steve jobs research paper.docx

steve jobs research paper.docx

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stevejobsresearchpaper

TheLeadershipofSteveJobsandItsRelationshipwithHospitalityIndustry

Name:

DengXiaohan

TUC-FIUCooperationSchool

HFT4295leadershipinhospitalityindustryspring2011

Abstract

Throughmyonlinestudy,readingjournalsandbooksaboutSteveJobs,IcompilethefollowingmaterialsthathelpyoubetterunderstandtheleadershipofSteveJobsanditsrelationshipwithhospitalityindustry.ThepaperfirstgivesaclearpictureofSteve’slifeexperiencesandtheeffectonhisleadershipandcareer.Then,thepaperfocusesontheleadershiptraitsofSteveJobs--assertiveness,originality,andpersistencewhichwillbeillustratedbynumerousfactsofSteveJobs’sactionstowardsleadingpeople.Later,thepaperwillgiveyouasummaryofleadershipbehaviorsofSteveJobs—directiveandcharismaticleadershipbehaviors.Atlast,thepaperindicateshowSteveJobs’sleadershipgiveslessonstohospitalityindustryleaders.

TableofContents

Introduction……………………………………………………………………………………4

SteveJobs’slifeexperiencesandtheeffectonhisleadershipandcareer…………………….5

SteveJobs’sleadershiptraits…………………………………………………………………..8

Assertiveness……………………………………………………………………………8

Originality………………………………………………………………………………9

Persistence……………………………………………………………………………..10

SteveJobs’sLeadershipBehaviors…………………………………………………………..11

Directiveleadershipbehavior………………………………………………………….11

Charismaticleadershipbehavior………………………………………………………11

ThetwolessonsMandela’sleadershipgivestohospitalityindustry………………………...12

Conclusion……………………………………………………………………………............13

Reference……………………………………………………………………………………..14

Introduction

EveryoneinthisworldhasadreamthatheorshecanhaveanAppleproduct.Infact,Appleisnotjustviewedasatechnologyproduct,butanewconceptwhichcontinuallychangeshuman’slife.Appleisasymbolwhichstandsfordifferentandspecial.Thus,thereisaconcernthatwhomakesApplebemostattractiveallovertheworld.Theanswer,definitely,isonlyStevePaulJobs,theCEOofAppleCompany,whodidnotgraduatefromcollege,meanwhileisabusinessgeniusandaleaderwithdramaticcharm.Peopleadmirehimbecausenotonlyhisfreshproductbutthefeelingshebroughttopeopleandhisindividualglamour.

StevePaulJobs,whoistheFatherofAppleCompany,isrenownedaroundtheworld,morespecifically,isalegendofbusinessandtechnologyhistory.BillGatesoncesaid,“IwasjustSecondSteveJobs,beforeme,Apple’srapidgrowthgivestopeopleadeepimpression.”WhatmakesSteveJobsbecomesuchapowerful,passionate,andemotionalleaderinthisworld?

Theanswercomesfromhisself-confidence,persistence,originalityofproduct,andcharisma.

HecreatedtheAppleCompanyandsetoffawaveofnewtechnology,buthewasexpelledinthepeakofApple’sdevelopment.Butafterseveralyears,hecameback,andre-dominatedApple.SteveJobswhoisanAmericanherohassurvivedafterseveralupsanddowns.HeprovesthewordsinHemingway’s“OldManandSea”that“Amancanbedestroyed,butcannotbeoverthrown.”

Inthefollowingparts,aclearpictureofSteveJobs’lifeexperiencewithatimeframeandtheimpactsonhisleadershipandcareerwillbeshowed.Next,analysisofhisleadershiptraitsandleadershipbehaviorswillbedemonstrated.Lastly,twolessonsthatSteveJobs’sleadershipgavetohospitalityindustrywillbesummarized.

SteveJobs’slifeexperienceandtheeffectonhisleadershipandcareer

YoungTalent

SteveJobswasbornin1955inSanFranciscointheUnitedStates,whowasadoptedbythekindJobscouplefromCalifornia.DuetohisparentslivednearbyinSiliconValley,SteveJobskeptonakeenonelectronics,andhehadalreadydemonstratedhispersonalitycharacteristicsofpeopleinSiliconValley-innovation,competitiveandadventurousspirit.JobswasanativeyoungpeoplewhowasthefirstgenerationofSiliconValley.Allhispersonalitycharacteristicswerecornerstoneofhisleadershipandsuccessinthefuture.

Steve’shomelocationwasagift,becauseHewlett-PackardCompany（HP）andotherelectronicscompanyengineerslivedhere.Everyweekend,someengineerswoulddotheirownmaintenanceofgarage,theyappreciatedthatlonely,eagertolearn,buthard-workingboy,SteveJobs,verymuch.Once,anengineerbroughtacarboncrystalmicrophonetohimfromlaboratory.Stevewasfascinatedwiththisdevice,andaskedmanyperceptivequestions.Later,Steveoftencametohishousetoplay,theengineerhadagoodimpressiononhim,sohegavethismicrophonetoSteveasagift.SteveJobs’stalentintheelectronicsisthesourceofhisoriginality,meanwhile,ismotivationforceforfutureinnovations.

