凯宾斯基筹备手册第四册STAGE 4HOTEL OPENING AND SUBSTANTIAL COMPLETIONWord文档下载推荐.docx

1、June 2010 This document remains the property of Kempinski Hotels S.A, Geneva, SwitzerlandNo part of this publication may be electronically, mechanically or by any other means copied, reproduced, transmitted or stored in a retrieval system without the prior written permission of Kempinski Hotels S.A.

2、, Geneva, SwitzerlandTable of contents1 STAGE 4 - HOTEL OPENING AND SUBSTANTIAL COMPLETION 32 OPENING PERIOD PUBLIC RELATIONS ACTIVITIES 32.1 Opening Date 32.2 Major Preopening Activities 32.3 Outline for Preopening Press Kit 43 OPENING CEREMONY 43.1 Scenarios 44 CEREMONY BUDGET 55 INVITATION LIST 5

3、5.1 Local Affairs 65.2 Suppliers 65.3 Other Parties 66 THE PROPERTY OPENING 77 PREREQUISITES & TAKE-OVER PROCEDURES 78 CONTRACTUAL REQUIREMENTS 79 GENERAL REQUIREMENTS 710 TRIAL RUNS 811 SOFT OPENING 1012 PUNCH LIST 1113 OPENING PERIOD TASKS 1213.1 The General Manager 1213.2 Hotel Staff 1213.3 Assig

4、nments 1213.4 Assignment of Rooms 1213.5 The Hospitality Desk 1213.6 The Press Room 1313.7 Problem Areas 1313.8 Security 1313.9 Departure Day 1314 POST OPENING 1315 SUBSTANTIAL COMPLETION 1416 LINKS to TEAMING FILES 141 STAGE 4 - HOTEL OPENING AND SUBSTANTIAL COMPLETION2 OPENING PERIOD PUBLIC RELATI

5、ONS ACTIVITIES2.1 Opening DateThe GM, COO and the CEO decide upon the official opening date of the hotel after complete assurance is given by the owner and/or general contractor that the date Selected can be met. It should be noted, however, that such assurance by all parties involved is not always

6、easy to obtain. In such a case, the opening date remains as originally stated. For any Additional costs or lost revenues due to eventual delays, penalties are included in the Management and lease contract. In any event, latest six months before the targeted Opening date a final decision has to be an

7、nounced in order to give the sales and Marketing department a basis to work on. In selecting the opening date, review carefully local conditions in order to avoid conflict with some local （or national） competing event （e.g. religious holidays, etc.）. The opening date will appear in all releases and

8、reservations will be accepted accordingly. The actual hiring of staff according to the pre-arranged time schedule is now in effect and the salaries and wages of the employees must be paid within the budget.2.2 Major Preopening ActivitiesAnnouncement of Plans and Site for Hotel Construction A press c

9、onference should be held, attended by local officials, chamber of Commerce representatives and corporate executives Releases on Awards of Construction Contracts - emphasize contractual agreements signed with local companies Ground Breaking Ceremony - Press kits with architects renderings and facilit

10、y details Ceremony with unique possibilities for press and television - outsized shovel for participants; rising of helium balloon to show hotel height; honorary groundbreaker to be beauty queen, celebrity, civic leader etc. Corner Stone Ceremony - can be held in lieu of ground breaking if time sche

11、dule does not permit an event at the commencement of construction. Construction Progress Report - newsletters or magazines published and distributed in order to assist marketing efforts for advance bookings.2.3 Outline for Preopening Press Kit Corporate fact sheet The Corporate history Biographies a

12、nd photographs of the founders of the corporation Biographies and photographs of General Manager and key personnel Biographies and photographs of department heads Announcement release on hotel General facts of the hotel - location, size, outlets etc Photographs or artists renderings of hotel exterio

13、r, interiors. Hotel brochure Corporate directory3 OPENING CEREMONY3.1 ScenariosThe opening ceremony must be carefully planned, as it is a highly visible and importantEvent, assuring press coverage, PR and the first “real” exposure of the hotel to the local community. The scope and theme of the openi

14、ng ceremony depends largely on local conditions and must be planned by the General Manager with the input and approval of the corporate office.Create General theme/ideaOrganise: Decoration, Entertainment VIPs list Invitee list F&B Sponsorships & Partnerships Coordinate the opening with neighbouring

15、buildings （if offices, residences, shopping open at the same time）In order to organise this event properly it is necessary for the General Manager, and the Preopening team to add all relevant information concerning the Opening Ceremony as Sub Tasks in Project Insight. The General Manager and PR Manager will generate easy scenario template, which can be adjusted according to each property. The schedule for this Event Organisation （with responsibilities descriptions） should be establish in