酒类行业分析报告.docx

酒类行业分析报告.docx

《酒类行业分析报告.docx》由会员分享，可在线阅读，更多相关《酒类行业分析报告.docx（105页珍藏版）》请在冰豆网上搜索。

酒类行业分析报告酒类行业分析报告2017年酒类行业分析报告年酒类行业分析报告2017年6月基于公司投资战略需求，现将酒类（含白酒、啤酒、葡萄酒）行业整体情况进行专项市场分析。

酒，即用粮食、水果等含淀粉或糖的物质发酵制成的含乙醇的饮料。

酒的化学成分是乙醇，一般含有微量的杂醇和酯类物质，国内主要包括白酒、啤酒、葡萄酒、黄酒。

酒的分类分类标准分类名称根据酿酒用的原材料不同粮食酒、果酒、代粮酒按照生产工艺的特征来划分蒸馏酒、发酵酒、配制酒按酒精含量的多少来划分高度酒、低度酒按商品的特性来划分白酒、黄酒、果酒、啤酒，药酒和配制酒六类1.行业经济数据行业经济数据1.1行业产销情况行业产销情况中国酒类产量稳定，并且保持逐步增长的态势，其中啤酒的产量最高，葡萄酒产量偏少，消费端也是已啤酒居多。

1.1.1酒类行业产量数据酒类行业产量数据1.1.2酒类行业销量数据酒类行业销量数据整体增长进入平稳期，进口葡萄酒和进口啤酒速度较快，国产啤酒小幅下滑，品质消费需求拉动行业结构升级。

分行业看，白酒总体规模增长有限，未来受益消费升级，存量消费者转向品质消费，带动品牌趋于集中，近两年消费量不会出现明显变化。

红酒未来5年将继续保持2位数增长，在酒精饮料中占比不断提高，其中尤以进口葡萄酒增速最快，高性价比产品会加速品类普及渗透。

啤酒总量已经连续处于缓慢下降期，并购以及价位提升是未来大势，进口啤酒弊在冲击国内啤酒格局，利在高端化引领，拉动产业结构升级。

1.2行业进出口情况行业进出口情况中国酒类进口主要以葡萄酒为主，近年来啤酒的进口也增长迅猛，出口还是以啤酒为主，葡萄酒出口量相比啤酒较少。

1.2.1行业进口数据分析行业进口数据分析酒类葡萄酒啤酒2008/1/31254922314200822008/2/29140781319104432008/3/31232663209165042008/4/30281562714219412008/5/31231092366159822008/6/30198293222131692008/7/31213302592159102008/8/3115862268396532008/9/30187371994131132008/10/31214951672164262008/11/30193392329147132008/12/31177421719138142009/1/31156912111115312009/2/282016266898872009/3/31145881757104522009/4/30195802322151552009/5/31189492948138842009/6/30197473261141742009/7/31256294844173102009/8/31220485776139272009/9/30328244972244242009/10/31269332867210172009/11/30220463377160132009/12/31263953599196342010/1/31315863519252922010/2/28180601307146712010/3/31235081990185112010/4/30306793702237492010/5/31275454488193962010/6/30340884188273592010/7/31380885597288502010/8/31391435798295482010/9/30388605752291072010/10/31259103042204512010/11/30380673967281222010/12/31495013357399742011/1/31609333997506692011/2/28196042115131392011/3/31342433960251292011/4/30365944351293942011/5/31423765399311352011/6/30426775691321182011/7/31469245119376952011/8/31427927219300412011/9/30495876684357042011/10/31362796557260862011/11/30463525529372692011/12/31535437486425952012/1/31408175793323522012/2/29383244355311962012/3/31460367588348082012/4/30425718637299902012/5/31472599210345402012/6/305597311800400442012/7/315392812648377302012/8/316327915793436802012/9/305908911258435422012/10/31427918066284262012/11/30422967304307362012/12/31499557597382032013/1/31664537684543252013/2/28313194184249912013/3/31428478849307632013/4/304665311789305442013/5/315963116538388432013/6/304877215155300152013/7/315633321479316352013/8/317140528892386032013/9/306449822280377772013/10/314152416548215012013/11/304519114219274782013/12/315744614654392252014/1/3174404.4414751.0243236.012014/2/2830443.9610015.2217561.572014/3/3148984.618103.2627270.062014/4/3057711.7824871.6128238.632014/5/3170415.3633569.7232917.192014/6/3070804.1134768.8632228.22014/7/3188191.8245726.1938611.482014/8/3178943.638348.536964.062014/9/3080193.6541643.9634335.922014/10/3175469.9829739.8729280.022014/11/3064903.1521662.4538704.122014/12/3179585.0725702.3749699.932015/1/3181029.5325893.7751554.122015/2/2840512.9413907.5324024.042015/3/3173295.4335030.1733590.712015/4/3097290.4543449.2849130.672015/5/3198607.7248571.2446629.72015/6/30118797.1654896.1454335.552015/7/31157806.5574186.8458957.842015/8/31130750.1567241.347643.912015/9/30231565.6967628.2861263.432015/10/31111254.8442377.6833768.562015/11/30219301.131347.5952748.572015/12/31285068.133888.7769388.592016/1/3115067630643691972016/2/299600420950280472016/3/3120059148798477372016/4/3016513956280560872016/5/3138719170948515722016/6/3025079383269597662016/7/3114516764587555692016/8/3118662684005595862016/9/3012555053810573002016/10/318914240761432172016/11/3018616044919658712016/12/3125350048302752772017/1/319983332412634312017/2/287347230844392352017/3/3111566554581564312017/4/3011160755900521301.2.2行业出口数据分析行业出口数据分析啤酒葡萄酒（右）2012/4/30188401505302012/5/31191302552732012/6/30224001164102012/7/31197901351312012/8/31176401348542012/9/30204201811512012/10/3116880978052012/11/30175301009462012/12/31196802261222013/1/31178901092802013/2/28163301049202013/3/3121750735552013/4/30195901558412013/5/31238001634842013/6/30218401675482013/7/31220701879062013/8/31204401706822013/9/30211101649842013/10/31185601088862013/11/30203401808992013/12/31256901446692014/1/3120663.461944362014/2/2815233.041695322014/3/3121208.353773702014/4/3023051.192250872014/5/3123993.952797922014/6/3024651.512988872014/7/3122207.822641782014/8/3122848.111312952014/9/3021240.362604162014/10/3121190.953327132014/11/3020265.55142102014/12/3121387.773884022015/1/3121868.514290372015/2/2814320.743459132015/3/3121121.097120032015/4/3021961.46