《商务英语函电》课程教案.docx

1、商务英语函电课程教案商务英语函电课程教案 撰写人： 授课日期 本课课题（章节）Introduction & Requirements班 级 目的要求1. Be familiar with the basic knowledge of business letters.2. Learn the requirements for class and teaching plan for this course.重点难点Importance of the course教学方法Face to Face Communication and Discussion in English教学过程Step One

2、: Importance of the course 1. Explanation of the course-Business English Correspondence2. Function of business letters3. The advantages and disadvantages of the following ways of communication: (1) e-mail (2) fax (3) letter (4) telephone Step Two: Teaching plan 1. Revision of what has been learnt in

3、 international business.2. Skills to communicate with customers in writing in daily business.3. Simulating practiceStep Three: Requirements for class 1. be honest and trustworthy 2. be active and cooperative 3. be diligent and careful 4. be orderly in class5. practice & homework 6. scoreStep Four: M

4、aking acquaintance with students 1. Teachers self-introduction 2. Students self-introduction3. Free talk between teacher and students课后小结 授课日期 本课课题（章节）Layout of Business Letters班 级 目的要求1. Be familiar with the seven principal parts of business letters. 2. Learn the seven optional parts of business le

5、tters.重点难点1. Seven principal parts of business letters.2. Study of the sample letter. 教学方法Exemplification TBLT教学过程Step One: Detailed Study 1. Seven principal parts(1)Letterhead (2) Date(3)Inside Name and Address (4) Salutation(5) Body (6) Complimentary Close(7) Signature2. Seven optional parts(1) Re

6、ference Number (2) Attention Line(3) Subject Line (4) Reference Notation(5) Enclosure (6) Carbon Copy(7) Postscript3. Sample letterStudy the sample letter on Pages 6-7 to consolidate students knowledge of what has been learnt.Step Two: Homework Set homework for the students.课后小结 授课日期 本课课题（章节）Layout

7、of Business Letters班 级 目的要求1.Be familiar with the styles of business letters and the principles of business letter writing.2. Be able to put what has been learnt into practice.重点难点1. Styles of business letters.2. Students practice.教学方法Face to Face Communication and Discussion in EnglishExamples for

8、detailed analysis and appreciationTBLT教学过程Step One: RevisionStep Two: Styles of business letters 1. Indented style 2. Block style 3. Modified block style 4. Modified block style with indented paragraphStep Three: Envelope addressing Step Four: Principles of business letter writing 1. Clarity 2. Conc

9、iseness 3. Courtesy 4. Consideration 5. Completeness 6. Correctness7. ConcretenessStep Five: Practice Ask students to do Ex. I-III on the textbook. Then teacher provides reference keys and explains some difficulties.Step Six: Homework Set homework for the students.课后小结 授课日期 本课课题（章节）Part TwoModule I

10、Task 1A Letter from Exporter班 级 目的要求1. Be familiar with key words, terms and sentence patterns.2.Be familiar with the basic knowledge of how to establish business relations with importers.3. Be able to put what has been learnt into practice.重点难点1. Channels to approach merchants abroad. 2. Introducti

11、on to a company and/or the products.3. Language points.教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: Revision Step Two: Lead-in 1. Is it important for a firm to establish business relations with new customers?2. How to develop new customers?Step Three: Detailed

12、 Study 1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:export / import, learn, enter into, leading, line, goods, popular, customer, quality, annual, catalogue, look forward to, replyTeacher explains some language points and business knowledge to consolidate st

13、udents understanding of the sample letter. Step Four: PracticeAsk students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five: Homework Set homework for the students.课后小结 授课日期 本课课题（章节） Task 2A Letter from an Importer班 级 目的要求1. Be familiar wit

14、h key words, terms and sentence patterns.2. Be familiar with the basic knowledge of how to establish business relations with exporters.3. Be able to put what has been learnt into practice.重点难点1. Introduction to a company and/or its business.2. Language points.教学方法Face to Face Communication and Discu

