商业计划书英文版Word格式文档下载.docx

商业计划书英文版Word格式文档下载.docx

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2.3.Protectingyourbusinessidea................................................................................10

2.4.Presentingyourideatoinvestors..........................................................................11

3.TheBusinessPlan................................................................................................................13

3.1.Advantagesofabusinessplan...............................................................................13

3.2.Characteristicsofasuccessfulbusinessplan.......................................................13

3.3.Theinvestor’spointofview...................................................................................15

3.4.Tipsonpreparingaprofessionalbusinessplan..................................................17

4.StructureandKeyElementsofaBusinessPlan..............................................................19

4.1.Executivesummary.................................................................................................19

4.2.Productorservice....................................................................................................21

4.3.Managementteam...................................................................................................22

4.4.Marketandcompetition.........................................................................................24

4.5.Marketingandsales.................................................................................................27

4.6.Businesssystemandorganization........................................................................32

4.7.Implementationschedule.......................................................................................36

4.8.Opportunitiesandrisks..........................................................................................38

4.9.Financialplanningandfinancing..........................................................................38

2

Exhibit2

KEYFACTORSFORSUCCESSOFINNOVATIVESTART-UPS

Ideas

.Degreeof

innovation

.Scope

.Patent

Capital

.Availability/amount

.Needs/

responsibilities

.Exitsforinvestors

People

.Inventors

.Entrepreneurs

.Team

members

Traditionalservice

providers

.Attorneys

.Patentlawyers

.Taxconsultants/

accountants

.Market

researchers

Networkandexchange

.Coaching

.Networking

.Teambuilding

.Innovativeserviceprovider

–Venturecapitalists

–Headhunters

–Angelinvestors

–High-techstart-up

consultants

1.THEROUTEFROMCONCEPTTO

COMPANY

New,innovativecompaniesgenerallytrytogrowfromstart-upsintoestablishedcompanies

within5years.Buttheycanseldomfinancetheiractivitiesalonealongtheway.Rather,they

aredependentonprofessionalinvestorswithconsiderablefinancialclout.Forentrepreneurs,

financingisacriticalquestion–thebusinessplanmustthusbeconsideredfromthepointof

viewofpotentialinvestorsrightfromtheoutset.

1.1.Successfactors

Successfulcompaniesarisefromacombinationoffiveelements（Exhibit2）.

1.Nobusinessconcept,nobusiness

Havinganideaisjustthebeginningofthecreativeprocess.Manyentrepreneursareinitially

infatuatedwiththeirinspiration,losingsightofthefactthattheirideaisthepointofdeparture

foralongprocessofdevelopmentwhichmustface–andwithstand–toughchallengesbeforeit

canenjoyfinancingandmarketsuccessasamaturebusinessconcept.

2.Moneymatters

Withoutsomebodywhoinvestsmoneyintotheideatogrowitintoaviablebusiness,this

businesswillneverbecomeareality.Fromearlyon,therefore,muchattentionmustbepaidto

convincinginvestorstoprovidethenecessaryfunding.

3

Exhibit3

STAGESOFSTART-UPDEVELOPMENT

Businessidea

generation

Businessplan

preparation

Start-up

andgrowth

Established

company

Interestof

investors

Financing

decisions

Exitof

initial

3.Noentrepreneurs,noenterprise

Growingnewfirmsisnotaone-personjob.Itcanonlysuc