SchoolLife

SteveJobswasnotagoodstudentwhoalwaysobeyedrules,buthadgoodscores.Duetohisdisruptivebehaviorsanddonotcompletehomeworks（hethoughtdoingthosejobswasawasteoftime）,theschoolorderedhimtoleaveschoolseveraltimes.SteveJobsneverbefrustratedbecauseofthat.Onthecontrary,hebelievedhecandoanythinghelikedbecausehehadgreatenthusiasmwithhisfavoritethings.Thisstrongself-confidencewasakeytobeapowerfulleaderwhoneverhesitateinfrontofdifficulties.

Steve,however,movedtoanewschoolattheageof11.Hisfreespiritandimmenseintelligencewentunnoticedagainstthebackdropofallcommotion,andhegrewincreasinglyunhappyandfrustrated.（JefferyS.YoungandWilliamL.Simon,2005）Thus,hesaidtohisparentsthathewouldnotcomebacktoschool.Then,hisparentsmovedagain.Attheyoungage,SteveJobshaddemostratedthathewasabletohaveenounghstrengthofwilltoconvicepeople.Thisstrongpersonalityandsingle-mindednesscanovercomeanyobstacletohisprogress,whichemergedfromhimalready.Also,suchaabilityofconvicingpeoplewasaimportanttechniqueofbeingapowerfulleader.

Inmiddleschool,SteveJobsmetSteveWozinakwhowasamathgeniusandalsointerestedinelectronics.Then,S.JobsandS.Wozinakhititoffintermsofthesameinterest.Byage16,SteveandWozcalledbySteveJobscreatedablueboxwhichisadevicecandophonephreaking,thatcanmakelong-distancephonecallallovertheworldforfree.Then,theyshowedthisdevicetotheirfriends,asaresult,everyonewasfascinatedbythisnewtechnology.Finally,thetwoStevesstartedfirstbusinessbysellingthismachine.Moreover,thepriceofthisdevicewasincreasedto300dolloarsatlast.Thisexperiencewasthebeginthathebenefitedfromhisoriginalitywhichalsocontributedtohisleadershipinthefuture.

In1972,SteveJobsconvicedhisparentsandenteredReedCollege,buthedropedouttheschoolafterfisrtsixmonthsbecausehewantedtostudywhathewasreallyinterestedinandsavesuchanexpensivetuitionfee.Hetrustinhimselfthathecanfindwhatinterestedhimanditwouldworkoutperfectly.SteveJobs,asaleader,alwanysmadedecisionfirmlyduetohisgreatself-confidenceandwisejudements..

BirthofApple

Duetotheaffectionofelectronics,SteveandWozoftenstudiedpersonalcomputersintheirgarage.Theydreamedtohaveanowncomputer,butthecomputersinthemarket,atthattime,arecommercial,largesizeandextremelyexpensive.Therefore,theydecidedtodeveloppersonalcomputers.Justafewweekslater,acomputerwithunattractiveappearance-theworld’sfirstpersonalcomputer,AppleI,wasborn.

In1976,SteveJobsandWozsetuptheAppleCompany,startedtooperatepersonalcomputerbusiness.Withtherapiddevelopmentofcompany,theycreatedAppleSecond,whichissmallandeasytouse.AppleCompanyprofitedfromthisremarkablemachine,andwenttopublicduetothesuccessofAppleSecond.SteveJobsstartedtodevelophisinnovationleadershipfromthenon.

ExpelledbyApple

However,thesuccesscametoofast,crisiswasbehindthattoomuchhonors.DuetoSteve’smanagementprinciplewasdifferentwithothercolleagues,plus,IBMhadintroducedpersonalcomputertothemarketandseizedlargemarketshare,Apple’newcomputerwasdefeated.ThegeneralmanagerandboardmembersattributedthisfailuretoSteve’sstrategy,andtheboardmeetingdecidedtorepealSteve’soperationrightat1985.Then,SteveJobsleftApple.

Afterhisleft,SteveJobswasawareofhismistakes.Moreimportantly,helearnedlessonsfromthat.Moreover,thelessonshelearnedfromthisfailurewasthefundamentalofhisbackinthefuturewhichmadehimmorepersistent.Afterfewdays,hesetupanewcompany,NeXT.

Definingthefuture

WiththesuccessofNeXTComputerCompanyandtherapiddevelopmentofPixarAnimationCompany,SteveJobswasbacktopeople’sattention.Withtheacquisition,hereturnedtoApplein1996asCEOandhelpedApplegothroughthefinancialcrisis.Fromthattimeon,theriseofAppletechnologybeganwiththelaunchofaseriesofmarketwinningproductsandhisrevolutionincompanyandboldinnovationswhichmadeAppledominatetheleadingpositionintheworld.

Eventhough,Stevehadsufferedhugesetbacks,henevergiveup.Hispersistencegavehimthebasictobeasuccessfulleader.

SteveJobs’sleadershiptraits

SteveJobs,asamagicleader,hastheleadershiptraitsofassertiveness,originality,andpersistence.Thesetraitswillbediscussedandprovedbyexamplesasfollowed.

Assertiveness

Tobealeader,assertivenessisnotonlyapowertomakedecisionfirmly,butanabilityofwisejudgmentstowardsspecificcircumstances.

WhenSteveJobsreturnedtoAppleasCEO,hehadtoconfrontmanydifficulties.Atthattime,IBMpossessedmajoritypercentageofmarketshare,onthecontrary,themarketshareofApplewasdeclinedtoonly8%.Apple’computershadnoadvantagetocompe