盘中盘系列13 强势品牌盘中盘操作After a series of 13 strong bran.docx

盘中盘系列13 强势品牌盘中盘操作After a series of 13 strong bran.docx

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盘中盘系列13强势品牌盘中盘操作Afteraseriesof13strongbran

盘中盘系列13强势品牌盘中盘操作（Afteraseriesof13strongbrandsofdiscdiskdriveoperation）

WefoundthatinChinaliquorindustrywithmanymarketingexpertsforthecontactprocess,diskdriveappearedtwokindsofextremeattitude,thetwoextremeattitudeofthediskdriveintheindustryformedtoputhugepressureonthetable.Oneisthediskdriveas"God",thatthediskdriveisasecretweapontosaveChinaliquor,andthenthemysteryofthiskindofmarketoperatingsystem.Theconceptofcognitiveexpectationswillinevitablyleadtothediskdriveisverylarge,evenoncethediskdriveispartofthesetbackswillformagreatdisturbanceinthewholemarketingsystem,tobringextremeextremedisappointment.Theattitudeofthediskdriveisdefinitelyamisunderstanding,theworlddoesn'thaveauniversalmethodtosolvealltheproblemsinthemarketing.Thesecondisthatthediskdriveisacontemptuousdisregard,apediatricterminalguide,ignoringthediskdriveasasystematicmarketingstrategyorhaveaverystronglethality,ifslightlycautiousispronetolostJingzhou.Especiallyalotofstrongliquorbrands,diskdriveoperationweremindthestrongliquorbrandforweakbrandmustexistpsychological,butactuallystrongbrandifcanusethediskdrivemarketoperationmethod,notonlywillnotreducetheirnoblestatus,andaremorelikelytosucceedindiskdrive.

Strongliquorbrandsgenerallyhavealongproductlineplanning,suchasWuliangye,fromtheretailpriceof3yuan/500MLthetipofthevillagetotheretailpriceof1000yuan/500MLWuliangyeGodiseverything.However,becauseWuliangyeignoredtheuseofliquorforadiskdrivemeans,orWuliangye'slackofdiskdriveawareness,makingWuliangyeinmanyregionalmarketlivingspacehasbeengreatlycompressed,thisdeclineinacertainsensehasaprofoundimpactonthegreatdreamofaWuliangyesystemChinaliquormarket.

WetaketheChineseliquorconsumptionheavymarket----JiangsuNanjingmarketasanexample.Nanjingisapotentialpurchasingpowermarketwithanaveragepercapitaconsumptionexpenditureof7725yuan.InJiangsuProvince,5billion600millionoftheliquormarketsize,Nanjingaccountedfor1billion,with6million430thousandoftheresidentpopulationpointofview,percapitaconsumptionofliquor1587yuan,accountingfor1/5oftheentireconsumerspending.SuchahugescaleofconsumptionmakesNanjingmarketbecomeabattlegroundforliquorbrands.Atpresent,thereareabouthundredsofliquorbrandsinNanjingmarket,thehigh-endbrandstoenterthehighthresholdandlowproductprofitmargins,andbecomethefocusofthebrandforthepriceof100yuanofmid-rangewinemarket.However,inadditiontoSichuanwine,HuiwineandJiangsuliquorthreeplatescanformforces,theotherplatesaresinglebrandorafewbrands.

Before1999,Nanjingliquormarketinthehigh-endmarketquitedistinctfromeachother,andinadditiontoMoutai,basicallyistoSichuanwineastheleadingfactor,andlowmarketledtotheJiangsurealestatewine.Butfromthebeginningof1999,withKouzijiaoastherepresentativeoftheemblemofwineintotheNanjingmarket,rapidlyexpandingmarketshare,takecitiesandseizeterritory,hasbecometheleadingbrandofNanjingmid-rangeliquormarket.WhydoespitpitchangethecompetitionpatternofhighgradeliquorinNanjingmarket?

ThekeyistheuseofSichuanliquorfundamentaldisdaindiskdrive,prideandPrejudiceinthehigh-endbrandliquortoanemblemofwine!

Butthenationalmarkethasmanysuchstoriesonthestage,accordingtomyunderstanding,atleastinXi'an,Guangzhou,Shenzhen,theemblemofwinebrandtochangethepatternofcompetitionhasseenaprecedentinWuhanCity,ifstrongliquorbrandscannotfacethisproblem,oncethesystemhascompletedtheNationalEmblemWinemarketstrategiclayout,plusthebrandcontinuestowork,Chineseliquorcompetitionwillbewhatkindof,itisThere'snotelling!

Iftheemblemofwineisalittlesmarter,theuseofcapitaltoentertheSichuanwine,Guizhouwineterritorystrategiclayout,thentheintegrationofChineseliquoreramayreallycome.Inthissense,Ithinktheoriginoftheendorsementisveryimportant,buttheoriginoftheendorsementinfrontofthecapitalbasicallynotmanybarriersthat,backedbyagoodshadetree,nostrongbrandconsciousnessonthedevelopmentoftheliquorindustrynoharmlee.

Comparedtotheweakliquorbranddiskdriveoperationcarefully,stepbystep,strongliquorbymeansofdiskdriveistoomuch.Forastrongliquorbrandisnotaresourceproblem,thekeyistheconcept.WearestillintheemblemofwinemarketinZhengzhouusingthediskdriveasanexampletoseetheoperationfaileddiskdrivestrongliquorbranddefensestrategy.