15、ssion in EnglishCase-studyTBLT 教学过程Step One: Revision Step Two: Lead-in1. Sum up the elements in letters of establishing business relations as exporters2. How to write letters on establishment of business relations by importers?Step Three: Detailed Study1. Case study 2. Sample letter(1) Explain the

16、sample letter.(2) Take up language points:CIIE, performance, display, intend, introduce, specialize in, distributor, wholesaler, grateful, by courier, sampleTeacher explains some language points and business knowledge to consolidate students understanding of the sample letter. Step Four: PracticeAsk

17、 students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five: HomeworkSet homework for the students.课后小结 授课日期 本课课题（章节）Task 3An Invitation Letter班 级 目的要求1. Be familiar with key words, terms and sentence patterns.2. Be familiar with the basic k

18、nowledge of invitation.3. Be able to put what has been learnt into practice.重点难点1. Time, place and nature of an invitation.2. Language points. 教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: Revision Step Two: Lead-in1. In what cases do you send an invitation to

19、your trading partners? 2. How much do you know about a formal invitation?Step Three: Detailed Study1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:invitation, hereby, booth/stand, Canton Fair, manufacturer, novel, workmanship, in-depth discussion Teacher expla

20、ins some language points and business knowledge to consolidate students understanding of the sample letter. Step Four: Practice Ask students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five:HomeworkSet homework for the students.课后小结 授课日期 本课

21、课题（章节） Module IIProject I EnquiryTask 1 A General Enquiry班 级 目的要求1. Be familiar with key words, terms and sentence patterns.2. Be familiar with the basic knowledge of business negotiation and general enquiry.3. Be able to put what has been learnt into practice.重点难点1. Main elements to be included in

22、general enquiry.2. Language points. 教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: RevisionStep Two: Lead-in1. How much do you know about enquiry?2. What should be included in a general enquiry?Step Three: Detailed Study1. Case study 2. Sample letter(1) Explain

23、the sample letter.(2) Take up language points:enquiry, supply, FOB, handle, appreciate, information, term, quantity, inquire, enclose, hesitate, anticipate Teacher explains some language points and business knowledge to consolidate students understanding of the sample letter. Step Four: Practice Ask

24、 students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five:HomeworkSet homework for the students.课后小结 授课日期 本课课题（章节）Task 2A Specific Enquiry班 级 目的要求1. Be familiar with key words, terms and sentence patterns.2. Be familiar with the basic know

25、ledge of specific enquiry and trade terms.3. Be able to put what has been learnt into practice.重点难点1. Main elements to be included in specific enquiry.2. Language points. 教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: Revision Step Two: Lead-in general enquiry V

26、S specific enquiryStep Three: Detailed Study 1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:specific, brand, approach, quotation, Art. No., furthermore, export list, deal, contact, demand Teacher explains some language points and business knowledge to consoli

27、date students understanding of the sample letter. Step Four: Practice Ask students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five:Homework Set homework for the students.课后小结 授课日期 本课课题（章节）Project II OfferTask 1 A Firm Offer班 级 目的要求1. Be fa

28、miliar with key words, terms and sentence patterns.2. Be familiar with the basic knowledge of firm offer.3. Be able to put what has been learnt into practice.重点难点1. Two categories of offers. 2. Main elements to be included in a firm offer.3. Language points. 教学方法Face to Face Communication and Discus

29、sion in EnglishCase-studyTBLT 教学过程Step One: Revision Step Two: Lead-in 1. What is an offer? Say something about two categories of offers.2. What elements should be included in a firm offer?Step Three: Detailed Study 1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language poi

30、nts:offer, detailed, MOQ, specification, as per, attached sheet, firm, subject to, DHL, market, further, accept Teacher explains some language points and business knowledge to consolidate students understanding of the sample letter. Step Four: Practice Ask students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five:Homework Set homework for the students.课后小结