临沂师范学院外国语学院《商务英语》教案.docx
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临沂师范学院外国语学院《商务英语》教案
临沂师范学院外国语学院《商务英语》教案
贾永青
Unit1ABriefIntroductionofInternationalTrade
Ⅰ.Aimandrequirementsofteaching:
Studentsshouldunderstandthegeneralframework,definitionsofinternationaltradeandthereasonsofhavinginternationaltradefordifferentcountries.
Ⅱ.Keyanddifficultpoints:
1.Reasonsofhavinginternationaltrade.
2.Problemsconcerninginternationaltrade:
cultures,monetaryconversation,tradebarriersandsoforth.
Ⅲ.Processofteaching:
1.Preparationfortheunit:
Theappearanceofinternationaltradearisesformanyreasons
1）Thedifferentdistributionoftheworld’sresourcesdeterminesthepatternsofworldtrade.
2）Climateandterrainaffectthecultivationofsomeagriculturalproductsanationcanproduceandtradeinternationally.
3）Theskilledworkersandcapitalresourceshelpdeterminewhatanationisabletoproduceandtradewithothernations.
4）Withthedevelopmentofmanufacturingandtechnology,therearoseanothermotivation,economicbenefit,fornationstotrade.
2.Informationrelatedtotheunit:
Internationaltrade,alsocalledforeigntrade,worldtradeoroverseastrade,inessence,isthefairanddeliberateexchangeofcommodityandserviceacrossnationalboundaries.Itincludesimportandexporttradeoperations.
Theformsofinternationaltradecanbelistedasfollowings:
Exporting,importing,tradingcompanies,licensing,contractmanufacturing,jointventuresanddirectinvestment.
3.Detailedexplanationofthewordsandpassage:
words
tangible,innovation,maritime,specializein,monetaryconversion,tradebarrier,ethnocentric,naturalresources,remittance,immigrant,paradox,domestictrade,exchangerate,fluctuation,commercialcredit,depreciate,quota,beconfrontedwith,principal,discount,facility,nationalization,compensate,warehouse,exclusivelicense,patent,trademark,royalty,wholesaler,tradingcompany,contractmanufacturing
Terminologypractice:
Comparativeadvantage:
situationthatexistswhenacountrycanproduceaproductorprovideacertainserviceatmuchlowercostthananyothercountry.
Absoluteadvantage:
situationthatexistswhenonlyonecountrycanproduceacertainitem,orcanproduceitmuchmoreefficientlythananyothercountry.
Balancetrade:
thedifferencebetweenthevalueofmerchandiseexportsandthevalueofmerchandiseimportsforanationduringagivenperiodoftime.
Exchangerate:
theamountofonecountry’scurrencythatmustbepaidinordertoobtainoneunitofanothercountry’scurrency.
Royalty:
apaymentmadefortherighttousethepropertyofanotherpersonforgain.Thismanybeanintellectualproperty,suchasabookoraninvention.
Advaloremtariff:
acustomdutychargedasapercentageofthevalueofgoodsratherthanonaweightorquantitybasis.
4.Explanationofthearticle:
1.Reasonsofhavinginternationaltrade.
1）Thedifferentdistributionoftheworld’sresourcesdeterminesthepatternsofworldtrade.
2）Climateandterrainaffectthecultivationofsomeagriculturalproductsanationcanproduceandtradeinternationally.
3）Theskilledworkersandcapitalresourceshelpdeterminewhatanationisabletoproduceandtradewithothernations.
4）Withthedevelopmentofmanufacturingandtechnology,therearoseanothermotivation,economicbenefit,fornationstotrade.
2.Problemsconcerninginternationaltrade:
cultures,monetaryconversation,tradebarriersandsoforth.
3.Theformsofinternationaltradecanbelistedasfollowings:
Exporting,importing,tradingcompanies,licensing,contractmanufacturing,jointventuresanddirectinvestment.
Ⅳ.Self-studyinstructions:
Self-studyguide
ReadPartCTerminologyPracticecarefullyandremembersomeofthekeyones.
Someusefulsentencesonestablishingbusinessrelations
1.Inordertopromotebusinessbetweenus,weareairmailingyousamplesunderseparatecoverforyourreference.
2.Wethankyouforyourletterof….offeringyourservicesandshouldbegladtodiscussthepossibilityofexpandingtradewithyou.
3.Weverymuchregretthatwearenotinapositiontosupplyyouwith….direct,aswearealreadyrepresentedbyMessrs.…..forthesalesofthiscommodityinyourdistrict.Wewouldadviseyoutoapproachthemdirectforyourrequirements.
4.Incompliancewithyourrequests,wearesendingyousomesamplesofourproducts,wehopethattheyshouldbesenttoyouintimeandbefoundtoyoursatisfaction.
Ⅴ.Assignment:
ReadPartDonpage9andsummarizethegeneralideaofthepart.
Unit2GeneralProceduresofExportandImportTransaction
Ⅰ.Aimandrequirementsofteaching:
Studentsshouldlearnthemainproceduresofhavingexportandimporttransactions.
