智慧树知到《跨文化商务沟通》章节测试完整答案docx.docx

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智慧树知到《跨文化商务沟通》章节测试完整答案docx

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2020智慧树,知到《跨文化商务沟通》章节测试[完整答案]

智慧树知到《跨文化商务沟通》章节测试答案

 

见面课:

冰山之下--商业广告中的文化价值观

 

1、问题:

Cultureislikeaniceberg.Onlyasmallpartofcultureisvisible.Forinstance,food,dress,paintingsare

 

allapparenttoeyes.Butagreatpartofcultureishiddenunderthewater,suchas_,,andsoon.

选项:

 

A:

views

 

B:

attitudes

 

C:

architecture

 

D:

customs

 

答案:

【views;attitudes;customs】

 

2、问题:

OriginallyGeertHofsteddevelopedamodelthat

 

identifiesfourprimaryculturaldimensions:

_,,IndividualismversusCollectivism,___.

选项:

 

A:

PowerDistance

 

B:

Long-versusShort-TermOrientation

 

C:

UncertaintyAvoidance

 

D:

MasculinityversusFemininity

 

1

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答案:

【PowerDistance;

 

UncertaintyAvoidance;

 

MasculinityversusFemininity】

 

3、问题:

Chineseconsumerscanbeascribedtothevaluesofconformityand“face”.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

4、问题:

It”sbetterforadvertiserstorealizeandtakenoteofthedifferentculturalvaluesandmakecorresponding

 

adjustmentstotheiradvertisingappeals.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

5、问题:

TheAmericanshavethespiritofinnovationandrisk-taking.Theyarenotwillingtocopewithuncertaintiesinherentinlifeandcantolerateandacceptnewideasandstrangers.

 

选项:

 

A:

 

2

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B:

 

答案:

【错】

 

见面课:

商业宣讲实践

 

1、问题:

InthepresentationofGTech,thefirstpartistointroducesomebasicinformationaboutGTech.

 

选项:

 

A:

 

B:

 

答案:

【错】

 

2、问题:

PPTwithparagraphsoftextsignificantlydecreases

 

theattentionoftheaudience.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

3、问题:

Keepingyourhandsinyourpocketsduringthepresentationshowsyourconfidence.

 

选项:

 

A:

 

B:

 

答案:

【错】

 

4、问题:

ImagesinPPTcandistractpeople”sattentionand

 

3

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makethemessagelesspowerful.

 

选项:

 

A:

 

B:

 

答案:

【错】

 

5、问题:

Asubtlenod,smileorplacementofyourhandscandrasticallychangethemeaningofyourwords.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

6、问题:

Whatisthemostobviousdifferenceamong

 

informativepresentation,persuasivepresentation,and

 

goodwillpresentation?

()

 

选项:

 

A:

theaudience

 

B:

theinformation

 

C:

thepurpose

 

D:

thelanguage

 

答案:

【thepurpose】

 

7、问题:

GTechisa__company()

 

选项:

 

4

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A:

food

 

B:

technical

 

C:

media

 

D:

consultative

 

答案:

【food】

 

8、问题:

WhichisNOTtheneedofJapanesehospitalsonrobot

 

nurses?

()

 

选项:

 

A:

error-oriented

 

B:

integrated

 

C:

autonomous

 

D:

error-free

 

答案:

【error-oriented】

 

9、问题:

WhichcanNOThelpyouidentifyyouraudienceinpreparingabusinesspresentation?

()

 

选项:

 

A:

AgeB:

AppearanceC:

OccupationD:

Interest

答案:

【Appearance】

 

10、问题:

WhichcanNOTattractaudience”sattention?

()

 

5

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选项:

 

A:

Usearisingintonation

 

B:

Stressimportantwords

 

C:

Useshortsentencesatthestartofapoint

 

D:

Keepontalking

 

答案:

【Keepontalking】

 

见面课:

跨文化商务谈判模拟

 

1、问题:

InsomeAsiancultures,suchasinChinaandJapan,

 

theywilladapttheindirectapproach.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

2、问题:

Tothesuccessfulnegotiations,thetwosidesmust

 

firstunderstandtheculturaldifferences.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

3、问题:

High-contextculturesarerelational,collectivist,

 

intuitive,andcontemplative.

 

选项:

 

6

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A:

 

B:

 

答案:

【对】

 

4、问题:

Germansmakeitveryclearabouttheprices,conditionsandwaysofacting.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

5、问题:

Accordingtothenegotiatingobjectives,goalsfor

 

negotiationscanbeincluded:

desiredgoal,acceptablegoaland

 

bottomgoal.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

6、问题:

Itisappropriatetouseyourrighthandtoexchange

 

businesscardsinIndiancultures.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

7

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7、问题:

Saudisdorequireasmuchpersonalspaceasmost

 

Westerncultures.

 

选项:

 

A:

 

B:

 

答案:

【错】

 

8、问题:

Thereshouldbenomorethanthreecolorsinbusinessformalattireformen.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

9、问题:

InFinland,agiftisnotexpectedonthefirstvisit,butwouldbeexpectedonasubsequentvisit.

 

选项:

 

A:

 

B:

 

答案:

【对】

 

见面课:

障碍与沟通--跨文化商务案例分析

 

1、问题:

WhatarethereasonsfortheToyotaRecallCrisis?

 

选项:

 

A:

Thefailureofthepublicrelations

 

8

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B:

Acultureofdeference

 

C:

Employee”sLoyalty

 

D:

Communicationacrosscultures

 

答案:

【Thefailureofthepublicrelations;Acultureofdeference;Employee”sLoyalty;

 

Communicationacrosscultures】

 

2、问题:

Whenrespondingtoconsumersafetyissues,the

 

typicalJapanesecorporation”sresponseis__.

