63 小天鹅品牌推广媒介策划.docx

1、63 小天鹅品牌推广媒介策划63 灏忓楣?001骞村搧鐗屾帹骞垮獟浠嬬瓥鍒?鏈 枃鐢眞wlndz璐尞灏忓楣呴泦鍥?2001骞村搧鐗屾帹骞垮獟浠嬬瓥鍒?骞夸笢鐪佸箍鍛婂叕鍙?2000骞?0鏈?7鏃?鍓?瑷鈥?绛栧垝鎻愪緵浠庢 宀稿埌杈惧郊宀哥殑鈥滄柟鍚戙佹柟娉曞拰鏂规 鈥?鈥?濯掍粙绛栧垝鎻愪緵浼犳挱瀛剰涔変笂鐨勨滄柟鍚戙佹柟娉曞拰鏂规 鈥?鈥?瑕佽鍐崇殑闂 鏄 箍鍛婁俊鎭 滀互浠涔堥斿緞璇粹?鈥?鍗宠 鎵惧嚭骞垮憡淇伅涓庣洰鏍囩兢浣撶殑鏈浣虫帴瑙柟寮?鈥?涔熷氨鏄 鈥滄 纭 殑浜衡濓紝鍦滄 纭 殑鏃堕棿鈥濓紝鍦?鈥滄 纭 殑鍦扮偣鈥濅互鈥滄 纭 殑鑺辫垂鈥濆皢骞垮憡淇伅浼犺揪鍑哄幓 鈥?鏈 瘒

2、濯掍粙绛栧垝鍗冲洿缁曚互涓婂師鍒欙紝鏁村悎濯掍綋璧勬簮锛屼负 灏忓楣呭搧鐗屽拰钀攢鐩 爣鐨勮揪鎴愭彁渚涘獟浣撲紶鎾 柟闈殑 鈥滄柟鍚戙佹柟娉曞拰鏂规 鈥濄?涓銆佸搧绫诲獟浣撶珵浜夊垎鏋?浜屻佺洰鏍囩兢浣撳獟浠嬫帴瑙垎鏋?鍐?瀹?鎻?瑕?涓夈佸獟浠嬬洰鏍囷紙鏂瑰悜锛?鍥涖佸獟浠嬬瓥鐣紙鏂规硶锛?浜斻佸垎闃舵 鎵 鏂规 锛堟柟妗堬級鍏 佸獟浣撻 绠楀強鍒嗛厤涓銆佸獟浣撴姇璧勭珵浜夋垎鏋?鈥斺旀礂琛満銆佸啺绠便佺璋?鍝?绫?鐗?鍝?娲楄。鏈哄搧绫诲獟浣撴姇璧勭殑骞村害璧板娍RMB 000250000 200000 150000 100000 50000 0骞村害骞垮憡棰?1998骞?1998 骞?2

3、17772 1999骞?1999 骞?171182 2000骞?2000 骞?锛?1 - 6 锛?92341- 21.4%娲楄。鏈哄搧绫诲獟浣撴姇璧勭殑鏈堜唤璧板娍RMB 00035000 30000 25000 20000 15000 10000 500010鏈?11鏈?12鏈?1鏈?2鏈?3鏈?4鏈?5鏈?6鏈?8鏈?9鏈?10鏈?11鏈?12鏈?33284 14273 19564 23335 12638 17379 15748 17099 14632 12582 18238 1998骞?1998骞?17075 13940 17022 15155 10298 9293 8863 23804

4、 17891 13358 19047 1999骞?1999骞?2000骞?2000 骞? 1 - 6 ) 23608 17256 14577 15025 11337 105370娲楄。鏈哄搧绫诲獟浣撴姇璧勫獟浣撶被鍒 垎閰?RMB 000鈥欌?Magzine 0% Newspaper 32%Magzine 0% Newspaper 30%TV 68%Magzine 0%TV 70%1998Newspaper 31%1999TV 69%2000(12000(1-6)娲楄。鏈哄獟浣撴姇璧勭數瑙嗗彴鍒嗛厤RMB 000鈥欌?鐪佸彴 1% 涓 鎬獟 浠?38% 甯傚彴 43%鐪佸彴 14% 涓 鎬獟

