Unit 5 Inside advertising 教学设计新部编版.docx
《Unit 5 Inside advertising 教学设计新部编版.docx》由会员分享，可在线阅读，更多相关《Unit 5 Inside advertising 教学设计新部编版.docx（14页珍藏版）》请在冰豆网上搜索。
Unit5Insideadvertising教学设计新部编版
教师学科教案
[20–20学年度第__学期]
任教学科：
_____________
任教年级：
_____________
任教老师：
_____________
xx市实验学校
Unit5Insideadvertising教学案
Teachingaimsanddemands
类别
课程标准要求掌握的项目
话题
Talkingaboutadvertisingandadvertisements；waystomakeeffectiveads；advertisingcontrols
词汇
Billboardcasualgarmentadvertiseradvertinformassociationtargetbasistechniquelanefeatureconscienceworthycorporationbudgetexpensebroadcastrelyvisualgenerateresponsestereorefreshpartlymurdersuitcasesheetactresstypistspokesmanfluenthostessinvitationappointchairmanraisedialoperatorlitrematurefashionmisleadingethicaldishonestalcoholictobaccobanpromoteimmoraldecentethicsoffendingbewareconsumertrustworthy
Turn…intofitin（to）relyonhavenousefor
功能
表达不同观点（Expressingdifferentviewsofanargument）
Youarequiteright.I’mafraidIcan’tacceptthat.
Iquiteagreewithyou.Iwouldn’tsaythat.
Ithinkso，too.Notreally.
Iseeyourpoint，but….That’snothowIseeit.
That’sridiculous.I’mafraidIhaveadifferentopinion.
Notatall.Noproblem.Noway.
语法
复习宾语补足语（TheObjectComplement）
Committeemembersrecentlyappointedmetheirchairman.（名词作宾补）
TheymadeRonaldo，thesoccerstar，thespokesmanoftheirproduct.（名词作宾补）
Ifinditverydifficulttoraisethemoney.（形容词作宾补）
Asmyneighbourisatroublemaker，Ihavetokeepmyselfawayfromhim.（副词作宾补）
Pleaseremembermetoyourparents.（介词短语作宾补）
Hisspeechleftthepresidentinaveryawkwardsituation.（介词短语作宾补）
Reallygoodadvertisingpersuadespeopletobehaveincertainways.（动词不定式作宾补）
Committeemembershaveaskedmetotellyouhowmuchweallappreciateyourdonation.（动词不定式作宾补）
Manypeopleconsideradvertisementsoffending.（-ing形式作宾补）
Throughthewindow，Icouldseetheraincomingdowninsheets.（-ing形式作宾补）
Sheisgoingtohavethenoveltranslated.（过去分词作宾补）
I’dliketohavethegoodsdelivereddirectlytomyoffice.（过去分词作宾补）
Period1
Warmingup&readingI
Teachinggoals教学目标
1.Targetlanguage目标语言：
重点词汇和短语
Advertiser，billboard，casual，garment，advert，inform
2.Abilitygoals能力目标
Enablethestudentstotalkaboutadvertisingandadvertisements.
3.Learningabilitygoals学能目标
Helpthestudentslearnhowtotalkabouttheiropinionsaboutadvertisements
Teachingimportant&difficultpoints教学重难点
howtotalkabouttheiropinionsaboutadvertisements
Teachingmethods教学方法
Discussion.
Teachingprocedures&ways教学过程与方法
Step1:
warmingup
1.LetSsenjoytwovideo
T:
DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement？
2.Brainstorm
AsktheSstothinkaboutwheretheycanseeorhearadvertisements
Ss:
onTV，ontheradio，atthecinema，onbuses，intrainstations，inmagazines，onbillboards，attheairport
3.Comparethetwoadvertisements，whichoneiseasierforyoutoremember？
Why？
T:
Therearemanyadvertisementsaroundus，canyourememberthenamesofanyproductsthatwerebeingadvertised？
Or，whatkindsofadvertisementsareeasierforyoutoremember.
