英语演讲Television News Coverage.docx
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英语演讲TelevisionNewsCoverage
英语演讲:
TelevisionNewsCoverage
SpiroTheodoreAgnew:
TelevisionNewsCoverage
Ithinkit'sobviousfromthecamerasherethatIdidn'tcometodiscussthebanoncyclamatesorDDT.IhaveasubjectwhichIthinkifofgreatimportancetotheAmericanpeople.TonightIwanttodiscusstheimportanceofthetelevisionnewsmediumtotheAmericanpeople.Nonationdependsmoreontheintelligentjudgmentofitscitizens.Nomediumhasamoreprofoundinfluenceoverpublicopinion.Nowhereinoursystemaretherefewerchecksonvastpower.So,nowhereshouldtherebemoreconscientiousresponsibilityexercisedthanbythenewsmedia.Thequestionis,"Arewedemandingenoughofourtelevisionnewspresentations?
""Andarethemenofthismediumdemandingenoughofthemselves?
"
Mondaynightaweekago,PresidentNixondeliveredthemostimportantaddressofhisAdministration,oneofthemostimportantofourdecade.HissubjectwasVietnam.Myhope,ashisatthattime,wastorallytheAmericanpeopletoseetheconflictthroughtoalastingandjustpeaceinthePacific.For32minutes,hereasonedwithanationthathassufferedalmostathirdofamillioncasualtiesinthelongestwarinitshistory.
WhenthePresidentcompletedhisaddress--anaddress,incidentally,thathespentweeksinthepreparationof--hiswordsandpoliciesweresubjectedtoinstantanalysisandquerulouscriticism.Theaudienceof70millionAmericansgatheredtohearthePresidentoftheUnitedStateswasinheritedbyasmallbandofnetworkcommentatorsandself-appointedanalysts,themajorityofwhomexpressedinonewayoranothertheirhostilitytowhathehadtosay.
Itwasobviousthattheirmindsweremadeupinadvance.ThosewhorecallthefumblingandgropingthatfollowedPresidentJohnson’sdramaticdisclosureofhisintentionnottoseekanothertermhaveseenthesemeninagenuinestateofnonpreparedness.Thiswasnotit.
OnecommentatortwicecontradictedthePresident’sstatementabouttheexchangeofcorrespondencewithHoChiMinh.AnotherchallengedthePresident’sabilitiesasapolitician.AthirdassertedthatthePresidentwasfollowingaPentagonline.Others,bytheexpressionsontheirfaces,thetoneoftheirquestions,andthesarcasmoftheirresponses,madecleartheirsharpdisapproval.
ToguaranteeinadvancethatthePresident’spleafornationalunitywouldbechallenged,onenetworktrottedoutAverellHarrimanfortheoccasion.ThroughoutthePresident'saddress,hewaitedinthewings.WhenthePresidentconcluded,Mr.Harrimanrecitedperfectly.HeattackedtheThieuGovernmentasunrepresentative;hecriticizedthePresident’sspeechforvariousdeficiencies;hetwiceissuedacalltotheSenateForeignRelationsCommitteetodebateVietnamonceagain;hestatedhisbeliefthattheVietcongorNorthVietnamesedidnotreallywantmilitarytake-overofSouthVietnam;andhetoldalittleanecdoteabouta“very,veryresponsible”fellowhehadmetintheNorthVietnamesedelegation.
Allinall,Mr.HarrisonofferedabroadrangeofgratuitousadvicechallengingandcontradictingthepoliciesoutlinedbythePresidentoftheUnitedStates.WherethePresidenthadissuedacallforunity,Mr.Harrimanwasencouragingthecountrynottolistentohim.
AwordaboutMr.Harriman.For10monthshewasAmerica’schiefnegotiatorattheParispeacetalks--aperiodinwhichtheUnitedStatesswappedsomeofthegreatestmilitaryconcessionsinthehistoryofwarfareforanenemyagreementontheshapeofthebargainingtable.LikeColeridge’sAncientMariner,Mr.Harrimanseemstobeundersomeheavycompulsiontojustifyhisfailurestoanyonewhowilllisten.Andthenetworkshaveshownthemselveswillingtogivehimalltheairtimehedesires.
NoweveryAmericanhasarighttodisagreewiththePresidentoftheUnitedStatesandtoexpresspubliclythatdisagreement.ButthePresidentoftheUnitedStateshasarighttocommunicatedirectlywiththepeoplewhoelectedhim,andthepeopleofthiscountryhavetherighttomakeuptheirownmindsandformtheirownopinionsaboutaPresidentialaddresswithouthavingaPresident’swordsandthoughtscharacterizedthroughtheprejudicesofhostilecriticsbeforetheycanevenbedigested.
WhenWinstonChurchillralliedpublicopiniontostaythecourseagainstHitler’sGermany,hedidn’thavetocontendwithagaggleofcommentatorsraisingdoubtsaboutwhetherhewasreadingpublicopinionright,orwhetherBritainhadthestaminatoseethewarthrough.WhenPresidentKennedyralliedthenationintheCubanmissilecrisis,hisaddresstothepeoplewasnotchewedoverbyaroundtableofcriticswhodisparagedthecourseofactionhe’daskedAmericatofollow.
ThepurposeofmyremarkstonightistofocusyourattentiononthislittlegroupofmenwhonotonlyenjoyarightofinstantrebuttaltoeveryPresidentialaddress,but,moreimportantly,wieldafreehandinselecting,presenting,andinterpretingthegreatissuesinournation.First,let’sdefinethatpower.
Atleast40millionAmericanseverynight,it’sestimated,watchthenetworknews.SevenmillionofthemviewA.B.C.,theremainderbeingdividedbetweenN.B.C.andC.B.S.AccordingtoHarrispollsandotherstudies,formillionsofAmericansthenetworksarethesolesourceofnationalandworldnews.InWillRoger’sobservation,whatyouknewwaswhatyoureadinthenewspaper.TodayforgrowingmillionsofAmericans,it’swhattheyseeandhearontheirtelevisionsets.
Nowhowisthisnetworknewsdetermined?
Asmallgroupofmen,numberingperhapsnomorethanadozenanchormen,commentators,andexecutiveproducers,settleuponthe20minutesorsooffilmandcommentarythat’storeachthepublic.Thisselectionismadefromthe90to180minutesthatmaybeavailable.Theirpowersofchoicearebroad.
Theydecidewhat40to50millionAmericanswilllearnoftheday’seventsinthenationandintheworld.Wecannotmeasurethispowerandinfluencebythetraditionaldemocraticstandards,forthesemencancreatenationalissuesovernight.Theycanmakeorbreakbytheircoverageandcommentaryamoratoriumonthewar.Theycanelevatemenfromobscuritytonationalprominencewithinaweek.Theycanrewardsomepoliticianswithnationalexposureandignoreothers.
FormillionsofAmericansthenetworkreporterwhocoversacontinuingissue--liketheABMorcivilrights--becomes,ineffect,thepresidingjudgeinanationaltrialbyjury.
Itmustberecognizedthatthenetworkshavemadeimportantcontributionstothenationalknowledge--throughnews,documentaries,andspecials.Theyhaveoftenusedtheirpowerconstructivelyandcreativelytoawakenthepublicconsciencetocriticalproblems.Thenetworksmadehungerandblacklungdiseasenationalissuesovernight.TheTVnetworkshavedonewhatnoothermediumcouldhavedoneintermsofdramatizingthehorrorsofwar.Thenetworkshavetackledourmostdifficultsocialproblemswithadirectnessandanimmediacythat’sthegiftoftheirmedium.Theyfocusthenation’sattentiononitsenvironmentalabuses--onpollutionintheGreatLakesandthethreatenedecologyoftheEverglades.ButitwasalsothenetworksthatelevatedStokelyCarmichaelandGeorgeLincolnRockwellfromobscuritytonationalprominence.
Noristheirpowerconfinedtothesubstantive.Araisedeyebrow,aninflectionofthevoice,acausticremarkdroppedinthemiddleofabroadcastcanraisedoubtsinamillionmindsabouttheveracityofapublicofficialorthewisdomofaGovernmentpolicy.OneFederalCommunicationsCommissionerconsidersthepowersofthenetworksequaltothatoflocal,state,andFederalGovernmentsallcombined.CertainlyitrepresentsaconcentrationofpoweroverAmericanpublicopinionunknowninhistory.
NowwhatdoAmericansknowofthemenwhowieldthispower?
Ofthemenwhoproduceanddirectthenetworknews,thenationknowspracticallynothing.Ofthecommentators,mostAmericansknowlittleotherthanthattheyreflectanurbaneandassuredpresenceseeminglywell-informedoneveryimportantmatter.WedoknowthattoamanthesecommentatorsandproducersliveandworkinthegeographicalandintellectualconfinesofWashington,D.C.,orNewYorkCity,thelatterofwhichJamesRestontermsthemostunrepresentativecommunityintheentireUnitedStates.
Bothcommunitiesbaskintheirownprovincialism,theirownparochialism.
Wecandeducethatthesemenreadthesamenewspapers.Theydrawtheirpoliticalandsocialviewsfromthesamesources.Worse,theytalkconstantlytooneanother,therebyprovidingartificialreinforcementtotheirsharedviewpoints.Dotheyallowtheirbiasestoinfluencetheselectionandpresentationofthenews?
DavidBrinkleystatesobjectivityisimpossibletonormalhumanbehavior.Rather,hesays,weshouldstriveforfairness.
Anotheranchormanonanetworknewsshowcontends,andIquote:
“Youcan’texpungeallyourprivateconvictionsjustbecauseyousitinaseatlikethisandacamerastartstostareatyou.Ithinkyourprogramhastoreflectwhatyourbasicfeelingsare.I’llpleadguiltytothat.”
Lessthanaweekbeforethe1968election,thissamecommentatorchargedthatPresidentNixon’scampaigncommitmentswerenomoredurablethancampaignballoons.Heclaimedthat,wereitnotforthefearofhostilereaction,RichardNixonwouldbegivinginto,andIquotehimexactly,“hisnaturalinstincttosmashtheenemywithacluborgoafterhimwithameataxe.”
Hadthisslanderbeenmadebyonepoliticalcandidateaboutanother,itwouldhavebeendismissedbymostcommentatorsasapartisanattack.Butthisattackemanatedfromtheprivilegedsanctuaryo