商务英语.docx

商务英语.docx

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商务英语

IjustwantedtotellyouthatIthinkyouaredoingsuchagreatjobonTheApprentice．Theshowisgreat，butaslwatchitwithmyfamily,Ifindmyselfalwayswonderingwhatyouarethinking．YouseemtohavesuchagoodrelationshipwithyoursuperiorsandIadmireyourdedicationandworkethic．Asanemployee，IamconstantlythinkingabouthowtoimpressmybosssothatIcanrisetothenextlevel．1washopingyoumightbeabletosharewithmesomeofthesecretsofyoursuccessasanemployee．

                  TheKey

What’sthepremiseofTheApprentice?

Maythebestemployeewin．ThroughaprocessofDarwinianelimination，survivalofthefittest，weselectthatpersonwhomostskillfullydisposesofaseriesofassignedtasks，allofwhichrequireproblem-solvingskills，teamwork，leadership，motivation，creativity,and—lastbutnotleast—hardwork．It'samultiweekmarathonofajobinterview,withonegoalinmind：

torootoutthebestemployee，whomwecanassumewillmakethebestapprenticetoDonaldTrump．Butwhatareourcriteria?

Notmanualskillsbutleadershipskills．Notphysicaldexteritybutinter-personaldexterity．Notbrawnbutbrains．AtTheTrumpOrganization．whatwelookingforinagoodemployeeisagoodfuturemanager．

    Asmanagersateverylevel，wehaveasourprimaryresponsibilitytorecruit，initiate，motivate，inspire，andtrainemployeescapableofonedaytakingourplace．ThatiswhyallSuccessfulmanagersareatheartmentorsandteachersasmuchasbosses．TakeDonaldTrump，WarrenBuffett，orBillGates：

allinspirethemselvestoinspireothers．Andasmanagerswearelookingtoyou，ouremployees，tobeready，able，andwillingtoabsorbthetoughlessonsittakestobecomeasuccessfulmanagerand，inturn，beabletotrainnewmanagerstotakeyourplaceatthetop．

 Sohere’sthegoodnews：

Icantellyouwhatittakestobeagoodemployeeinlessthantenseconds．Infact，Icansumitupinonesentence

                    CAROLYNl01:

         Agoodemployeeisthemasterofhisorherdomain．

    Letmeexplain．Let'ssayyouareanassistantgrounds—keeperatoneofourproperties．Yourjobistokeepasectionofthegroundscleanandwellcaredfor.Youarethebossofthatsection.Everythingthatgoesonthereisyourresponsibility.Orlet'ssayyouareajunioraccountssupervisorinanadvertisingagency.Yourjobistoownthoseaccountsatthelevelofresponsibilityyouhavebeenassigned.Youneedtodefineanareaofresponsibilitythatisentirelyyoursandthenmakethatareaoutstanding.Thatishowyougetyourboss'sattention,andrisetothenextlevel. 

          AnticipatingYourNextMove

Onlyonceyouhavemasteredthedomainyouhavebeenassignedwillyoursuperiorsconsideryouforpromotion.Masteryofyourcurrentdomainisyourplatform.Butwitheverypromotion,yoursuperiors'primaryuncertaintyisalways:

Isheorshereadytotakethisnextstep?

 Thebestwaytodemonstratethatyouarereadytoassumenewresponsibilitiesistolearnabouttheseresponsibilitiesinadvance.Everyareaofresponsibilityisanewfieldofknowledge,anditispossibletolearnagreatdealbeforeactuallypracticingit.Thisis,afterall,whatitmeanstobeanapprentice.WhenIwasthenewlyhireddirectorofsalesandmarketingatBriarHall,ImadeapointoflearningasmuchasIcouldaboutthoseareasIwouldneedsomeknowledgeofbeforebecomingageneralmanagerbookkeeping,budgeting,permitting,maintenance.Butawordofwarning:

Demonstratingtoyoursuperiorsthatyouarepreparedtotakethenextstepmeansfindingawaytolearnabouttheareasoutsideyourimmediatedomainwithoutsteppingonanyone'stoesorgivingtheimpressionthatyouwantsomeoneelse'sjob.Atleastnotbeforeyouarepreparedtomoveupbyprovingyourselfatyourcurrentlevel. 

                CAROLYNl01:

       Promotingyourselfisthebestwaytogetpromoted.

 EveryEmployee,atEveryLevel,IsaSalesman

Idon'tcarewhatyoudoorhowmuchyougetpaid,ifyou'reworkingforme,youaregoingtobesellingourproduct.Sowhat'stheproduct?

Firstofall,theproductisyourself.Secondofall,it'sourorganization.Thirdofall--andtheorderisimportant--it'stheproductorserviceyouareactuallyselling,whetherthatbeaclubmembership,ahome,orathousandsharesofstock.Nobodyisgoingtobuyourorganization--oranythingelsewesell---fromyouuntiltheyhaveboughtyou. 

Onceagain,asaformerstarwaitress,Iwillusewaitingontablesasanexample.Themomentyoumakecontactwiththosecustomers,youaresellingyourself.Theyarelookingatyou,gaugingyourcredibility.Iftheyaskwhetheryoulikethefish,theyarelookingforyoutotellthemthetruth,notgivethemsomespin.Onceyou'veestablishedbeyondashadowofadoubtthatyou'recredible,youcansellthemjustaboutanything.ButthatisSales1