutofourwebsiteissomethingmessed,whichinconveniencesourcustomersfindingtheirintendedproducts.

n       Thereisnoroomforourcustomerstodiscussourproductsandgivefeedbacktous.

Newservicesandinformation

Somenewservicesandinformationshouldbeprovidedsoastostrengthenourwebsite.Forexample,

n       Asearchenginewillbeaddedtothewebsite.

n       Allproductswillbegivendetailedandattractivedescriptions.

n       Anewunit,aforum,willbecreatedtofacilitateourcustomerstogivecommentsonourproductsandcontactus.

Benefits

Withtheaboveimprovements,thecustomerscanfindneededproductsconvenientlyandquickly.Moreover,theycanacquiredetailsofallproductsandplaceordersduly.Inaddition,wecanrealizethecustomers’requirementsandimproveourproductstimelyandefficientlytomaintainanddevelopourmarketshares.

Conclusions

Aperfectwebsitecanhelpusobtainunexpectedsuccess,suchasreducingourcostandattractingmorecustomers.Moreimportantly,wecangetthesupportfromourcustomers.Therefore,improvementsarenecessary.

Recommendations

Wehadbettercooperatewithexpertsinwebsitetoimproveours.Atthesametime,eachdepartmentshouldparticipateandcollaborateactively.Furthermore,thelanguageusedonthewebsiteshouldbeconciseandexact.

LiQingrong

ManagementDepartment

Homework2

ProposalonImprovementofthewebsite

Introduction

Thisproposalaimstoevaluatethestrengthsandweaknessesofthecurrentwebsiteandrecommendanimprovementplanandelaboratethebenefitsitwillbring.

Existingwebsite

Asarenownedmultinational,ourcompanyhasabeautifulwebsitewithagreatdealofgraphsandpictures.Theframeworkofthewebsiteisreasonablydesignedanditincludesalmostallnecessaryaspects.

Bycontrast,thecontentofthesiteisnotthatsatisfactoryatall.Thereisonlyabriefintroductionofourcompanyonitwithoutanyupdatedinformation.Besides,thesecurityofthewebsitealsodeservesimprovement.

Improvementstobemade

Ithasbeenprovedthatwebsiteswithabundantinformationandservicesgetmorepagehitsthanthosewhichareappearance-oriented.Consequently,thecontentofthewebsiteshouldbeenrichedviaaddinglatestnewsorstoriesofourcompany.

Thesecuritysystemofthewebsitealsoneedsoptimizingsothatitcanoperatenormallywhensufferingvirusattack.

Benefits

Afterincreasingthecontentofourwebsite,ourcustomerscanknowmoreaboutthecompanyandkeepabreastwiththelatestevents.Thatwilldefinitelyenhancetheirloyaltytoourcompanyandwillenlargeourcustomerbaseatthesametime.

Amoresecuresystemcanensurethesafetyofthedatabaseoftheserverandalsopreventhostilehackingefficiently.

Conclusion

Ourexistingwebsitehassomedefectsandneedimprovementurgently.Appropriateimprovementswillbringconsiderablebenefitstoourcompany.

Recommendation

Itisstronglyrecommendedthatthecontentofthewebsitebeincreasedandthesecuritysystembeoptimized.

Homework3

Reportonimprovingourwebsite

Theproposalaimstoraisesomeissuesaboutourwebsiteandprovidesomerecommendationstoimproveit.

Situations

Thewebsiteofourcompanywassetupin2000.Ithasbeenrunningforfiveyears.Thewebsiteshowedhowourcompanyruns,ourmissionstatementandourstructure,tonamebutafew.ItalsohasaBBSandmanagerboxwhichimprovecommunicationsbetweenstaffandtopleaderseffectively.Butthehomepageofthewebsiteneedsupdatingandcannotreflectourcompany’sstatusquoandthedevelopmentwearemaking.

Moreinformation

Inresponsetotheexpansionofourcompany,addingsomenewinformationisnecessary,suchasaddingupdatednews,settingupnewdatabasecentre,renewalofthewebintoamorecustomer-friendlyway.Aself-servicesystemforcustomersisalsoagoodideato