经贸英语上 课程考核说明 样题资料.docx

1、经贸英语上 课程考核说明 样题资料 “经贸英语（上）” 课程考核说明 样题Paper 1 Listening Test (15 points)Information for candidates There are three parts to the test and you will hear each part twice. There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answer

2、s. Write your answers in the spaces indicated in the test paper. You will have ten minutes at the end of the listening test to transfer your answers to the answer sheet.Part 1 A Conversation (5 points)You are going to listen to a conversation. You will listen to it twice. Answer the following questi

3、ons as you listen. Choose the best answer according to what you learn from the conversation:1. Karen and Andrew are talking about _.a. proposalsb. how to deal with Seanc. how to make a presentationd. the strategies theyll adopt2. According to Karen and Andrew, the two main issues are _.a. the staff

4、cuts and after-sale serviceb. the price and after-sale servicec. the staff cuts and the priced. after-sale service and the discounts3. In the conversation, there are altogether four people. Where are they now?a. In the airport.b. In the corridor.c. In the elevator.d. In the office.4. According to th

5、e conversation, Sean knows _ well as a sparring partner.a. Karenb. Francoisec. Andrewd. all the people involved5. What are they probably going to do?a. To carry out a negotiation.b. To have a marathon.c. To drink some coffee and have a chat.d. To repair something immediately.Part 2 A LectureYou will

6、 hear part of a lecture. As you listen, answer questions 6-10. (5 points)6. Three groups of English learners are mentioned in the lecture. They are: beginners, _ learners, and learners of special English.7. Most learners of special English have a _ idea about what they want to learn.8. For teachers,

7、 deciding how to teach specialist English is _.9. In the lecture, the term “ESP” is mentioned for several times. It stands for _.10. By far, the most popular ESP courses are for _.Part 3 (待加)Paper 2 Vocabulary and StructureI. Match the words on the left with their definitions on the right. (8 points

8、)1. restructuring(a) the way in which consumers purchase goods2. market share(b) When a company is reorganized to make it more efficient3. buying behavoiur(c) research carried out for a number of companies on the performance of different products4. catalogue(d) Percentage of consumers who buy from a

9、 particular company5. hard sell approach(e) reduction in price6. delivery(f) getting the goods to the customer 7. omnibus survey(g) a direct way of persuading people to buy things8. discount(h) leaflet and booklet which a company produces to give information about their productsII. Complete the foll

10、owing sentences, using the appropriate phrasal verbs from the box below. Remember to put the verbs in the correct form. (7 points)lay off get down to carry out come up with put off come across go up look into be made up of take over1. The marketing managers _ several ingenious ways of promoting thei

11、r products.2. The factory has _ workers because of the drop in sales.3. Have you seen the paper today? The prices _ again.4. This firm has _ three companies this year.5. The hospital is _ the tests to find out whats wrong with her.6. Ive got a lot of work to do but I cant seem to _ it.7. I _ this bo

12、ok in an old bookstore on Fourth Avenue. III. Choose a word or phrase from the list for each space in the passage below.(15 points)source, no matter how, brands, much, caring for, marketing activity, reminding, especially, available, carefully One _1_ everyone knows about is advertising. _2_ good a

13、companys product or service is, it will not sell well if no one knows about it. Advertising is the best method business firms have of telling large numbers of people about what they have to sell. One television commercial may be seen by as many as 100,000,000 people. One magazine ad may be read by 3

14、5,000,000 people. Advertising is _3_ important in selling new products and services. It also keeps products and services selling by _4_ buyers that they are available. The purpose of advertising, as you know, is to sell goods and services. But advertising is also a _5_ of consumer information. Throu

15、gh advertising you can learn what products are _6_, where to buy them, and how _7_ they cost them. Sometimes you can learn the features of different _8_of a product through advertisements. You may even learn about ways of using and _9_ products. However, because the purpose of advertising is to infl

16、uence or persuade, you must weigh _10_ information you get from ads.(加一个段落，有5个空)Paper 3 Translation and Short-Answer Questions. Part 1 Translate the following two paragraphs into Chinese. Please write your translation on the Answer Sheet. (15 points) When a corporation expands its activities across

17、its borders and engages in international trade, it could be on the way to becoming a multinational corporation. A multinational corporation (MNC) has industrial and commercial organizations in foreign countries. Manufacturing plants are established abroad, in conjunction with supporting marketing sy

18、stems. Decisions made in an MNC are locally inspired. But major decisions are made by a central management, located in the country of origin of the MNC. Decisions made by the managers of an MNC not only reflect their domestic situation but are concerned with the international implications also. The

19、growth of the MNC in the post World War era was inevitable. As new market areas opened up, giant corporations that had the financial ability and managerial expertise took advantage of the opportunities. The profits from these markets helped the companies grow. The result had been a snowballing, with

20、 the big getting bigger and bigger. Today, with about a half dozen exceptions, General Motors total sales are greater than those of entire countries in the Western World. Part 2 Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (15 po

21、ints)1. What sort of information is supposed to be included in your CV?2. What makes a successful interview?3. Can you describe the different types of market research you have learned?4. What does SMART stand for?Paper 5 Reading Passage 1 (15 points) Automation refers to the introduction of electron

22、ic control and automatic operation of productive machinery. It reduces the human factors, mental and physical, in production, and is designed to make possible the manufacture of more goods with fewer workers. The development of automation in American industry has been called “The Second Industrial R

23、evolution”. Labors concern over automation arises from uncertainty about the effects on employment, and fears of major changes in jobs. In the main, labor has taken the view that resistance to technical change is unfruitful. Eventually, the result of automation may well be an increase in employment,

24、 since it is expected that vast industries will grow up around manufacturing, maintaining, and repairing automation equipment. The interest of labor lies in bringing about the transition with a minimum of inconvenience and distress to the workers involved. Also, union spokesmen emphasize that the be

25、nefit of the increased production and lower costs made possible by automation should be shared by workers in the form of higher wages, more leisure, and improved living standards. To protect the interests of their members in the era of automation, unions have adopted a number of new policies. One of

26、 these is the promotion of supplementary unemployment benefit plans. It is emphasized that since the employer involved in such a plan has a direct financial interest in preventing unemployment, he will have a strong drive for planning new installations so as to cause the least possible problems in j

27、obs and job assignments. Some unions are working for dismissal pay agreements, requiring that permanently dismissed workers be paid a sum of money based on length of service. Another approach is the idea of the “improvement factor”, which calls for wage increases based on increases in productivity.

28、It is possible, however, that labor will rely mainly on reduction in working hours in order to gain a full share in the fruits of automation.Answer the following questions according to the above text:1. Why does labor never doubt?2. What does the idea of the “improvement factor”(L.8, Para.3) imply?3

29、. In order to get the full benefits of automation, what will labor depend mostly on?4. What is the main idea of the passage?5. What does “automation” refer to in the passage?(换一篇) Passage 2 (10 points) A breakthrough in the provision of energy from the sun for the European Economic Community (EEC) c

30、ould be brought forward by up to two decades, if a modest increase could be provided in the EECs research effort in this field, according to the senior EEC scientists engaged in experiments in solar energy at EECs scientific laboratories at Ispra, near Milan. The senior West German scientist in char

31、ge of the Communitys solar energy programme, Mr. Joachim Gretz, told journalists that at present levels of research spending it was most unlikely that solar energy would provide as much as three percent of the Communitys energy requirements even after the year 2000. But he said that with a modest increase in the present sums, devoted by the EEC to this work it was possible that the breakthrough could be achieved by the end of next decade. Mr. Gretz calculated that if solar energy only provided three percent of the EECs needs, this could st