大学生创业计划书基于物联网的智能家居系统.docx

大学生创业计划书基于物联网的智能家居系统.docx

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大学生创业计划书基于物联网的智能家居系统

大学生创业计划书：

基于物联网的家居智能系统所在系部：

物理与电子工程学院辅导老师：

孙成喜组长：

杨朋成员：

周标、华玮、李桂萍2013年5月10日

目录一、基本描述...................................................................................................................................31、公司.....................................................................................................................................31.2市场...........................................................................................................................31.3生产与营销................................................................................................................31.4投资与财务................................................................................................................4二、项目背景...................................................................................................................................42.1产业背景..........................................................................................................................42.2产品概述...........................................................................................................................52.2.1产品介绍................................................................................................................52.2.2成本估计................................................................................................................52.3开发与创新................................................................................................................52.4未来产品与服务计划................................................................................................5三、市场机会...................................................................................................................................53.1目标市场..........................................................................................................................53.2顾客购买准则....................................................................................................................53.3销售策略...........................................................................................................................53.4市场竞争...........................................................................................................................6四、公司战略...................................................................................................................................64.1公司概述...........................................................................................................................64.2公司使命与宗旨描述........................................................................................................64.2.1公司使命................................................................................................................64.2.2公司宗旨................................................................................................................64.3销售计划...........................................................................................................................64.3.1初期（1~4年）.....................................................................................................64.3.2中期（4~10年）...................................................................................................64.3.3长期........................................................................................................................6五、市场销售...................................................................................................................................65.1销售策略与目标................................................................................................................65.2价格策略...........................................................................................................................65.3战略销售..........................................................................................................................65.4宣传策略...........................................................................................................................7六、生产和管理...............................................................................................................................76.1选址...................................................................................................................................76.2管理部门..........................................................................................................................7七、机遇与风险...............................................................................................................................77.1机遇...................................................................................................................................77.2外部风险...........................................................................................................................77.3内部风险..........................