business planWord格式.docx

1、business plan#Operation Strategies#7. 7.1 Refurbishment#v Lobby refurbishment #According to the background document, the lobby currently is fairly large with different sections to it, with adequate space for a concierge desk and guest service if needed. It is not cosy but practical. Tea and coffee c

2、an be ordered all day from the pub. The front desk was redecorated 7 years ago, which is poor condition currently. Therefore the new refurbishment program will firstly focus on lobby which including front desks, concierge, reception and guest service areas. It is important to impress the guest at th

3、e first impression. #The target market of the hotel will be both business travellers and people for leisures. So the refurbishment program for lobby will focus on the theme that showing countryside, which includes relaxed and wild atmosphere. #The main entrance of the hotel will be designed as a gre

4、en themed gate. The area of short time car parking will be in stand of green plant area, the main entrance will appear in small brushwood and with hedge around. A green carpet will lead our guests from main entrance to the reception. The reception will be wrapped up with green branch, which includes

5、 the front desk and the back wall. The reception is located at the middle of the lobby and face to the main entrance, left side of reception is next to the Shearers Pub, two rows of win wooden casks are placed at both sides of Shearer pub entrance. The adequate space at other side of reception will

6、be used with a new shoal water pond，and three small fountains should be setup in the water with both classic and countryside music playing during the day. Waiting area will all around the water pond, sofas and tables will be provided, menu of coffee and tea should be set on tables all the time. Plas

7、tic flowers and grapes will be set on the wall of lobby. All lights will be changed as warm light fulfilled the lobby, it in order to stand for sunshine during afternoon in the lobby. After the lobby program done, it will be cosy and still practical. It seems not like a star hotel in guests first im

8、pressions, but it will be a fantastic countryside themed hotel in country. All costs of lobby refurbishment program will be budgeted and forecasted in cost control strategies part. #v Guest room refurbishment #According to background document, there are 125 double and 125twin bedded rooms that can b

9、e sold either as single or double occupancy, all with private bathrooms. Room style is decorative and standard, and they are varying. 125 guest rooms have been upgrading during the past 5 years, which are poor condition. #So firstly, the room types should be upgraded. Most of double rooms and twin b

10、edded rooms are not necessary to change, but new suites have to be setup. There are 250 guests room in total in the hotel, the list of new room types are 100 standard rooms, 100 deluxe rooms, 40 executive rooms and 10 suites, which include 8 standard suites, 1 executive suite and 1 specialty suite.

11、All beds have to be changed to new ones. In standard rooms and deluxe rooms, double size beds and twin beds will be still remained, which is 50 for each type of rooms. King size beds will be setup into all executive rooms and suites. All standard rooms and deluxe rooms should be refurbished as the l

12、eisure theme that should be similar as the theme in lobby, and theme decorative should be fixed. All guest rooms still have private bathrooms, but all facilities should be changed to new ones. For both leisure and business people target market, there will be bathroom telephone, separated bath and sh

13、ower stall and hair dryer inside. For standard rooms, new flat screen television with satellite channels should be added in. adult programs will be added into satellite channels, and that that will be locked for charged. New DVD players will be purchased and setup into all rooms as well. For deluxe

14、rooms, more office and telecom functions will be added in. voice mail, desk, and cordless telephone with international direct dialing and outlet adaptors will be set for both deluxe rooms and executive rooms. More dining functions will be reset in both executive rooms and suites. Room dining include

15、s coffee maker, mine bar, 24 hours room service and bottled water purchased from local provider. 24 hours room service includes twice daily housekeeping, nightly turn down service, wake-up service and free local newspaper delivery. All suites will locate at the top of the building. Mini business cen

16、ter will be setup in suites, computers, fax, copy and printer will be in those rooms. Lastly, the air condition system will be reinstalled into all rooms in the building, and this setup program should start at the begging of all refurbishment program. After then, we are going to purchase facilities what we will need as I mentioned above and install them into rooms. Room rate pricing and rooms refurbishment costing are in yield management and cost control management parts. #v