SEO Knowledge 1.docx

SEO Knowledge 1.docx

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SEOKnowledge1

Fortheleft-sidepane,LinkSources,youhavethefollowingdatapointsavailable:

∙MaxAuthority-ascaleof1-15,beingthehighest,thatmeasuresthesite'sauthorityviaPageRank,Alexadata,andlinkdatafromMajestic

∙Blog-basedonsitedatagatheredbyInfluenceFinder,thisshowswhetherthesitemightbeablogornot

∙Heartbeat-checkstoseeifthesiteorblogispublishingcontentonaregularbasis,biggerpublishersshowupwithnoheartbeatandwillbegiventheirowncategoryinthenextupdate

∙TrafficRank-basedonglobalAlexaRanking

∙TrafficCountry-thecountrythatdrivesthemosttraffictothesiteperAlexa

∙Non-BrandKeywordinTitle-percentageofpageswherethenon-brandkeywordappearedinthepagetitle（onpagesrelatingtothenon-brandkeyword）

∙BrandKeywordinTitle-percentageofpageswherethebrandkeywordappearedinthepagetitle（onpagesrelatingtothebrandkeyword）

∙Non-BrandKeywordinExternalAnchorText-percentageofpageswherethenon-brandkeywordappearedinanexternallink（onpagesrelatingtothenon-brandkeyword）

∙BrandKeywordinExternalAnchorText-percentageofpageswherethebrandkeywordappearedinanexternallink（onpagesrelatingtothebrandkeyword）

∙CommissionJunctionNetwork-checkstoseeifthesiteorpageisanaffiliateofCommissionJunction（oranyofthefollowingnetworks）

∙TradeDoublerNetwork

∙AWinNetwork

∙AffiliateFutureNetwork

∙DGMNetwork

∙WebGainsNetwork

∙LinkshareAffiliateNetwork

YouhavethesameoptionswithinthePageLevelareaintherightpane.BothsetsofoptionsareavailablefromtheChangeFilters->LinkSourceorPageLevelFiltersoptionswithinthetool.

2.Planning

Planningwhatyou'regoingtosayhelpsyoutocompleteanywritingtaskmorequicklyandeasily.

∙1.Identifyandlistyourgoals. Whatisthemessage?

Whatisthedesiredactionyouwantyourreadertotake?

Whatisthekeythoughtyouwantyourreadertotakeaway?

Forexample,agoallistmightlooklikethis:

*informpeoplethelastprojectwentwell,eventhoughtherewereproblems

*highlightthegoodaspectsabouttheproject

*highlighttheproblems

*presentideasonhowtheseproblemscanbeovercomeinthenextproject

*geteveryonerevvedupandexcitedaboutthenextproject

∙2.Thinkabouttheaudience. Whoisyouraudience?

Whatdoyouknowaboutthepersonorgroup?

∙3.Determinetherighttoneandformat basedonanswers1&2

∙4.Writequickly. Don'tedit,evenifyourwritingisamess.Separateoutyourwritingandeditingfunctions.

∙5.Drawasolidconclusion. Callstoactionworkwell.

∙6.Readaloudwhatyou'vewritten. Cut,fixandtighten.Writingcomesaliveintherewrite.

Solidblogpostssoundspontaneous,butthey'renot.They'reoftenstructured,workedandreworked.

YoucanaccessAlexa'sSiteAuditReporthere:

AlexaSiteAuditReview

Alexa,afreeandwell-knownwebsiteinformationtool,recentlyreleasedapaidservice.

For$199persiteAlexawillaudityoursite（upto10,000pages）andreturnavarietyofdifferenton-pagereportsrelatingtoyourSEOefforts.

Ithasafewoff-pagedatapointsbutitfocusesmostlyonyouron-pageoptimization.

YoucanaccessAlexa'sSiteAuditReporthere:

ReportSections

Alexa'sSiteAuditReportbreakstheinformationdowninto6differentsections（somewhichhaveadditionalsub-sectionsaswell）

∙Overview

∙CrawlCoverage

∙Reputation

∙PageOptimization

∙Keywords

∙Stats

Thesectionsbreakdownasfollows:

SoweranSthroughthetooltotestitout:

）

Generallythesereportstakeaboutadayortwo,ourshadsometypeofprocessingerrorsoittookaboutaweek.

Overview

Thefirstsectionyou'llseeisthenumberofpagescrawled,followedby3"critical"aspectsofthesite（CrawlCoverage,Reputation,andPageOptimization）.Allthreehavetheirownreportsectionsaswell.Lookslikewegotan88.Excuseme,butshouldn'tthatbeaB+?

:

）

SoitlookslikewedidjustfineonCrawlCoverageandReputation,buthavesomeworktodowithPageOptimization.

Thenextsectionontheoverviewpageis5recommendationsonhowtoimproveyoursite,withlinkstothosespecificreportsectionsaswell.Atthebottomyoucanscrolltothenextpageorusethesidenavigation.We'llinvestigatethesereportsectionsindividuallybutIthinktheoverviewpageishelpfulingettingahigh-leveloverviewofwhat'sgoingonwiththesite.

CrawlCoverage

Thismeasuresthe"crawl-ability"ofthesite,internallinks,yourrobots.txtfile,aswellasanyredirectsorservererrors.

