新职业英语 基础篇 unit 4.docx
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新职业英语基础篇unit4
Title
UnitFiveProduct
Teachingobjectives&demands
1NewwordsandexpressionsofreadingA&B
2Improvestudents'listening,speakingandwritingabilities
3Strategiesandmethodsofreadingandlistening
4Thecatalogofproducts
5Learnsomeusefulexpressionsincatalogs
6Howtomakeacatalog
Teachingimportant&difficultpoints
1Importantandusefulwordsandexpressions
2ThemainideaofReadingA&B
3Usefulexpressionsincatalogs
4Describingproducts
5Writingofcatalogs
6Subject-VerbAgreement
Teachingmethods
Communicativeapproach
Task-basedteaching
Project-basedteaching
ActivityTeachingApproach;
Question-answerTeachingApproach.
Teachingcontentsandtimeallotment
Teachingcontents
Timeallotment
Warming-up&ReadingA
ReadingB&ListeningandSpeaking&Writing
Mini-project&LanguageLab&Self-studyRoom
4periods
4periods
3periods
Teaching
procedures
Step1Revision
1)Checkthehomework
2)Dictation(Unit3)
Step2Warming-up
1)Workinpairs.Chooseoneproductfromeachpairandexplainwhy.
2)AskSstorole-playtheirdialogs.
3)Discuss:
whatfactorsdoyouneedtoconsiderbeforeyoubuyaproductWhichoneisthemostimportantforyouwhy
Suggestedanswers:
Beforeyoumakepurchaseofanyproduct,therearesomefactorsyoushouldconsider.
Necessity:
Doyoureallyneedthis
Property:
DoIreallylikethisAmIreallysatisfiedwiththequality,color,shape,packaging,etc.
Price:
DoIhaveanysparemoneyrightnowisitabargainorisittoomuchmoney
Brand:
Whatbrandisthebestchoiceformypurchase
After-salesservice:
Doesitcomewithawarranty
Shipment:
Howcanitbesenttohouse
Step3ReadingA
1)Newwordsandphrases
A)Readaloudthenewwordsandthetext.
B)Askstudentstoreadthewordsandphrasesaftertheteacher.
2)Skimming
A)Askstudentstoreadthetextasquicklyastheycanandtriedtogetthemainideaofthispassage.
B)Askstudentstoreadthetextagain,thenfinishTask1onP52
3)Languagepoints
①I’ddesignanalarmclockwithamovingsnoozebuttonthatwouldbeaneasytargetthefirsttimeIhitit.Thenitbecomeshardertolocateaftereachattempt,sothatitwouldkeepringinguntilI’mfullyawake.
alarmn.警报,警告器;惊慌
.1.Ifeltagrowingsenseofalarmwhenhedidn'treturnthatnight.
2.Shedecidedtosoundthealarm.她决定发出警报。
vt.警告;使惊恐
snoozev.n.小睡,打盹.Ioftenhaveasnoozeafterlunch.
targetn.anaim;objective
.I’vesetmyselfatargetofsaving$200amonth.
v.tomakesomethinghaveaneffectonaparticularlimitedgrouporarea
.Theadvertisementwasdesignedtotargetamassaudience.
locatev.tofindtheexactpositionofsomething
.Wecouldn’tlocatethesourceoftheradiosignal.
locationn.belocatedin位于;坐落于
attemptn.anactoftryingtodosomethingmakeanattemptat/todosth
.Hemadeonelastattemptattheworldrecord.
v.totrytodosomethingthatisdifficult,dangerous,etc.
.Thebookattemptstoexplaintheoriginsofthewar.
②Asindustrialdesigners,ourjobistodesignproducts—anythingandeverythingthat'smass-produced,fromFerraristotoasters,fromfurnituretotelevisionsets.Wedreamupproductsthroughdrawings,sketches,evendoodles,presentingtothemanufacturingclienttheirvisionofwhatacertainproductshouldlooklike.
industriala.connectedwithindustry工业的,产业的anindustrialaccident工伤事故
industrialisev.+ism+ationtheindustrialrevolution工业革命
mass-producev.toproduceinlargenumbersusingmachinery
.Mass-producedfurnitureischeaperthanfurnituremadebyhand.
dreamup设计,制造
sketchn.asimplepicturethatisdrawnquicklyanddoesnothavemanydetails素描
.Theartistismakingsketchesforhisnextpainting.
幽默短剧,小品;简报,速写
v.画素描
doodlev.(尤指厌烦或心不在焉时)乱涂,胡写乱画
visionn.1)imaginationversion版本,译文
.Haveyoueverhadvisionsofgreatsuccess
2)idea
.ShehadthesamevisionofhimasIhad.
3)sight
.Withmynewglassesmyvisionisperfect!
③Theinsideofanindustrialdesigner'ssketchbookusuallylookslikesomekindofflattenedmadscientists'laboratories,filledwithdoodlesofvarioustypesofproducts.Weindustrialdesignersalsocreateideaswithourhands,usingstudiomaterialslikeclayandmodelingfoamtoshowwhataproductshouldfeellike.
flattenv.tobecomeormakesthflatorflatter使变平;把....弄平
.Heflattenedgishairwithgel.他用发胶把头发弄平。
studion.录音室,录像室,演播室arecordingstudio录音棚
④Michelangelo“discovered”hissculpturesinsideblocksofmarble;industrialdesignersfindtheshapeofthelatestWalkmaninsideachunkofclay,orfoam,oroccasionallywiththehelpofcomputersoftware.Whateverthestudiomaterialmaybe,designersmayspendhoursatatimeformingit,touchingit,holdingit,carvingandrecarvingthelinesthatwillsoonbeanactualworkingproduct,touchedandheldbymillionsofusers.Whenyoutakeabrand-newproductoutoftheboxandtouchit,thedesigner'shandsandeyeshavealreadyrunoverthesurface,inonewayoranother,hundredsoftimes.
