《商务英语函电》课程教案.docx
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《商务英语函电》课程教案
《商务英语函电》课程教案
撰写人：
授课日期
本课课题（章节）
Introduction&
Requirements
班级
目的要求
1.Befamiliarwiththebasicknowledgeofbusinessletters.
2.Learntherequirementsforclassandteachingplanforthiscourse.
重点难点
Importanceofthecourse
教学方法
FacetoFaceCommunicationandDiscussioninEnglish
教学过程
StepOne:
Importanceofthecourse
1.Explanationofthecourse---BusinessEnglishCorrespondence
2.Functionofbusinessletters
3.Theadvantagesanddisadvantagesofthefollowingwaysofcommunication:
（1）e-mail
（2）fax（3）letter（4）telephone
StepTwo:
Teachingplan
1.Revisionofwhathasbeenlearntininternationalbusiness.
2.Skillstocommunicatewithcustomersinwritingindailybusiness.
3.Simulatingpractice
StepThree:
Requirementsforclass
1.behonestandtrustworthy
2.beactiveandcooperative
3.bediligentandcareful
4.beorderlyinclass
5.practice&homework
6.score
StepFour:
Makingacquaintancewithstudents
1.Teacher’sself-introduction
2.Students’self-introduction
3.Freetalkbetweenteacherandstudents
课后小结
授课日期
本课课题（章节）
LayoutofBusinessLetters
班级
目的要求
1.Befamiliarwiththesevenprincipalpartsofbusinessletters.
2.Learnthesevenoptionalpartsofbusinessletters.
重点难点
1.Sevenprincipalpartsofbusinessletters.
2.Studyofthesampleletter.
教学方法
Exemplification
TBLT
教学过程
StepOne:
DetailedStudy
1.Sevenprincipalparts
（1）Letterhead
（2）Date
（3）InsideNameandAddress（4）Salutation
（5）Body（6）ComplimentaryClose
（7）Signature
2.Sevenoptionalparts
（1）ReferenceNumber
（2）AttentionLine
（3）SubjectLine（4）ReferenceNotation
（5）Enclosure（6）CarbonCopy
（7）Postscript
3.Sampleletter
StudythesampleletteronPages6-7toconsolidatestudents’knowledgeofwhathasbeenlearnt.
StepTwo:
Homework
Sethomeworkforthestudents.
课后小结
授课日期
本课课题（章节）
LayoutofBusinessLetters
班级
目的要求
1.Befamiliarwiththestylesofbusinesslettersandtheprinciplesofbusiness
letterwriting.
2.Beabletoputwhathasbeenlearntintopractice.
重点难点
1.Stylesofbusinessletters.
2.Students’practice.
教学方法
FacetoFaceCommunicationandDiscussioninEnglish
Examplesfordetailedanalysisandappreciation
TBLT
教学过程
StepOne:
Revision
StepTwo:
Stylesofbusinessletters
1.Indentedstyle2.Blockstyle3.Modifiedblockstyle
4.Modifiedblockstylewithindentedparagraph
StepThree:
Envelopeaddressing
StepFour:
Principlesofbusinessletterwriting
1.Clarity2.Conciseness3.Courtesy
4.Consideration5.Completeness6.Correctness
7.Concreteness
StepFive:
Practice
AskstudentstodoEx.I-IIIonthetextbook.Thenteacherprovidesreferencekeysandexplainssomedifficulties.
StepSix:
Homework
Sethomeworkforthestudents.
课后小结
授课日期
本课课题（章节）
PartTwo
ModuleI
Task1
ALetterfromExporter
班级
目的要求
1.Befamiliarwithkeywords,termsandsentencepatterns.
2.Befamiliarwiththebasicknowledgeofhowtoestablishbusinessrelationswithimporters.
3.Beabletoputwhathasbeenlearntintopractice.
重点难点
1.Channelstoapproachmerchantsabroad.
2.Introductiontoacompanyand/ortheproducts.
3.Languagepoints.
教学方法
FacetoFaceCommunicationandDiscussioninEnglish
Case-study
TBLT
教学过程
StepOne:
Revision
StepTwo:
Lead-in
1.Isitimportantforafirmtoestablishbusinessrelationswithnewcustomers?
2.Howtodevelopnewcustomers?
StepThree:
DetailedStudy
1.Casestudy
2.Sampleletter
（1）Explainthesampleletter.
（2）Takeuplanguagepoints:
export/import,learn,enterinto,leading,line,goods,popular,customer,quality,annual,catalogue,lookforwardto,reply
Teacherexplainssomelanguagepointsandbusinessknowledgetoconsolidatestudents’understandingofthesampleletter.
StepFour:
Practice
AskstudentstodoEx.I-Vonthetextbook.Thenteacherprovides
referencekeysandexplainssomedifficulties.
StepFive:
Homework
Sethomeworkforthestudents.
课后小结
授课日期
本课课题（章节）
Task2
ALetterfromanImporter
班级
目的要求
1.Befamiliarwithkeywords,termsandsentencepatterns.
2.Befamiliarwiththebasicknowledgeofhowtoestablishbusinessrelationswithexporters.
3.Beabletoputwhathasbeenlearntintopractice.
重点难点
1.Introductiontoacompanyand/oritsbusiness.
2.Languagepoints.
教学方法
FacetoFaceCommunicationandDiscussioninEnglish
Case-study
TBLT
教学过程
StepOne:
Revision
StepTwo:
Lead-in
1.Sumuptheelementsinlettersofestablishingbusinessrelationsasexporters
2.Howtowritelettersonestablishmentofbusinessrelationsbyimporters?
StepThree:
DetailedStudy
1.Casestudy
2.Sampleletter
（1）Explainthesampleletter.
