电子商务习题库第一章.docx

1、电子商务习题库第一章STrue/FalseIndicate whether the statement is true or false._ 1. IBM defines electronic business as the transformation of key business processes through the use of Internet technologies._ 2. A transaction always has one or more activities associated with it, and an activity will always be r

2、elated to a transaction._ 3. Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types of activities or transactions._ 4. Business-to-consumer electronic commerce occurs when a person sells an item through a Web auction site to another person._ 5. The U.S. g

3、overnment is one of the largest EDI trading partners in the world._ 6. Firms such as Wal-Mart and General Electric have been pioneers in using EDI to improve their purchasing processes and their relationships with suppliers._ 7. A value added network (VAN) is an independent firm that offers connecti

4、on and EDI transaction-forwarding services to buyers and sellers engaged in EDI._ 8. The increase in broadband connections in homes is a key element in the B2C component of the second wave._ 9. In some cases, business processes use traditional commerce activities very effectively, and technology can

5、not improve upon them._ 10. The idea that the key to success was to copy the business model of a successful dot-com business led the way to many business successes._ 11. The skills of merchandising and personal selling can be easy to practice remotely._ 12. A product that has a strong brand identity

6、 is easier to sell over the Web than an unbranded item._ 13. Electronic commerce provides buyers with an easy way to customize the level of detail in the information they obtain about a prospective purchase._ 14. Electronic commerce reduces the speed and accuracy with which businesses can exchange i

7、nformation._ 15. The benefits of electronic commerce extend to the general welfare of society._ 16. Electronic payment can be easier to audit and monitor than payment made by check._ 17. Return on investment is easy to calculate for investments in electronic commerce because the costs and benefits h

8、ave been easy to quantify._ 18. The legal environment in which electronic commerce is conducted is full of clear and concise laws._ 19. Economists use a formal definition of a market that includes two conditions: first, the potential sellers of a good come into contact with potential buyers and seco

9、nd, that a medium of exchange is available._ 20. Most economists agree that markets are weak and ineffective mechanisms for allocating scarce resources._ 21. Nobel laureate Ronald Coase reasoned that when transaction costs were low, businesspeople would form organizations to replace market-negotiate

10、d transactions._ 22. Businesses and individuals can use electronic commerce to reduce transaction costs by improving the flow of information and increasing the coordination of actions._ 23. Sellers and buyers in commodity markets experience significant transaction costs._ 24. Using the value chain r

11、einforces the idea that electronic commerce should be a business solution, not technology implemented for its own sake._ 25. Researchers estimate that about 20 percent of the content available on the Internet today is in English._ 26. The formal practice of accounting, or recording transactions, dat

12、es back to the 1800s._ 27. A small-denomination item is a product or service that is hard to distinguish from the same product or services provided by other sellers._ 28. An outsourcing profile is the collection of attributes that affect how easily a product can be packaged and delivered._ 29. An ai

13、rline ticket is an excellent example of an item with a high value-to-weight ratio._ 30. A transaction is an exchange of value.Multiple ChoiceIdentify the choice that best completes the statement or answers the question._ 31. Consumer shopping on the Web is often called _.a.B2Bc.B2Gb.B2Cd.e-business_

14、 32. Transactions that are conducted between businesses on the Web are often called _.a.B2Bc.C2Cb.B2Cd.e-business_ 33. The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business _munications_ 34. Some researcher

15、s define a fourth category of electronic commerce called _, which includes individuals who buy and sell items among themselves.a.C2Cc.C2Bb.B2Bd.B2C_ 35. Which of the following Web sites makes it easy for businesses to conduct online transactions with the State of California?a.Ac.Ab.Ad.CAL-Buy_ 36. E

16、lectronic funds transfers are also called _.a.wire transfersc.money transfersb.business transfersd.telephone transfers_ 37. Businesses that engage in EDI with each other are called _.a.buyersc.suppliersb.sellersd.trading partners_ 38. _ occurs when one business transmits computer-readable data in a

17、standard format to another business.a.EFTc.EDIb.VANd.LAN_ 39. Banks use _, which are electronic transmissions of account exchange information over private communications networks.a.WANsc.EFTsb.EDIsd.LANs_ 40. A(n) _ is an independent firm that offers connection and transaction-forwarding services to

18、 buyers and sellers engaged in EDI.a.VANc.ERPb.EFTd.LAN_ 41. The _ began conducting several long-term research projects in 2000 to study the growth of the Internet and its effects on society.a.Safeway projectc.Virtual projectb.Pew Internet & American Life Projectd.Tesco project_ 42. _ is a good exam

19、ple of a company that sells its products to other businesses rather than to consumers.a.Sc.BuyUSA.comb.Ad.Intel_ 43. Which of the following statements is correct?a.The Internet technologies used in the first wave of electronic commerce were slow and inexpensive.b.In the second wave of electronic com

20、merce, Internet technologies are being integrated into B2B transactions and internal business processes by using bar codes and scanners to track parts, assemblies, inventories, and production status.c.In the first wave of electronic commerce, radio-frequency devices and smart cards were combined wit

21、h biometric technologies.d.The use of e-mail in the first wave was as a tool for relatively unstructured communication._ 44. _ was the main revenue source of many failed dot-com businesses in the first wave of electronic commerce.a.SWOT analysisc.Wire transferb.Localizationd.Online advertising_ 45.

22、A(n) _ is a set of processes that combine to yield a profit.a.value systemc.shipping profileb.industry value chaind.business model_ 46. A(n) _ is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.a.industry value

23、chainc.revenue modelb.strategic allianced.value-added network_ 47. The combination of store design, layout, and product display knowledge is called _.a.business processc.merchandisingb.business transactiond.service_ 48. Which of the following types of commerce is/are well suited to electronic commer

24、ce?a.Sale/purchase of books and CDs and other commoditiesb.Sale/purchase of high-fashion clothingc.Roommate-matching servicesd.Jewelry_ 49. _ transactions are not well suited to electronic commerce because no standard method for transferring small amounts of money on the Web has become generally acc

25、epted.a.E-procurementc.Localb.Commodity itemsd.Low-denomination_ 50. The return-on-investment number has been difficult to calculate for investment in electronic commerce because _.a.the costs and benefits have been hard to quantifyb.information technology is difficult to acquirec.sale/purchase pric

26、es are unstabled.the technology keeps changing_ 51. Which of the following will never lend themselves to electronic commerce?a.Greeting cardsc.Booksb.Perishable foodsd.Cigars_ 52. _ are the total of all costs that a buyer and a seller incur as they gather information and negotiate a purchase-sale tr

27、ansaction.a.Purchase costsc.Transaction costsb.Sale costsd.Hardware costs_ 53. _ is the study of how people allocate scarce resources.a.Economicsc.E-commerceb.Marketingd.Business administration_ 54. Nobel laureate Ronald Coase indicated that _ were the main motivation for moving economic activity fr

28、om markets to hierarchically structured firms.a.transportation costsc.transaction costsb.personnel costsd.material costs_ 55. One significant component of _ can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product or service to the buyer.a.economi

29、c costsc.SWOT analysisb.transaction costsd.retention costs_ 56. The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called _.a.marketing processc.vertical integrationb.market integrationd.horizontal integration_ 57. _, an economist who extended Coases analysis, noted that industries with complex manufacturing and assembly operations tended to include many firm