5、浠?6% 甯傛湁绾?20%鐪佹湁绾?3%鐪佹湁绾?1% 甯傛湁绾?17%甯傚彴 57%19992000(1-6) 2000(1-2000骞存瘮1999骞达細甯傚彴銆佺渷鍙扮殑骞垮憡璐规湁澶箙搴 闀匡紝 璇存槑鍚勫搧鐗屾洿娉噸鍦板尯鐢佃 鍙扮殑浣滅敤娲楄。鏈哄獟浣撴姇璧勫尯鍩熷垎閰?RMB 000鈥欌?鍏朵粬 31% 鎴愰兘 閮戝窞 3% 3%鎴愰兘 3%涓 22%闈掑矝 2%澶触 2% 涓 鎬獟浠?28%鍗椾含 3%涓婃捣 12%鍏朵粬 25%1998娴庡崡 鍗椾含 3% 姝眽 鏉 窞 3% 4% 4%骞垮窞 鍖椾含 7% 8%闀挎矙 3%1999瑗垮畨 2%鏉 窞 4% 姝眽 4% 骞垮窞

6、6% 鍖椾含 7%涓婃捣 16%涓 鎬獟浠?22% 鍏朵粬 30% 涓婃捣 13% 澶触 3% 鍗椾含 4% 骞垮窞 8% 鏉 窞 5% 姝眽 5% 鍖椾含 5%2000锛?2000锛?-6锛?娲楄。鏈哄獟浣撴姇璧勫尯鍩熷競鍦哄垎閰?2000锛?1-6锛?RMB鍚堣 涓 鎬獟浠?涓婃捣 骞垮窞 鍖椾含 姝眽 鏉 窞 鍗椾含 澶触 闀挎矙 瑗垮畨 闈掑矝 鎴愰兘 娌堥槼 娴庡崡 閲嶅簡 娣卞湷 绂忓窞 閮戝窞 澶 師 鍝堝皵婊?鍏朵粬 92341 19905 11883 7649 5016 4547 4323 3610 2576 2413 2119 1895 1783 1667 1586 157

7、1 1344 1294 1256 1210 1088 13602000鈥?鈥?% 21.6 12.9 8.3 5.4 4.9 4.7 3.9 2.8 2.6 2.3 2.1 1.9 1.8 1.7 1.7 1.5 1.4 1.4 1.3 1.2 14.71999鍚堣 涓 鎬獟浠?涓婃捣 鍖椾含 骞垮窞 姝眽 鏉 窞 鍗椾含 鎴愰兘 闈掑矝 澶触 娌堥槼 娴庡崡 瑗垮畨 閮戝窞 鍚堣偉 闀挎矙 鍝堝皵婊?娣卞湷 鍛煎拰娴壒 绂忓窞 鍏朵粬RMB 000鈥?171182 47058 28046 11944 10386 7334 6273 5619 4369 3743 3544 3367 3270

8、2848 2595 2447 2042 2034 1722 1692 1688 19164 % 27.5 16.4 7.0 6.1 4.3 3.7 3.3 2.6 2.2 2.1 2.0 1.9 1.7 1.5 1.4 1.2 1.2 1.0 1.0 1.0 11.2100涓 湴鍖?涓 湴鍖?63涓 湴鍖?涓 湴鍖?娲楄。鏈哄獟浣撴姇璧勫尯鍩熷彉鍖栬蛋鍔?RMB 000鈥欌?50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 01998 1999 2 0 0 0 锛? - 6 锛?涓 鎬獟浠?48967 47

9、058 19905 涓婃捣 25146 28046 11883 骞垮窞 16742 10386 7649 鍖椾含 15640 11944 5016 鏉 窞 9122 6273 4323 姝眽 8102 7334 4547 鍗椾含 6549 5619 3610-4%-12% -38% -24%31%9%-14%99骞存瘮98骞翠腑澶 獟浣撴姇鏀剧暐鏈夊噺灏戯紝涓绾競鍦哄獟浣撴姇鏀惧噺灏戣緝澶氾紝娲楄。鏈哄獟浣撴姇璧勫搧鐗屽崰鏈夌巼RMB 000鈥欌?鍏朵粬 13% 濞佸姏 4% 澶忔櫘 4% 鑽簨杈?5% 鏃珛 6% 灏忓楣?鏉句笅 6% 7% LG 4%1998 top5: 64%娴峰皵 31