（2）Takeuplanguagepoints:
CIIE,performance,display,intend,introduce,specializein,distributor,wholesaler,grateful,bycourier,sample
Teacherexplainssomelanguagepointsandbusinessknowledgetoconsolidatestudents’understandingofthesampleletter.
StepFour:
Practice
AskstudentstodoEx.I-Vonthetextbook.Thenteacherprovides
referencekeysandexplainssomedifficulties.
StepFive:
Homework
Sethomeworkforthestudents.
课后小结
授课日期
本课课题（章节）
Task3
AnInvitationLetter
班级
目的要求
1.Befamiliarwithkeywords,termsandsentencepatterns.
2.Befamiliarwiththebasicknowledgeofinvitation.
3.Beabletoputwhathasbeenlearntintopractice.
重点难点
1.Time,placeandnatureofaninvitation.
2.Languagepoints.
教学方法
FacetoFaceCommunicationandDiscussioninEnglish
Case-study
TBLT
教学过程
StepOne:
Revision
StepTwo:
Lead-in
1.Inwhatcasesdoyousendaninvitationtoyourtradingpartners?
2.Howmuchdoyouknowaboutaformalinvitation?
StepThree:
DetailedStudy
1.Casestudy
2.Sampleletter
（1）Explainthesampleletter.
（2）Takeuplanguagepoints:
invitation,hereby,booth/stand,CantonFair,manufacturer,novel,workmanship,in-depthdiscussion
Teacherexplainssomelanguagepointsandbusinessknowledgetoconsolidatestudents’understandingofthesampleletter.
StepFour:
Practice
AskstudentstodoEx.I-Vonthetextbook.Thenteacherprovidesreferencekeysandexplainssomedifficulties.
StepFive:
Homework
Sethomeworkforthestudents.
课后小结
授课日期
本课课题（章节）
ModuleII
ProjectIEnquiry
Task1AGeneralEnquiry
班级
目的要求
1.Befamiliarwithkeywords,termsandsentencepatterns.
2.Befamiliarwiththebasicknowledgeofbusinessnegotiationandgeneralenquiry.
3.Beabletoputwhathasbeenlearntintopractice.
重点难点
1.Mainelementstobeincludedingeneralenquiry.
2.Languagepoints.
教学方法
FacetoFaceCommunicationandDiscussioninEnglish
Case-study
TBLT
教学过程
StepOne:
Revision
StepTwo:
Lead-in
1.Howmuchdoyouknowaboutenquiry?
2.Whatshouldbeincludedinageneralenquiry?
StepThree:
DetailedStudy
1.Casestudy
2.Sampleletter
（1）Explainthesampleletter.
（2）Takeuplanguagepoints:
enquiry,supply,FOB,handle,appreciate,information,term,quantity,
inquire,enclose,hesitate,anticipate
Teacherexplainssomelanguagepointsandbusinessknowledgetoconsolidatestudents’understandingofthesampleletter.
StepFour:
Practice
AskstudentstodoEx.I-Vonthetextbook.Thenteacherprovidesreferencekeysandexplainssomedifficulties.
StepFive:
Homework
Sethomeworkforthestudents.
课后小结
授课日期
本课课题（章节）
Task2
ASpecificEnquiry
班级
目的要求
1.Befamiliarwithkeywords,termsandsentencepatterns.
2.Befamiliarwiththebasicknowledgeofspecificenquiryandtradeterms.
3.Beabletoputwhathasbeenlearntintopractice.
重点难点
1.Mainelementstobeincludedinspecificenquiry.
2.Languagepoints.
教学方法
FacetoFaceCommunicationandDiscussioninEnglish
Case-study
TBLT
教学过程
StepOne:
Revision
StepTwo:
Lead-in
generalenquiryVSspecificenquiry
StepThree:
DetailedStudy
1.Casestudy
2.Sampleletter
（1）Explainthesampleletter.
（2）Takeuplanguagepoints:
specific,brand,approach,quotation,Art.No.,furthermore,exportlist,deal,contact,demand
Teacherexplainssomelanguagepointsandbusinessknowledgetoconsolidatestudents’understandingofthesampleletter.
StepFour:
Practice
AskstudentstodoEx.I-Vonthetextbook.Thenteacherprovidesreferencekeysandexplainssomedifficulties.
StepFive:
Homework
Sethomeworkforthestudents.
课后小结
授课日期
本课课题（章节）
ProjectIIOffer
Task1AFirmOffer
班级
目的要求
1.Befamiliarwithkeywords,termsandsentencepatterns.
2.Befamiliarwiththebasicknowledgeoffirmoffer.
3.Beabletoputwhathasbeenlearntintopractice.
重点难点
1.Twocategoriesofoffers.
2.Mainelementstobeincludedinafirmoffer.
3.Languagepoints.
教学方法
FacetoFaceCommunicationandDiscussioninEnglish
Case-study
TBLT
教学过程
StepOne:
Revision
StepTwo:
Lead-in
1.Whatisanoffer?
Saysomethingabouttwocategoriesofoffers.
2.Whatelementsshouldbeincludedinafirmoffer?
StepThree:
DetailedStudy
1.Casestudy
2.Sampleletter
（1）Explainthesampleletter.
（2）Takeuplanguagepoints:
offer,detailed,MOQ,specification,asper,attachedsheet,firm,subjectto,DHL,market,further,accept
Teacherexplainssomelanguagepointsandbusinessknowledgetoconsolidatestudents’understandingofthesampleletter.
StepFour:
Practice
AskstudentstodoEx.I-Vonthetextbook.Thenteacherprovidesreferencekeysandexplainssomedifficulties.
StepFive:
Homework
Sethomeworkforthestudents.
课后小结
升级会员 