Cultural Factors in Business English Communication.docx

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Cultural Factors in Business English Communication.docx

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Cultural Factors in Business English Communication.docx

CulturalFactorsinBusinessEnglishCommunication

Abstract

Understandingculturedifferencesiscriticaltothesuccessoffirmsengagingininternationalbusiness.WithChina′senteringintoWTOandChineseeconomy′sextensivelyblendingwithworldeconomy,businessEnglishlearningprocessshouldpayattentiontotheeffectsofinterculturalcommunicationfactorsonbusinessactivities,culturaldifferencebetweenChinaandtheWestiscertainlyreflectedininternationalbusinessactivities.ThearticleanalyzestineideasofcultureandinternationalbusinessandthebasicdifferencesinvaluesandmodeofthinkingbetweenChinaandtheWest.Throughthecommunicationbetweendifferentculturalidentity,therealizationofcommunicationsmoothly.Atlastitalsotalksabouthowtounderstandnewculturetodogoodtotheinternationalbusinesscommunication.

Keywords

Internationalbusiness;cross-culturalcommunication;impactsontheinterculturalbusinessnegotiation;

1.Introduction

Withthedevelopmentofglobalization,thecontactwiththeworldhasbecomemoreandmorefrequent.Aswegoaboutourdailylives,wedonothaveagreatsenseofourculture’sinfluence.Cultureexistseverywherearoundusbetweendifferentnationsanddifferentcountries,soBusinessEnglishisanecessityandweattachgreatimportancetoitsteachingandlearningincorrespondencewiththesocialdevelopment.Forthesakeofsatisfyingtheneedforbusinesstalents,lotsofcoursesconcerningBusinessEnglishhavebeensetinmanyuniversities.However,BusinessEnglishonthewaytosatisfypeopleatpresent.

CulturalFactorsinBusinessEnglishCommunication1

Abstract1

Keywords1

0.Introduction1

1.BusinessEnglishCommunication3

1.1TheConceptofBusinessEnglish3

1.2ConnotationofBusinessEnglish3

2.TheEffectsofCulturalFactorsinEnglishCommunication4

2.1InconformityinCulturalInformation4

2.2Promotingthesuccessofthenegotiations5

3.TheMainCulturalFactorsinBusinessEnglishCommunication5

3.1Differentvaluesandthinkingmodels5

3.2Discrepanciesincustomsandhabits6

3.3Differentviewsoftimeandspace6

3.4Differentreligiousbelievesandtaboos7

4.SuggestionsonOvercomingCulturalObstaclesinBusinessCommunication7

4.1TheConfirmationofLanguage’sMeanings7

4.2ImprovingCulturalAwarenessandSensitiveness8

4.3ConsultingProfessionalvocabularydictionary8

4.4FindingthebestfitpointofChineseandWesternculture8

5.Conclusion10

Bibliography11

Acknowledgements12

2.BusinessEnglishCommunication

2.1TheConceptofBusinessEnglish

Internationalbusinessconsistsofbusinesstransactionsbetweenpartiesfrommorethanonecountry,Examplesofinternationalbusinesstransactionsincludebuyingmaterialsinonecountryandshipthemtoanotherforprocessingorassembly,shippingfinishedproductsfromonecountrytoanotherforretailsale,buildingaplantinaforeigncountrytocapitalizeonlowerlaborcosts,orborrowingmoneyfromonebankinonecountrytofinanceoperationsinanother.

2.2ConnotationofBusinessEnglish

Itisnotconvenientforpeoplewithoutcommunication.Communicationiseverywhere.OnlytrainanumberofproficiencyinbusinessEnglishtalenttomeetthesocialdemandforEnglishtalent.Especiallybusinessmenhaveencounteredpeoplefromallaroundtheworldsincethebeginningofthetime.AndtheSilkRoadhasjustestablishedatypicalexampleofcross-culturalcommunication.

Successfullycommunicatingwithsomeonefromdifferentcultureordifferentcountrieswhichisverydifficulttoourhumanrequiresadegreeofcommunicationcompetence.Mostmodelsofcommunicationcompetenceincludeanaffectiveandbehavioralcomponent,whichisessentialincross-culturalcommunication.

Withtherapiddevelopmentofmodernsocialeconomy,theinterestofcrossculturalcommunicationisincreasing.Theimpactofallaspectsofculturehasalsoincreasedsignificantly.Yetmostofourthoughts,emotions,andbehaviorsareprofoundlyaffectedbydifferentcultures.

3.TheEffectsofCulturalFactorsinEnglishCommunication

3.1InconformityinCulturalInformation

Thebusinessnegotiationisnotonlycommunicationandcooperationbetweenthetwopartieswhichbasedonitowneconomicbenefits,butalsocollisionandcommunicationbetweendifferentcultures.DefinitionofbusinessEnglishbusinessEnglishistheworldbigmarkettheproductoftheformationanddevelopment.Therefore,itiscrucialtounderstandtheculturefactorininternationalbusinessnegotiationsandtoknowfurthernegotiationstylesofbusinessinvariousplaces.

