商务策划书英文版Word格式.docx

1、商务策划书英文版#商务策划书（英文版）#附表二：#投标申请表#部交表5# # #第二篇：#商务策划书（英文版） 33300字# 商务策划书（英文版）-2007-7-26 阅读625次 BUSINESS PLAN Your Name DATE TABLE OF CONTENTS Executive Summary. Management. Company History. Product/Service Description. Objectives. Competitors. Competitive Advantages. Innovation. Pricing. Specific Marke

2、ts. Growth Strategy. Market Size and Share. Targeting New Markets. Location. Manufacturing Plan. Research &# Development. Historical Financial Data. Proforma Financial Data. Proforma Balance Sheet. Cost Control. Effects of Loan or Investment. Attachments. Executive Summary My Company was formed as a

3、 proprietorship, partnership, corporation in Month, Year in City, State, by John Doe in response to the following market conditions:# Startup, growth opportunities exist in Product/Service. The need for use of efficient distribution and financial methods in these overlooked markets. I/We have severa

4、l customers who are willing to place large orders,contracts within the next three months. Several other prospective customers/clients have expressed serious interest in doing business within six months. I/We previously owned a company that was active in the widget markets. Over the past few years I

5、spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:# 1. Competitive pricing 2. Expand the markets 3. Increased advertising 4. Lower our unit costs, 5. Thereby achieving higher profits. 1. Sign

6、contracts 2. Increased advertising 3. Increase office staff To this end, I/we need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to inv

7、estors. The company will be run as a proprietorship, partnership, corporation. Financial Goals Year 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14 Management Name Title Experience Sales growth from zero to $1,000,000 in five

8、 years. Led market in marke#t share - 30%. Formulated advertising budgets &# campaigns. Pioneered new distribution channels. Established national sales force. Established national repair &# service centers. Brought new and innovative products to the market. Designed point-of-purchase materials. Educ

9、ation University of Boston Boston, MA - Computer Sciences Short Biographies President John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess,

10、 Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh （Wisconsin）, from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 w

11、ith a bachelors degree in philosophy. Mr. Doe is employed by the Company on a full-time basis. Chief Financial Officer Richard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Office

12、r in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelors degree in accounting. Since 1979 he h

13、as been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis. Vice President Joe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervi

14、ses the companys sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Cont