EC课本题库版ec08tifch16.docx

1、EC课本题库版ec08tifch16Chapter 16Launching a Successful Online Business and EC Project True-False Questions1. Unlike the brick-and-mortar marketplace, the failure rate for online companies is low.Answer: False Difficulty: Easy Page Reference: 728AACSB: Use of information technology2. Online businesses ma

2、y be pure play companies or click-and-mortar companies that add online projects, such as e-procurement or selling online, as additional marketing channels. Answer: True Difficulty: Easy Page Reference: 728AACSB: 3. To create successful entrepreneurial ventures in EC, Maier suggests that starting sma

3、ll with many founders is the best option.Answer: False Difficulty: Easy Page Reference: 729 AACSB: 4. The first step is creating a new company is to identify a consumer or business need in the marketplace and an innovation to address that need.Answer: True Difficulty: Medium Page Reference: 729 AACS

4、B: Use of information technology5. Many good ideas and realistic initiatives have failed because of poor execution due to the lack of sufficient business skills by the owners or principals of the business.Answer: True Difficulty: Medium Page Reference: 730 AACSB: 6. As a general guideline, although

5、virtually anything is available for sale on the Internet, the degree of sales success is somewhat dependent on the type of item or service being offered for sale and how it can be delivered.Answer: True Difficulty: Medium Page Reference: 731 AACSB: Reflective thinking7. Medium and large businesses,

6、or those seeking external funding, must have an informal business plan.Answer: False Difficulty: Easy Page Reference: 731 AACSB: Use of information technology8. The primary reason an entrepreneur writes a business plan is to acquire funding from a bank, an angel investor, a venture capitalist, or th

7、e financial markets.Answer: True Difficulty: Medium Page Reference: 732 AACSB: Use of information technology9. Some entrepreneur may simply invest personal funds from savings, personal lines of credit, or a house mortgage since these sources of “bootstrap funding” are typically enough.Answer: False

8、Difficulty: Medium Page Reference: 732 AACSB: Use of information technology10. When the entrepreneurs personal funds are insufficient, the entrepreneur will go to friends,family members, or to financial institutions.Answer: False Difficulty: Medium Page Reference: 732 AACSB: Use of information techn

9、ology11. An important source of financial support or direct funding, for pre-VC firms is an incubator.Answer: True Difficulty: Medium Page Reference: 732 AACSB: 12. Venture capitalists tend to invest in companies that have identified what seems to be an outstanding business opportunity, have taken s

10、ome action to make the opportunity happen, such as written a new software application or secured a patent , and need an infusion of funds and management expertise to expand and launch the business. Answer: True Difficulty: Medium Page Reference: 733 AACSB: Use of information technology13. There is a

11、 serious downside for start-up businesses that acquire venture capital because they lose control over the business.Answer: False Difficulty: Medium Page Reference: 734 AACSB: Reflective thinking14. Once the company is well known and successful, it can go to a stock exchange to raise money via an ini

12、tial public offer or IPO.Answer: True Difficulty: Medium Page Reference: 734 AACSB: Use of information technology15. Organizational transformation is a comprehensive concept that implies not only a major change, but also a sharp break from the past.Answer: True Difficulty: Medium Page Reference: 736

13、AACSB: 16. Business process management (BPM) systems monitor the execution of the business processes so that managers can analyze and change processes in response to data, rather than on just a hunch.Answer: True Difficulty: Medium Page Reference: 736 AACSB: Use of information technology17. Transfor

14、ming an existing business to an e-business means a manager must change business processes, but not the way people work or communicate.Answer: False Difficulty: Medium Page Reference: 738 AACSB: 18. An informational Web site provides opportunities for the customers and the business to communicate and

15、 share information.Answer: False Difficulty: Medium Page Reference: 738 AACSB: Use of information technology19. Selecting a domain name is an important marketing and branding consideration for a business because it will be the businesss online address and create an identity for the business.Answer:

16、True Difficulty: Medium Page Reference: 743 AACSB: Use of information technology20. Up-to-the-minute dynamic content is what attracts new and returning customers (“eyeballs”) and makes them stay longer (“stickiness”), which builds customer loyalty.Answer: True Difficulty: Medium Page Reference:744 AACSB: Use of inf