凯宾斯基筹备手册第四册STAGE 4HOTEL OPENING AND SUBSTANTIAL COMPLETIONWord文档下载推荐.docx

凯宾斯基筹备手册第四册STAGE 4HOTEL OPENING AND SUBSTANTIAL COMPLETIONWord文档下载推荐.docx

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June2010

ThisdocumentremainsthepropertyofKempinskiHotelsS.A,Geneva,Switzerland

Nopartofthispublicationmaybeelectronically,mechanicallyorbyanyothermeanscopied,reproduced,transmittedorstoredinaretrievalsystemwithoutthepriorwrittenpermissionofKempinskiHotelsS.A.,Geneva,Switzerland

Tableofcontents

1STAGE4-HOTELOPENINGANDSUBSTANTIALCOMPLETION3

2OPENINGPERIODPUBLICRELATIONSACTIVITIES3

2.1OpeningDate3

2.2MajorPreopeningActivities3

2.3OutlineforPreopeningPressKit4

3OPENINGCEREMONY4

3.1Scenarios4

4CEREMONYBUDGET5

5INVITATIONLIST5

5.1LocalAffairs6

5.2Suppliers6

5.3OtherParties6

6THEPROPERTYOPENING7

7PREREQUISITES&

TAKE-OVERPROCEDURES7

8CONTRACTUALREQUIREMENTS7

9GENERALREQUIREMENTS7

10TRIALRUNS8

11SOFTOPENING10

12PUNCHLIST11

13OPENINGPERIODTASKS12

13.1TheGeneralManager12

13.2HotelStaff12

13.3Assignments12

13.4AssignmentofRooms12

13.5TheHospitalityDesk12

13.6ThePressRoom13

13.7ProblemAreas13

13.8Security13

13.9DepartureDay13

14POSTOPENING13

15SUBSTANTIALCOMPLETION14

16LINKStoTEAMINGFILES14

1STAGE4-HOTELOPENINGANDSUBSTANTIALCOMPLETION

2OPENINGPERIODPUBLICRELATIONSACTIVITIES

2.1OpeningDate

TheGM,COOandtheCEOdecideupontheofficialopeningdateofthehotelaftercompleteassuranceisgivenbytheownerand/orgeneralcontractorthatthedateSelectedcanbemet.Itshouldbenoted,however,thatsuchassurancebyallpartiesinvolvedisnotalwayseasytoobtain.Insuchacase,theopeningdateremainsasoriginallystated.ForanyAdditionalcostsorlostrevenuesduetoeventualdelays,penaltiesareincludedintheManagementandleasecontract.Inanyevent,latestsixmonthsbeforethetargetedOpeningdateafinaldecisionhastobeannouncedinordertogivethesalesandMarketingdepartmentabasistoworkon.Inselectingtheopeningdate,reviewcarefullylocalconditionsinordertoavoidconflictwithsomelocal（ornational）competingevent（e.g.religiousholidays,etc.）.Theopeningdatewillappearinallreleasesandreservationswillbeacceptedaccordingly.Theactualhiringofstaffaccordingtothepre-arrangedtimescheduleisnowineffectandthesalariesandwagesoftheemployeesmustbepaidwithinthebudget.

2.2MajorPreopeningActivities

AnnouncementofPlansandSiteforHotelConstruction

Apressconferenceshouldbeheld,attendedbylocalofficials,chamberofCommercerepresentativesandcorporateexecutives

ReleasesonAwardsofConstructionContracts-emphasizecontractualagreementssignedwithlocalcompanies

GroundBreakingCeremony-Presskitswitharchitects'

renderingsandfacilitydetails

Ceremonywithuniquepossibilitiesforpressandtelevision-outsizedshovelforparticipants;

risingofheliumballoontoshowhotelheight;

honorarygroundbreakertobebeautyqueen,celebrity,civicleaderetc.

CornerStoneCeremony-canbeheldinlieuofgroundbreakingiftimescheduledoesnotpermitaneventatthecommencementofconstruction.

ConstructionProgressReport-newslettersormagazinespublishedanddistributedinordertoassistmarketingeffortsforadvancebookings.

2.3OutlineforPreopeningPressKit

Corporatefactsheet

TheCorporatehistory

Biographiesandphotographsofthefoundersofthecorporation

BiographiesandphotographsofGeneralManagerandkeypersonnel

Biographiesandphotographsofdepartmentheads

Announcementreleaseonhotel

Generalfactsofthehotel-location,size,outletsetc

Photographsorartists'

renderingsofhotelexterior,interiors.

Hotelbrochure

Corporatedirectory

3OPENINGCEREMONY

3.1Scenarios

Theopeningceremonymustbecarefullyplanned,asitisahighlyvisibleandimportant

Event,assuringpresscoverage,PRandthefirst“real”exposureofthehoteltothelocalcommunity.ThescopeandthemeoftheopeningceremonydependslargelyonlocalconditionsandmustbeplannedbytheGeneralManagerwiththeinputandapprovalofthecorporateoffice.

CreateGeneraltheme/idea

Organise:

Decoration,Entertainment

VIPslist

Inviteelist

F&

B

Sponsorships&

Partnerships

Coordinatetheopeningwithneighbouringbuildings（ifoffices,residences,shoppingopenatthesametime）

InordertoorganisethiseventproperlyitisnecessaryfortheGeneralManager,andthePreopeningteamtoaddallrelevantinformationconcerningtheOpeningCeremonyasSubTasksinProjectInsight.TheGeneralManagerandPRManagerwillgenerateeasyscenariotemplate,whichcanbeadjustedaccordingtoeachproperty.ThescheduleforthisEventOrganisation（withresponsibilitiesdescriptions）shouldbeestablishin