10、%瑗块棬瀛?2% 澶忔櫘 2%1999 灏忛腑 Top5: 67.35%濞佸姏 2% 7% 娴峰皵 33%鍏朵粬 19%灏忛腑 11% 瑗块棬瀛?9%瑗块棬瀛?5% 澶忔櫘 0% 鑽簨杈?3% 濞佸姏 4% 灏忛腑 11% 娴峰皵 21% 鏃珛 2% LG 5% 灏忓楣?13% 鍏朵粬 29% 鏉句笅 7%鑽簨杈?2% 鏉句笅 6%鏃珛 5% 灏忓楣?15% LG 7%2000(12000(1-6) Top5: 58.57%娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫勾搴蛋鍔?RMB 000鈥欌?70,000 60,000 50,000 40,000 30,000 20,000 10,000 0娴峰皵

11、鏃珛 12640 7942 2104 LG 8045 11678 5068 灏忓楣?14153 26330 11984 鏉句笅 14477 10870 6622 鑽簨杈?10436 4012 2738 澶忔櫘 8691 3228 110 瑗块棬瀛?19406 4120 4294 濞佸姏 8628 3326 3316 灏忛腑 23146 12275 10597 鍏朵粬 28392 33260 2569969758 1998 54141 1999 2000锛?2000 锛?1 - 6 锛?19809娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勬湀浠借蛋鍔?RMB 000鈥欌?娴?灏?9,000 8,000 7

12、,000 6,000 5,000 4,000 3,000 2,000 1,000 01999 2000锛?2000 锛?1 - 6 锛?1鏈?6283 2300 2鏈?2659 4660 3鏈?5023 3386 4鏈?7866 2689 5鏈?5557 3157 6鏈?4856 3618 7鏈?2433 8鏈?4713 9鏈?6331 10鏈?10 鏈?3151 11鏈?11 鏈?2094 12鏈?12 鏈?3178娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫獟浣撳垎閰?RMB 000鈥欌?娴?Magzine 0% TV 26%灏?Newspap er 25% Magzine 0%Newspaper

13、74%TV 75%19992000(1-6) 2000(1-娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫尯鍩熷垎閰?娴?鈥?2000锛?1-6锛?RMB 000鈥?鍚堣 涓 鎬獟浠?骞垮窞 涓婃捣 澶触 鍖椾含 鏉 窞 闈掑矝 娴庡崡 姝眽 瑗垮畨 鎴愰兘 鍘棬 绂忓窞 鍛煎拰娴壒 娣卞湷 鍏朵粬 19809 10357 1288 1268 688 669 575 515 503 393 277 276 258 233 227 222 2069 % 52.3 6.5 6.4 3.5 3.4 2.9 2.6 2.5 2.0 1.4 1.4 1.3 1.2 1.1 1.1 10.4灏?1999 RMB 00

14、0鈥?鍚堣 涓 鎬獟浠?涓婃捣 闈掑矝 鍖椾含 骞垮窞 姝眽 鍗椾含 娴庡崡 鎴愰兘 澶触 娌堥槼 鏉 窞 鍚堣偉 娣卞湷 闀挎矙 鍏朵粬 51249 24595 3835 2873 2417 2222 1456 1432 1416 1286 1040 945 781 626 500 454 5383 % 48.0 7.5 5.6 4.7 4.3 2.8 2.8 2.8 2.5 2.0 1.8 1.5 1.2 1.0 0.9 10.555涓 湴鍖?涓 湴鍖?61涓 湴鍖? 涓 湴鍖?娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勬湀浠借蛋鍔?灏忓楣?RMB 000鈥欌?4,0003,500 3,000 2,

15、500 2,000 1,500 1,000 500 01999 2000锛?2000 锛?1 - 6 锛?1鏈?2237 3747 2鏈?1189 1891 3鏈?2561 2916 4鏈?1375 1446 5鏈?1746 629 6鏈?2961 1353 7鏈?1709 8鏈?1170 9鏈?3754 10鏈?10 鏈?2502 11鏈?11 鏈?2036 12鏈?12 鏈?3142娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫獟浣撳垎閰?RMB 000鈥欌?灏?澶?楣?Magzine 0%Magzine 0%Newspaper 27%Newspap er 50%TV 50%TV 73%1999200

16、0(1-6) 2000(1-娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫尯鍩熷垎閰?灏?澶?楣?鈥?2000锛?1-6锛?RMB 000鈥?鍚堣 姝眽 涓婃捣 鍖椾含 鍗椾含 闀挎矙 骞垮窞 涓 鎬獟浠?澶触 鏉 窞 瑗垮畨 绂忓窞 娌堥槼 鍗楀畞 寰愬窞 娣卞湷 鎴愰兘 鍏朵粬 11984 1304 1224 1011 957 877 602 584 527 450 439 413 315 287 273 239 231 2253 % 10.9 10.2 8.4 8.0 7.3 5.0 4.9 4.4 3.8 3.7 3.4 2.6 2.4 2.3 2.0 1.9 18.81999 RMB 000鈥?

