电大1378《管理英语3》开放大学期末考试真题20xx年1含答案.docx
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电大1378《管理英语3》开放大学期末考试真题20xx年1含答案
电大1378《管理英语3》开放大学期末考试真题20xx年1月(含答案)
电大1378《管理英语3》开放大学期末考试真题20xx年1月(含答案)
1.-1supposethere'11bealotofarguments.
A.Noproblem.
B.1shouldimagineso.
C.That'sagoodidea.
2.-Sorry,1madeamistakeagain.Practicemoreandyou'11succeed.
A.Nevermínd.
B.Certaínlynot.
C.You'rewelcome.
3.-Doyoumindif1smokehere?
A.No,thanks.
B.Yes,please.
c.Yes,betternot.
4.-Howdídyoumissyourtraín?
A.Nevermind
B.What'syourproposal?
C.We11,1wascaughtinthetrafficjam.
5.-GoodMatters,howcan1helpyou?
morning,l'dliketofíndout
A.how1couldpayonline
B.how1couldbecomeavolunteer
C.how1couldmakeanappointment1181
6.1t'stopointtoortalkaboutstrangersinpublic.
A.notpolite
B.polite
C.good
7.John,aswellasMike
A.havejustbeenbackfromanimportantmeeting.
B.has
C.had
8.-Whendowehavetopaythebill?
December30.
A.By
B.1n
C.During
9.______isknowntoall,toomuchfatcausesheartproblems.
A.Of
B.As
C.For
10.Hegaveuphisstudyincollegein
A.bundle
C.despair
B.desperate
11.Youcangoyoupromisetobebackbefore120'clock.
A.sofaras
C.aslongas
12.1yourearlycoming.
A.lookingforward
C.lookforwardto
B.asfaras
B.lookingforwardto
13.1didn'tfinishmyhomework.1182
A.didhe
C.hedid
B.didn'the
14.Let'sdiscusstheseproblemsatthemeeting,?
A.dowe
C.willyou
B.shallwe
15.Ifyouneedfurtherinformation,pleaseoffice
.A.contact
C.constant
B.construct
16.knowhowoftenthebusrunsduringrushhour.
A.occur
B.happen
C.takeplace
17.l'musedearlynow.
A.get
B.getting
C.toget
18.Let'sthereportsonthelatestwork.
A.to
B.with
C.overitisforkidstoimaginefreely!
A.How
B.What
C.Whatan
20.Themanagerurgedhisstaffnottosplendidopportunity.
A.get
B.escape
C.miss
Passage1Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.
15Herearethreestepsthathelptomakeagoodmarketingbudget.
Step1:
OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.
Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.16Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,17notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.
Step2:
DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:
thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.
Step3:
AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.18Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.19Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.
21.Whatshouldthebudgetplanbebasedon?
A.Thecompany'sreliableexpense.
B.Thecompany'sreliableincome.
c.Thecompany'sreliablecost.
22.Whatdoes"disposableincome"meaninparagraph3?
A.Totalincome
C.Netincome.
B.Previousincome.
23.Youhavetobeclearwhenorganizingfinancialinformation.
A.theincomeandexpenses
C.thebudgetmanagement
B.themarketingfund
24.ThethreemainfactorsthatdecidehowyouspendmarketingfundsA.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendB.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave,theproductandtheincome
25.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid
A.usinglessthanyouearn
C.usingmorethanyouearn
B.usingmoneyunnecessarily
Passage2
1thinkthemostterriblethinginlifeformylittlebrotherisgettingupinthemorning.Heisalmostsickwhenmymotherca11s,"Herbert!
It'sseven0'clock!
Getup!
"Herbertanswers,"1'mcoming!
"andgoesrightbacktosleep.l'mnotata11likemybrother.1don'tliketogotobedatnightbut1don'tmindgettingupinthemorning.1usual1ywakeupbeforemymothercallsme.1jumpoutofbedandgointothebathroomtotakeashower.1getdressed,brushmyteeth,combmyhair,andgetreadytogodownstairsforbreakfastassoonasmymothercalls.
ButnotHerbert.Hejustsleeps.Amilitarybandinourbedroomcouldnotwakehimup.1callhimandsay,"Getup!
Mumwillbeupheretopullyououtofbedifyoudon'tgetupimmediately!
"Buthejustsleeps.AftercallingafewmoretimesmymotherhastocomeupstairsandpullHerbertoutofbed.It'sthatwayeverydaywithmylittlebrother.Perhapssomedayhe'lllearntogetupontime,but1reallydon'tthinkso.
26.Themostterriblethinginlifeformylittlebrotherisgoingtoschool.
27.Whenmothercalls,Herbertdoesn'tanswerandremainsinbed.
28.MymotheroftenhastopullHerbertoutofbedasherefusestogetup.
29.SometimeswehavetosendforamilitarybandtowakeHerbertup.
30.ThewriterthinkssomedayHerbertwilllearntogetupontime.
17.8.13.18.9.14.
20. 21.22.23.24.25.
30.71.B2.A3.C4.C5.B6.A
11.C16.B
7.B
12.B
17.B
8.A
13.A
18.C
9.B
14.B
19.A
10.C
15.A
20.C
21.B
22.C
23.A
24.B
25.C
26.F
27.F
28.T
29.F
30.F
ATelephoneMessageTo:
SamSmithTime:
3:
00p.m.,April6Message:
Mr.JamesofAAACompanyistovisityourofficeonApril11,
Tuesday.HisFlightCZ3590takesofffromShanghaiat7:
55a.m.andarrivesinShenzhenat10:
25.Heisexpectingtodiscusswithyouaboutthetechnicalcooperationonanewproject.Ringbacktocheckwhetherthetimeissuitable.From:
ZhangQiang.
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