4.Pre-reading
T:
lookateachoftheadvertisementsonthenexttwopagesanddiscussthequestionswithapartner:
①Whatdoestheadvertisementwantyoutodo？
②Howdoesittrytopersuadeyoutodothis？
③Whichadvertisementsdoyouthinkarethemosteffective？
Why？
HowAdvertisingWorks
Step2Scanthetext.
AsktheSstoscantheheadingsofeachsectionandgetageneralunderstandingofthetext.
Step3Readagain
Readthepassagecarefullyandsumupthemainideaofeachsection.
SectionI
（para.1）
Introduction
SectionII
（para.2）
Whatisanadvertisement？
SectionIII
（para.3-7）
Howdoadvertisersmakeeffectiveadvertisements？
SectionIV
（para.8-9）
Howeffectiveareadvertisements？
Step4Detailreading
AsktheSstoreadthetextcarefullyandtrytoanswerthefollowingquestions:
1.Whoadvertises？
2.Whydotheyadvertise？
3.Wheredotheyadvertise？
4.Howdotheydecidewheretoadvertise？
5.Doesadvertisingwork？
Suggestiveanswers:
1.Whoadvertises？
Businesses，individuals，organizationsandassociations.
2.Whydotheyadvertise？
Theywanttosellsomethingortoinformoreducatethepublic.
3.Wheredotheyadvertise？
OnTVandradio，inmagazinesandnewspapers（alsoonclothes，billboards，atsportsfields，onbusesandtrains，atbusandtrainstationsandmanyotherplaces）.
4.Howdotheydecidewheretoadvertise？
Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.
5.Doesadvertisingwork？
Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However，adsdochangepeople’sopinionsovertime.
Step5Homework
1.Inpairs，discussthequestionsinEx2onP44.
2.FinishEx3onP45inpairs.
Period2-3
LanguagestudyforReading1
Step1Wordsrevision
Usethewordsinthetexttotaketheplaceofthewordsinred.
1.Thisshopsellsclothesofallkinds.
2.Advertisementsareeverywhereinourdailylives.
3.Theteachertoldusthattheschoolwouldbeclosedforonedaynextweek.
4.Wehaveadesiretobecomerespectablecitizens.
5.Onlybigcompaniescanaffordtelevisionads.
6.WhatisthecostofputtinganadontheInternet？
7.Mostshampooproductsdependonanadwithgoodvisualeffects.
8.AdvertisingcigarettesisnotallowedinChina.
9.Notalladvertisersarehonest.
10.I’veknownBenformanyyears.Heisworthyoftrust.
Suggestiveanswer:
1.garments2.adverts/ads3.informed4.worthy5.corporations
6.expense7.rely8.banned9.decent10.trustworthy
Step2languagestudy
1.comeacross=meetwith偶然遇见；偶然发现。
①我无意中在一本书的封面上看到他的名字。
Icameacrosshisnameonthecoverofabook.
②我刚才偶然碰到你的一个老同学。
I’vejustcomeacrossoneofyourformerclassmates.
★morephrasessharingthesamemeaningwithcomeacross:
runinto
bumpinto
notice
discover
encounter
2.Analyzethesentence:
Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.
◆walking:
移动的；活动的
①姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。
YaoMingandWangZhizhi，thetwobasketballplayers，havebeendescribedasthe“WalkingGreatWall”bysomeWesternsportswriters.
②他是我们班的“活词典”。
Heisthe“walkingdictionary”inourclass.
③要是你穿这么艳的衣服，很容易成为“活靶子”。
Youwouldbecomea“walkingtarget”ifyoudressedinsuchabrightcolor.
3.inform=tell通知
informsb.（of/aboutsth.）
①她通知他们他已经到达。
Sheinformedthemofhisarrival.
inform（thatclause）
②他们得到了儿子阵亡的通知。
Theywereinformedthattheirsonwaskilledinbattle.
bewellinformedaboutsth.
精通某事；对某事消息灵通
4.appealtosb.