Becauseofthedifferencesinhistoricaltradition,politicalinstitution,economiccondition,culturalbackground,customsandvaluesamongdifferentcountries.Itisparticularlytruewheninternationalbusinessnegotiationstakeplacebetweendifferentcountriesanddifferentnationalities.Everynegotiatorbeforethedeskrootedwithitsownculture.Thus,asagoodnegotiator,weshouldbefamiliarwiththeculturedifferencesofeachcountryandalsotheirculturalbackground,especiallytheirverbalornonverbalhabits,values,wayofthoughts,wayofactionsandpsychologicalcharacteristicsinordertomakefullprepqarationandtoachievemoreinterest.Let’stakewesterncountriesandChinaforexample:

ThephilosophyofAmericanbusinessmenistomakemoremoneythroughefforts,speed,opportunitiesandpower.Theyalwayslookedkindlybutinfacttheylackpatienceininternationalbusinessnegotiation.Theylikedtosaysomestimulatingwordstopushforwardthenegotiationandtheyrarelyhaveanyentertainmentbeforeorafterthenegotiation.Theyputmoneyinthefirstplaceandneverinfluencebyanyemotioninmakingthebusinessdecision.Theymayforgetyournamethenextdayafteryourcooperationforwhattheycaresaboutistheprofitatpresentnotthelongtermrelation.Onthecontrary,Chinesebusinessmenlikedtoinvestmoreemotioninbusinessactivitieslikesendinggiftsandhavingbusinesstalkduringmeals.Thus,theirprogressgoesslowlyandrepeatedly.Thefinaldecisionismadeoutofthemeetingwhiletheaimofthemeetingistocollectinginformation.InChina,thenegotiationistomakesurewhethertheotherpartisagoodcooperatorinalongterm.Theyliketoexchangeideasandthoughtsonthetopicswhichtheyareinterestedinbeforethemeeting.

3.2Promotingthesuccessofthenegotiations

Nonetheless,culturaldifferencesdoexist.Whendealingwithnewculture,manyinternationalbusinesspeoplemakethemistakeofrelyingontheself-referencecriterion,theunconscioususeofone’sownculturetohelpassessnewsurroundings.

Cross-culturalbusinessnegotiation,speakershouldactivelytakethenecessarymeasurestoachievecommunicativepurpose.Modernlifeactively,businessnegotiationsbecometheindispensablepreludetoeconomictrade,alsoisthefirstconditionofenterprisetoobtaineconomicbenefits.Informationaboutspecificculturescanalsobeobtainedfromvariouspublishedsources.Tocomplicatemattersfurther,manycountrieshavemorethanoneculture,althoughthelevelofsuchculturaldiversityvariesbycountry.Successfulinternationalbusinesspeoplemustrecognizetheattributesoftheprimarynationalcultureaswellasanyimportantsubculturesinculturallyheterogeneoussocieties.

4.TheMainCulturalFactorsinBusinessEnglishCommunication

4.1Differentvaluesandthinkingmodels

Nowadays,moreandmoreorganizationsandenterprisesaregettinginvolvedinbusinesscommunicationacrosscultures,betweencultures,andamongcultures.AlthoughthedevelopmentofcontemporaryChinesecultureisdiversesymbiotic,butitissuchadiversesymbiosisofdevelopmentbutisforthedevelopmentofsocialistadvancedculturedirection.Duringthecourseofdoingbusiness,theyneedbefluentinBusinessEnglishindispensably,buttheyarenecessarilyconcernedinbusinessnegotiation.Asamatteroffact,businesscommunicationisinterculturalcommunication.Inordertocommunicatewithanotherculture,youhavetocometotermswithitsomehow.AsScottsuggests,“Effectiveinternationalbusinessskillsarethebackbonethatsupportsthetransactionofbusinessaroundtheworld”.saresult,teachersandstudentsshouldputahighervaluationontheincreaseoftheabilityofcross-culturalcommunicationinthecourseofteachingandlearning.

4.2Discrepanciesincustomsandhabits

Thereexistmuchdiversityindifferentcultureduetotheperformativeformsandjudgingstandardsofcourtesy.Basictoeverysocietyisitssocialstructure,theoverallframeworkthatdeterminestherolesofindividualsinthesociety,thestratificationofthesociety,andindividual’smobilitywithinthesociety.Therefore,wehavetounderstandtheculturaldifferenceswhenwecommunicatewithpeoplefromdifferentculturalbackground.Atthesametime,weshouldtrainourlanguagecapacityandcommunicativecapacity.Inaddition,wecancompareEnglishwithourmothertongue,andbeawareoftheirsimilaritiesanddifference.Yetmostofourthoughts,emotions,andbehaviorsareprofoundlyaffectedbydifferentcultures.Onlyinthiswaycanweselecttheappropriatelanguagestructuresandexpressionandavoidpragmaticfailureincross-culturecommunication.

4.3Differentviewsoftimeandspace

Culturealsoaffectsandreflectsthesecularvaluesandattitudesofthemembersofasociety.Valuesaretheprinciplesandstandardsacceptedbythemembers;attitudesencompasstheactions,feelings,andthoughtsthatfromthosevalues.Culturevaluesoftenstemfromdeep-seatedbeliefsaboutthei

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