关于印刷方面的英语文章.docx

关于印刷方面的英语文章.docx

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关于印刷方面的英语文章

行业动态

（1）2009-2012,anoverviewoftheprintingindustrycompetitionpattern

In2008theglobalprintingindustry,theoverallprofitsshrinkin2009intheprintingindustrywillfacemorechallengesahead.Inmanyuncertaintiesundertheinfluenceofeachstepofprintingtheownerswillbemorecautiousinvestmentplansarealsorequiredtoclosetothemarket.Overtheyears,theglobalprintingmarkethasbeenshowingthethreepillarsofthesituation,theUnitedStates,EuropeandAsiaeachaccountedforapproximatelyone-thirdofthetotalmarketshare.Specifically,thetotalvalueof610billionU.S.dollarsintheprintingmarketinNorthAmerica,EuropeandAsia,theproportionof32%,32%and28%,restoftheworldtheproportionisonly8%.Still,someexpertshavepredictedthatby2011,theentireprintingmarketwilltakeplaceeastward,NorthAmericaandEurope,themarketsharewilldropto28%and31%,Asiaandotherpartsofthemarketsharewillrisetothe30%and11%,whilethetotalvalueoftheprintingmarketwillbreakthrough720billionU.S.dollars.

In2008,fromtheU.S.financialcrisistheworld,rawmaterialprices,laborcostsrise,themarketdeclineinthepurchasingpowerofexportbusinesssetback.Thefaceofseveremacro-economicsituation,Chinaandcontinuingtoadoptavarietyoffavorablepoliciestohelpbusinessescopewiththecrisis.Thepoliciesimplementedin2009therewere9directlybenefittheprintingindustry.Moreover,in2009China'sstillrelativelylowtariffsonimportsofprintingequipmenttoimplement.Thisseriesofmeasurespromulgatedbythestateforthedevelopmentoftheprintingindustryhaveapositiveeffect.

2009,paper-makingenterprisesdegreeofrapidrecoveryintheeconomy.PaperpricesrisesincethelaunchinMay,thethree-quarterspeedup.Asthemostrecentpriceincreases,coatedpaperandwhitecardboardpriceshaverisenfromalowof1,000yuanmorethanShuangjiaowritingpaperrose300yuanormore,newsprint,andcorrugatedboardboxesisupmorethan200yuan.Julypartofthepapertypes（coated,whitecardboard,andsidedoffsetpaper）goodprofitabilityhasreachedhistoriclevels,grossmarginshavebeenrestoredtopre-crisislevel.Coatedpaperandwhitecardboardtonsnetprofittoreach500-600yuan,300-400yuanShuangjiaowritingpaper,newsprint,andcorrugatedboardboxes100-200yuan.

Companiesalloverthecurrentpapermachineproduction,balanceproductionandsales,inventorylevelsweregenerallyaweekto20daysfromthepreviousmonthandahalfmonthsofinventorythereisasignificantimprovement.Pulppricesareexpectedbyyear'sendtherewillbe10-15%ofthegains.Butthemajorlistedcompaniescanuselow-costpulpto10-11months,sothethirdquarterofenterprisesarethe"lowpulp,high-pricedpaper."Lowerdemandforpaper-makingindustry,asignificantrecovery,domesticend-demandchannelstofillinventoryturnsforthebetter,andaresupportedbyincreaseddemandforpaperandpaperpricesrisefactors.Inaddition,thecoatedpaperexportsincreased,butalsoexacerbatedtheshortageofdomesticsupplykindsofpaper.MajorlistedcompaniesinJuly'slevelofprofitabilitythanmarketexpectations,expectedlevelofprofitabilityinthethirdquarterreachedarecordsingle-seasonhigh.Inthefourthquarter,pulppriceswillcontinuetorise,butthecompanysincethepulpandthecostoflockingcanbepartiallyoffsetbyanincreaseincost.Thefourthquarteristhetraditionalpeakseasonforpaper,paperpricesarealsoexpectedtorisefurther.

Accordingto"EleventhFive-YearPlan"to"EleventhFive-Year,"theendofChina'sindustrialoutputvalueoftheprintingindustryisexpectedtoreachabout440billionyuan,accountingfor2.5%ofgrossnationalproduct;printproductionandprocessingcapacitywillentertheworld.2010,theworld'stotalprintmarketgrowthof3%to4%,theprintingindustryfacesincreasingcompetitionandpressure.In2010,whendigitalprintingwillnowaccountsfor4%oftheprintingmarketshareincreasedto14%,includingink-jettechnologywillaccountforhalfof2015,theglobaldigitalprintingoutputwillreach124.8billioneuros;isexpectedin2010Whenprintedtheoverallgrowthratebetween3%-4%.

AsChina'seconomicdevelopmentandwiththeinternationaleconomy,internationalcapitalintoChina'sprintingindustrywasaccelerated.By2020,abouthalfoftheworld'sprintedmaterialstodigitalpressesforproduction.Variabledataprintingwillbethemaindrivingforcefortheindustry.Inthenextdecade,withink-basedprintingtechnologytomaketheirpartofthemarket,givingawaydigitalprintingtechnology,butdigitalprintingtechnologywillneverreplaceoffsetprinting.AseriesoffiguresshowthedevelopmentofChina'sprintingindustryprospects.

