环保标语语言特征艺术.docx
《环保标语语言特征艺术.docx》由会员分享，可在线阅读，更多相关《环保标语语言特征艺术.docx（15页珍藏版）》请在冰豆网上搜索。
环保标语语言特征艺术
XX大学毕业论文
题目：
论有关环保性标语的语言特征及其语言艺
术
OntheLinguisticFeaturesandArtistic
StylesofEnvironment-RelatedSlogans
指导老师:
XX
学生姓名：
XX
所属院系：
外国语学院
专业：
英语
班级：
英语XX班
完成日期：
2015年5月20日
声明
郑重声明，此论文是本人在教师的指导和同学的帮助下独立完成，本人拥有自主知识产权，没有抄袭、剽窃他人成果，由此造成的知识产权纠纷由本人负责。
签名：
日期：
Declaration
Iherebydeclarethatthissubmissionismyownworkandthat,tothebestofmyknowledgeandbelief,itcontainsnomaterialpreviouslypublishedorwrittenbyanotherpersonormaterialwhichhastoasubstantialextentbeenacceptedfortheawardofanyotherdegreeordiplomaatanyuniversityorotherinstitutionofhigherlearning,exceptwheredueacknowledgmenthasbeenmadeinthetext.
Signature:
Date：
毕业论文（设计）任务书
班级：
英语XX班姓名：
XXX
论文（设计）题目：
论有关环保性标语的语言特征及其语言艺术
专题：
语言
论文（设计）来源：
学生自拟
要求完成的内容：
1.阅读相关文献资料
2.提交论文大纲
3.指导教师的建议下定论文大纲
4.进行论文写作
5.指导教师对学生论文进行至少三稿的修改
6.在提交论文前定稿，完成毕业论文写作发题日期：
2014年12月10日完成日期：
2015年5月20日
实习实训单位：
XXX
地点：
XXX
论文页数：
17页；图纸张数：
17
指导教师：
教研室主任：
院长：
摘要
伴随着时代、科技和社会的不断跨越式的发展，“环保”这一重要主题在我们生活中扮演着一个越来越重要的角色。
不管是中国还是外国，环保性标语都以其独特的特色展现着一种美，给人带来宁静、洁净与祥和，甚至给动物们也能带来同样的感受。
那些标语，既有它们专属的语言特征，又通过那独特的语言特征折射出语言艺术的魅力，引人遐思，令人叹服。
标语或多或少都能够激发人们进行思考、内省、继续保持好的环保作风和不断改进。
本论文研究对象为生态环保性标语，主要运用语言学理论知识，对生态环保性标语的语言设置进行了简单的分析与探索。
同时，其吸引人的设计风格又展现着一种文化艺术。
就艺术风格方面，本论文便对其交际特征、修辞手法和润饰手法等进行了探索分析。
通过这种方式，力图尽可能完整地呈现出生态环保性标语的概况。
关键词：
环保标语；语言特征；艺术风格
ABSTRACT
Alongwiththeconstantlyrapiddevelopmentofera,technologyandsociety,environmentalprotectionisplayingamoreandmoresignificantroleinourlife.NomatteritisinChinaorforeigncountries,environment-relatedslogansallpresentakindofbeautythatbringspeace,purityandharmonytohuman’sheart.Thoseslogansnotonlyhavetheirownspecificcharacteristicsbutalsotheiruniquecharmofartduetothespecificfeatures.Thesloganscanmoreorlessmakepeoplethink,introspect,keepwhatisoriginallygoodandimprovetheirmoralitywhenthereissomethingwrong.Thisthesisaimsatanalyzingecologicalenvironment-relatedslogans,especiallythelinguisticarrangementandstyleofslogansfromtheviewoftheoraticallinguistics.Atthesametime,theattractivedesigningstylesoftheslogansembodyakindofculturalart.Andasfortheartisticstyle,thisthesisfocusesontheanalysisaboutthecommunicativefeature,therhetoricaldevicesandthedecorationart.Inthisway,wecanshowascompleteasimpossiblethegeneralsituationabouttheecologicalenvironment-relatedslogans.
Keywords:
Environment-relatedslogan;Linguisticfeatures;Artisticstyles
CONTENTS
Chapter1Introduction....................................................................................................................1
1.1.WhatisSlogan?
............................................................................................................1
1.2.Environment-RelatedSlogans……………………………………………………..…1
Chapter2TheLinguisticFeaturesofEnvironment-RelatedSlogans.............................................5
2.1.TheSpecialFeaturesofLanguageofEco-EnvironmentSlogans.................................5
2.2.TheCharacteristicsofWordsandSentences..................................................................5
2.3.TheApplicationofMeanings..........................................................................................8
Chapter3TheArtisticStylesofEnvironment-RelatedSlogans......................................................9
3.1.TheTypesofNarration....................................................................................................9
3.1.1.SeriousTypeofSpeechTone....................................................................................9.