17、鍚堣 涓 鎬獟浠?涓婃捣 鍖椾含 姝眽 鍗椾含 骞垮窞 鏉 窞 澶触 瑗垮畨 娴庡崡 閲嶅簡 鎴愰兘 鍗楀畞 閮戝窞 绂忓窞 闀挎矙 鍏朵粬 26380 6022 5909 2468 1680 1604 1524 1205 826 759 413 401 364 321 314 291 261 2019 % 22.8 22.4 9.4 6.4 6.1 5.8 4.6 3.1 2.9 1.6 1.5 1.4 1.2 1.2 1.1 1.0 7.763涓 湴鍖?涓 湴鍖?46涓 湴鍖?涓 湴鍖?娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勬湀浠借蛋鍔?RMB 000鈥欌?灏?楦?4,000 3,500 3,0

18、00 2,500 2,000 1,500 1,000 500 01999 2000锛?2000 锛?1 - 6 锛?1鏈?1988 2953 2鏈?3445 2979 3鏈?847 1189 4鏈?872 2309 5鏈?309 924 6鏈?149 243 7鏈?167 8鏈?1071 9鏈?703 10鏈?10 鏈?1248 11鏈?11 鏈?718 12鏈?12 鏈?760娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫獟浣撳垎閰?RMB 000鈥欌?灏?Magzine 0%楦?Magzine 0%Newspaper 44%Newspap er 32%TV 56%TV 68%19992000(1-6)

19、 2000(1-娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫尯鍩熷垎閰?灏?1999 RMB 000鈥?鍚堣 涓婃捣 鍖椾含 鏉 窞 骞垮窞 澶触 涓 鎬獟浠?姝眽 閲嶅簡 娴庡崡 鎴愰兘 鍗椾含 閮戝窞 闀挎矙 瑗垮畨 娌堥槼 鐭冲 搴?鍏朵粬 10597 3463 1070 573 501 476 431 419 412 393 358 353 316 293 286 224 213 817 % 32.7 10.1 5.4 4.7 4.5 4.1 4.0 3.9 3.7 3.4 3.3 3.0 2.8 2.7 2.1 2.0 7.7楦?鈥?2000锛?1-6锛?RMB 000鈥?鍚堣 涓婃捣 涓 鎬

20、獟浠?鍖椾含 骞垮窞 姝眽 娌堥槼 澶触 娴庡崡 鎴愰兘 闈掑矝 閮戝窞 鍚堣偉 鏉 窞 鍗椾含 闀挎矙 婀涙睙 鍏朵粬 12275 4081 2590 1612 511 505 279 271 254 199 186 162 133 129 122 108 87 1054 % 33.2 21.1 13.1 4.2 4.1 2.3 2.2 2.1 1.6 1.5 1.3 1.1 1.1 1.0 0.9 0.7 8.639涓 湴鍖?涓 湴鍖?45涓 湴鍖?涓 湴鍖?娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勬湀浠借蛋鍔?RMB 000鈥欌?2,500 2,000 1,500 1,000 500 01999

21、 2000锛?2000 锛?1 - 6 锛?鏉?涓?1鏈?1340 22762鏈?1923 5493鏈?1759 10314鏈?560 22055鏈?328 3436鏈?194 2187鏈?1248鏈?349鏈?214210鏈?10 鏈?53311鏈?11 鏈?89612鏈?12 鏈?1036娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫獟浣撳垎閰?RMB 000鈥欌?鏉?Magzine 0%涓?Newspap er 32% Magzine 0%Newspaper 28%TV 72%TV 68%19992000(1-6) 2000(1-娲楄。鏈轰富瑕佸搧鐗屽獟浣撴姇璧勫尯鍩熷垎閰?鏉?涓?鈥?2000锛?