Reachability

TheReachabilityreportshowsyouabreakdownofwhatHTMLpageswereeasytoreachversuswhichoneswerenotsoeasytoeach.Essentiallyforoursite,thebreakdownis:

∙Easytofind-4orlesslinksacrawlermustfollowtogettoapage

∙Hardtofind-morethan4linksacrawlermustfollowtogettoapage

ThecalculationisbasedonthefollowingmethodusedbyAlexaindeterminingthepathlengthspecifictoyoursite:

Ourcalculationoftheoptimalpathlengthisbasedonthetotalnumberofpagesonyoursiteandaconsiderationofthenumberofclicksrequiredtoreacheachpage.Becauseoptimallyavailablesitestendtohaveafan-outfactorofatleasttenuniquelinksperpage,ourcalculationisbasedonthatmodel.Whenyoursitefallsshortofthatminimumfan-outfactor,crawlerswillbelesslikelytoindexallofthepagesonyoursite.

AneatfeatureinthisreportistheabilitytodownloadyourURL's+thenumberoflinksthecrawlerhadtofollowtofindthepageina.CSVformat.

Thisisausefulfeatureformid-largescalesites.Youcangetadecenthandleonsomeinternallinkingissuesyoumayhavewhichcouldbeaffectinghowrelevantasearchenginefeelsaparticularpagemightbe.Also,thisreportcanspotsomeweaknessesinyoursite'slinkingarchitecturefromausabilitystandpoint.

On-SiteLinks

Whilegettingexternallinksfromuniquedomainsistypicallyastrongercomponenttorankingasiteitisimportanttohaveastronginternallinkingplanaswell.Internallinksareimportantinafewways:

∙Theonlylinkswhereyoucan100%controltheanchortext（outsideofyourownsitesofcourse,orsitesownedbyyourfriends）

∙Theycanhelpyouflowlinkequitytopagesonyoursitethatneedanextrabitofjuicetorank

∙Userswillappreciatealogical,clearinternalnavigationstructureandyoucanuseinternallinkingtogetthemtowhereyouwantthemtogo

Alexawillshowyouyourtoplinkedto（frominternallinks）pages:

Youcanalsoclickthelinktotherighttoexpandandseethetoptenpagesthatlinktothatpage:

Soifyouarehavingproblemstryingtoranksomesub-pagesforcorekeywordsorlong-tailkeywords,youcanchecktheinternallinkcounts（andseethetop10linkedfrompages）andseeifsomethingisamisswithrespecttoyourinternallinkingstructureforaparticularpage.

Robots.txt

Hereyou'llseeifyou'verestrictedaccesstothesesearchenginecrawlers:

∙ia_archiver（Alexa）

∙googlebot（Google）

∙teoma（Ask）

∙msnbot（Bing

∙slurp（Yahoo）

∙baiduspider（Baidu）

Ifyoublockoutregistrationareasorotherareasthatarenormallyrestricted,thenthereportwillsaythatyouarenotblockingmajorcrawlersbutwillshowyoutheURL'syouareblockingunderthatpartofthereport.

ThereisnotmuchthatisgroundbreakingwithRobots.Txtchecksbutit'sanotherpartofasitethatyoushouldcheckwhendoinganSEOreviewsoitisahelpfulpieceofinformation.

Redirects

Weallknowwhathappenswhenredirectsgobadonamid-largesizedsite:

）

Thisreportwillshowyouwhatpercentageofyourcrawledpagesarebeingredirectedtootherpageswithtemporaryredirects.

Thethingwithtemporaryredirects,like302's,isthatunlike301'stheydonotpassanylinkjuicesoyoushouldpayattentiontothispartofthereportandseeifanykeypagesarebeingredirectedimproperly.

ServerErrors

Thissectionofthereportwillshowyouanypageswhichhaveservererrors.

Makingsureyourserverishandlingerrorscorrectly（suchasa404）iscertainlyworthyofyourattention.

Reputation

Theonlypartofthismoduleisexternallinksfromauthoritativesitesandwhereyoursiteranksinconjunctionwith"similarsites"withrespecttothenumberofsiteslinkingtoyoursitesandsimilarsites.

LinksfromTopSites

Theanalysisisgivenbasedontheaforementionedforumla:

Thenyouareshownachartwhichcorrelatestoyoursiteandrelatedsites（accordingtoAlexa）plusthetotallinkspointingateachsitewhichplacesthesitesinaspecificpercentilebasedonlinksandAlexaRank.

SinceAlexaisheavilybiasedtowardswebmastertypesitesbasedontheiruserbase,theseAlexaRank'sareprobablyhigherthantheyshouldbebutit'sallrelativesinceallsitesarebeingjudgedonthismeasure.

TheRelatedSitesareaislocatedbelowthechart:

FollowedbytheTopRankedsiteslinkingtoyoursite:

Idonotfindthisincrediblyusefulasastandalonemeasureofreputation.Asmentioned,AlexaRankcanbeoffandI'dratherknowwherecompetingsites（andmysiteorsites）arerankingintermsofco-occurringkeywords,uniquedomainslinking,strengthoftheoveralllinkprofile,andsoonasameasureoftruerelevance.

Itis,however,anotherdatapointyoucanuseinconjunctionwithothertoolsandmethodstogetabroaderideaofyoursiteandrelatedsitescompare.

PageOptimization

Checkingtheon-pageaspectsofamid-largesizedsitecanbeprettytimeconsuming.Our WebsiteHealthCheckTool coverssomeofthemajorcomponents（likeduplicate/missingtitlet