美团商业计划书.docx

美团商业计划书.docx

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美团商业计划书

美团商业计划书

篇一：

美团商业计划书

mEiTUanBUSinESSPLan

班级：

英语121

组员：

1231010程涵

1231015纪鹏云

1231018董园园

1231020马雯

1231027雷金鹏

Tableofcontents

1.EXEcUTiVESUmmaRY

PanYSUmmaRY&manaGEmEnT

3.PRodUcToRSERVicE

4.maRKETanaLYSiS

5.maRKETinGSTRaTEGY&FinanciaLPLan

1.ExecutiveSummary

1.1companyoverview:

meituantakeshomonymfor”grouponceaday”inchinese.meituanwasestablishedonmarch4,20XX.meituanisearliestchinesegroup-buyingontheinternet.ontheonehand,meituanisacompanythatprovidesthemosttrustworthy,lowdiscountandhighqualityservicetocustomers.ontheotherhand,itisalsohelpsthebusinessesofmeituantofindthemostappropriateconsumersandofferthemthemaximumbenefitsoftheinternetmarketing.meituanisacombinationofsocialmediaande-commerceinsteadofthetraditionalold-fashionede-commerce.

1.2Holdings:

$12millioncapitalinjectionwhenmeituanfounded,$50millioninvestmentfromalibabaandHongshan.aliwillholdthegroupsharesabout10%-15%.inmarch20XX,for$300millioncroundoffinancing.

1.3management:

businessisdevelopingveryfastandhasastandardizedmodeling.

①.nomanagementorspontaneousmanagement;

②.Scientificmanagementbelongstothemodernenterprisemanagement;③.afair,openandtransparentwayofmanagement.

1.4Service:

meituanhasjustcompletedthedevelopmentof$700millioninfinancing,whichvaluedat$paredwithothersites,meituanismoreclosetothemasses.itisinevitablyleadstoalotofnewentrantsintothegroup-buyingindustry,andthenthereiscompetitionintheindustry.meituanhasagoodafter-salesservice,largermarketshare,excellentteamandmulti-channelmarketing;itwillsurviveinfiercecompetition.

1.5marketanalysis:

meituanbusinesscoverageiswide,whichmeansthemorevalueofitinthemarketofnatural.accordingtothedefinitionofthemarket,buyingismonopolycompetition,butmeituanprovidesdifferentservices.

1.6Strategyimplementation:

Giventhemeituaninaspeeddevelopmenttime,sothechoiceofstrategycanbealittleaggressive.Thegroupitselfisanindustryleaderandmaintainstheirindustryleadingposition.Someituanstrategycanbesummarizedasflexiblecomposite,thatis,throughinnovationtokeepaggressiveatthesametime,maintainandleadingpositionintheindustryandthestabilityofthecompany.

1.7Financialplan:

meituanwillbeinafewbigcategories:

hotels,movies,andcontinuetoinvestinsuchfieldsastake-awaymeals.

panySummary&management

meituanhasprovidedbeneficialconditionsforconsumerstofindthemosttrustworthybusiness,accompanyingwithultra-lowdiscountbuthighqualityservice.Forbusinessestofindthemostappropriateconsumers,formerchantstoprovidemaximumbenefitsofinternetmarketing.

2.1Thescaleofmeituan

ThesalesamountofmeituaninJuly20XXwasmorethan500millionyuan,thelocalservicesalesaccountedfor95.14%oftotalsales.

Thesalesnumberinaugust20XXwasover4.5billionyuan.Byaugust,themonthlysalesnumberofmeituansubsectionincludingBeijing,Shenzhen,Shanghai,Guangzhou,Xian,wuhan,Hangzhou,chengdureachedRmB100millionrespectively.

2.2nationaloperationcenters

meituanwillsetanationaloperationcenterintheprovincialcapitalofHebeiprovince--Shijiazhuang,thereporterlearnsfromShijiazhuangcitybusinessbureauthatmeituanwillbuildupanationaloperationcentreinJinshiindustrialparkinShijiazhuang.inthefuture,Shijiazhuangnationaloperationwilltakeoverdataprocessing,callcenter,servicemanagement,documentedit,dailybusinessoperationsandotherfunctions.assoonasShijiazhuangnationaloperationcentreopens,itwillhaveasizeof3000employees,whichisexpectedtoprovide5000positionsinfiveyearsandcreateoutputvalueof100billionyuan.

2.3Servicesystem

（a）integrityisthefoundationofmeituan,neitherinthepastnorinthefuture,willnobodycheatinthenumberofdeals.

（b）intheaspectofsystemandculture,meituanteacheseachemployeetotreatbothmerchantsandcustomerssincerely.

（c）oncethetradinglistislaunchedonmeituan,itcannotbechangedsoitpreventsofthepossibilityoffraudulentnumbers.

（d）meituanwillestablish”thesupervisioncommittee”.itwillinvitemedia,famousblogsandtheinternetindustryprofessionalsaswellascommonnetizenstojoin.

（e）Sinceitsinceptiononmarch4,20XX,meituanhasbeentryingtoprovidealocalserviceforconsumere-commerce.asthefirstgroupshoppingwhichappliedtojoininthe12315greensatisfactionsinthefirstplacewhiledevelopingitself.

2.4noanxietyafterconsumption

（a）”noconsumptionwithin7days,unconditionalrefund”plan

meituanpromisesthateveryconsumerwhohassuccessfulgroupshoppinginmeituanapplication,ifnotusetheconsumingticketin7daysduetosomereasons,cancallthewebservicetoreflect,andifitaccordwithstandardofrefund,th（:

美团商业计划书）enetswillreturnthemoneytoconsumersinthefirsttime.

（b）”consumptionnotsatisfied,receiveforfree”plan

meituanaddsthecreativeprotectionforconsumersthatiftheyarenotsatisfiedwiththeservice,theycanreceivetheserviceforfree,onthebasicof”notspendingwithin7days,unconditionalrefund”plan,whichprovidesamorecompleteprotection.

（c）”overdueconsumption,immediaterefund“plan

onmarch4,20XX,thefirstanniversaryoftheestablishmentofmeituanannounced”overduereturn”planofficially.namelyinthefuture

meituanuserswithoverdueconsumptionwillreceivearefundservice.Beforemarch31,meituanhasreturned10milionyuantothecorrespondingnetworkusers.Themoveingr