苹果CEO库克华盛顿大学演讲稿.docx

1、苹果CEO库克华盛顿大学演讲稿苹果CEO库克华盛顿大学演讲稿 苹果CEO库克华盛顿大学演讲稿是苹果公司CEO库克在华盛顿大学的毕业演讲，在美国在毕业前夕，学校会邀请名人进行校园演讲，意味着大学毕业后的新开始，下面是这篇苹果CEO库克华盛顿大学演讲稿 苹果CEO库克华盛顿大学演讲稿全文 人生不能只做观众! Heo GW. Thank you very much President Knapp for that kind intro. Aex, trustees, facuty and deans of theuniversity, my feow honorees, and especiay y

2、ou the cass of 20XX. Yes. Congratuations to you, to your famiy, to your friends that are attending todays ceremony. Youmade it. Its a priviege, a rare priviege of a ifetime to be with you today. And I think thank youenough for making me an honorary Coonia. Before I begin today, they asked me to make

3、 a standard announcement. Youve heard this before.About siencing your phones. Those of you with an iPhone, just pace it in sient mode. If you donthave an iPhone, pease pass it to the center aise. Appe has a wordcass recycing program. You know, this is reay an amazing pace. And for a ot of you, Im su

4、re that being here inWashington, the very center of our democracy, was a big draw when you were choosing whichschoo to go to. This pace has a powerfu pu. It was here that Dr. Martin Luther King chaengedAmericans to make rea the promises of democracy, to make justice a reaity for a of Godschidren. An

5、d it was here that President Ronad Reagan caed on us to beieve in ourseves and to beieve inour capacity to perform great deeds. Id ike to start this morning by teing you about my first visithere. In the summer of 1977 yes, Im a itte od I was 16 years od and iving in Robertsdae, thesma town in southe

6、rn Aabama that I grew up in. At the end of my junior year of high schoo Idwon an essay contest sponsored by the Nationa Rura Eectric Association. I cant remember whatthe essay was about, what I do remember very ceary is writing it by hand, draft after draft afterdraft. Typewriters were very expensiv

7、e and my famiy coud not afford one. I was one of two kids from Badwin County that was chosen to go to Washington aong withhundreds of other kids across the country. Before we eft, the Aabama deegation took a trip toour state capito in Montgomery for a meeting with the governor. The governors name wa

8、sGeorge C. Waace. The same George Waace who in 1963 stood in the schoohouse door at theUniversity of Aabama to bock African Americans from enroing. Waace embraced the evis ofsegregation. He pitted whites against backs, the South against the North, the working cass againstthe socaed eites. Meeting my

9、 governor was not an honor for me. My heroes in ife were Dr. Martin Luther King, and Robert F. Kennedy, who had fought against thevery things that Waace stood for. Keep in mind, that I grew up, or, when I grew up, I grew up ina pace where King and Kennedy were not exacty hed in high esteem. When I w

10、as a kid, theSouth was sti coming to grips with its history. My textbooks even said the Civi War was aboutstates rights. They barey mentioned savery. So I had to figure out for mysef what was right and true. It was a search. It was a process. It drewon the mora sense that Id earned from my parents,

11、and in church, and in my own heart, and edme on my own journey of discovery. I found books in the pubic ibrary that they probaby didntknow they had. They a pointed to the fact that Waace was wrong. That injustices ikesegregation had no pace in our word. That equaity is a right. As I said, I was ony

12、16 when I met Governor Waace, so I shook his hand as we were expected todo. But shaking his hand fet ike a betraya of my own beiefs. It fet wrong. Like I was seing a pieceof my sou. 123全文查看 From Montgomery we few to Washington. It was the first time I had ever been on an airpane. Infact it was the f

13、irst time that I traveed out of the South. On June 15, 1977, I was one of 900 highschooers greeted by the new president, President Jimmy Carter, on the south awn of the WhiteHouse, right there on the other side of the eipse. I was one of the ucky ones, who got to shakehis hand. Carter saw Badwin Cou

14、nty on my name tag that day and stopped to speak with me. Hewanted to know how peope were doing after the rash of storms that struck Aabama that year.Carter was kind and compassionate; he hed the most powerfu job in the word but he had notsacrificed any of his humanity. I fet proud that he was presi

15、dent. And I fet proud that he was fromthe South. In the space of a week, I had come face to face with two men who guaranteedthemseves a pace in history. They came from the same region. They were from the same poiticaparty. They were both governors of adjoining states. But they ooked at the word in v

16、ery differentways. It was cear to me, that one was right, and one was wrong. Waace had buit his poiticacareer by expoiting divisions between us. Carters message on the other hand, was that we are abound together, every one of us. Each had made a journey that ed them to the vaues that theyived by, bu

