SEO Knowledge 1.docx

1、SEO Knowledge 1For the left-side pane, Link Sources, you have the following data points available: Max Authority - a scale of 1-15, being the highest, that measures the sites authority via PageRank, Alexa data, and link data from Majestic Blog - based on site data gathered by Influence Finder, this

2、shows whether the site might be a blog or not Heartbeat - checks to see if the site or blog is publishing content on a regular basis, bigger publishers show up with no heartbeat and will be given their own category in the next update Traffic Rank - based on global Alexa Ranking Traffic Country - the

3、 country that drives the most traffic to the site per Alexa Non-Brand Keyword in Title - percentage of pages where the non-brand keyword appeared in the page title (on pages relating to the non-brand keyword) Brand Keyword in Title - percentage of pages where the brand keyword appeared in the page t

4、itle (on pages relating to the brand keyword) Non-Brand Keyword in External Anchor Text - percentage of pages where the non-brand keyword appeared in an external link (on pages relating to the non-brand keyword) Brand Keyword in External Anchor Text - percentage of pages where the brand keyword appe

5、ared in an external link (on pages relating to the brand keyword) Commission Junction Network - checks to see if the site or page is an affiliate of Commission Junction (or any of the following networks) Trade Doubler Network AWin Network Affiliate Future Network DGM Network Web Gains Network Linksh

6、are Affiliate NetworkYou have the same options within the Page Level area in the right pane. Both sets of options are available from the Change Filters - Link Source or Page Level Filters options within the tool.2. PlanningPlanning what youre going to say helps you to complete any writing task more

7、quickly and easily. 1. Identify and list your goals.What is the message? What is the desired action you want your reader to take? What is the key thought you want your reader to take away?For example, a goal list might look like this:*inform people the last project went well, even though there were

8、problems*highlight the good aspects about the project*highlight the problems*present ideas on how these problems can be overcome in the next project*get everyone revved up and excited about the next project 2. Think about the audience.Who is your audience? What do you know about the person or group?

9、 3. Determine the right tone and formatbased on answers 1& 2 4. Write quickly.Dont edit, even if your writing is a mess. Separate out your writing and editing functions. 5. Draw a solid conclusion.Calls to action work well. 6. Read aloud what youve written.Cut, fix and tighten. Writing comes alive i

10、n the rewrite.Solid blog posts sound spontaneous, but theyre not. Theyre often structured, worked and reworked.You can access Alexas Site Audit Report here:Alexa Site Audit ReviewAlexa, a free and well-known website information tool, recently released a paid service.For $199 per site Alexa will audi

11、t your site (up to 10,000 pages) and return a variety of different on-page reports relating to your SEO efforts.It has a few off-page data points but it focuses mostly on your on-page optimization.You can access Alexas Site Audit Report here:Report SectionsAlexas Site Audit Report breaks the informa

12、tion down into 6 different sections (some which have additional sub-sections as well) Overview Crawl Coverage Reputation Page Optimization Keywords StatsThe sections break down as follows:So we ran S through the tool to test it out :)Generally these reports take about a day or two, ours had some typ

13、e of processing error so it took about a week.OverviewThe first section youll see is the number of pages crawled, followed by 3 critical aspects of the site (Crawl Coverage, Reputation, and Page Optimization). All three have their own report sections as well. Looks like we got an 88. Excuse me, but

14、shouldnt that be a B+? :)So it looks like we did just fine on Crawl Coverage and Reputation, but have some work to do with Page Optimization.The next section on the overview page is 5 recommendations on how to improve your site, with links to those specific report sections as well. At the bottom you

15、 can scroll to the next page or use the side navigation. Well investigate these report sections individually but I think the overview page is helpful in getting a high-level overview of whats going on with the site.Crawl CoverageThis measures the crawl-ability of the site, internal links, your robot

