苹果CEO库克华盛顿大学演讲稿.docx
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苹果CEO库克华盛顿大学演讲稿
苹果CEO库克华盛顿大学演讲稿
苹果CEO库克华盛顿大学演讲稿是苹果公司CEO库克在华盛顿大学的毕业演讲,在美国在毕业前夕,学校会邀请名人进行校园演讲,意味着大学毕业后的新开始,下面是这篇苹果CEO库克华盛顿大学演讲稿
苹果CEO库克华盛顿大学演讲稿全文
人生不能只做观众!
HeoGW.
ThankyouverymuchPresidentKnappforthatkindintro.Aex,trustees,facutyanddeansoftheuniversity,myfeowhonorees,andespeciayyouthecassof20XX.Yes.
Congratuationstoyou,toyourfamiy,toyourfriendsthatareattendingtodaysceremony.Youmadeit.Itsapriviege,ararepriviegeofaifetimetobewithyoutoday.AndIthinkthankyouenoughformakingmeanhonoraryCoonia.
BeforeIbegintoday,theyaskedmetomakeastandardannouncement.Youveheardthisbefore.Aboutsiencingyourphones.ThoseofyouwithaniPhone,justpaceitinsientmode.IfyoudonthaveaniPhone,peasepassittothecenteraise.Appehasawordcassrecycingprogram.
Youknow,thisisreayanamazingpace.Andforaotofyou,ImsurethatbeinghereinWashington,theverycenterofourdemocracy,wasabigdrawwhenyouwerechoosingwhichschootogoto.Thispacehasapowerfupu.ItwasherethatDr.MartinLutherKingchaengedAmericanstomakereathepromisesofdemocracy,tomakejusticeareaityforaofGodschidren.
AnditwasherethatPresidentRonadReagancaedonustobeieveinoursevesandtobeieveinourcapacitytoperformgreatdeeds.Idiketostartthismorningbyteingyouaboutmyfirstvisithere.Inthesummerof1977yes,ImaitteodIwas16yearsodandivinginRobertsdae,thesmatowninsouthernAabamathatIgrewupin.AttheendofmyjunioryearofhighschooIdwonanessaycontestsponsoredbytheNationaRuraEectricAssociation.Icantrememberwhattheessaywasabout,whatIdorememberverycearyiswritingitbyhand,draftafterdraftafterdraft.Typewriterswereveryexpensiveandmyfamiycoudnotaffordone.
IwasoneoftwokidsfromBadwinCountythatwaschosentogotoWashingtonaongwithhundredsofotherkidsacrossthecountry.Beforeweeft,theAabamadeegationtookatriptoourstatecapitoinMontgomeryforameetingwiththegovernor.ThegovernorsnamewasGeorgeC.Waace.ThesameGeorgeWaacewhoin1963stoodintheschoohousedoorattheUniversityofAabamatobockAfricanAmericansfromenroing.Waaceembracedtheevisofsegregation.Hepittedwhitesagainstbacks,theSouthagainsttheNorth,theworkingcassagainstthesocaedeites.Meetingmygovernorwasnotanhonorforme.
MyheroesinifewereDr.MartinLutherKing,andRobertF.Kennedy,whohadfoughtagainsttheverythingsthatWaacestoodfor.Keepinmind,thatIgrewup,or,whenIgrewup,IgrewupinapacewhereKingandKennedywerenotexactyhedinhighesteem.WhenIwasakid,theSouthwassticomingtogripswithitshistory.MytextbooksevensaidtheCiviWarwasaboutstatesrights.Theybareymentionedsavery.
SoIhadtofigureoutformysefwhatwasrightandtrue.Itwasasearch.Itwasaprocess.ItdrewonthemorasensethatIdearnedfrommyparents,andinchurch,andinmyownheart,andedmeonmyownjourneyofdiscovery.Ifoundbooksinthepubicibrarythattheyprobabydidntknowtheyhad.TheyapointedtothefactthatWaacewaswrong.Thatinjusticesikesegregationhadnopaceinourword.Thatequaityisaright.
AsIsaid,Iwasony16whenImetGovernorWaace,soIshookhishandaswewereexpectedtodo.Butshakinghishandfetikeabetrayaofmyownbeiefs.Itfetwrong.LikeIwasseingapieceofmysou.
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FromMontgomerywefewtoWashington.ItwasthefirsttimeIhadeverbeenonanairpane.InfactitwasthefirsttimethatItraveedoutoftheSouth.OnJune15,1977,Iwasoneof900highschooersgreetedbythenewpresident,PresidentJimmyCarter,onthesouthawnoftheWhiteHouse,rightthereontheothersideoftheeipse.Iwasoneoftheuckyones,whogottoshakehishand.CartersawBadwinCountyonmynametagthatdayandstoppedtospeakwithme.HewantedtoknowhowpeopeweredoingaftertherashofstormsthatstruckAabamathatyear.Carterwaskindandcompassionate;hehedthemostpowerfujobinthewordbuthehadnotsacrificedanyofhishumanity.Ifetproudthathewaspresident.AndIfetproudthathewasfromtheSouth.Inthespaceofaweek,Ihadcomefacetofacewithtwomenwhoguaranteedthemsevesapaceinhistory.Theycamefromthesameregion.Theywerefromthesamepoiticaparty.Theywerebothgovernorsofadjoiningstates.Buttheyookedatthewordinverydifferentways.Itwasceartome,thatonewasright,andonewaswrong.Waacehadbuithispoiticacareerbyexpoitingdivisionsbetweenus.Cartersmessageontheotherhand,wasthatweareaboundtogether,everyoneofus.Eachhadmadeajourneythatedthemtothevauesthattheyivedby,butitwasntjustabouttheirexperiencesortheircircumstances,ithadtocomefromwithin.