（2）Large-formatprintingcompaniestoexpandservicesin2010

AccordingtoFespa（FederationofEuropeanScreenPrintingAssociation）thelatest"EconomicSurvey"reportshows:

large-formatprintingcompanieswillintroducemorenewservicesin2010andwillcontinuetoexplorenewmarketsinordertoenhancetheireconomicstrength.

FespaandmarketresearchfirmInfoTrends,togethermorethan200large-formatprintingcompaniestoconductasurvey,resultinginmorethan70%oftherespondentsarealreadyusingthenewtechnology;thereismorethan60%ofthecompaniesdoagoodjobtoenternewmarketsandopenupadditionalsaleschannelspreparations.

  Inthe217respondents,onefifthofpeoplefeltthemarket'srecovery,despitethe56.4%claimedthattheyexperiencedlastyearwasthemostdifficultyear.Inaddition,onequarterofrespondentssaidtheyplantoincreasethesalesforceinordertoachievemarketexpansion.

FespaCorporateCommunicationsDirectorMarcusTimsonsaid:

"Thissurveyshowstheprintingbusinessneedsthroughtheserviceoutoftheviciouscompetitionintheprintingindustry,andonlythroughtheprovisionofservicesandsolutionsthathelpcustomersimprovetheefficiencyofmarketingandretailactivitiesofenterprisesinadifficultmarketenvironmentinordertosurvive."

（3）AnOverviewofChina'sPrintingIndustry

ProductionValueSetsNewRecord

Chinaisoneofthemostdynamicprintmarketsintheworld.From2001to2005,theChineseprintingindustrygrewatanaveragerateof14.6%.Theproductionvaluecreatedbytheprintingindustryin2003setanewhighatjustover2%ofChina’sGNP.In2005,thevalueofgoodsandservicesproducedincreasedby10.7%ascomparedtothepreviousyear,totaling310billionYuan（39.4billionUSD）.

ThegrossproductvalueoftheChineseprintindustrycomesprimarilyfromprepress,bookpublishing,newspaperpublishing,packaging,andforeign-tradeprinting.Thetotalusuallyexcludesprintequipmentandpaperproducts.Packagingprintingranksfirst,constitutingabout35%ofChina’stotalprintgrossproductvalue;withbookpublishingsecond,addinguptoone-fourthofthetotal;thirdisnewspaperprinting,accountingfor16%.Thesethreesectorsaccountforover75%ofthetotal.

Thoughforeign-tradeprintingexperienceda31.8%increaselastyear,packaging,book,andnewspaperpublishingwerestillthetopthreesectorsintheChineseprintindustry.Packagingprintinghasaveragedanannualgrowthof9.52%forthelast5years,anditsproductvaluejumpedfrom75billionYuanRMB（$9.5billion）in2001to108billionYuan（$13.7billion）in2005.Bookpublishingrankssecond.Itsannualgrowthis16.68%,anditsproductvaluerosefrom37.7billionRMB（$4.8billion）in2001to75billion（$9.5billion）in2005.Theproductvalueofnewspaperpublishingwentupto50.5billionin2005（$7.87billion）from32.8billion（$4.16billion）in2001,averaginganincreaseof11.4%overthisperiod.

PrintingEnterprisesKeptGrowinginRecent3Years

In2003,thenumberofallprintingenterprisesinChinatotaled92,389（excluding71,256typingandcopyingcompanies）,with2,477newprintingenterprises.Thenumberofpersonsemployedinthetradereached2,959,300,anditsgrossoutputvalueamountedto185.44billionRMB（$23.55billion）.

In2004,therewere94,282variousprintingenterprisesinChina,anincreaseof1,893comparedto2003,andagrowthrateof2.05%.Thosenewlyestablishedenterpriseswere,forthemostpart,privateandforeigninvestedcompaniesandtheenterpriseownershipmixdidnotchangeappreciably,withstate-ownedprintingenterprisescomprising7.63%ofthetotal.

AsofNovember2005,thenumberofprintingenterprisesinChinareached97,391.Therewere85,326copyingandtypingcompanies（usuallyconsideredseparatelyfromotherprintingenterprises）foracombinedtotalof182,717enterprises.Amongtheseprintingbusinesses,therewere5,935publicationprintingenterprises,or6.09%ofthetotal;37,431werepackagingprintingenterprises,comprising38.43%;49,439wereotherprintingenterprisesaccountingfor50.76%;andtherewere4,586typesetting,plate-makingandbindingcompanies;for4.71%ofthetotal.Theprintindustryasawholeemployedover3,400,000people.

Multi-EconomicComponentsGrewSimultaneously

Whenclassifiedbyenterprisetype,state-ownedandcollectiveprintingenterprisescomprised21.87%,privateenterprisesconstituted74.71%andforeigninvestedenterprisesaccountedfor3.42%.However,thiscollectivedatadoesnotreflectthemake-upoftheindividualregions.Becausethecoastalareaopenedupfaster,theproportionofprivateenterpriseandforeignfoundedenterprisesislargerintheseareas.

Regardingforeigninvestmentintheprintindustry,formerpolicieshavebeeneased;andtheabilityoftheindustrytoattractforeigncapitalisgraduallyi