HND大综合1GU1答案x.docx

HND大综合1GU1答案x.docx

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HND大综合1GU1答案x

Sectionl

Question1:

PartA

Giventhecompetitivenatureofthemobiletelecommunicationsmarketanalyse

thelikelyadvantagesanddisadvantagestoOpalofestablishingapartnership

agreementwithanothercompany.12

Advantages:

Firstly,thepartnershipagreementscanprovideOpalwithtechnologyassistance.ItallowsOpalforthejointdevelopmentofnewproductsandthesharingoftechnology.Secondly,aChinesepartnershipnotonlygivesOpalaccesstolocalknowledgebutalsoprovidesanairofacceptabilitythatisimportsntwhenconductingbusinessinChina.Thirdly,localfirms'well-reputationandwealthofexperiencewillalsohelpOpaltoensurethatproductdevelopmentandcustomerserviceisspecificallytargetedatmeetingthelocalneedsanddemandsofthelocalmarket.Fourthly,companiesinpartnershipcansharethecostsandreducetherisk.

Disadvantages:

Asforthedisadvantages,firstly,theowntechnologyofOpalmightbeleakedbecauseofthesharingoftechnologywhichmayresultinthelossofOpal1csompetitiveadvantages.Secondly,inapartnershipwithothers,thecontrolpowerofOpalcompanymightbedistributedbecauseofthesconsiderationofotherpartnersThirdly,firmsneedtosharetheprofitsandtheremightbeconflictsbesincethosecompaniesareprofitableorganizations.

PARTB

Identifyandjustifypossibleoptionstheseniormanagementmayhavewhichwill

enableOpaltomaintainitscurrentlevelsofsuccessandprofitability.8

Firstly,sinceChinesemarkethasenormouspotential,Opalneedscontinuetoinvestin

Chinesemarkettogainmoremarketsharesforitsexpansion.

Secondly,Opalcansignthepartnershipagreementswithmorecompanies,togainmorecomprehensivemarketinformationandsharethetechnologyanddevelopnewproducts.

Thirdly,inordertomaintainthecharacteristicsandgoodreputation,Opalneedstokeepthestrongstanceinrelationtotheenvironment,usemoregreenandenvironmentalmaterialstoproduce

'environmentallyfriendly'productsandservices

andkeepofferingacomprehensivemobilephonerecyclingscheme.

Fourthly,itisnecessarytodeepentheagreementwithHuawei,sinceHuaweiisalongestablishedandwell-respectedplayerintheChinesetelecomsmarket.Bydoingso,Opalcanachievethefurtherexpansion.

Question2

PARTA

AssessthestrengthsandweaknessesofOpalastheyseektoexpandinginthe

comingyears・12

Strengths

Firstly,thefurtherderegulationofthetelecommunicationsmarketsenabledOpaltocapitalizeonanumberofopportunities・

Secondly,Opalhasitscoremarkets,andtherecent'openin-gup'oftheChinesemarketiscurrentlyprovidingOpalwithopportunitiesforfurtherexpansion.

Thirdly,themobiledevicesdivisionhasallowedOpaltoselltheirphonestocompetingnetworksallowingaccesstoamuchlargermarket.

Fourthly,astheircharacteristic,Opalhasadoptedastrongstanceinrelationtotheenvironment,andtheywereoneofthefirstphonemanufacturersintheworldtoofferacomprehensivemobilephonerecyclingschemeandoffersenvironmentallyfriendlyproductsandservices.

Weaknesses

Firstly,thefirsthand-heldphoneswerehighpricedbecauseofthehighresearchanddevelopmentcostsandtheneedforhighlyspecializedproductionfacilities.Andthismaycausetheneedsofalargeamountofinvestmentcapitalandthedecreaseinsales.Secondly,Opalisamediumsizedproducerofhandsets,whichmeansitownslimitedproduceresourcesandinvestmentcapitalresources.Itmaynotbeabletomeettheneedsofcooperationwithothercompanies.

Thirdly,theregulatorycomplexitiesofoperatingwithintheChinesemarketmayhinderthedevelopmentandexpansionofOpal.

Lastly,theregulatorycomplexitiesofoperatingwithintheChinesemarketandthefiercecompetition

mayhindertheexpansionofOpalandincreaseacertainlevelofrisk.

PARTB

ChoosetwoKeyvalueshighlightedinAppendix3andforeach,explainhowit

hasimpacteduponthecompany'sactivities・8

Firstly,thecustomerdeservesserviceexcellenee.

Opalisacustomer-focusedorganization.Enterprise'scorevalueistofocusoncustomerserviceanditsquality.Bydoingso,thecustomersatisfactionandloyaltycanbeestablishedandthenthegrowthofsalesandprofitscanbeachieved.Accordingtothecase,inordertoenhaneethequalityandsatisfactionofcustomerservices,theOpalhasestablishedtheServiceDevelopmentSectionandCustomerCareDepartment.Withtherapiddevelopmentoftechnology,theServiceDevelopmentSectionistaskedtoenhancethecustomerexperieneeofthemobileandweb-basedservices.AndtheCustomerCaresectionistaskedtoensurethatcustomerexpectationsareconsistentlymet.Bothofthemareaimtoprovidecustomerswithexcellentservices.

