EC课本题库版ec08tifch16.docx
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EC课本题库版ec08tifch16
Chapter16
LaunchingaSuccessfulOnlineBusinessandECProject
True-FalseQuestions
1.
Unlikethebrick-and-mortarmarketplace,thefailurerateforonlinecompaniesislow.
Answer:
FalseDifficulty:
EasyPageReference:
728
AACSB:
Useofinformationtechnology
2.
Onlinebusinessesmaybepureplaycompaniesorclick-and-mortarcompaniesthataddonlineprojects,suchase-procurementorsellingonline,asadditionalmarketingchannels.
Answer:
TrueDifficulty:
EasyPageReference:
728
AACSB:
3.
TocreatesuccessfulentrepreneurialventuresinEC,Maiersuggeststhatstartingsmallwithmanyfoundersisthebestoption.
Answer:
FalseDifficulty:
EasyPageReference:
729
AACSB:
4.
Thefirststepiscreatinganewcompanyistoidentifyaconsumerorbusinessneedinthemarketplaceandaninnovationtoaddressthatneed.
Answer:
TrueDifficulty:
MediumPageReference:
729
AACSB:
Useofinformationtechnology
5.
Manygoodideasandrealisticinitiativeshavefailedbecauseofpoorexecutionduetothelackofsufficientbusinessskillsbytheownersorprincipalsofthebusiness.
Answer:
TrueDifficulty:
MediumPageReference:
730
AACSB:
6.
Asageneralguideline,althoughvirtuallyanythingisavailableforsaleontheInternet,thedegreeofsalessuccessissomewhatdependentonthetypeofitemorservicebeingofferedforsaleandhowitcanbedelivered.
Answer:
TrueDifficulty:
MediumPageReference:
731
AACSB:
Reflectivethinking
7.
Mediumandlargebusinesses,orthoseseekingexternalfunding,musthaveaninformalbusinessplan.
Answer:
FalseDifficulty:
EasyPageReference:
731
AACSB:
Useofinformationtechnology
8.
Theprimaryreasonanentrepreneurwritesabusinessplanistoacquirefundingfromabank,anangelinvestor,aventurecapitalist,orthefinancialmarkets.
Answer:
TrueDifficulty:
MediumPageReference:
732
AACSB:
Useofinformationtechnology
9.
Someentrepreneurmaysimplyinvestpersonalfundsfromsavings,personallinesofcredit,orahousemortgagesincethesesourcesof“bootstrapfunding”aretypicallyenough.
Answer:
FalseDifficulty:
MediumPageReference:
732
AACSB:
Useofinformationtechnology
10.
Whentheentrepreneur’spersonalfundsareinsufficient,theentrepreneurwillgotofriends,
familymembers,ortofinancialinstitutions.
Answer:
FalseDifficulty:
MediumPageReference:
732
AACSB:
Useofinformationtechnology
11.
Animportantsourceoffinancialsupportordirectfunding,forpre-VCfirmsisanincubator.
Answer:
TrueDifficulty:
MediumPageReference:
732
AACSB:
12.
Venturecapitaliststendtoinvestincompaniesthathaveidentifiedwhatseemstobeanoutstandingbusinessopportunity,havetakensomeactiontomaketheopportunityhappen,suchaswrittenanewsoftwareapplicationorsecuredapatent,andneedaninfusionoffundsandmanagementexpertisetoexpandandlaunchthebusiness.
Answer:
TrueDifficulty:
MediumPageReference:
733
AACSB:
Useofinformationtechnology
13.
Thereisaseriousdownsideforstart-upbusinessesthatacquireventurecapitalbecausetheylosecontroloverthebusiness.
Answer:
FalseDifficulty:
MediumPageReference:
734
AACSB:
Reflectivethinking
14.
Oncethecompanyiswellknownandsuccessful,itcangotoastockexchangetoraisemoneyviaaninitialpublicofferorIPO.
Answer:
TrueDifficulty:
MediumPageReference:
734
AACSB:
Useofinformationtechnology
15.
Organizationaltransformationisacomprehensiveconceptthatimpliesnotonlyamajorchange,butalsoasharpbreakfromthepast.
Answer:
TrueDifficulty:
MediumPageReference:
736
AACSB:
16.
Businessprocessmanagement（BPM）systemsmonitortheexecutionofthebusinessprocessessothatmanagerscananalyzeandchangeprocessesinresponsetodata,ratherthanonjustahunch.
Answer:
TrueDifficulty:
MediumPageReference:
736
AACSB:
Useofinformationtechnology
17.
Transforminganexistingbusinesstoane-businessmeansamanagermustchangebusinessprocesses,butnotthewaypeopleworkorcommunicate.
Answer:
FalseDifficulty:
MediumPageReference:
738
AACSB:
18.
AninformationalWebsiteprovidesopportunitiesforthecustomersandthebusinesstocommunicateandshareinformation.
Answer:
FalseDifficulty:
MediumPageReference:
738
AACSB:
Useofinformationtechnology
19.
Selectingadomainnameisanimportantmarketingandbrandingconsiderationforabusinessbecauseitwillbethebusiness’sonlineaddressandcreateanidentityforthebusiness.
Answer:
TrueDifficulty:
MediumPageReference:
743
AACSB:
Useofinformationtechnology
20.
Up-to-the-minutedynamiccontentiswhatattractsnewandreturningcustomers（“eyeballs”）andmakesthemstaylonger（“stickiness”）,whichbuildscustomerloyalty.
Answer:
TrueDifficulty:
MediumPageReference:
744
AACSB:
Useofinf
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