经贸英语上 课程考核说明 样题资料.docx

经贸英语上 课程考核说明 样题资料.docx

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经贸英语上课程考核说明样题资料

“经贸英语（上）”课程考核说明样题

Paper1ListeningTest（15points）

Informationforcandidates

●Therearethreepartstothetestandyouwillheareachparttwice.

●Therewillbeapausebeforeeachparttoallowyoutolookthroughthequestionsandotherpausestoletyouthinkaboutyouranswers.

●Writeyouranswersinthespacesindicatedinthetestpaper.

●Youwillhavetenminutesattheendofthelisteningtesttotransferyouranswerstotheanswersheet.

Part1AConversation（5points）

Youaregoingtolistentoaconversation.Youwilllistentoittwice.Answerthefollowingquestionsasyoulisten.

Choosethebestansweraccordingtowhatyoulearnfromtheconversation:

1.KarenandAndrewaretalkingabout________.

a.proposals

b.howtodealwithSean

c.howtomakeapresentation

d.thestrategiesthey’lladopt

2.AccordingtoKarenandAndrew,thetwomainissuesare____________.

a.thestaffcutsandafter-saleservice

b.thepriceandafter-saleservice

c.thestaffcutsandtheprice

d.after-saleserviceandthediscounts

3.Intheconversation,therearealtogetherfourpeople.Wherearetheynow?

a.Intheairport.

b.Inthecorridor.

c.Intheelevator.

d.Intheoffice.

4.Accordingtotheconversation,Seanknows_________wellasasparringpartner.

a.Karen

b.Francoise

c.Andrew

d.allthepeopleinvolved

5.Whataretheyprobablygoingtodo?

a.Tocarryoutanegotiation.

b.Tohaveamarathon.

c.Todrinksomecoffeeandhaveachat.

d.Torepairsomethingimmediately.

Part2ALecture

Youwillhearpartofalecture.Asyoulisten,answerquestions6-10.（5points）

6.ThreegroupsofEnglishlearnersarementionedinthelecture.Theyare:

beginners,__________learners,andlearnersofspecialEnglish.

7.MostlearnersofspecialEnglishhavea_______ideaaboutwhattheywanttolearn.

8.Forteachers,decidinghowtoteachspecialistEnglishis_________.

9.Inthelecture,theterm“ESP”ismentionedforseveraltimes.Itstandsfor_______________.

10.Byfar,themostpopularESPcoursesarefor_______________.

Part3（待加）

Paper2VocabularyandStructure

I.Matchthewordsontheleftwiththeirdefinitionsontheright.（8points）

1.restructuring

（a）thewayinwhichconsumerspurchasegoods

2.marketshare

（b）Whenacompanyisreorganizedtomakeitmoreefficient

3.buyingbehavoiur

（c）researchcarriedoutforanumberofcompaniesontheperformanceofdifferentproducts

4.catalogue

（d）Percentageofconsumerswhobuyfromaparticularcompany

5.hardsellapproach

（e）reductioninprice

6.delivery

（f）gettingthegoodstothecustomer

7.omnibussurvey

（g）adirectwayofpersuadingpeopletobuythings

8.discount

（h）leafletandbookletwhichacompanyproducestogiveinformationabouttheirproducts

II.Completethefollowingsentences,usingtheappropriatephrasalverbsfromtheboxbelow.Remembertoputtheverbsinthecorrectform.（7points）

layoffgetdowntocarryoutcomeupwith

putoffcomeacrossgouplookinto

bemadeupoftakeover

1.Themarketingmanagers___________severalingeniouswaysofpromotingtheirproducts.

2.Thefactoryhas___________workersbecauseofthedropinsales.

3.Haveyouseenthepapertoday?

Theprices____________again.

4.Thisfirmhas___________threecompaniesthisyear.

5.Thehospitalis_________theteststofindoutwhat’swrongwithher.

6.I’vegotalotofworktodobutIcan’tseemto________it.

7.I_________thisbookinanoldbookstoreonFourthAvenue.

III.Chooseawordorphrasefromthelistforeachspaceinthepassagebelow.（15points）

source,nomatterhow,brands,much,caringfor,marketingactivity,reminding,especially,available,carefully

One____1____everyoneknowsaboutisadvertising._____2________goodacompany’sproductorserviceis,itwillnotsellwellifnooneknowsaboutit.Advertisingisthebestmethodbusinessfirmshaveoftellinglargenumbersofpeopleaboutwhattheyhavetosell.Onetelevisioncommercialmaybeseenbyasmanyas100,000,000people.Onemagazineadmaybereadby35,000,000people.Advertisingis_____3_____importantinsellingnewproductsandservices.Italsokeepsproductsandservicessellingby____4_____buyersthattheyareavailable.

Thepurposeofadvertising,asyouknow,istosellgoodsandservices.Butadvertisingisalsoa____5_____ofconsumerinformation.Throughadvertisingyoucanlearnwhatproductsare____6_____,wheretobuythem,andhow____7___theycostthem.Sometimesyoucanlearnthefeaturesofdifferent____8____ofaproductthroughadvertisements.Youmayevenlearnaboutwaysofusingand___9_____products.However,becausethepurposeofadvertisingistoinfluenceorpersuade,youmustweigh___10____informationyougetfromads.

