63 小天鹅品牌推广媒介策划.docx

63 小天鹅品牌推广媒介策划.docx

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63小天鹅品牌推广媒介策划

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1998骞?

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锛?

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92341

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170751394017022151551029892938863238041789113358190471999骞?

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6975819985414119992000锛?

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628323002鏈?

265946603鏈?

502333864鏈?

786626895鏈?

555731576鏈?

485636187鏈?

24338鏈?

47139鏈?

633110鏈?

10鏈?

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11鏈?

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3178

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娲楄。

鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫尯鍩熷垎閰?

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1999RMB000鈥?

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55涓湴鍖?

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灏忓ぉ楣?

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4,000

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223737472鏈?

118918913鏈?

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137514465鏈?

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296113537鏈?

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3142

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娲楄。

鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫尯鍩熷垎閰?

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1999RMB000鈥?

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63涓湴鍖?

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1999RMB000鈥?

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39涓湴鍖?

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RMB000鈥欌€?

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124

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娲楄。

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1999RMB000鈥?

鍚堣涓ぎ鎬у獟浠?

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37涓湴鍖?

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涓湴鍖?

鍐扮鍝佺被濯掍綋鎶曡祫濯掍綋鍒嗛厤

鎶ョ焊21.22%

鏉傚織0.10%

鐢佃78.68%

鐢佃271153

RMB锛?

00鍏?

鎶ョ焊鏉傚織73131343

鍐扮涓昏鍝佺墝濯掍綋鎶曡祫濯掍綋鍒嗛厤

鏉傚織0.00%鎶ョ焊13.21%

鎶ョ焊25.27%

鏉傚織0.00%

鏂伴

鐢佃86.79%

娴峰皵

鐢佃74.73%

鐢佃41172

RMB锛?

00鍏?

鎶ョ焊鏉傚織62690

鐢佃30724

RMB锛?

00鍏?

鎶ョ焊鏉傚織103890

鍐扮涓昏鍝佺墝濯掍綋鎶曡祫濯掍綋鍒嗛厤

瀹瑰０

鎶ョ焊27.12%鏉傚織0.00%

鐢佃23049

RMB锛?

00鍏?

鎶ョ焊鏉傚織85790

鎶ョ焊20.70%

鏉傚織0.31%

浼婅幈鍏嬫柉

鐢佃78.99%

鐢佃72.88%

鎶ョ焊27.76%

鏉傚織0.00%

鐢佃41425

RMB锛?

00鍏?

鎶ョ焊鏉傚織10856165

瑗块棬瀛?

鐢佃72.24%

鐢佃14155

RMB锛?

00鍏?

鎶ョ焊鏉傚織54400

鍐扮鍝佺被濯掍綋鎶曡祫鍖哄煙鍒嗛厤

鍚堣涓ぎ鎬у獟浠?

涓婃捣鍖椾含骞垮窞鏉窞姝︽眽鍗椾含鎴愰兘澶╂触鍚堣偉娌堥槼娴庡崡閮戝窞瑗垮畨娣卞湷鍏朵粬34462612222331593262021855612052893386298521792674037223633852355203507963510RMB锛?

00%35.479.177.605.383.502.592.502.472.302.152.101.841.521.511.4718.43

108涓煄甯?

涓煄甯?

鍐扮鎶曡祫鍝佺墝鍗犳湁鐜?

鏂伴14%

180000160000140000120000100000800006000040000200000

涔岄浮濡囧悍鍙ｆ湇娑?

澶お闈欏績鍙ｆ湇娑?

鏈?

闆?

鍙ｆ湇娑?

绾㈡K鐢?

琛€鍓?

涓?

闃块樋鑳?

35903000106796000450976000502350007464000

152400

鍏朵粬44%

娴峰皵12%

47443

41114

5244631628

涔岄浮濡囧悍鍙ｆ湇娑?

澶お闈欏績鍙ｆ湇娑?

鏈?

闆?

鍙ｆ湇娑?

绾㈡K鐢?

琛€鍓?

涓?

闃块樋鑳?

35903000106796000450976000502350007464000

19595

鏂伴

娴峰皵

瀹瑰０

浼婅幈鍏嬫柉

瑗块棬瀛?

鍏朵粬

瑗块棬瀛?

6%

浼婅幈鍏?

鏂?

15%

瀹瑰０9%

鏂伴47443

娴峰皵

瀹瑰０浼婅幈鍏嬫柉瑗块棬瀛?

鍏朵粬41114316285244619595152400

鈥㈠嚑澶у搧鐗岀摐鍒嗕簡鍐扮甯傚満骞垮憡鎶曟斁閲忕殑涓€澶ч儴鍒嗭紝鏂伴鍜屼紛鑾卞厠鏂€佹捣灏旈兘鍔垮潎鍔涙晫銆?

鈥㈣祫鏂欐潵婧愶細AcNielsen

鍐扮濯掍綋鎶曡祫瀛ｈ妭鎬ц蛋鍔?

RMB:

00070000

6000050000400003000020000100000

鎶樼嚎鍥?

11鏈?

353192鏈?

245363鏈?

352714鏈?

540875鏈?

661736鏈?

579757鏈?

439728鏈?

27291

鈥㈡暣涓啺绠卞競鍦虹殑甯傚満鎶曟斁锛屼簲鏈堜唤鏄竴涓?

鏄庢樉鐨勬姇鏀鹃珮宄版湡锛岃€屼簩鏈堜唤鏄竴涓綆璋枫€?

鍐扮涓昏鍝佺墝濯掍綋鎶曡祫瀛ｈ妭鎬ц蛋鍔?

RMB?

000

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91258

5537015522171936140

鏂伴

鈥㈠搧鐗岀绫诲寘鎷細鏂伴鍐扮鏂伴閲戦拱绯诲啺绠?

鏂伴鍐版煖鏂伴鍐疯棌灞曠ず鏌?

鏂伴濂嬭繘鑰呭啺绠辩瓑

24971701

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2鏈?

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8鏈?

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鍐扮涓昏鍝佺墝濯掍綋鎶曡祫瀛ｈ妭鎬ц蛋鍔?

RMB?

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8000700060005000400030002000100001鏈?

2鏈?

3鏈?

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8鏈?

38725320453571597062

娴峰皵

516047173288

鍝佺墝绉嶇被鍖呮嫭锛?

鍝佺墝绉嶇被鍖呮嫭锛?

娴峰皵閲戠帇瀛愬啺绠?

娴峰皵鍐扮娴峰皵鍏ㄨ嚜鍔ㄥ啺绠?

娴峰皵閫氭槑鍐锋煖娴峰皵闆吹鏃忓喎鏌滅瓑

鈥㈡捣灏旂殑骞垮憡鑺辫垂鍦ㄤ笁銆佸洓鏈堜唤鏈€澶氾紝鑰屽湪浜?

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鏈夊ぇ閲忔姇鏀俱€?

鍐扮涓昏鍝佺墝濯掍綋鎶曡祫瀛ｈ妭鎬ц蛋鍔?

RMB?

000

8000700060005000400030002000100001鏈?

2鏈?

3鏈?

4鏈?

5鏈?

6鏈?

7鏈?

8鏈?

30444147351636532057116169497101

瀹瑰０

鍝佺墝绉嶇被鍖呮嫭锛?

瀹瑰０鍐扮瀹瑰０绮鹃攼涓€鏃忓啺瀹瑰０瀹侀潤涓€鏃忓啺瀹瑰０绮炬槑涓€鏃忓啺瀹瑰０鏃犳盁鍐