22、1-6锛?RMB 000鈥?鍚?璁?涓 鎬獟浠?骞垮窞 鏉 窞 涓婃捣 鍗椾含 闀挎矙 鍖椾含 瀹佹尝 绂忓窞 鍘棬 鎴愰兘 寰愬窞 甯稿窞 鍢夊叴 娓窞 鍏朵粬 6622 1364 934 897 458 373 330 319 275 237 230 127 127 95 94 92 670 % 20.6 14.1 13.5 6.9 5.6 5.0 4.8 4.2 3.6 3.5 1.9 1.9 1.4 1.4 1.4 10.11999 RMB 000鈥?鍚堣 涓 鎬獟浠?鏉 窞 涓婃捣 骞垮窞 鍖椾含 鍝堝皵婊?闀挎矙 鍗椾含 鎴愰兘 瀹佹尝 鍘棬 娴庡崡 瑗垮畨 鏃犻敗 涔岄瞾鏈綈 鍏

23、朵粬 10870 2891 1695 1475 1083 574 363 251 247 244 215 166 146 139 111 95 1178 % 26.6 15.6 13.6 10.0 5.3 3.3 2.3 2.3 2.2 2.0 1.5 1.3 1.3 1.0 0.9 10.837涓 湴鍖?37 涓 湴鍖?46涓 湴鍖?涓 湴鍖?鍐扮 鍝佺被濯掍綋鎶曡祫濯掍綋鍒嗛厤鎶焊 21.22%鏉傚織 0.10%鐢佃 78.68%鐢佃 271153RMB锛?00鍏?鎶焊 鏉傚織 73131 343鍐扮 涓昏 鍝佺墝濯掍綋鎶曡祫濯掍綋鍒嗛厤鏉傚織 0.00% 鎶焊 13.21%鎶焊 25.2

24、7%鏉傚織 0.00%鏂伴 鐢佃 86.79%娴峰皵鐢佃 74.73%鐢佃 41172RMB锛?00鍏?鎶焊 鏉傚織 6269 0鐢佃 30724RMB锛?00鍏?鎶焊 鏉傚織 10389 0鍐扮 涓昏 鍝佺墝濯掍綋鎶曡祫濯掍綋鍒嗛厤瀹瑰鎶焊 27.12% 鏉傚織 0.00%鐢佃 23049RMB锛?00鍏?鎶焊 鏉傚織 8579 0鎶焊 20.70%鏉傚織 0.31%浼婅幈鍏嬫柉鐢佃 78.99%鐢佃 72.88%鎶焊 27.76%鏉傚織 0.00%鐢佃 41425RMB锛?00鍏?鎶焊 鏉傚織 10856 165瑗块棬瀛?鐢佃 72.24%鐢佃 14155RMB锛?00鍏?鎶焊 鏉傚織 5

25、440 0鍐扮 鍝佺被濯掍綋鎶曡祫鍖哄煙鍒嗛厤鍚堣 涓 鎬獟浠?涓婃捣 鍖椾含 骞垮窞 鏉 窞 姝眽 鍗椾含 鎴愰兘 澶触 鍚堣偉 娌堥槼 娴庡崡 閮戝窞 瑗垮畨 娣卞湷 鍏朵粬 344626 122223 31593 26202 18556 12052 8933 8629 8521 7926 7403 7223 6338 5235 5203 5079 63510 RMB锛?00 % 35.47 9.17 7.60 5.38 3.50 2.59 2.50 2.47 2.30 2.15 2.10 1.84 1.52 1.51 1.47 18.43108涓 煄甯?涓 煄甯?鍐扮 鎶曡祫鍝佺墝鍗犳湁

26、鐜?鏂伴 14%180000 160000 140000 120000 100000 80000 60000 40000 20000 0涔岄浮 濡囧悍 鍙湇 娑?澶 闈欏績 鍙湇 娑?鏈?闆?鍙湇 娑?绾 K 鐢?琛鍓?涓?闃块樋 鑳?35903000 1 0 6 7 9 60 0 0 4 5 0 9 7 60 0 0 5 0 23 5 0 0 0 7 4 6 40 0 0152400鍏朵粬 44%娴峰皵 12%474434111452446 31628涔岄浮 濡囧悍 鍙湇 娑?澶 闈欏績 鍙湇 娑?鏈?闆?鍙湇 娑?绾 K 鐢?琛鍓?涓?闃块樋 鑳?35903000 1 0 6 7 9 60

27、 0 0 4 5 0 9 7 60 0 0 5 0 23 5 0 0 0 7 4 6 40 0 019595鏂伴 娴峰皵瀹瑰浼婅幈鍏嬫柉瑗块棬瀛?鍏朵粬瑗块棬瀛?6%浼婅幈鍏?鏂?15%瀹瑰 9%鏂伴 47443娴峰皵瀹瑰 浼婅幈鍏嬫柉 瑗块棬瀛?鍏朵粬 41114 31628 52446 19595 152400鈥嚑澶搧鐗岀摐鍒嗕簡鍐扮 甯傚満骞垮憡鎶曟斁閲忕殑涓澶儴 鍒嗭紝鏂伴 鍜屼紛鑾卞厠鏂 佹捣灏旈兘鍔垮潎鍔涙晫銆?鈥祫鏂欐潵婧愶細Ac Nielsen鍐扮 濯掍綋鎶曡祫瀛妭鎬蛋鍔?RMB:000 7000060000 50000 40000 30000 20000 10000 0鎶樼嚎