（加一个段落，有5个空）

Paper3TranslationandShort-AnswerQuestions.

Part1TranslatethefollowingtwoparagraphsintoChinese.PleasewriteyourtranslationontheAnswerSheet.（15points）

Whenacorporationexpandsitsactivitiesacrossitsbordersandengagesininternationaltrade,itcouldbeonthewaytobecomingamultinationalcorporation.Amultinationalcorporation（MNC）hasindustrialandcommercialorganizationsinforeigncountries.Manufacturingplantsareestablishedabroad,inconjunctionwithsupportingmarketingsystems.DecisionsmadeinanMNCarelocallyinspired.Butmajordecisionsaremadebyacentralmanagement,locatedinthecountryoforiginoftheMNC.DecisionsmadebythemanagersofanMNCnotonlyreflecttheirdomesticsituationbutareconcernedwiththeinternationalimplicationsalso.

ThegrowthoftheMNCinthepostWorldWar

erawasinevitable.Asnewmarketareasopenedup,giantcorporationsthathadthefinancialabilityandmanagerialexpertisetookadvantageoftheopportunities.Theprofitsfromthesemarketshelpedthecompaniesgrow.Theresulthadbeenasnowballing,withthebiggettingbiggerandbigger.Today,withaboutahalfdozenexceptions,GeneralMotors’totalsalesaregreaterthanthoseofentirecountriesintheWesternWorld.

Part2Answerthefollowingquestionsbasedonwhatyouhavelearnedfromthetextbook.Youshouldusecompletesentences.（15points）

1.WhatsortofinformationissupposedtobeincludedinyourCV?

2.Whatmakesasuccessfulinterview?

3.Canyoudescribethedifferenttypesofmarketresearchyouhavelearned?

4.WhatdoesSMARTstandfor?

Paper5Reading

Passage1（15points）

Automationreferstotheintroductionofelectroniccontrolandautomaticoperationofproductivemachinery.Itreducesthehumanfactors,mentalandphysical,inproduction,andisdesignedtomakepossiblethemanufactureofmoregoodswithfewerworkers.ThedevelopmentofautomationinAmericanindustryhasbeencalled“TheSecondIndustrialRevolution”.

Labor’sconcernoverautomationarisesfromuncertaintyabouttheeffectsonemployment,andfearsofmajorchangesinjobs.Inthemain,laborhastakentheviewthatresistancetotechnicalchangeisunfruitful.Eventually,theresultofautomationmaywellbeanincreaseinemployment,sinceitisexpectedthatvastindustrieswillgrowuparoundmanufacturing,maintaining,andrepairingautomationequipment.Theinterestoflaborliesinbringingaboutthetransitionwithaminimumofinconvenienceanddistresstotheworkersinvolved.Also,unionspokesmenemphasizethatthebenefitoftheincreasedproductionandlowercostsmadepossiblebyautomationshouldbesharedbyworkersintheformofhigherwages,moreleisure,andimprovedlivingstandards.

Toprotecttheinterestsoftheirmembersintheeraofautomation,unionshaveadoptedanumberofnewpolicies.Oneoftheseisthepromotionofsupplementaryunemploymentbenefitplans.Itisemphasizedthatsincetheemployerinvolvedinsuchaplanhasadirectfinancialinterestinpreventingunemployment,hewillhaveastrongdriveforplanningnewinstallationssoastocausetheleastpossibleproblemsinjobsandjobassignments.Someunionsareworkingfordismissalpayagreements,requiringthatpermanentlydismissedworkersbepaidasumofmoneybasedonlengthofservice.Anotherapproachistheideaofthe“improvementfactor”,whichcallsforwageincreasesbasedonincreasesinproductivity.Itispossible,however,thatlaborwillrelymainlyonreductioninworkinghoursinordertogainafullshareinthefruitsofautomation.

Answerthefollowingquestionsaccordingtotheabovetext:

1.Whydoeslaborneverdoubt?

2.Whatdoestheideaofthe“improvementfactor”（L.8,Para.3）imply?

3.Inordertogetthefullbenefitsofautomation,whatwilllabordependmostlyon?

4.Whatisthemainideaofthepassage?

5.Whatdoes“automation”refertointhepassage?

（换一篇）Passage2（10points）

AbreakthroughintheprovisionofenergyfromthesunfortheEuropeanEconomicCommunity（EEC）couldbebroughtforwardbyuptotwodecades,ifamodestincreasecouldbeprovidedintheEEC’sresearcheffortinthisfield,accordingtotheseniorEECscientistsengagedinexperimentsinsolarenergyatEEC’sscientificlaboratoriesatIspra,nearMilan.

TheseniorWestGermanscientistinchargeoftheCommunity’ssolarenergyprogramme,Mr.JoachimGretz,toldjournaliststhatatpresentlevelsofresearchspendingitwasmostunlikelythatsolarenergywouldprovideasmuchasthreepercentoftheCommunity’senergyrequirementsevenaftertheyear2000.Buthesaidthatwithamodestincreaseinthepresentsums,devotedbytheEECtothisworkitwaspossiblethatthebreakthroughcouldbeachievedbytheendofnextdecade.

Mr.GretzcalculatedthatifsolarenergyonlyprovidedthreepercentoftheEEC’sneeds,thiscouldst