Cultural Factors in Business English Communication.docx

1、Cultural Factors in Business English CommunicationCultural Factors in Business English CommunicationAbstractUnderstanding culture differences is critical to the success of firms engaging in international business. With Chinas entering into WTO and Chinese economys extensively blending with world eco

2、nomy, business English learning process should pay attention to the effects of intercultural communication factors on business activities, cultural difference between China and the West is certainly reflected in international business activities. The article analyzes tine ideas of culture and intern

3、ational business and the basic differences in values and mode of thinking between China and the West. Through the communication between different cultural identity, the realization of communication smoothly. At last it also talks about how to understand new culture to do good to the international bu

4、siness communication.KeywordsInternational business; cross-cultural communication; impacts on the intercultural business negotiation; 1. IntroductionWith the development of globalization, the contact with the world has become more and more frequent. As we go about our daily lives, we do not have a g

5、reat sense of our cultures influence. Culture exists everywhere around us between different nations and different countries, so Business English is a necessity and we attach great importance to its teaching and learning in correspondence with the social development. For the sake of satisfying the ne

6、ed for business talents, lots of courses concerning Business English have been set in many universities. However, Business English on the way to satisfy people at present.目录Cultural Factors in Business English Communication 1Abstract 1Keywords 10. Introduction 11. Business English Communication 31.1

7、 The Concept of Business English 31.2 Connotation of Business English 32. The Effects of Cultural Factors in English Communication 42.1 Inconformity in Cultural Information 42.2 Promoting the success of the negotiations 53. The Main Cultural Factors in Business English Communication 53.1 Different v

8、alues and thinking models 53.2 Discrepancies in customs and habits 63.3 Different views of time and space 63.4 Different religious believes and taboos 74. Suggestions on Overcoming Cultural Obstacles in Business Communication 74.1 The Confirmation of Languages Meanings 74.2 Improving Cultural Awaren

9、ess and Sensitiveness 84.3 Consulting Professional vocabulary dictionary 84.4 Finding the best fit point of Chinese and Western culture 85. Conclusion 10Bibliography 11Acknowledgements 122. Business English Communication2.1 The Concept of Business English International business consists of business

10、transactions between parties from more than one country, Examples of international business transactions include buying materials in one country and ship them to another for processing or assembly, shipping finished products from one country to another for retail sale, building a plant in a foreign

11、country to capitalize on lower labor costs , or borrowing money from one bank in one country to finance operations in another. 2.2 Connotation of Business English It is not convenient for people without communication. Communication is everywhere. Only train a number of proficiency in business Englis

12、h talent to meet the social demand for English talent. Especially businessmen have encountered people from all around the world since the beginning of the time. And the Silk Road has just established a typical example of cross-cultural communication.Successfully communicating with someone from diffe

13、rent culture or different countries which is very difficult to our human requires a degree of communication competence. Most models of communication competence include an affective and behavioral component, which is essential in cross-cultural communication.With the rapid development of modern socia

14、l economy, the interest of cross cultural communication is increasing. The impact of all aspects of culture has also increased significantly. Yet most of our thoughts, emotions, and behaviors are profoundly affected by different cultures.3. The Effects of Cultural Factors in English Communication 3.

15、1 Inconformity in Cultural Information The business negotiation is not only communication and cooperation between the two parties which based on it own economic benefits, but also collision and communication between different cultures. Definition of business English business English is the world big

16、 market the product of the formation and development. Therefore, it is crucial to understand the culture factor in international business negotiations and to know further negotiation styles of business in various places. Because of the differences in historical tradition, political institution, econ

17、omic condition , cultural background , customs and values among different countries. It is particularly true when international business negotiations take place between different countries and different nationalities. Every negotiator before the desk rooted with its own culture . Thus , as a good ne

18、gotiator ,we should be familiar with the culture differences of each country and also their cultural background , especially their verbal or nonverbal habits , values , way of thoughts , way of actions and psychological characteristics in order to make full prepqaration and to achieve more interest

19、. Lets take western countries and China for example:The philosophy of American businessmen is to make more money through efforts , speed , opportunities and power . They always looked kindly but in fact they lack patience in international business negotiation .They liked to say some stimulating word

20、s to push forward the negotiation and they rarely have any entertainment before or after the negotiation. They put money in the first place and never influence by any emotion in making the business decision. They may forget your name the next day after your cooperation for what they cares about is t

21、he profit at present not the long term relation. On the contrary, Chinese businessmen liked to invest more emotion in business activities like sending gifts and having business talk during meals. Thus, their progress goes slowly and repeatedly. The final decision is made out of the meeting while the

22、 aim of the meeting is to collecting information. In China, the negotiation is to make sure whether the other part is a good cooperator in a long term. They like to exchange ideas and thoughts on the topics which they are interested in before the meeting. 3.2 Promoting the success of the negotiation

23、sNonetheless, cultural differences do exist . When dealing with new culture , many international businesspeople make the mistake of relying on the self-reference criterion , the unconscious use of ones own culture to help assess new surroundings . Cross-cultural business negotiation, speaker should

24、actively take the necessary measures to achieve communicative purpose. Modern life actively, business negotiations become the indispensable prelude to economic trade, also is the first condition of enterprise to obtain economic benefits. Information about specific cultures can also be obtained from

25、various published sources .To complicate matters further, many countries have more than one culture, although the level of such cultural diversity varies by country. Successful international businesspeople must recognize the attributes of the primary national culture as well as any important subcult

26、ures in culturally heterogeneous societies.4. The Main Cultural Factors in Business English Communication4.1 Different values and thinking modelsNowadays, more and more organizations and enterprises are getting involved in business communication across cultures, between cultures, and among cultures.

27、 Although the development of contemporary Chinese culture is diverse symbiotic, but it is such a diverse symbiosis of development but is for the development of socialist advanced culture direction. During the course of doing business, they need be fluent in Business English indispensably, but they a

28、re necessarily concerned in business negotiation. As a matter of fact, business communication is intercultural communication. In order to communicate with another culture, you have to come to terms with it somehow. As Scott suggests, “Effective international business skills are the backbone that sup

29、ports the transaction of business around the world”. s a result, teachers and students should put a higher valuation on the increase of the ability of cross-cultural communication in the course of teaching and learning.4.2 Discrepancies in customs and habitsThere exist much diversity in different cu

30、lture due to the performative forms and judging standards of courtesy. Basic to every society is its social structure, the overall framework that determines the roles of individuals in the society , the stratification of the society , and individuals mobility within the society. Therefore, we have t

31、o understand the cultural differences when we communicate with people from different cultural background. At the same time, we should train our language capacity and communicative capacity. In addition, we can compare English with our mother tongue, and be aware of their similarities and difference.

32、 Yet most of our thoughts, emotions, and behaviors are profoundly affected by different cultures. Only in this way can we select the appropriate language structures and expression and avoid pragmatic failure in cross-culture communication.4.3 Different views of time and spaceCulture also affects and reflects the secular values and attitudes of the members of a society . Values are the principles and standards accepted by the members ; attitudes encompass the actions , feelings , and thoughts that from those values . Culture values often stem from deep-seated beliefs about the i