28、鍥?1 1鏈?35319 2鏈?24536 3鏈?35271 4鏈?54087 5鏈?66173 6鏈?57975 7鏈?43972 8鏈?27291鈥暣涓 啺绠卞競鍦虹殑甯傚満鎶曟斁锛屼簲鏈堜唤鏄 竴涓?鏄庢樉鐨勬姇鏀鹃珮宄版湡锛岃屼簩鏈堜唤鏄 竴涓 綆璋枫?鍐扮 涓昏 鍝佺墝濯掍綋鎶曡祫瀛妭鎬蛋鍔?RMB?00010000 9000 8000 7000 6000 5000 4000 3000 2000 1000 09125 8553 7015 5221 7193 6140鏂伴 鈥搧鐗岀 绫诲寘鎷 細 鏂伴 鍐扮 鏂伴 閲戦拱绯诲啺绠?鏂伴 鍐版煖 鏂伴 鍐疯棌灞曠鏌?鏂伴 濂嬭繘鑰呭啺绠辩

29、瓑2497 17011鏈?2鏈?3鏈?4鏈?5鏈?6鏈?7鏈?8鏈?鈥柊椋炲啺绠卞湪涓鏈堝拰浜旀湀鏄 姇鏀炬斁楂樺嘲鏈燂紝涓庢暣涓 啺绠卞競 鍦哄湪浜旀湀浠界殑鎶曟斁楂樺嘲鏈熷惢鍚堬紝骞朵笖鏈夎嚜宸辩殑鎶曟斁楂樺嘲鏈燂紝 杩欒 鏄庢柊椋炲啺绠辨槸涓涓 珵浜夋緢寮虹殑鍝佺墝锛屽湪鎶崰 鍚岀被浜搧甯傚満鐨勫悓鏃讹紝涔熷湪娉噸寮鍙戣嚜宸辩殑甯傚満銆?鍐扮 涓昏 鍝佺墝濯掍綋鎶曡祫瀛妭鎬蛋鍔?RMB?0008000 7000 6000 5000 4000 3000 2000 1000 0 1鏈?2鏈?3鏈?4鏈?5鏈?6鏈?7鏈?8鏈?3872 5320 4535 7159 7062娴峰皵5160 4

30、717 3288鍝佺墝绉嶇被鍖呮嫭锛?鍝佺墝绉嶇被鍖呮嫭锛?娴峰皵閲戠帇瀛愬啺绠?娴峰皵鍐扮 娴峰皵鍏嚜鍔啺绠?娴峰皵閫氭槑鍐锋煖 娴峰皵闆 吹鏃忓喎鏌滅瓑鈥捣灏旂殑骞垮憡鑺辫垂鍦笁銆佸洓鏈堜唤鏈澶氾紝鑰屽湪浜?娴峰皵鐨勫箍鍛婅姳璐瑰湪涓夈佸洓鏈堜唤鏈澶氾紝 娴峰皵鐨勫箍鍛婅姳璐瑰湪涓?鏈堜唤杩欎釜鏁翠釜鍐扮 甯傚満鐨勬姇鏀鹃珮宄版湡涓 紝 鏈堜唤杩欎釜鏁翠釜鍐扮 甯傚満鐨勬姇鏀鹃珮宄版湡涓 紝鍗存病 鏈夊閲忔姇鏀俱?鏈夊閲忔姇鏀俱?鍐扮 涓昏 鍝佺墝濯掍綋鎶曡祫瀛妭鎬蛋鍔?RMB?0008000 7000 6000 5000 4000 3000 2000 1000 0 1鏈?2鏈?3鏈?4鏈?5鏈?6鏈?7鏈?8鏈?3044 4147 3516 3653 2057 1161 6949 7101瀹瑰鍝佺墝绉嶇被鍖呮嫭锛?瀹瑰鍐扮 瀹瑰绮鹃攼涓鏃忓啺 瀹瑰瀹侀潤涓鏃忓啺 瀹瑰绮炬槑涓鏃忓啺 瀹瑰鏃犳盁鍐