 

选项:

 

A:

Minimizationoftheproblem

 

B:

Reluctancetorecalltheproduct

 

C:

Criticizetheteammembers

 

D:

toolittlecompassionandconcernforcustomers

 

答案:

【Minimizationoftheproblem;

 

Reluctancetorecalltheproduct;

 

toolittlecompassionandconcernforcustomers】

 

3、问题:

Therearemanywaysofexaminingcultural

 

differencesandtheirimpactoninternationalmanagement.

 

Culturecanaffect____.

 

选项:

 

A:

technologytransfer

 

9

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B:

managerialattitudes

 

C:

managerialideology

 

D:

business-governmentrelations

 

答案:

【technologytransfer;

 

managerialattitudes;

 

managerialideology;

 

business-governmentrelations】

 

4、问题:

Howcanthecultureofasocietydirectlyaffectmanagementapproaches?

 

选项:

 

A:

centralizedversusdecentralizeddecisionmaking

 

B:

safetyversusrisk

 

C:

stabilityversusinnovation

 

D:

individualversusorganizationloyalty

 

答案:

【centralizedversusdecentralizeddecisionmaking;safetyversusrisk;

 

stabilityversusinnovation】

 

5、问题:

WhichstatementinthefollowingFrenchcultureis

 

notright?

 

选项:

 

A:

Socialclassisimportantandsocialinteractionsareaffectedbyclassstereotypes.

10

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B:

TheFrenchmayadmireorbefascinatedwithpeoplewhodisagreewiththem.

C:

TheFrenchareverystatusconscious,andtheyliketoprovidesignsoftheirstatus.

D:

TheFrenchfocusongoodconnections,whichcanresultinlowercostsfordoingbusiness.

答案:

【TheFrenchfocusongoodconnections,whichcan

 

resultinlowercostsfordoingbusiness.】

 

6、问题:

Whichfactorneedstobeconsideredwhenpursuing

 

businessinBrazil?

 

选项:

 

A:

Physicalcontactisacceptableasaformof

 

communication.

 

B:

Brazilianstendtotrustothers,sobesuretoformastrongrelationshipbeforebringingupbusinessissues.

C:

Appearanceisveryimportant,asitwillreflectbothyouandyourcompany.

D:

Patienceisnotimportant.

 

答案:

【Physicalcontactisacceptableasaformof

 

communication.;

 

Appearanceisveryimportant,asitwillreflectbothyou

 

andyourcompany.】

 

11

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第一章

 

1、Thebeliefthatyourownculturalbackground,includingwaysofanalyzingproblems,values,beliefs,language,andverbalandnonverbalcommunication,issuperior.

 

culture

 

communication

 

ethnocentrism

 

sender

 

答案:

ethnocentrism

 

2、Thetotalaccumulationofbeliefs,customs,values,behaviors,institutionsandcommunicationpatternsthatareshared,learnedandpasseddownthroughthegenerationsinanidentifiablegroupofpeople.

 

interculturalcommunicationculture

businesscommunicationfeedback

答案:

culture

 

3、Aprocessbywhichinformationisexchangedbetween

 

individualsthroughacommonsystemofsymbols,signs,or

 

behavior,ortheexchangeofthoughts,messages,orinformation,

 

asbyspeech,signals,writing,orbehavior.

 

12

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ethnocentrism

 

noise

 

communication

 

horizontalcommunication

 

答案:

noise

 

4、Thecommunicationiswithinbusinessandadministration,

 

aimingatacommonobjectiveandprofitsforboththe

 

individualsandorganizations.

 

lateralcommunication

 

ethnocentrism

 

businesscommunication

 

interculturalcommunication

 

答案:

businesscommunication

 

5、Thecommunicationatthesamelevelinanorganization.

 

horizontalcommunication

 

ethnocentrism

 

businesscommunication

 

lateralcommunication

 

答案:

horizontalcommunication

 

6、Whencultureiscontrastedwithnature,itcanbedefined

 

as“lifewayofapopulation”initsbroadsense,meaningwhat

 

13

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characterizestheparticularwayoflifeofapopulation.

 

 

 

答案:

 

7、Cultureisallmen”smedium;thereisnoaspectofhumanlifethatisnottouchedandalteredbyculture.

 

 

 

答案:

 

8、Thecultureshowninanonionconsistsoftwolevels;

 

alevelofnormsandvalues,oraninvisiblelevelofresultantbehaviororartifactsofsomeform.

 

 

答案:

 

9、Culturecannotbeknownwithoutastudyofcommunication,andcommunicationcanonlybeunderstoodwithanunderstandingofthecultureitsupports.

 

 

 

答案:

 

10、Intheglobalvillage,neighborscommunicatefreeof

 

14

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troublesanddifficulties.

 

 

 

答案:

 

11、Withtheintegrationoflanguageintothefabricof

 

culture,confusionanddysfunctionwouldreignandtheculture

 

wouldfail.

 

 

 

答案:

 

第二章

 

1、Agoodmasteryofgrammarofonelanguagecanguaranteeasuccessfulcommunication.

 

 

 

答案:

 

2、Longbeforewritingwasdeveloped,welearnedtospeak

 

first.

 

 

 

答案:

 

3、Thereshouldalwaysbeanattachmentattheendofa

 

15

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businessmemo.

 

 

 

答案:

 

4、Arecommendationreportistorecommendsomethingtoothers.

 

 

 

答案:

 

5、Whichisnotverbalcommun

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