电子商务习题库第一章.docx
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电子商务习题库第一章
S
True/False
Indicatewhetherthestatementistrueorfalse.
____1.IBMdefineselectronicbusinessas"thetransformationofkeybusinessprocessesthroughtheuseofInternettechnologies."
____2.Atransactionalwayshasoneormoreactivitiesassociatedwithit,andanactivitywillalwaysberelatedtoatransaction.
____3.Transferringfunds,placingorders,sendinginvoices,andshippinggoodstocustomersarealltypesofactivitiesortransactions.
____4.Business-to-consumerelectroniccommerceoccurswhenapersonsellsanitemthroughaWebauctionsitetoanotherperson.
____5.TheU.S.governmentisoneofthelargestEDItradingpartnersintheworld.
____6.FirmssuchasWal-MartandGeneralElectrichavebeenpioneersinusingEDItoimprovetheirpurchasingprocessesandtheirrelationshipswithsuppliers.
____7.Avalueaddednetwork(VAN)isanindependentfirmthatoffersconnectionandEDItransaction-forwardingservicestobuyersandsellersengagedinEDI.
____8.TheincreaseinbroadbandconnectionsinhomesisakeyelementintheB2Ccomponentofthesecondwave.
____9.Insomecases,businessprocessesusetraditionalcommerceactivitiesveryeffectively,andtechnologycannotimproveuponthem.
____10.Theideathatthekeytosuccesswastocopythebusinessmodelofasuccessfuldot-combusinessledthewaytomanybusinesssuccesses.
____11.Theskillsofmerchandisingandpersonalsellingcanbeeasytopracticeremotely.
____12.AproductthathasastrongbrandidentityiseasiertosellovertheWebthananunbrandeditem.
____13.Electroniccommerceprovidesbuyerswithaneasywaytocustomizethelevelofdetailintheinformationtheyobtainaboutaprospectivepurchase.
____14.Electroniccommercereducesthespeedandaccuracywithwhichbusinessescanexchangeinformation.
____15.Thebenefitsofelectroniccommerceextendtothegeneralwelfareofsociety.
____16.Electronicpaymentcanbeeasiertoauditandmonitorthanpaymentmadebycheck.
____17.Returnoninvestmentiseasytocalculateforinvestmentsinelectroniccommercebecausethecostsandbenefitshavebeeneasytoquantify.
____18.Thelegalenvironmentinwhichelectroniccommerceisconductedisfullofclearandconciselaws.
____19.Economistsuseaformaldefinitionofamarketthatincludestwoconditions:
first,thepotentialsellersofagoodcomeintocontactwithpotentialbuyersandsecond,thatamediumofexchangeisavailable.
____20.Mosteconomistsagreethatmarketsareweakandineffectivemechanismsforallocatingscarceresources.
____21.NobellaureateRonaldCoasereasonedthatwhentransactioncostswerelow,businesspeoplewouldformorganizationstoreplacemarket-negotiatedtransactions.
____22.Businessesandindividualscanuseelectroniccommercetoreducetransactioncostsbyimprovingtheflowofinformationandincreasingthecoordinationofactions.
____23.Sellersandbuyersincommoditymarketsexperiencesignificanttransactioncosts.
____24.Usingthevaluechainreinforcestheideathatelectroniccommerceshouldbeabusinesssolution,nottechnologyimplementedforitsownsake.
____25.Researchersestimatethatabout20percentofthecontentavailableontheInternettodayisinEnglish.
____26.Theformalpracticeofaccounting,orrecordingtransactions,datesbacktothe1800s.
____27.Asmall-denominationitemisaproductorservicethatishardtodistinguishfromthesameproductorservicesprovidedbyothersellers.
____28.Anoutsourcingprofileisthecollectionofattributesthataffecthoweasilyaproductcanbepackagedanddelivered.
____29.Anairlineticketisanexcellentexampleofanitemwithahighvalue-to-weightratio.
____30.Atransactionisanexchangeofvalue.
MultipleChoice
Identifythechoicethatbestcompletesthestatementoranswersthequestion.
____31.ConsumershoppingontheWebisoftencalled____.
a.
B2B
c.
B2G
b.
B2C
d.
e-business
____32.TransactionsthatareconductedbetweenbusinessesontheWebareoftencalled____.
a.
B2B
c.
C2C
b.
B2C
d.
e-business
____33.Thegroupoflogical,related,andsequentialactivitiesandtransactionsinwhichbusinessesengageareoftencollectivelyreferredtoasbusiness____.
a.
services
c.
logistics
b.
processes
d.
communications
____34.Someresearchersdefineafourthcategoryofelectroniccommercecalled____,whichincludesindividualswhobuyandsellitemsamongthemselves.
a.
C2C
c.
C2B
b.
B2B
d.
B2C
____35.WhichofthefollowingWebsitesmakesiteasyforbusinessestoconductonlinetransactionswiththeStateofCalifornia?
a.
A
c.
A
b.
A
d.
