商务策划书英文版Word格式.docx
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@#@商务策划书(英文版)33300字@#@ 商务策划书(英文版)--------------------------------------------------------------------------------2007-7-26阅读625次BUSINESSPLAN[YourName][DATE]TABLEOFCONTENTSExecutiveSummary..........................Management..................................[Company]History...........................[Product/Service]Description.............Objectives..................................Competitors................................CompetitiveAdvantages...................Innovation..................................Pricing..................................SpecificMarkets..................................GrowthStrategy....................................MarketSizeandShare..........................TargetingNewMarkets.......................Location..................................ManufacturingPlan................................Research&@#@Development......................HistoricalFinancialData........................ProformaFinancialData.........................ProformaBalanceSheet.........................CostControl..................................EffectsofLoanorInvestment...............Attachments..................................ExecutiveSummary[MyCompany]wasformedasa[proprietorship,partnership,corporation]in[Month,Year]in[City,State],by[JohnDoe]inresponsetothefollowingmarketconditions:
@#@[Startup,growth]opportunitiesexistin[Product/Service].Theneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.[I/We]haveseveralcustomerswhoarewillingtoplacelarge[orders,contracts]withinthenextthreemonths.Severalotherprospective[customers/clients]haveexpressedseriousinterestindoingbusinesswithinsixmonths.[I/We]previouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultofthatstudy.Thebasiccomponentsofthisplanare:
@#@1.Competitivepricing2.Expandthemarkets3.Increasedadvertising4.Lowerourunitcosts,5.Therebyachievinghigherprofits.1.Signcontracts2.Increasedadvertising3.IncreaseofficestaffTothisend,[I/we]needinvestmentfromprivateindividualsand/orcompanies.Atotalof$XXXisbeingraisedwhichwillbeusedtofinanceworkingcapital,plantandequipment.Thecompanywillbeincorporatedandcommonstockissuedtoinvestors.Thecompanywillberunasa[proprietorship,partnership,corporation].FinancialGoalsYear1Year2Year3Sales$1,000,000$1,400,000$1,600,000NetIncome$25,000$250,000$375,000Earningspershare.01.12.14Management[Name][Title][Experience]Salesgrowthfromzeroto$1,000,000infiveyears.Ledmarketinmarke@#@ tshare-30%.Formulatedadvertisingbudgets&@#@campaigns.Pioneerednewdistributionchannels.Establishednationalsalesforce.Establishednationalrepair&@#@servicecenters.Broughtnewandinnovativeproductstothemarket.Designedpoint-of-purchasematerials.[Education}UniversityofBostonBoston,MA-ComputerSciencesShortBiographiesPresidentJohnQ.Doe,ChiefExecutiveOfficer,andDirectorsinceFebruary1988andPresidentsinceJanuary1990.Mr.DoewasthefounderandChiefExecutiveOfficeroftheoriginaloperatingcompanyknownasRandomExcess,Inc.Hehashadexperienceinthewidgetfieldwithhisownfirm,JohnDoeCo.,ofOshkosh(Wisconsin),from1980to1987.ThisfirmwassoldtoFatCatWidgets,Inc.in1987.Mr.DoehasheldasalespositionwithUSWestInc.sincethen.Mr.DoegraduatedfromtheUniversityofColoradoin1981withabachelor’sdegreeinphilosophy.Mr.DoeisemployedbytheCompanyonafull-timebasis.ChiefFinancialOfficerRichardRoe,CPA,ChiefFinancialOfficer,TreasurerandDirector.Mr.RoejoinedRandomExcess,Inc.inDecember1988asacorporatecontrollerandwasnamedChiefFinancialOfficerinJuly1989.Mr.RoewasappointedTreasurerandaDirectorinJuly1990.HeservedascorporatecontrollerofXYZLumberCompanyfromAugust1981toDecember1988.Mr.RoegraduatedfromMetropolitanStateCollegeinDenver,Coloradoin1976withabachelor’sdegreeinaccounting.Since1979hehasbeenlicensedasaCertifiedPublicAccountantintheStateofColoradoandisamemberoftheAmericanInstituteofCertifiedPublicAccountants.Mr.RoeisemployedbytheCompanyonafull-timebasis.VicePresidentJoeDokes,Secretary,ExecutiveVicePresidentandDirector.Mr.Dokessupervisesthecompany’ssalesandimplementationstoitslargestcorporatecustomers,includingUSWest,GreatWestLifeInsurance,etc.Mr.DokeshasservedasSecretaryandaDirectorsinceFebruary1988,VicePresidentofOperationsfromFebruary1988toDecember1988,PresidentoftheCompanyfromDecember1988toJanuary1990andVicePresidentofCont