详细可行性研究报告Word文件下载.docx
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录
一、
总说明..............................................................................................................1
1.1
1.2
1.3
1.4
报告编制目的....................................................................................................1
项目投资的必要性............................................................................................1
可行性研究报告编制测算依据........................................................................1
其他需要说明事项............................................................................................1
二、
项目取得方式..................................................................................................2
2.1“招拍挂”摘取主要信息。
.................................................................................2
2.2
2.3
付款进度。
.........................................................................................................2
其他内容。
三、
项目概况..........................................................................................................2
3.1
3.2
3.3
3.4
项目名称............................................................................................................2
项目建设单位概况............................................................................................2
项目地块位置及周边现状................................................................................2
项目规划控制要点............................................................................................3
四、
x市及区域住宅市场分析研究.......................................................................4
4.1
4.2
宏观环境分析....................................................................................................4
全国房地产行业发展分析................................................................................4
4.3XXX市房地产市场总体概况..........................................................................4
4.3.1XXX市宏观经济状况......................................................................................4
4.3.2XXX市城市规划..............................................................................................4
4.3.3XXX城市住宅房地产市场概述与分析..........................................................5
4.4
4.4.1
4.4.2
4.4.3
区域市场状况....................................................................................................5
区域住宅市场成长状况....................................................................................5
区域内供应产品特征........................................................................................5
区域市场目标客层研究....................................................................................6
五、
项目市场定位和产品定位..............................................................................6
5.1
5.2
5.3
5.4
5.5
5.6
5.7
总体定位............................................................................................................6
定位依据............................................................................................................6
市场参照项目....................................................................................................6
产品定位............................................................................................................6
价格定位............................................................................................................6
项目SWOT分析..............................................................................................7
客户定位............................................................................................................7
六、
项目开发方案..................................................................................................7
6.1
6.1.1
6.1.2
6.1.3
6.1.4
6.2
6.2.1
6.2.2
6.2.3
6.3
6.3.1
6.3.2
6.3.3
6.4
6.5
项目地块特性与价值分析................................................................................7
地块特征分析....................................................................................................7
土地价值分析....................................................................................................7
土地升值潜力初步评估....................................................................................7
土地法律性质评估............................................................................................8
规划设计分析....................................................................................................8
初步规划设计思路............................................................................................8
规划设计的可行性分析....................................................................................8
规划方案提出与方案比选................................................................................9
产品设计建议....................................................................................................9
综合楼.......................................................................................