有吸引力，有感染力，引起兴趣
①想到要在雨中久等使人扫兴。
Theprospectofalongwaitintheraindidnotappeal.
②设计得要雅俗共赏，老幼皆宜。
Thedesignhastoappealtoallagesandsocialgroups.
5.fitin/into找到时间（见某人、做某事）；有足够空间（放）；合得来；适应。
①我尽量午饭后抽时间见你。
I’lltryandfityouinafterlunch.
②我得在一个上午安排十次约见。
Ihadtofittenappointmentsintoonemorning.
③我们没有地方再摆更多的椅子了。
Wecan’tfitinanymorechairs.
④他过去从未干过这种工作，很难说他是否会与他人配合得好。
He’sneverdonethistypeofworkbefore；I’mnotsurehowhe’llfitinwiththeotherpeople.
6.beappropriateforsth./todosth.
①正式的聚会上穿牛仔裤不合适。
Jeansarenotappropriateforaformalparty.
②现在发表演讲是不是时候？
Isnowanappropriatetimetomakeaspeech？
7.relyon=dependon依靠，指望
①他们现在依靠自己了，这比以前要好得多。
Theyrelyonthemselvesnow，whichismuchbetter.
②你不能指望他的帮助。
Youcan’trelyonhimforassistance.
8.havenouseforsb.讨厌…人
①我讨厌那些不努力的人。
Ihavenouseforpeoplewhodon’tmakeaneffort.
havenouseforsth.不需要；用不着
9.overtime随着时间的推移
①随着时间的推移，失败的伤痛也会逐渐消失。
Thepainofthisfailurewilldisappearovertime.
②起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生变化。
Atfirsthisparentsdidn’tlikehisgirlfriend，buttheiropinionhasbeenchangedovertime.
overtime（副词），规定时间之外地；超时地
①他最近老是加班。
He’sbeenworkingovertimerecently.
Step3Exercisesdealing
Answers:
P45.Learningaboutlanguage
1.Completethesummaryofthereadingpassageusingwordsfromthetext.
educate；appeal；target；budget；media；expense.
2.Completethesentencesusingwordsfromtheboxintheirproperforms.
1）casual2）basis
3）attach4）worthy
5）association6）corporation
7）refresh8）conscience
9）garment10）inform
3.Completethesentenceswiththecorrectpreposition.
1）to2）of3）into4）to5）on6）into7）to
Step4Homework
FinishEx1，2&3onP85.
Period4
Grammar:
ObjectComplement
一.T:
Finishexercise1onP46.Tellwhatcanbeusedasobjectcomplement.
1．Throughthewindow，Icouldseetherain____________insheets.
2.MothermadeCharles___hisbedroombeforehewentout.
3.Canyousmellsomething________？
Itmustbecomingfromthekitchen.
4.Whenthepolicearrived，theyfoundtheactress_________inthebathroom.
5.Thebossorderedthetypist______allthedocumentsready.
6.Therobbersforcedtheman___________thesuitcase.
7.Alotofpracticehelpedthespokesman__________amorefluentspeaker.
8.Thehostesshadtheinvitations________aweekbeforetheparty.
二、可以用作宾语补足语的有名词、形容词、副词、介词短语、动词不定式、v-ing形式和过去分词。
能带宾语补足语结构的动词一定是及物动词。
1、感觉动词feel，hear，listento，notice，observe，see，watch，lookat
所接的宾补可以是v-ing形式，也可以是动词原形。
但变为被动语态时，不定式要带to。
2、含使动意义的动词，所接的宾补多为动词原形或过去分词。
let，have，get，make，wouldlike，want等。
3、含命名意义的动词，所接的宾补一般是名词。
call，name，appoint，elect，make，consider等
4、v+sb.+todosth.结构中的动词，所接的宾补一般是不定式。
advise，allow，ask，beg，cause，expect，force，get，help，inspire，invite，order，permit，persuade，remind，request，require，teach，tell，train，urge，want，warn，wish等
三、FinishEx.2onpage46
DearMr.Foster，
Iamreplyingtoyourkindlette
升级会员 