InZhengzhou,thepitisalsoveryold,fromthelocaldealersreflectthesituation,2001maybeitspeak.Atthattime,Kouzijiaodidn'tgetlikethisexpensivefeecap,justtothehotelwaiter1~2yuan,thisisanovelapproachatthetime,theterminalsalesenthusiasmisveryhigh,apennyintothestore（cabinet）costsarenotahotelterminalistogethometothegoods.Fromthebeginningof2002,Henanoldwinesong,alargenumberofbrandssuchasHetaoLaojiaofoundtheharmofthemarketmeansKouzijiaoisrelativelylarge,rapidlyfromtheemblemofwineoperationmastercoremethod,carriedoutaveryfruitfuldoggedKouzijiaointhehotelterminalgraduallylostpotential.LeadingtheregionalmarketbacktoHenanwine.Therefore,wesaythatthediskdriveisakeyconcept,aslongasyoupayattention,itisnotdifficulttoresolve,butoncewehavethespiritofaprideandprejudicetolookatthisthing,then,thediskdrivewillshowastrongpower,acannotbeclosed!

Strongliquorbrandoperationofthediskdrivewhichhasfavorableconditions?

Howtotransformthebrandadvantageofstrongliquorbrandintothecorechannelcompetitiveness?

Howtostrengthenthehotelterminal'sunderstandingofstrongliquorbrandsbysubdividingbrandstrategy?

Wepresenttheliquorbrandoperationideas,toguidetheliquorbrandestablishmentofdiskdrivesystemusingdefensivestrategy.

Firstofall,animportantweaponofstrongliquorbrandisthebrandoperationofdiskdrive!

Theso-calleddiandaqike,IbelievethatifWuliangyeandMoutaiistheterminalhotelwithweakliquorbrandstocompeteforthediskdrive,evenastrongregionalbrandmayalsowanttoconsiderthreepoints,andnowthekeyistobigbrandsignorethissituation,leadingtodrinkmarketappearone-sidedsituation!

Ifwechoosestrongliquorbrandaffinitystrategyandtheterminalhotelforthegame,Ibelieve,intheresourcesevenslightlylower,thedominantstrategycangetthediskdrivemarketright.

Secondly,thestrongliquorbrandoperationtacticsofdiskdriveisundoubtedlythechannel.

Ialwaysthinkthestrongliquorbrandchannelpenetrationisstillverystrong.Strongliquorbrandisstrong,thekeyliesinthechannelitselfinitiative.Becausethestrongliquorbrandbelongstotheconsumerpulltype,intheconsumerinitiativerequest,alargepartofthehotelterminalwilltaketheinitiativetopurchase,itsownchannelpenetrationisverypowerful.Now,ourmarketingfocusonthelocaldiskdrivemarkettohaveacertaininclination,whichcanimpactpenetrationofJiepandiscthroughstrongbrandchannelstrongpotentialmarket.

Third,strongliquorbrandstrategicadvantageisthecapitaloperationofdiskdrive.Atpresent,themaindomesticliquorbrandshaveopenedaccesstocapital,andmanyliquorcompanieshavetofindmoneyrichprojectoutletpoint,aslongastheslighttiltalittlebitonthechannelsystem,itcanbeaweakbrandvaluechainofregionalmarketoperationofthediskdriveshattered!

InMarch2004,thereisamoreinterestingcaseofmergersandacquisitionsintheAnhuimarket,Huarunis280millionyuanacquisitionofbeermarketinAnhui,especiallyinthecapitalofHefeionthemarketverystrongLongjinbeer.WhyisbeeronthemarketsostronginHefei?

BecausetheessenceofLongjingdeepjinjuaninternationaladvertisingcompanydiskdrivetheoryandpractice,theinvadingintheHefeistorestrategymakesHuarunSnowBeerinaveryawkwardpositioninthemarketofHefei.HuarunhasbeeninterestedintheacquisitionofLongJinbeer,becausethequalityofequipmentandproductsareveryexcellent.ButhebelieveshehastheabilitytocompetewithHuarunintheheartlandofHefei.HuarunlongoffensiveHefeiisalsoverydepressing,throughconstantconfrontationwiththedragon,andfinallyunderstandthedragon,themagicweapontowin.HuarunoncediscoveredLongjingMingmen,shotveryquickly,quicklylaunchedastrongmarketinHefeitobuytheshopplan,allhotelterminalshoppolicyLongjin,HuarunismuchhigherthanLongjingstorepolicy.Justimagine,whoisHuarun?

Huarunisainternationalfinancialbackgroundofbeerpredators,ShuchengCountyLu'anCityLongjinAnhuiadeeppovertyarea---asmallfactory,despitethestrongsupportofthelocalgovernment,butcomparedwithHuarunissimplycannotwithstandasingleblow!

Soon,hefoundlongJinintotheHuarunsystemintheterminalfullHefei,Longjininwinebutnoplacetosellthesituation,finally,longJinhadtosurrendertheirarms,HuaruncompletedtheunificationoftheAnhuimarketdream,laidasolidfoundationfortheircompetitioninEastChinamarket.

Don'tlookattheweakliquorbrandinthehotelterminalseemstoputalotofresources,infact,astrongliquorbrandmayneverthought,infact,weakbrandliquoristheuseoftheterminalhotelpettypsychological,throughcommer