business planWord格式.docx

business planWord格式.docx

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businessplan@#@OperationStrategies@#@7.7.1Refurbishment@#@vLobbyrefurbishment@#@Accordingtothebackgrounddocument,thelobbycurrentlyisfairlylargewithdifferentsectionstoit,withadequatespaceforaconciergedeskandguestserviceifneeded.Itisnotcosybutpractical.Teaandcoffeecanbeorderedalldayfromthepub.Thefrontdeskwasredecorated7yearsago,whichispoorconditioncurrently.Thereforethenewrefurbishmentprogramwillfirstlyfocusonlobbywhichincludingfrontdesks,concierge,receptionandguestserviceareas.Itisimportanttoimpresstheguestatthefirstimpression.@#@Thetargetmarketofthehotelwillbebothbusinesstravellersandpeopleforleisures.Sotherefurbishmentprogramforlobbywillfocusonthethemethatshowingcountryside,whichincludesrelaxedandwildatmosphere.@#@Themainentranceofthehotelwillbedesignedasagreenthemedgate.Theareaofshorttimecarparkingwillbeinstandofgreenplantarea,themainentrancewillappearinsmallbrushwoodandwithhedgearound.Agreencarpetwillleadourguestsfrommainentrancetothereception.Thereceptionwillbewrappedupwithgreenbranch,whichincludesthefrontdeskandthebackwall.Thereceptionislocatedatthemiddleofthelobbyandfacetothemainentrance,leftsideofreceptionisnexttotheShearer’sPub,tworowsofwinwoodencasksareplacedatbothsidesofShearer’pubentrance.Theadequatespaceatothersideofreceptionwillbeusedwithanewshoalwaterpond，andthreesmallfountainsshouldbesetupinthewaterwithbothclassicandcountrysidemusicplayingduringtheday.Waitingareawillallaroundthewaterpond,sofasandtableswillbeprovided,menuofcoffeeandteashouldbesetontablesallthetime.Plasticflowersandgrapeswillbesetonthewalloflobby.Alllightswillbechangedaswarmlightfulfilledthelobby,itinordertostandforsunshineduringafternooninthelobby.Afterthelobbyprogramdone,itwillbecosyandstillpractical.Itseemsnotlikeastarhotelinguests’firstimpressions,butitwillbeafantasticcountrysidethemedhotelincountry.Allcostsoflobbyrefurbishmentprogramwillbebudgetedandforecastedincostcontrolstrategiespart.@#@vGuestroomrefurbishment@#@Accordingtobackgrounddocument,thereare125doubleand125twinbeddedroomsthatcanbesoldeitherassingleordoubleoccupancy,allwithprivatebathrooms.Roomstyleisdecorativeandstandard,andtheyarevarying.125guestroomshavebeenupgradingduringthepast5years,whicharepoorcondition.@#@Sofirstly,theroomtypesshouldbeupgraded.Mostofdoubleroomsandtwinbeddedroomsarenotnecessarytochange,butnewsuiteshavetobesetup.Thereare250guestsroomintotalinthehotel,thelistofnewroomtypesare100standardrooms,100deluxerooms,40executiveroomsand10suites,whichinclude8standardsuites,1executivesuiteand1specialtysuite.Allbedshavetobechangedtonewones.Instandardroomsanddeluxerooms,doublesizebedsandtwinbedswillbestillremained,whichis50foreachtypeofrooms.Kingsizebedswillbesetupintoallexecutiveroomsandsuites.Allstandardroomsanddeluxeroomsshouldberefurbishedastheleisurethemethatshouldbesimilarasthethemeinlobby,andthemedecorativeshouldbefixed.Allguestroomsstillhaveprivatebathrooms,butallfacilitiesshouldbechangedtonewones.Forbothleisureandbusinesspeopletargetmarket,therewillbebathroomtelephone,separatedbathandshowerstallandhairdryerinside.Forstandardrooms,newflatscreentelevisionwithsatellitechannelsshouldbeaddedin.adultprogramswillbeaddedintosatellitechannels,andthatthatwillbelockedforcharged.NewDVDplayerswillbepurchasedandsetupintoallroomsaswell.Fordeluxerooms,moreofficeandtelecomfunctionswillbeaddedin.voicemail,desk,andcordlesstelephonewithinternationaldirectdialingandoutletadaptorswillbesetforbothdeluxeroomsandexecutiverooms.Morediningfunctionswillberesetinbothexecutiveroomsandsuites.Roomdiningincludescoffeemaker,minebar,24hoursroomserviceandbottledwaterpurchasedfromlocalprovider.24hoursroomserviceincludestwicedailyhousekeeping,nightlyturndownservice,wake-upserviceandfreelocalnewspaperdelivery.Allsuiteswilllocateatthetopofthebuilding.Minibusinesscenterwillbesetupinsuites,computers,fax,copyandprinterwillbeinthoserooms.Lastly,theairconditionsystemwillbereinstalledintoallroomsinthebuilding,andthissetupprogramshouldstartatthebeggingofallrefurbishmentprogram.Afterthen,wearegoingtopurchasefacilitieswhatwewillneedasImentionedaboveandinstallthemintorooms.Roomratepricingandrooms’refurbishmentcostingareinyieldmanagementandcostcontrolmanagementparts.@#@ @#@@#@v