BEC词汇 8.docx

1、BEC词汇 8 BEC高级精讲班第9讲讲义HomeworkreviewI. Homework review1. Homework 1A proposal on improvement of companys websiteIntroductionWith E-business expanding rapidly, company websites become more and more important. However, our companys website does not show us to the best advantage. We need to improve it.S

2、ituations of our current websiteGenerally speaking, most aspects of our current website are successful as follows:n Our current website is designed beautifully and eye-catching.n All products of our company have been listed on the website and can be dealt with through our website.n The introduction

3、of our company is written perfectly, which can make our customers well realize our corporate history and culture.However, there are also some weaknesses involved in our website.n The specifications and functions of our products are not elaborated sufficiently.n The layout of our website is something

4、 messed, which inconveniences our customers finding their intended products.n There is no room for our customers to discuss our products and give feedback to us.New services and informationSome new services and information should be provided so as to strengthen our website. For example,n A search en

5、gine will be added to the website.n All products will be given detailed and attractive descriptions.n A new unit, a forum, will be created to facilitate our customers to give comments on our products and contact us.BenefitsWith the above improvements, the customers can find needed products convenien

6、tly and quickly. Moreover, they can acquire details of all products and place orders duly. In addition, we can realize the customers requirements and improve our products timely and efficiently to maintain and develop our market shares.ConclusionsA perfect website can help us obtain unexpected succe

7、ss, such as reducing our cost and attracting more customers. More importantly, we can get the support from our customers. Therefore, improvements are necessary.RecommendationsWe had better cooperate with experts in website to improve ours. At the same time, each department should participate and col

8、laborate actively. Furthermore, the language used on the website should be concise and exact.Li Qingrong Management DepartmentHomework 2Proposal on Improvement of the websiteIntroductionThis proposal aims to evaluate the strengths and weaknesses of the current website and recommend an improvement pl

9、an and elaborate the benefits it will bring.Existing websiteAs a renowned multinational, our company has a beautiful website with a great deal of graphs and pictures. The framework of the website is reasonably designed and it includes almost all necessary aspects.By contrast, the content of the site

10、 is not that satisfactory at all. There is only a brief introduction of our company on it without any updated information. Besides, the security of the website also deserves improvement.Improvements to be madeIt has been proved that websites with abundant information and services get more page hits

11、than those which are appearance-oriented. Consequently, the content of the website should be enriched via adding latest news or stories of our company.The security system of the website also needs optimizing so that it can operate normally when suffering virus attack.BenefitsAfter increasing the con

12、tent of our website, our customers can know more about the company and keep abreast with the latest events. That will definitely enhance their loyalty to our company and will enlarge our customer base at the same time.A more secure system can ensure the safety of the database of the server and also

13、prevent hostile hacking efficiently.ConclusionOur existing website has some defects and need improvement urgently. Appropriate improvements will bring considerable benefits to our company.RecommendationIt is strongly recommended that the content of the website be increased and the security system be

14、 optimized.Homework 3Report on improving our websiteThe proposal aims to raise some issues about our website and provide some recommendations to improve it.SituationsThe website of our company was set up in 2000. It has been running for five years. The website showed how our company runs, our missio

15、n statement and our structure, to name but a few. It also has a BBS and manager box which improve communications between staff and top leaders effectively. But the homepage of the website needs updating and cannot reflect our companys status quo and the development we are making.More information In response to the expansion of our company, adding some new information is necessary, such as adding updated news, setting up new database centre, renewal of the web into a more customer-friendly way. A self-service system for customers is also a good idea to