英语专业论文Strategies of Business Writing for Effective Communication.docx

英语专业论文Strategies of Business Writing for Effective Communication.docx

《英语专业论文Strategies of Business Writing for Effective Communication.docx》由会员分享，可在线阅读，更多相关《英语专业论文Strategies of Business Writing for Effective Communication.docx（54页珍藏版）》请在冰豆网上搜索。

英语专业论文StrategiesofBusinessWritingforEffectiveCommunication

StrategiesofBusinessWritingforEffectiveCommunication

Acknowledgement

Ithankallthosewhohavehelpedtomakethisabetterpaperthanitwouldotherwisehavebeen.Amongthem,IamespeciallygratefultoProfessorZhangChunhong,mysupervisor,forhisindispensablehelpinpolishingthispaperateverystageandforhiskindnessextendedtomebyfurnishingreferencematerials

Mysinceregratitudealsogoestomydearparents,ZhouAiyingandFanAnde.Theirunselfishloveandsupportencouragemetogoonwithmystudy.

Lastbutnotleast,Ithankalltheprofessorsonthethesisdefensepanelfortheirgreateffortsinreviewingandappraisingmypaper.

Abstract

Businesscommunication,inshort,istheprocessoftransferringcommerce-relatedinformationfromsomeonewhohasittosomeonewhoneedsit,throughtheuseofspecialformsandtechniquesdesignedtoenhancethereceiver’scomprehensionofandresponsetothatinformation.

Businesswriting,ausefulmeansofbusinesscommunication,isextremelyimportantinthedailytransactionsofexchanginginformation,ideasandplans;orderingneededsupplies;andmakingdecisions,rules,proposals,contracts,agreements,etc.

Strategiesappliedinbusinesswritingareofgreatsignificancetoeffectivecommunication.Therefore,thisthesisstartsfromtheimportanceofeffectivecommunication.Thefirstchapterexplainsthedefinitionofcommunicationandeffectivecommunication,thecomponents,thequalitiesandprinciples,thesignificance，andthemainobstaclesofeffectivecommunication.ChapterTwoisconcernedwithmessagestrategyinbusinesswriting.ThestudyoftheAudienceMemoryCurverevealstheinfluenceofthecommunicationprocessuponthememoryoftheaudience,therebyleadingtothetwobasicstrategies—thedirectapproachandtheindirectapproach.ChapterThreefocusesonthespecificcontentsofthedirectapproach,whichisappliedpopularlyinwritinggood-newsmessagesandroutinenewsmessages.Suchlinguisticfeaturesashowtoarrangetheseparatepartsofamessageintoanorganicwholewithunityandcoherenceareillustratedwithplentyofexamplesfromvariousbusinessoccasions,andsupportedbyto-the-pointcommentsontheuseoflanguage.Thefourthchapter,whichisacounterpartofChapterThree,centersontheindirectapproach,whichisemployedincommunicatingbadnews.Comparedwithaffirmativerepliesorroutinecommunication,sayingNorequiresgreaterlanguageskills.Astheuseoflanguageismoreamatterofapplicationandpracticethanamatteroftheoryandguidelines,ChapterFourprovidescontrastedsamplewritingstoshowtheeffectsofdifferentlanguageexpressions,againwithaptcomments.Inthefifthchapter,theauthorgivesadditionaltipsforbusinesswritinglikeconversationalstyleandincreaseofwordknowledge.

Keywords:

AudienceMemoryCurve,thedirectapproach,theindirectapproach,effectivecommunication.

内容摘要

商务沟通，简而言之，是为了提高对信息的理解能力和回应能力，通过使用特殊的形式和技术，把技术信息从来源者传送到需求者的一个过程。

商务写作，作为沟通的重要方式之一，在日常商务运作,如交流信息、想法、计划,订购所需物资，以及拟定决策、规则、建议、合同、协议等活动中,起到了重要的作用。

写作策略的运用在有效的商务沟通中显得尤为重要。

本论文从有效沟通的重要性出发，在第一章中阐述了有效沟通的定义，有效沟通所涵盖的组成要素，有效沟通的特性和原则，有效沟通本身所具有的意义以及在现实中所面临的障碍。

第二章着重论述商务写作中的消息策略。

作者通过对“听众记忆曲线”的研究，阐述了整个沟通过程在听众记忆中所留下的印象，从而引导出两大基本沟通策略—直接法和间接法。

第三章重点介绍直接法的具体内容和它在“好消息”写作和日常业务信函写作中的广泛应用。

本章论述了如何把消息的各个部分统一连贯地组成一个有机的整体,并举出了不同商务场合的大量沟通实例，采用“逐点对应”的方法对语言用法一一评论。

第四章与第三章互为补充,讨论的是在交流坏消息时用到的间接法,与积极肯定的沟通和日常交流相比，拒绝对方需要更巧妙的语言技巧。

由于语言的使用虽然是个理论研究课题，但更需要通过实践和应用来提高和加强，因此第四章通过对不同范文的对比，加以适当的评论，来展示不同的语言表达产生的效果反差。

在第五章中，作者对于商务写作又补充了一些其他的建议，如采用对话式的写作风格和增进对字、词知识的理解和掌握等。

关键词：

听众记忆曲线，直接法，间接法，有效沟通

Contents

Acknowledgement2

Abstract3

ChapterOne:

TheSignificanceofEffectiveCommunication7

Introduction7

1.1Definitionofcommunicationandeffectivecommunication8

1.2Componentsofeffectivecommunication8

1.2.1Source8

1.2.2Audience8

1.2.3Goal8

1.2.4Context9

1.2.5Message9

1.2.6Media9

1.2.7Feedback9

1.3Thequalitiesofeffectivecommunication10

1.3.1Accuracy10

1.3.2Clarity10

Clarityofthinking11

Clarityofexpression11

1.3.3Brevity11

1.3.4Vigor12

1.4Principlesofeffectivecommunications12

1.4.1Positivenessandoptimism12

1.4.2Tact13

1.5Significanceofeffectivecommunication14

1.5.1Creatingagoodreputation15

1.5.2Savingtimeandmoney15

1.6Mainobstaclestoeffectivecommunication16

1.6.1Communicationproblemsinconventionsofmeaning16

Miscommunicatedinstructions16

Reactionstodenotations,connotationsandeuphemisms16

1.6.2Communicationproblemsinperceptionsofreality:

17

Abstracting17

Inferring17

1.6.3Communicationproblemsin