Secondly,weacceptthatwhilewearedrivenbytechnologywewillalwaysaspiretodrivetechnology.ThedevelopmentoftechnologycanprovideOpalwithhighertech-competitiveness,andhelpittodevelopnewproductsandexpandtolargermarket.AsforOpal,theycontinueinvestinotherinnovativeproductsandmarketresearch,andhasbeenverysuccessfulinidentifyingmarkettrendsandthenusingthelatesttechnologicaldevelopmentstosatisfycustomerneeds.And,thereisaSpecialprojectssectioninOpalwhichrequiressignificantinvestmentandprovidestheleading-edgetechnologyrequiredformobileandothers.

Section2

Questionl

PARTA

EvaluatepossiblesourcesoffinancethatGoldcouldaccessasitseekstoexpand

itsbusinessoperations・

Firstly,issuingsharesareafinancingwaythatOpalcanaccess.ItcanmeetapartoftheOpal'scapitalneedsduringitsexpansion,eventhoughtheamountofsharecapitalissuedwillbelimitedtotheauthorizedsharecapitalamount.

Secondly,issuingdebenturesareausefulwaytoo.Debenturesareloansmadetocompaniesthatcarryafixedrateofinterest.However,thedebentureholdersneedtorepaytheprinciplesontimeandtheydonotparticipateintherunningofthecompanylikeshareholdersdo.

Thirdly,eventhoughbothissuingsharesanddividendsareappropriateforOpal,therestillsomedifferencesbetweenthem・Theshareholdershavethecontrolrightofthecompany,butthedividendholdersdonot.And,thedividendsholdersneedtorepaytheprincipleontime,whileitwon'tbenecessaryforshareholders.Lastly,theshareholderscangetbenefitsfromthedividendswhilethedebentureholderscangetthemfromtheinterests.

PARTB

找到一类可以同时满足Opal公司股东和Opal在中国市场合作伙伴用来检验企

业效率的财务数据信息•请解释这类数据是如何满足这些利益相尖者要求的。

IdentifyONEitemofinformationwhichbothashareholderandanyoftheorganisationsGoldworkswithwithintheChinesemarket,coulduseasameasuretomonitortheeffectivenessoftheorganisation.

Theturnover,profit,costs,dividendandearningspersharecouldreflecttheeffectivenessofacompany.AsforOpal,ithasinvestedalotinthehighresearchanddevelopmentandtheneedforhighlyspecializedproductionfacilitiescostsalottoo.Meanwhile,thedownwardpressureonpriceshasledtolowerprofitmarginsandareducedrateofgrowthinturnover.Exceptforthat,thedividendsdirectlyaffectontheshareholdersbe'nefits,itdeterminestherepaymentsofinvestmentandwhethertheinvestorsarewillingcontinuetoinvestornot.ThedividendandearningspershareofOpalisincreasingwhichmeansitisattractingmorepotentialshareholderstoinvestinOpalandtheexistingshareholderstoinvestmore,anditisessentialforthefinanceandtheexpansionofOpal.

PARTC

EXPIainthePOSSibleeffeCtSthattheexpansionintotheChinesemarketcould

haveupontheProfitabilityofthebusiness・

Firstly,inthelOngrun,theProfitabilityOfDiamOndwouldincrease.BeCauSeChinaisPOtentiallythelargestglobaltelecommuniCatiOnSmarket,anditPrOVideSDiamOndWithanUnrivalledopportUnitytogenerategrowth.TheSiZeofChinahuge,andthereareroomremainsSpopulationformassiveexpansiori.

Secondly,intheShOrt-term,theProfitabilityofDiamondwouldnotgrowrapidly.Chinaisanemergingmarket,theCOmPetitionislikelytobeSeVereWith43foreignnationalmanufacturersandnetworkPrOViderSalreadyhavingaPreSeneeinChinaandafurther25mediumtolargefirmsSettoenterthemarketovertheCOming3years.Diamondneedstoinvestanumberofmoneyintothenewmarket,andthecostsCannOtbetakenbackintheShOrt-term.

Thirdly,theProfitabilityofDiamondwouldnotgrowrapidlyintheShOrt-termbecauseinordertoenterthenewmarket,Diamondmayfacingthebigfundinggap,anditwouldcostalottofinaneetheneededCaPital.

FOUrthly,theProfitabilitywouldnotgrowrapidlyintheShOrt-termbecauseoftheloW-PriCeCOmPetition.InordertogainalargermarketShareandcoverage,andSUrViVeintheintenseCOmPetition,DiamondmaychoosetolowerthePriCeatthebeginningofenteringtheChinesemarket.

QUeStiOn2

PARTA

EXPIainanyChangestothepoliciesofgovernmentsthatmaySUPPOrtthemarket

PrOgreSSiOnandexpansionofOpal.8

ASthe'nighwatchmanthegovernmentshouldnotdirectlyintervenethemarket

PARTC

ExplainthepossibleeffectsthattheexpansionintotheChinesemarketcould

haveupontheprofitabilityofthebusiness・

spopulationis

Firstly,inthelongrun,theprofitabilityofDiamondwouldincrease.BecauseChinaispotentiallythelargestglobaltelecommunicationsmarket,anditprovidesDiamondwithanunrivalledopportunitytogenerategrowth.ThesizeofChinahuge,andthereareroomremainsformassiveexpansion.

Secondly,intheshort-term,theprofitabilityofDiamondwouldnotgrowrapidly.Chinaisanemergingmarket,th