3.1.2.EmotiveTypeofSpeechTone..................................................................................9
3.1.3.HumorousTypeofSpeechTone...............................................................................9
3.2.RhetoricalDevices..........................................................................................................10
3.2.1.Alliteration...............................................................................................................10
3.2.2.Palindrome...............................................................................................................10
3.2.3.Parallel.....................................................................................................................10
3.2.4.Repetition.................................................................................................................11
3.2.5.RhetoricalQuestion..................................................................................................11
3.2.6.Metaphor...................................................................................................................11
3.2.7.Personification..........................................................................................................11
3.2.8.Antithesis.............................................................................................................,,..12
3.2.9.Pun...........................................................................................................................12
3.3.TheDecorationArt.........................................................................................................12
3.4.TheUseofDifferentLanguages................................................................................14
Chapter4Conclusion......................................................................................................................15
WorksCited.....................................................................................................................................16
Acknowledgement...........................................................................................................................17
Chapter1.Introduction
1.1.WhatisSlogan?
Aslogan,alsocalledatagline,motto,strapline,signature,claim,payofforbaseline,isashortphraseorsentencemeanttogainattentionandgetaspecificmessageacrossquickly.Peopleuseitprimarilyinadvertisingandpolitics,andineitherinstance,theygenerallyaretryingtomakethepublicmorefamiliarwithsomeoneorsomething.Occasionally,thepurposeistobringindividualstogetherunderacommonpurpose,oftenwiththeobjectiveofsocialchange.Traitssuchasrhymingarerelativelystandard,butsomeofthemosteffectiveversionshavecompletelybrokenthetraditions.Itiscommonforagrouporbusinesstochangeonebasedonshiftingcultureandobjectives.
Slogansaremeanttobecatchy,socreatorsoftenwritethemtohaveadistinctrhythm.Manyofthempurposelyaresetinarhymescheme.Thesetechniquesmakethelinefallintoanaturalpatternofspeechthatsoundsgoodtotheear,orasmarketerssay,hasamemorable“ring”toit.Sloganscanmoveawayfromtraditionalmarketingstandardsandstillbesuccessful,providedtheylatchonorappealtoaphilosophyorfeelingheldbyalargenumberofpeople.
1.2.Environment-RelatedSlogans
Settingslogansaboutenvironmentalprotectionhasbecomeakindoffashionabletrend.Thoseslogansseemtobeanewculturalphenomenon.Friendlyremindingscanbeseeneverywhere,inparksandgardens,inschoolsandscenerysites,besideriversandlakes,onroadsandwalls,inpublicplacesandthesurfaceofwraps.Therearevariouswarmwarnings.Astheenvironmentalproblemsareworldwide,slogansaboutpollution,exploitation,wasteandsoonaredesignedbyeverycountryrespectively.
Thereisaseriouslydestructivephenomenon,thatis,peoplecutdownalotoftreestobuildhouses,buildings,factories,makematches,ortoproducepapersanddisposablechopsticksandplastics.Itisknownthatwhentoomanytreesarecutdown,ourearthwilleasilybethreatenedbydisastersliketyphoon,flood,hurricaneandsoon.Thelargescaleofdisappearanceoftreeswillalsoindirectlymaketheconditionofpollutionworse.Thenmanywarningsaboutpreservingtreesareposted.Therearesloganslikethese:
（1）.Don’tbeatreecutter,beatreehugger.
（2）.Let’sgogreentogetourglobeclean.
（3）.Hugatree,theyhavelessissuesthanpeople.
（4）.CutaTree,CutaTree,andtherewillbenomorelefttosee.
（5）.Treesdon’tgrowonmoneyeither.
（6）.GetintotheGreenScene.
（7）.Wanttohugatreewithme?
（8）.GoGreen,HelpClean.
（9）.Treeson,carbondioxidegone!
（10）.Onetreecanmakeamillionmatches.Onematchcandestroyamilliontrees.
Allpeopleknowthatwateristhesourceofalllives.Thelackofwaterandwaterpollutioncandefinitelyleadtonotonlythedifficultiesforpeopletolive,butalsoearth’sdry-upanddirt.Seeingthis,peoplesetupslogansaboutsavingwaterandreducingwaterpollutiontoattractallhuman’sattention.Therecometheexamplesbelow:
（11）Water---TwoBillionPeopleareDyingforIt!
（12）Adropofwaterisworthmorethanasackofgoldtoathirstyman.
（13）Wearen’ttheonlyspeciesonEarth.
（14）Waterforthefuturegenerations......Priceless!
（15）Savewater,itwillsaveyoulater!
（16）Putastoptothedrop.
Thebiggestproblemforourenvironmentispollution.Airpollution,waterpollution,fieldpollution,andnoisepollutionallhavebeenspreadingaroundtheworldjustlikeadevilthatisswallowingoursolehabitataswellasourselves.ThemostobviousresultgeneratedbythesepollutioniswhatisshockinguscalledGlobalWarming.（GaoYongchen,2009）Aseriesofconsequencesconstantlyoccursuchasthedecreaseofspecies,morefrequentdisasters,moreunnaturald
升级会员 