苹果CEO库克华盛顿大学演讲稿.docx

苹果CEO库克华盛顿大学演讲稿.docx

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苹果CEO库克华盛顿大学演讲稿

苹果CEO库克华盛顿大学演讲稿

苹果CEO库克华盛顿大学演讲稿是苹果公司CEO库克在华盛顿大学的毕业演讲，在美国在毕业前夕，学校会邀请名人进行校园演讲，意味着大学毕业后的新开始，下面是这篇苹果CEO库克华盛顿大学演讲稿

苹果CEO库克华盛顿大学演讲稿全文

人生不能只做观众!

HeoGW.

ThankyouverymuchPresidentKnappforthatkindintro.Aex,trustees,facutyanddeansoftheuniversity,myfeowhonorees,andespeciayyouthecassof20XX.Yes.

Congratuationstoyou,toyourfamiy,toyourfriendsthatareattendingtodaysceremony.Youmadeit.Itsapriviege,ararepriviegeofaifetimetobewithyoutoday.AndIthinkthankyouenoughformakingmeanhonoraryCoonia.

BeforeIbegintoday,theyaskedmetomakeastandardannouncement.Youveheardthisbefore.Aboutsiencingyourphones.ThoseofyouwithaniPhone,justpaceitinsientmode.IfyoudonthaveaniPhone,peasepassittothecenteraise.Appehasawordcassrecycingprogram.

Youknow,thisisreayanamazingpace.Andforaotofyou,ImsurethatbeinghereinWashington,theverycenterofourdemocracy,wasabigdrawwhenyouwerechoosingwhichschootogoto.Thispacehasapowerfupu.ItwasherethatDr.MartinLutherKingchaengedAmericanstomakereathepromisesofdemocracy,tomakejusticeareaityforaofGodschidren.

AnditwasherethatPresidentRonadReagancaedonustobeieveinoursevesandtobeieveinourcapacitytoperformgreatdeeds.Idiketostartthismorningbyteingyouaboutmyfirstvisithere.Inthesummerof1977yes,ImaitteodIwas16yearsodandivinginRobertsdae,thesmatowninsouthernAabamathatIgrewupin.AttheendofmyjunioryearofhighschooIdwonanessaycontestsponsoredbytheNationaRuraEectricAssociation.Icantrememberwhattheessaywasabout,whatIdorememberverycearyiswritingitbyhand,draftafterdraftafterdraft.Typewriterswereveryexpensiveandmyfamiycoudnotaffordone.

IwasoneoftwokidsfromBadwinCountythatwaschosentogotoWashingtonaongwithhundredsofotherkidsacrossthecountry.Beforeweeft,theAabamadeegationtookatriptoourstatecapitoinMontgomeryforameetingwiththegovernor.ThegovernorsnamewasGeorgeC.Waace.ThesameGeorgeWaacewhoin1963stoodintheschoohousedoorattheUniversityofAabamatobockAfricanAmericansfromenroing.Waaceembracedtheevisofsegregation.Hepittedwhitesagainstbacks,theSouthagainsttheNorth,theworkingcassagainstthesocaedeites.Meetingmygovernorwasnotanhonorforme.

MyheroesinifewereDr.MartinLutherKing,andRobertF.Kennedy,whohadfoughtagainsttheverythingsthatWaacestoodfor.Keepinmind,thatIgrewup,or,whenIgrewup,IgrewupinapacewhereKingandKennedywerenotexactyhedinhighesteem.WhenIwasakid,theSouthwassticomingtogripswithitshistory.MytextbooksevensaidtheCiviWarwasaboutstatesrights.Theybareymentionedsavery.

SoIhadtofigureoutformysefwhatwasrightandtrue.Itwasasearch.Itwasaprocess.ItdrewonthemorasensethatIdearnedfrommyparents,andinchurch,andinmyownheart,andedmeonmyownjourneyofdiscovery.Ifoundbooksinthepubicibrarythattheyprobabydidntknowtheyhad.TheyapointedtothefactthatWaacewaswrong.Thatinjusticesikesegregationhadnopaceinourword.Thatequaityisaright.

AsIsaid,Iwasony16whenImetGovernorWaace,soIshookhishandaswewereexpectedtodo.Butshakinghishandfetikeabetrayaofmyownbeiefs.Itfetwrong.LikeIwasseingapieceofmysou.

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FromMontgomerywefewtoWashington.ItwasthefirsttimeIhadeverbeenonanairpane.InfactitwasthefirsttimethatItraveedoutoftheSouth.OnJune15,1977,Iwasoneof900highschooersgreetedbythenewpresident,PresidentJimmyCarter,onthesouthawnoftheWhiteHouse,rightthereontheothersideoftheeipse.Iwasoneoftheuckyones,whogottoshakehishand.CartersawBadwinCountyonmynametagthatdayandstoppedtospeakwithme.HewantedtoknowhowpeopeweredoingaftertherashofstormsthatstruckAabamathatyear.Carterwaskindandcompassionate;hehedthemostpowerfujobinthewordbuthehadnotsacrificedanyofhishumanity.Ifetproudthathewaspresident.AndIfetproudthathewasfromtheSouth.Inthespaceofaweek,Ihadcomefacetofacewithtwomenwhoguaranteedthemsevesapaceinhistory.Theycamefromthesameregion.Theywerefromthesamepoiticaparty.Theywerebothgovernorsofadjoiningstates.Buttheyookedatthewordinverydifferentways.Itwasceartome,thatonewasright,andonewaswrong.Waacehadbuithispoiticacareerbyexpoitingdivisionsbetweenus.Cartersmessageontheotherhand,wasthatweareaboundtogether,everyoneofus.Eachhadmadeajourneythatedthemtothevauesthattheyivedby,butitwasntjustabouttheirexperiencesortheircircumstances,ithadtocomefromwithin.

