电大1378《管理英语3》开放大学期末考试真题20xx年1含答案.docx

电大1378《管理英语3》开放大学期末考试真题20xx年1含答案.docx

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电大1378《管理英语3》开放大学期末考试真题20xx年1含答案

电大1378《管理英语3》开放大学期末考试真题20xx年1月（含答案）

　　电大1378《管理英语3》开放大学期末考试真题20xx年1月（含答案）

　　1.-1supposethere'11bealotofarguments.

　　A.Noproblem.

　　B.1shouldimagineso.

　　C.That'sagoodidea.

　　2.-Sorry,1madeamistakeagain.Practicemoreandyou'11succeed.

　　A.Nevermínd.

　　B.Certaínlynot.

　　C.You'rewelcome.

　　3.-Doyoumindif1smokehere?

　　A.No,thanks.

　　B.Yes,please.

　　c.Yes,betternot.

　　4.-Howdídyoumissyourtraín?

　　A.Nevermind

　　B.What'syourproposal?

　　C.We11,1wascaughtinthetrafficjam.

　　5.-GoodMatters,howcan1helpyou?

morning,l'dliketofíndout

　　A.how1couldpayonline

　　B.how1couldbecomeavolunteer

　　C.how1couldmakeanappointment1181

　　6.1t'stopointtoortalkaboutstrangersinpublic.

　　A.notpolite

　　B.polite

　　C.good

　　7.John,aswellasMike

　　A.havejustbeenbackfromanimportantmeeting.

　　B.has

　　C.had

　　8.-Whendowehavetopaythebill?

December30.

　　A.By

　　B.1n

　　C.During

　　9.______isknowntoall,toomuchfatcausesheartproblems.

　　A.Of

　　B.As

　　C.For

　　10.Hegaveuphisstudyincollegein

　　A.bundle

　　C.despair

　　B.desperate

　　11.Youcangoyoupromisetobebackbefore120'clock.

　　A.sofaras

　　C.aslongas

　　12.1yourearlycoming.

　　A.lookingforward

　　C.lookforwardto

　　B.asfaras

　　B.lookingforwardto

　　13.1didn'tfinishmyhomework.1182

　　A.didhe

　　C.hedid

　　B.didn'the

　　14.Let'sdiscusstheseproblemsatthemeeting,?

　　A.dowe

　　C.willyou

　　B.shallwe

　　15.Ifyouneedfurtherinformation,pleaseoffice

　　.A.contact

　　C.constant

　　B.construct

　　16.knowhowoftenthebusrunsduringrushhour.

　　A.occur

　　B.happen

　　C.takeplace

　　17.l'musedearlynow.

　　A.get

　　B.getting

　　C.toget

　　18.Let'sthereportsonthelatestwork.

　　A.to

　　B.with

　　C.overitisforkidstoimaginefreely!

　　A.How

　　B.What

　　C.Whatan

　　20.Themanagerurgedhisstaffnottosplendidopportunity.

　　A.get

　　B.escape

　　C.miss

　　Passage1Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.

　　15Herearethreestepsthathelptomakeagoodmarketingbudget.

　　Step1:

OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.

　　Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.16Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,17notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.

　　Step2:

DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:

thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.

　　Step3:

AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.18Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.19Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.

　　21.Whatshouldthebudgetplanbebasedon?

　　A.Thecompany'sreliableexpense.

　　B.Thecompany'sreliableincome.

　　c.Thecompany'sreliablecost.

　　22.Whatdoes"disposableincome"meaninparagraph3?

　　A.Totalincome

　　C.Netincome.

　　B.Previousincome.

　　23.Youhavetobeclearwhenorganizingfinancialinformation.

　　A.theincomeandexpenses

　　C.thebudgetmanagement

　　B.themarketingfund

　　24.ThethreemainfactorsthatdecidehowyouspendmarketingfundsA.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendB.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave,theproductandtheincome

　　25.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid

　　A.usinglessthanyouearn

　　C.usingmorethanyouearn

　　B.usingmoneyunnecessarily

　　Passage2

　　1thinkthemostterriblethinginlifeformylittlebrotherisgettingupinthemorning.Heisalmostsickwhenmymotherca11s,"Herbert!

It'sseven0'clock!

Getup!

"Herbertanswers,"1'mcoming!

"andgoesrightbacktosleep.l'mnotata11likemybrother.1don'tliketogotobedatnightbut1don'tmindgettingupinthemorning.1usual1ywakeupbeforemymothercallsme.1jumpoutofbedandgointothebathroomtotakeashower.1getdressed,brushmyteeth,combmyhair,andgetreadytogodownstairsforbreakfastassoonasmymothercalls.

　　ButnotHerbert.Hejustsleeps.Amilitarybandinourbedroomcouldnotwakehimup.1callhimandsay,"Getup!

Mumwillbeupheretopullyououtofbedifyoudon'tgetupimmediately!

"Buthejustsleeps.AftercallingafewmoretimesmymotherhastocomeupstairsandpullHerbertoutofbed.It'sthatwayeverydaywithmylittlebrother.Perhapssomedayhe'lllearntogetupontime,but1reallydon'tthinkso.

　　26.Themostterriblethinginlifeformylittlebrotherisgoingtoschool.

　　27.Whenmothercalls,Herbertdoesn'tanswerandremainsinbed.

　　28.MymotheroftenhastopullHerbertoutofbedasherefusestogetup.

　　29.SometimeswehavetosendforamilitarybandtowakeHerbertup.

　　30.ThewriterthinkssomedayHerbertwilllearntogetupontime.

　　17.8.13.18.9.14.

　　20. 21.22.23.24.25.

　　30.71.B2.A3.C4.C5.B6.A

　　11.C16.B

　　7.B

　　12.B

　　17.B

　　8.A

　　13.A

　　18.C

　　9.B

　　14.B

　　19.A

　　10.C

　　15.A

　　20.C

　　21.B

　　22.C

　　23.A

　　24.B

　　25.C

　　26.F

　　27.F

　　28.T

　　29.F

　　30.F

　　ATelephoneMessageTo:

SamSmithTime:

3:

00p.m.,April6Message:

Mr.JamesofAAACompanyistovisityourofficeonApril11,

　　Tuesday.HisFlightCZ3590takesofffromShanghaiat7:

55a.m.andarrivesinShenzhenat10:

25.Heisexpectingtodiscusswithyouaboutthetechnicalcooperationonanewproject.Ringbacktocheckwhetherthetimeissuitable.From:

ZhangQiang.

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