CAL-Buy
____36.Electronicfundstransfersarealsocalled____.
a.
wiretransfers
c.
moneytransfers
b.
businesstransfers
d.
telephonetransfers
____37.BusinessesthatengageinEDIwitheachotherarecalled____.
a.
buyers
c.
suppliers
b.
sellers
d.
tradingpartners
____38.____occurswhenonebusinesstransmitscomputer-readabledatainastandardformattoanotherbusiness.
a.
EFT
c.
EDI
b.
VAN
d.
LAN
____39.Banksuse____,whichareelectronictransmissionsofaccountexchangeinformationoverprivatecommunicationsnetworks.
a.
WANs
c.
EFTs
b.
EDIs
d.
LANs
____40.A(n)____isanindependentfirmthatoffersconnectionandtransaction-forwardingservicestobuyersandsellersengagedinEDI.
a.
VAN
c.
ERP
b.
EFT
d.
LAN
____41.The____beganconductingseverallong-termresearchprojectsin2000tostudythegrowthoftheInternetanditseffectsonsociety.
a.
Safewayproject
c.
Virtualproject
b.
PewInternet&AmericanLifeProject
d.
Tescoproject
____42.____isagoodexampleofacompanythatsellsitsproductstootherbusinessesratherthantoconsumers.
a.
S
c.
BuyUSA.com
b.
A
d.
Intel
____43.Whichofthefollowingstatementsiscorrect?
a.
TheInternettechnologiesusedinthefirstwaveofelectroniccommercewereslowandinexpensive.
b.
Inthesecondwaveofelectroniccommerce,InternettechnologiesarebeingintegratedintoB2Btransactionsandinternalbusinessprocessesbyusingbarcodesandscannerstotrackparts,assemblies,inventories,andproductionstatus.
c.
Inthefirstwaveofelectroniccommerce,radio-frequencydevicesandsmartcardswerecombinedwithbiometrictechnologies.
d.
Theuseofe-mailinthefirstwavewasasatoolforrelativelyunstructuredcommunication.
____44.____wasthemainrevenuesourceofmanyfaileddot-combusinessesinthefirstwaveofelectroniccommerce.
a.
SWOTanalysis
c.
Wiretransfer
b.
Localization
d.
Onlineadvertising
____45.A(n)____isasetofprocessesthatcombinetoyieldaprofit.
a.
valuesystem
c.
shippingprofile
b.
industryvaluechain
d.
businessmodel
____46.A(n)____isaspecificcollectionofbusinessprocessesusedtoidentifycustomers,markettothosecustomers,andgeneratesalestothosecustomers.
a.
industryvaluechain
c.
revenuemodel
b.
strategicalliance
d.
value-addednetwork
____47.Thecombinationofstoredesign,layout,andproductdisplayknowledgeiscalled____.
a.
businessprocess
c.
merchandising
b.
businesstransaction
d.
service
____48.Whichofthefollowingtypesofcommerceis/arewellsuitedtoelectroniccommerce?
a.
Sale/purchaseofbooksandCDsandothercommodities
b.
Sale/purchaseofhigh-fashionclothing
c.
Roommate-matchingservices
d.
Jewelry
____49.____transactionsarenotwellsuitedtoelectroniccommercebecausenostandardmethodfortransferringsmallamountsofmoneyontheWebhasbecomegenerallyaccepted.
a.
E-procurement
c.
Local
b.
Commodityitems
d.
Low-denomination
____50.Thereturn-on-investmentnumberhasbeendifficulttocalculateforinvestmentinelectroniccommercebecause____.
a.
thecostsandbenefitshavebeenhardtoquantify
b.
informationtechnologyisdifficulttoacquire
c.
sale/purchasepricesareunstable
d.
thetechnologykeepschanging
____51.Whichofthefollowingwillneverlendthemselvestoelectroniccommerce?
a.
Greetingcards
c.
Books
b.
Perishablefoods
d.
Cigars
____52.____arethetotalofallcoststhatabuyerandasellerincurastheygatherinformationandnegotiateapurchase-saletransaction.
a.
Purchasecosts
c.
Transactioncosts
b.
Salecosts
d.
Hardwarecosts
____53.____isthestudyofhowpeopleallocatescarceresources.
a.
Economics
c.
E-commerce
b.
Marketing
d.
Businessadministration
____54.NobellaureateRonaldCoaseindicatedthat____werethemainmotivationformovingeconomicactivityfrommarketstohierarchicallystructuredfirms.
a.
transportationcosts
c.
transactioncosts
b.
personnelcosts
d.
materialcosts
____55.Onesignificantcomponentof____canbetheinvestmentasellermakesinequipmentorinthehiringofskilledemployeestosupplytheproductorservicetothebuyer.
a.
economiccosts
c.
SWOTanalysis
b.
transactioncosts
d.
retentioncosts
____56.Thepracticeofanexistingfirmreplacingoneormoreofitssuppliermarketswithitsownhierarchicalstructureforcreatingthesuppliedproductiscalled____.
a.
marketingprocess
c.
verticalintegration
b.
marketintegration
d.
horizontalintegration
____57.____,aneconomistwhoextendedCoase’sanalysis,notedthatindustrieswithcomplexmanufacturingandassemblyoperationstendedtoincludemanyfirm