平面公益广告的多模态话语分析开题报告.docx

平面公益广告的多模态话语分析开题报告.docx

《平面公益广告的多模态话语分析开题报告.docx》由会员分享，可在线阅读，更多相关《平面公益广告的多模态话语分析开题报告.docx（6页珍藏版）》请在冰豆网上搜索。

平面公益广告的多模态话语分析开题报告

硕士学位论文开题报告

学号___________

姓名___________

院系__________________

专业__________________

研究方向___________________

导师姓名___________

拟定学位论文题目_____________________

___

浙江师范大学研究生学院制表

年月日

与选题有关的国内外研究综述，选题的理论意义和实际意义

Previousimageintheadoftenignoredintheanalysisofadvertisingdiscourse,ortoseparateasinglemodeofdiscourse,ortheimageastobuildthemeaningoflanguagesymbolsandtexttoanalyzethelinguisticsignasawhole.

Amorecomprehensivemulti-modalstudyofdiscourse,in-depthgreaterimpact

（2）Baldry（2000）editorofthe"eraofdistanceeducation,multi-modeandmulti-mediabookbringstogethertheInternationalConferenceontheUniversityofPaviain199420researchpapersin1999,thenatureandfunctionofthedifferenttechnologiesinamultimediaenvironment（suchasPC,TV,videoandtelephone）werediscussed,includingtheintegrateduseofarangeofdifferenteducationalbackgrounds-Remotelearning.

ThemainpurposeisforstudentsfacedwithanewwayoflearningEnglish-theelectronicmedia,itscontributiontomulti-modaldiscoursearoundtheoryandpracticalapplicationtoclassroomteaching,educationandresearchinprintandelectronictext.Unworth（2001）,thebasictheoreticalknowledgeofthemajortextbooks,teachersmusthavethevisionanddiscoursegrammar,computer-basedtextinschool,tosolvethesetworequirementsforelectronictextandimagesintheTeachingofLiteracyemergingformatrequirementsfortheteachingofmultimediainformationageprovidedforconvenience.

Ventola,Charles,andKaltenbacher（2004）“MultimodalDiscoursePerspectiveon"fortoday'smulti-modalresearchandtheorybuildinghasopenedupseveralstreets,withparticularemphasisonmulti-modaldiscoursetheoryandmethodologicalissues（modelevel,thepatternsymbolicresources,multi-modaldiscoursecorpusannotation）.Inaddition,aseriesofmulti-modaldiscourseiswidelyappliedtovariousfieldssuchasmathematics,entertainment,education,museumdesign,medicine,andtranslation.

Halloran,（2004）editorofthe“multi-modaldiscourseanalysis,"thebookbringstogethercutting-edgeresearchgeneratedbythesymbolicmodeofcommunicationbetweentwoormoremulti-modaltextanddiscourse.Suchas:

language,dynamicandstaticvisualimages,architectureandthree-dimensionalobjects,electronicmedia.Themethodologicalframeworkofthecurrentsystemfunctionsusedtoanalyzethesignificanceofhowaseriesofcasestudies.

Journaldebrisscatteredliterature:

Mr.Zammitideologyandtechnology:

twoCD-ROMcourses,visualandtextualanalysis",Jewitt's"shiftfrompaperpagetoscreen:

SchoolofEnglishmulti-modaltransformation,Royce"TESOLclassroominthemulti-modal."Multi-modaldiscourseonteachingmanyotherareasofslightlylessrelative.Wecansee,thisstudywillmakeduecontributionstolinguisticsandrichcontemporarylinguistictheories.

First,becausewecurrentlyknowverylittleaboutthemulti-modalsymbolscanexpressthemeaningoflanguage,thereisanurgentneedtostudyit.ThesecondisWiththeadventofthedigitalinformationage,multi-modal,suchas,image,visualtechnology,moreandmoretohighlightinthemoderneraofitsimportantpositioninmanycommunicationmodel,weneedmorelanguagetheorytoanalyzetheimageofthiscommunicationmode.

Internationalmulti-modaldiscourseanalysisstudyjustasthebudofthebud,theirresearchismovingintheinterdisciplinaryandthedevelopmentofamorescientificdirection.Relativetothelatestartofourmulti-modalstudyofdiscourse,theauthorinChinesejournalsonlinefirst"multi-modaldiscourse”forkeywordswithintherangeofcorejournalsfrom1999to2008duringtheyearsearch,foundatotalof12papers.Thisdiscourseanalysiscommunitystartsbeforetheofficialoftheacademicstudyofthemulti-modaldiscourse.

2.SignificanceofthePresentStudy

Withtheprogressofthetimesandtechnology,advertisingiseverywhereandpeoplewillencounteravarietyofmediatoconveyadvertising.AsSchrodersaid,"Advertisinghasbeenaccompaniedaroundus,wheneverweopenanewspaper,magazine,orturnontheTV,orinthesubwaystation,thebuildingwillbecoveredbytheads.Withthesocialandeconomicdevelopment,avarietyofprofitforthepurposeofcommercialadvertisingisfullofoureye.Therefore,thepresentstudieshavefocusedoncommercialadvertising.Duetoindustrializationandmassproductioncausedbyglobalwarming,soilerosion,airpollutionandaseriesofsocialproblems,publicserviceadvertisinginmodernsocietyhasplayedanincreasinglysignificantroleinthesocialissuesofcommonconcernbythepublic.Formostofthestudiesofthepublicserviceadsarestartingfromasociologicaloraestheticpointofview.Withthenetwork,whichistheemergen