Myownjourneyinifewasjustbeginning.Ihadntevenappiedforcoegeyetatthatpoint.Foryougraduates,theprocessofdiscoveringyoursef,ofinventingyoursef,ofreinventingyoursefisabouttobegininearnest.Itsaboutfindingyourvauesandcommittingtoivebythem.YouhavetofindyourNorthStar.Andthatmeanschoices.Someareeasy.Somearehard.Andsomewimakeyouquestioneverything.TwentyyearsaftermyvisittoWashington,Imetsomeonewhomademequestioneverything.Whoupendedaofmyassumptionsintheverybestway.ThatwasSteveJobs.

Stevehadbuitasuccessfucompany.Hehadbeensentawayandhereturnedtofinditinruins.Hedidntknowitatthetime,buthewasabouttodedicatetherestofhisifetorescuingit,andeadingittoheightsgreaterthananyonecoudeverimagine.Anyone,thatis,exceptforSteve.Mostpeopehaveforgotten,butin1997andeary1998,Appehadbeenadriftforyears.Rudderess.ButStevethoughtAppecoudbegreatagain.AndhewantedtoknowifIdiketohep.

HisvisionforAppewasacompanythatturnedpowerfutechnoogyintotoosthatwereeasytouse,toosthatwoudheppeopereaizetheirdreams.Andchangethewordforthebetter.IhadstudiedtobeanengineerandearnedanM.B.A.Iwastrainedtobepragmatic,aprobemsover.NowIfoundmysefsittingbeforeandisteningtothisveryanimated40somethingguywithvisionsofchangingtheword.ItwasnotwhatIhadexpected.Yousee,whenitcametomycareer,in1998,Iwasasoadrift.Rudderess.

IknewwhoIwasinmypersonaife,andIkeptmyeyeonmyNorthStar,myresponsibiitytodogoodforsomeoneese,otherthanmysef.Butatwork,weIawaysfiguredthatworkwaswork.Vaueshadtheirpaceand,yes,therewerethingsthatIwantedtochangeabouttheword,butIthoughtIhadtodothatonmyowntime.Notintheoffice.Stevedidntseeitthatway.Hewasanideaist.AndinthatwayheremindedmeofhowIfetasateenager.Inthatfirstmeetingheconvincedmeifweworkedhardandmadegreatproducts,wetoocoudhepchangetheword.Andtomysurprise,Iwashooked.Itookthejobandchangedmyife.Itsbeen17yearsandIhaveneveronceookedback.

AtAppewebeievetheworkshoudbemorethanjustaboutimprovingyourownsef.Itsaboutimprovingtheivesofothersaswe.Ourproductsdoamazingthings.AndjustasSteveenvisioned,theyempowerpeopeaovertheword.Peopewhoarebind,andneedinformationreadtothembecausetheycantseethescreen.Peopeforwhomtechnoogyisaifeinebecausetheyareisoatedbydistanceordisabiity.Peopewhowitnessinjusticeandwanttoexposeit,andnowtheycanbecausetheyhaveacameraintheirpocketathetime.

Ourcommitmentgoesbeyondtheproductsthemsevestohowtheyremade.Toourimpactontheenvironment.Totheroewepayindemandingandpromotingequaity.Andinimprovingeducation.Webeievethatacompanythathasvauesandactsonthemcanreaychangetheword.Andanindividuacantoo.Thatcanbeyou.Thatmustbeyou.Graduates,yourvauesmatter.TheyareyourNorthStar.Andworktakesonnewmeaningwhenyoufeeyouarepointedintherightdirection.Otherwise,itsjustajob,andifeistooshortforthat.Weneedthebestandbrightestofyourgenerationtoeadingovernmentandinbusiness.Inthescienceandinthearts.Injournaismandinacademia.Thereishonorinaofthesepursuits.Andthereisopportunitytodoworkthatisinfusedwithmorapurpose.Youdonthavetochoosebetweendoinggoodanddoingwe.Itsafasechoice,todaymorethanever.

Yourchaengeistofindworkthatpaystherent,putsfoodonthetabe,andetsyoudowhatisrightandgoodandjust.

SofindyourNorthStar.Letitguideyouinife,andwork,andinyourifeswork.Now,Isuspectsomeofyouarentbuyingthis.Iwonttakeitpersonay.Itsnosurprisethatpeopeareskeptica,especiayhereinWashington.Wherethesedaysyouvegotpentyofreasontobe.Andaheathyamountofskepticismisfine.Thoughtooofteninthistown,itturnstocynicism.Totheideathatnomatterwhostakingorwhattheyresaying,thattheirmotivesarequestionabe,theircharacterissuspect,andifyousearchhardenough,youcanprovethattheyareying.Maybethatsjustthewordweivein.Butgraduates,thisisyourwordtochange.

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AsIsaid,IamaproudsonoftheSouth.Itsmyhome,andIwiawaysoveit.Butfortheast17yearsIvebuitaifeinSiiconVaey;itsaspeciapace.Thekindofpacewheretheresnoprobemthatcantbesoved.Nomatterhowdifficutorcompex,thatspartofitsessentiaquaity.Averysinceresortofoptimism.Backinthe90s,ApperananadvertisingcampaignwecaedThinkDifferent.Itwasprettysimpe.Everyadwasaphotographofoneofourheroes.Peopewhohadtheaudacitytochaengeandchangethewayweaive.PeopeikeGandhiandJackieRobinson,MarthaGrahamandAbertEinstein,AmeiaEarhartandMiesDavis.Thesepeopestiinspireus.They