Myownjourneyinifewasjustbeginning.Ihadntevenappiedforcoegeyetatthatpoint.Foryougraduates,theprocessofdiscoveringyoursef,ofinventingyoursef,ofreinventingyoursefisabouttobegininearnest.Itsaboutfindingyourvauesandcommittingtoivebythem.YouhavetofindyourNorthStar.Andthatmeanschoices.Someareeasy.Somearehard.Andsomewimakeyouquestioneverything.TwentyyearsaftermyvisittoWashington,Imetsomeonewhomademequestioneverything.Whoupendedaofmyassumptionsintheverybestway.ThatwasSteveJobs.
Stevehadbuitasuccessfucompany.Hehadbeensentawayandhereturnedtofinditinruins.Hedidntknowitatthetime,buthewasabouttodedicatetherestofhisifetorescuingit,andeadingittoheightsgreaterthananyonecoudeverimagine.Anyone,thatis,exceptforSteve.Mostpeopehaveforgotten,butin1997andeary1998,Appehadbeenadriftforyears.Rudderess.ButStevethoughtAppecoudbegreatagain.AndhewantedtoknowifIdiketohep.
HisvisionforAppewasacompanythatturnedpowerfutechnoogyintotoosthatwereeasytouse,toosthatwoudheppeopereaizetheirdreams.Andchangethewordforthebetter.IhadstudiedtobeanengineerandearnedanM.B.A.Iwastrainedtobepragmatic,aprobemsover.NowIfoundmysefsittingbeforeandisteningtothisveryanimated40somethingguywithvisionsofchangingtheword.ItwasnotwhatIhadexpected.Yousee,whenitcametomycareer,in1998,Iwasasoadrift.Rudderess.
IknewwhoIwasinmypersonaife,andIkeptmyeyeonmyNorthStar,myresponsibiitytodogoodforsomeoneese,otherthanmysef.Butatwork,weIawaysfiguredthatworkwaswork.Vaueshadtheirpaceand,yes,therewerethingsthatIwantedtochangeabouttheword,butIthoughtIhadtodothatonmyowntime.Notintheoffice.Stevedidntseeitthatway.Hewasanideaist.AndinthatwayheremindedmeofhowIfetasateenager.Inthatfirstmeetingheconvincedmeifweworkedhardandmadegreatproducts,wetoocoudhepchangetheword.Andtomysurprise,Iwashooked.Itookthejobandchangedmyife.Itsbeen17yearsandIhaveneveronceookedback.
AtAppewebeievetheworkshoudbemorethanjustaboutimprovingyourownsef.Itsaboutimprovingtheivesofothersaswe.Ourproductsdoamazingthings.AndjustasSteveenvisioned,theyempowerpeopeaovertheword.Peopewhoarebind,andneedinformationreadtothembecausetheycantseethescreen.Peopeforwhomtechnoogyisaifeinebecausetheyareisoatedbydistanceordisabiity.Peopewhowitnessinjusticeandwanttoexposeit,andnowtheycanbecausetheyhaveacameraintheirpocketathetime.
Ourcommitmentgoesbeyondtheproductsthemsevestohowtheyremade.Toourimpactontheenvironment.Totheroewepayindemandingandpromotingequaity.Andinimprovingeducation.Webeievethatacompanythathasvauesandactsonthemcanreaychangetheword.Andanindividuacantoo.Thatcanbeyou.Thatmustbeyou.Graduates,yourvauesmatter.TheyareyourNorthStar.Andworktakesonnewmeaningwhenyoufeeyouarepointedintherightdirection.Otherwise,itsjustajob,andifeistooshortforthat.Weneedthebestandbrightestofyourgenerationtoeadingovernmentandinbusiness.Inthescienceandinthearts.Injournaismandinacademia.Thereishonorinaofthesepursuits.Andthereisopportunitytodoworkthatisinfusedwithmorapurpose.Youdonthavetochoosebetweendoinggoodanddoingwe.Itsafasechoice,todaymorethanever.
Yourchaengeistofindworkthatpaystherent,putsfoodonthetabe,andetsyoudowhatisrightandgoodandjust.
SofindyourNorthStar.Letitguideyouinife,andwork,andinyourifeswork.Now,Isuspectsomeofyouarentbuyingthis.Iwonttakeitpersonay.Itsnosurprisethatpeopeareskeptica,especiayhereinWashington.Wherethesedaysyouvegotpentyofreasontobe.Andaheathyamountofskepticismisfine.Thoughtooofteninthistown,itturnstocynicism.Totheideathatnomatterwhostakingorwhattheyresaying,thattheirmotivesarequestionabe,theircharacterissuspect,andifyousearchhardenough,youcanprovethattheyareying.Maybethatsjustthewordweivein.Butgraduates,thisisyourwordtochange.
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AsIsaid,IamaproudsonoftheSouth.Itsmyhome,andIwiawaysoveit.Butfortheast17yearsIvebuitaifeinSiiconVaey;itsaspeciapace.Thekindofpacewheretheresnoprobemthatcantbesoved.Nomatterhowdifficutorcompex,thatspartofitsessentiaquaity.Averysinceresortofoptimism.Backinthe90s,ApperananadvertisingcampaignwecaedThinkDifferent.Itwasprettysimpe.Everyadwasaphotographofoneofourheroes.Peopewhohadtheaudacitytochaengeandchangethewayweaive.PeopeikeGandhiandJackieRobinson,MarthaGrahamandAbertEinstein,AmeiaEarhartandMiesDavis.Thesepeopestiinspireus.They