16、s.txt file, as well as any redirects or server errors.ReachabilityThe Reachability report shows you a break down of what HTML pages were easy to reach versus which ones were not so easy to each. Essentially for our site, the break down is: Easy to find - 4 or less links a crawler must follow to get

17、to a page Hard to find - more than 4 links a crawler must follow to get to a pageThe calculation is based on the following method used by Alexa in determining the path length specific to your site:Our calculation of the optimal path length is based on the total number of pages on your site and a con

18、sideration of the number of clicks required to reach each page. Because optimally available sites tend to have a fan-out factor of at least ten unique links per page, our calculation is based on that model. When your site falls short of that minimum fan-out factor, crawlers will be less likely to in

19、dex all of the pages on your site.A neat feature in this report is the ability to download your URLs + the number of links the crawler had to follow to find the page in a .CSV format.This is a useful feature for mid-large scale sites. You can get a decent handle on some internal linking issues you m

20、ay have which could be affecting how relevant a search engine feels a particular page might be. Also, this report can spot some weaknesses in your sites linking architecture from a usability standpoint.On-Site LinksWhile getting external links from unique domains is typically a stronger component to

21、 ranking a site it is important to have a strong internal linking plan as well. Internal links are important in a few ways: The only links where you can 100% control the anchor text (outside of your own sites of course, or sites owned by your friends) They can help you flow link equity to pages on y

22、our site that need an extra bit of juice to rank Users will appreciate a logical, clear internal navigation structure and you can use internal linking to get them to where you want them to goAlexa will show you your top linked to (from internal links) pages:You can also click the link to the right t

23、o expand and see the top ten pages that link to that page:So if you are having problems trying to rank some sub-pages for core keywords or long-tail keywords, you can check the internal link counts (and see the top 10 linked from pages) and see if something is amiss with respect to your internal lin

24、king structure for a particular page.Robots.txtHere youll see if youve restricted access to these search engine crawlers: ia_archiver (Alexa) googlebot (Google) teoma (Ask) msnbot (Bing slurp (Yahoo) baiduspider (Baidu)If you block out registration areas or other areas that are normally restricted,

25、then the report will say that you are not blocking major crawlers but will show you the URLs you are blocking under that part of the report.There is not much that is groundbreaking with Robots.Txt checks but its another part of a site that you should check when doing an SEO review so it is a helpful

26、 piece of information.RedirectsWe all know what happens when redirects go bad on a mid-large sized site :)This report will show you what percentage of your crawled pages are being redirected to other pages with temporary redirects.The thing with temporary redirects, like 302s, is that unlike 301s th

27、ey do not pass any link juice so you should pay attention to this part of the report and see if any key pages are being redirected improperly.Server ErrorsThis section of the report will show you any pages which have server errors.Making sure your server is handling errors correctly (such as a 404)

28、is certainly worthy of your attention.ReputationThe only part of this module is external links from authoritative sites and where your site ranks in conjunction with similar sites with respect to the number of sites linking to your sites and similar sites.Links from Top SitesThe analysis is given ba

29、sed on the aforementioned forumla:Then you are shown a chart which correlates to your site and related sites (according to Alexa) plus the total links pointing at each site which places the sites in a specific percentile based on links and Alexa Rank.Since Alexa is heavily biased towards webmaster t

30、ype sites based on their user base, these Alexa Ranks are probably higher than they should be but its all relative since all sites are being judged on this measure.The Related Sites area is located below the chart:Followed by the Top Ranked sites linking to your site:I do not find this incredibly us

31、eful as a standalone measure of reputation. As mentioned, Alexa Rank can be off and Id rather know where competing sites (and my site or sites) are ranking in terms of co-occurring keywords, unique domains linking, strength of the overall link profile, and so on as a measure of true relevance.It is,

32、 however, another data point you can use in conjunction with other tools and methods to get a broader idea of your site and related sites compare.Page OptimizationChecking the on-page aspects of a mid-large sized site can be pretty time consuming. OurWebsite Health Check Toolcovers some of the major components (like duplicate/missing title t