blockn.块;街区;大厦;障碍物
vt.阻止;阻塞;限制
adj.成批的,大块的;交通堵塞的
achunkofalargepieceofsomethingthatdoesnothaveanevenshape;alargepartoramountof
something
.1.achunkofcheese
2.Ahugechunkoftheaudiencegotupandleftbeforetheshow.
occasionala.偶然的,临时的
atatime一次;每次;在某时
brand-newa.newandnotyetused
.Sheboughtabrand-newcarforherbrotherastheweddinggift.
runoverv.辗过;匆匆看;复查
⑤Wealsotrynottomaketheproductapainintheneck.Someproductsmaylookcoolandworkwell—awonderfulcollectionofobjectsthatsubtlyenhanceyourlife,whileotherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness,likecoffeetableswithcornersthatdrawbloodandremotecontrolsthatlooklikemapsofManhattan.Thedifferenceisinthewaythey'redesigned,inthewaytheylookandfeel.Andit'sindustrialdesignthatmakesallthatdifference.
apainintheneckapersonorthingthatisveryannoying
.What'swrongwithDaveHe’sbecomingatotalpainintheneck.
acollectionof一批,一些;收藏的;许多的;集…为一体的
subtlyadv.精细地;巧妙地;敏锐地
.Notverysubtly,heraisedthesubjectofmoney.他没有拐弯抹角,直接提出了
钱的问题。
subtlea.不易察觉的,不明显的;机智的,机巧的;巧妙的
enhancev.toincreaseorfurtherimprovethegoodquality,valueorstatusofsomething
.Thisisanopportunitytoenhancethegoodreputationofthecompany.
annoyv.使恼怒,使生气.Itreallyannoymewhenpeopleforgetstosaythankyou.有人连
谢谢都忘记说时我确实感觉不愉快。
annoyinga.令人厌烦的annoyed恼怒,生气annoyancen.
outweighv.tobemoreimportantorvaluablethansomethingelse
.Theadvantagesoftheplanfaroutweighthedisadvantages.
weighv.vt.权衡;考虑;称…重量
weightn.重量overweighta.loseweight
remotea.farawayfromplaceswhereotherpeoplelive;farawayintime
.1.Thefarmhouseisremotefromanyotherbuildings.
2.remotedatabase/remoteaccess/remotecontrol.远程数据库/访问/控制
4)Exercises
5)BusinessKnow-how:
MakingaCatalog
Step4ReadingB
1)Newwordsandphrases
A)Askseveralstudentstoreadthesenewwordsandphrases
B)Askstudentstoreadthewordsandphrasesaftertheirteacher
2)Skimming
A)Askstudentstoreadthetextasquicklyastheycanandtriedtogetthemainideaofthispassage.
B)Askstudentstoreadthetextagain,thenfinishTask1onP55
3)Languagepoints
manual手册componentn.零件,组件a.组成的,构成的
easen.容易,不费劲v.放松,使安心atease安逸,自由自在;舒适
normal正常的unplugv.拔掉plugn.n.插头;塞子;栓v.插入
availablea.可以获得的moisturen.水分,湿气
resultin导致inrelationto相对于
4)Exercise(Task2)
Step5Listening&Speaking
1)Listening(Task1-5)
AskSstolistenthematerialscarefullyandfinishtheexercises,thenchecktheanswers
Task1.Asalesgirlisintroducingoneoftheirprinterstoacustomer.
highwidthlengthweight
Task2.Acustomerisaskingaboutsomefurniture.
modelmaterialcolorweightprice
Task3.MikeandAnnearediscussingwhichgiftstogiveatthecomingtradefair.Listenandnotethereasonsforandagainstthegifts.
Task4.Ashopassistantispresentinganewmodeloflanguagetranslatortohercustomer.Listenandchoosethepointsthewomanmentionsinherdescription.
Task5.Listentothepassagetwiceandfillintheblankswithwhatyouhear.
2)Speaking(Task6)
①IntroducesomeusefulexpressionsaboutmakinganappointmenttotheSs
②Workinpairstopracticedescribinganythreeproductsathand,includingtheirsize,color,material,shapeandfunction.
Sample:
size
SsA:
howlargeisthetable/Whatsizeisthetable
SsB:
itisasmallone.
Usefulexpressions
Color
Whatcoloris…..
Itiswhite,brown,yellow,blue,red,green,black,grey,pink,purple….
Shape
Whatshapeis….
Itisaround/square…table.
Material
Whatisthe….Madeof
Itismadeofwood…/itisawooden…table.(steel,stone,plastics,glass…)
Function
Whatisitusedfor
Itisusedfor/to…
Step6Writing
1)TeachSsthewritingofacatalog.
Productcatalogsoffercustomersdirectanddetailedinformationabouttheproductstheyareinterestedin,suchasthedescriptionoftheproducts,themainfeaturesorthebenefitsoftheproducts,theproducts,theprices,differentmodels,sizes,colors,styles,andsoon.Catalogsaresalestoolsdesignedtohelpboththesellersandthebuyerssavetimeandmoneyinsellingandbuying.
2)AskSstofinishtheexercises(Task1-2)
3)Checktheanswers
Step7Mini-project
1)Dividethewholeclassintoseveralgroups
2)AskSstocompleteitafterclass
3)Asksomegroupstopresenttheirhomework
Step8Self-studyRoom
1)Writesomepassivevoicesentencesands