17、t it wasnt just about their experiences or their circumstances, it had to come fromwithin. My own journey in ife was just beginning. I hadnt even appied for coege yet at that point. Foryou graduates, the process of discovering yoursef, of inventing yoursef, of reinventing yoursef isabout to begin in

18、 earnest. Its about finding your vaues and committing to ive by them. You haveto find your North Star. And that means choices. Some are easy. Some are hard. And some wimake you question everything. Twenty years after my visit to Washington, I met someone whomade me question everything. Who upended a

19、 of my assumptions in the very best way. Thatwas Steve Jobs. Steve had buit a successfu company. He had been sent away and he returned to find it in ruins.He didnt know it at the time, but he was about to dedicate the rest of his ife to rescuing it, andeading it to heights greater than anyone coud e

20、ver imagine. Anyone, that is, except for Steve.Most peope have forgotten, but in 1997 and eary 1998, Appe had been adrift for years.Rudderess. But Steve thought Appe coud be great again. And he wanted to know if Id ike tohep. His vision for Appe was a company that turned powerfu technoogy into toos

21、that were easy touse, toos that woud hep peope reaize their dreams. And change the word for the better. I hadstudied to be an engineer and earned an M.B.A. I was trained to be pragmatic, a probem sover.Now I found mysef sitting before and istening to this very animated 40something guy with visionsof

22、 changing the word. It was not what I had expected. You see, when it came to my career, in1998, I was aso adrift. Rudderess. I knew who I was in my persona ife, and I kept my eye on my North Star, my responsibiity to dogood for someone ese, other than mysef. But at work, we I aways figured that work

23、 was work.Vaues had their pace and, yes, there were things that I wanted to change about the word, but Ithought I had to do that on my own time. Not in the office. Steve didnt see it that way. He was anideaist. And in that way he reminded me of how I fet as a teenager. In that first meeting heconvin

24、ced me if we worked hard and made great products, we too coud hep change the word.And to my surprise, I was hooked. I took the job and changed my ife. Its been 17 years and Ihave never once ooked back. At Appe we beieve the work shoud be more than just about improving your own sef. Its aboutimprovin

25、g the ives of others as we. Our products do amazing things. And just as Steveenvisioned, they empower peope a over the word. Peope who are bind, and need informationread to them because they cant see the screen. Peope for whom technoogy is a ifeine becausethey are isoated by distance or disabiity. P

26、eope who witness injustice and want to expose it, andnow they can because they have a camera in their pocket a the time. Our commitment goes beyond the products themseves to how theyre made. To our impact onthe environment. To the roe we pay in demanding and promoting equaity. And in improvingeducat

27、ion. We beieve that a company that has vaues and acts on them can reay change theword. And an individua can too. That can be you. That must be you. Graduates, your vauesmatter. They are your North Star. And work takes on new meaning when you fee you are pointedin the right direction. Otherwise, its

28、just a job, and ife is too short for that. We need the best andbrightest of your generation to ead in government and in business. In the science and in the arts.In journaism and in academia. There is honor in a of these pursuits. And there is opportunity todo work that is infused with mora purpose.

29、You dont have to choose between doing good anddoing we. Its a fase choice, today more than ever. Your chaenge is to find work that pays the rent, puts food on the tabe, and ets you do what isright and good and just. So find your North Star. Let it guide you in ife, and work, and in your ifes work. N

30、ow, I suspectsome of you arent buying this. I wont take it personay. Its no surprise that peope are skeptica,especiay here in Washington. Where these days youve got penty of reason to be. And a heathyamount of skepticism is fine. Though too often in this town, it turns to cynicism. To the idea thatn

31、o matter whos taking or what theyre saying, that their motives are questionabe, their characteris suspect, and if you search hard enough, you can prove that they are ying. Maybe thats justthe word we ive in. But graduates, this is your word to change. 123全文查看 As I said, I am a proud son of the South

32、. Its my home, and I wi aways ove it. But for the ast 17years Ive buit a ife in Siicon Vaey; its a specia pace. The kind of pace where theres no probemthat cant be soved. No matter how difficut or compex, thats part of its essentia quaity. A verysincere sort of optimism. Back in the 90s, Appe ran an

33、 advertising campaign we caed ThinkDifferent. It was pretty simpe. Every ad was a photograph of one of our heroes. Peope who hadthe audacity to chaenge and change the way we a ive. Peope ike Gandhi and Jackie Robinson,Martha Graham and Abert Einstein, Ameia Earhart and Mies Davis. These peope sti inspire us.They