Ⅱ.Keyanddifficultpoints:
1.Proceduresofexportandimporttransaction
2.Organizationsinvolvedinexportandimporttransaction
3.Specialistsinvolvedinexportandimporttransaction
4.Documentsneededinexportandimporttransaction
Ⅲ.Processofteaching:
1.Preparationfortheunit:
Formostnationsexportsandimportsarethemostimportantinternationalactivities.Eachcountryhastoimportthearticlesandcommoditiesitdoesnotitselfproduce,andithastoearnforeignexchangestopayforthem.Itdoesthisbyexportingitsownmanufacturedarticlesandsurplusrawmaterials.Thustheimportandexporttradesaretwosidesofthesamecoin,andbothcanhavebeneficialeffectsonthehomemarket.
Thefactorsmeanthatimportingandexportingaresubjecttoalotofformalities,suchascustomsentryandexchangecontrolapproval,fromwhichthehomeretailandwholesaletradesarefree.Theyalsomeanthattheprocedureofforeigntradeismuchmorecomplicatedthatthatofdomestictrade,thelatterinvolvesspecializedknowledgeandhighlytrainedpersonnel.
2.Informationrelatedtotheunit:
Generalproceduresofexporttransaction
2.1preparationforexporting
Researchonthecountriesorregions
Researchonthemarket
2.2businessnegotiation
enquiry
offerandcounter-offer
acceptance
conclusionofthesalescontract
2.3settlementofdisputes
3.Detailedexplanationofthewordsandpassage:
words
firmoffer,creditinformation,reference,salesliterature,pointofsaleadvertising,sponsorship,publicity,counter-offer,sample,modification,alteration,counterpart,salescontract,expedite,discrepancy,chartering,bookingspace,billoflading,consignment,default,prospective,formulate,embargo,cashwithorder,openaccount,confirmedirrevocableL/C.naturalresources,remittance,immigrant,paradox,domestictrade,exchangerate,fluctuation,commercialcredit,depreciate,quota,beconfrontedwith,principal,discount,facility,nationalization,compensate,warehouse,exclusivelicense
Terminologypractice:
Unitcost:
thecostofasingle,mass-producedarticle.Ingeneral,thegreaterthequantityproducedofanarticle,thelowerwillbeitsunitcosts.
Foreignexchange:
thecurrenciesofforeigncountries.Foreignexchangeisboughtandsoldinforeignexchangemarkets.Firmsororganizationsrequireforeignexchangetopurchasegoodsfromabroadorforthepurposeofinvestmentorspeculation.
VAT:
typeofnationalsalestaxpaidbymanufacturersandmerchantsonthevaluecontributedtoaproductateachstageofitsproductionanddistribution
Certificateoforigin:
adocumentinwhichcertificationismadeastothecountryoforiginofthemerchandise.
Consularinvoice:
acustomsinvoicewhichiscertified,intheexportingcountry,bytheconsulateofthecountrytowhichthegoodsaredestined.Theinvoiceisusuallydesignedandissuedbytheconsulate,andafeeischargedforcertification.
4.Explanationofthearticle:
1.Organizationsinvolvedinexportandimporttransaction
1.1theexporters
1.2theshippingagentsattheportorairportofloading
1.3theportauthority
1.4theshippingcompany
1.5theinsurancecompanyorbrokers
1.6theexporter’sbank
1.7theimporter’sbank
1.8theshippingagentattheportorairportofdischarge
1.9theimporters
2.Specialistsinvolvedinexportandimporttransaction
2.1shippingagentswilltakeresponsibilityforthedocumentationandarrangeforthegoodstobeshippedbyair,sea,railorroad.
2.2airlines,shippinglines,railwaycompaniesorhaulagecontractorswillactuallytransportthegoods.
2.3boththeimporter’sandexporter’sbankswillbeinvolvedinarrangingpayments.
2.4aninsurancecompanyinsuresgoodsintransit.
2.5alawyerifaspecialcontracthastobedrawnup.
3.Documentsneededinexportandimporttransaction
Billoflading,commercialinvoice,proformainvoice,consularinvoice,packinglist,weightmemo,certificateofinspection,certificateoforigin,insurancepolicy,salescontract,salesconfirmation.
Ⅳ.Self-studyinstructions:
Self-studyguide
ReadPartCTerminologyPracticecarefullyandlearnhowtomakesomeimportantdocuments.
Ⅴ.Homework
ReadPartDonpage27andretelltheexporttradeprocedure.
Unit3PreparationforExportTransaction
Ⅰ.Aimandrequirementsofteaching:
Besidesmasteringtheknowledgeofunit2,studentslearntheproceduresofexportespecially.
Ⅱ.Keyanddifficultpoints:
1.Marketingandpromotion
2.Marketresearch
3.Investigationofcredit-worthinessofcustomers
Ⅲ.Processofteaching:
1.Preparationfortheunit:
Whenacompanystartstoexportorsellgoodsinanewmarket,theyoftendosomemarketresearchesorapreliminarystudytoseeiftheprojectisfeasible.Theyinvestigatethepotentialmarketordoafeasibilitystudytoseeiftheywillmakemoneybysellinginthenewmarket.Thisstageusuallyincludesmarketresearch,marketingandpromotionandinvestigationofcredit-worthinessofcustomers.
2.
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