美团商业计划书.docx

1、美团商业计划书美团商业计划书篇一：美团商业计划书mEiTUanBUSinESSPLan班级：英语121组员：1231010程涵1231015纪鹏云1231018董园园1231020马雯1231027雷金鹏Tableofcontents1.EXEcUTiVESUmmaRYPanYSUmmaRY&manaGEmEnT3.PRodUcToRSERVicE4.maRKETanaLYSiS5.maRKETinGSTRaTEGY&FinanciaLPLan1.ExecutiveSummary1.1companyoverview:meituantakeshomonymfor”grouponceaday”in

2、chinese.meituanwasestablishedonmarch4,20XX.meituanisearliestchinesegroup-buyingontheinternet.ontheonehand,meituanisacompanythatprovidesthemosttrustworthy,lowdiscountandhighqualityservicetocustomers.ontheotherhand,itisalsohelpsthebusinessesofmeituantofindthemostappropriateconsumersandofferthemthemaxi

3、mumbenefitsoftheinternetmarketing.meituanisacombinationofsocialmediaande-commerceinsteadofthetraditionalold-fashionede-commerce.1.2Holdings:$12millioncapitalinjectionwhenmeituanfounded,$50millioninvestmentfromalibabaandHongshan.aliwillholdthegroupsharesabout10%-15%.inmarch20XX,for$300millioncroundof

4、financing.1.3management:businessisdevelopingveryfastandhasastandardizedmodeling.nomanagementorspontaneousmanagement;.Scientificmanagementbelongstothemodernenterprisemanagement;.afair,openandtransparentwayofmanagement.1.4Service:meituanhasjustcompletedthedevelopmentof$700millioninfinancing,whichvalue

5、dat$paredwithothersites,meituanismoreclosetothemasses.itisinevitablyleadstoalotofnewentrantsintothegroup-buyingindustry,andthenthereiscompetitionintheindustry.meituanhasagoodafter-salesservice,largermarketshare,excellentteamandmulti-channelmarketing;itwillsurviveinfiercecompetition.1.5marketanalysis

6、:meituanbusinesscoverageiswide,whichmeansthemorevalueofitinthemarketofnatural.accordingtothedefinitionofthemarket,buyingismonopolycompetition,butmeituanprovidesdifferentservices.1.6Strategyimplementation:Giventhemeituaninaspeeddevelopmenttime,sothechoiceofstrategycanbealittleaggressive.Thegroupitsel

7、fisanindustryleaderandmaintainstheirindustryleadingposition.Someituanstrategycanbesummarizedasflexiblecomposite,thatis,throughinnovationtokeepaggressiveatthesametime,maintainandleadingpositionintheindustryandthestabilityofthecompany.1.7Financialplan:meituanwillbeinafewbigcategories:hotels,movies,and

8、continuetoinvestinsuchfieldsastake-awaymeals.panySummary&managementmeituanhasprovidedbeneficialconditionsforconsumerstofindthemosttrustworthybusiness,accompanyingwithultra-lowdiscountbuthighqualityservice.Forbusinessestofindthemostappropriateconsumers,formerchantstoprovidemaximumbenefitsofinternetma

9、rketing.2.1ThescaleofmeituanThesalesamountofmeituaninJuly20XXwasmorethan500millionyuan,thelocalservicesalesaccountedfor95.14%oftotalsales.Thesalesnumberinaugust20XXwasover4.5billionyuan.Byaugust,themonthlysalesnumberofmeituansubsectionincludingBeijing,Shenzhen,Shanghai,Guangzhou,Xian,wuhan,Hangzhou,

10、chengdureachedRmB100millionrespectively.2.2nationaloperationcentersmeituanwillsetanationaloperationcenterintheprovincialcapitalofHebeiprovince-Shijiazhuang,thereporterlearnsfromShijiazhuangcitybusinessbureauthatmeituanwillbuildupanationaloperationcentreinJinshiindustrialparkinShijiazhuang.inthefutur

11、e,Shijiazhuangnationaloperationwilltakeoverdataprocessing,callcenter,servicemanagement,documentedit,dailybusinessoperationsandotherfunctions.assoonasShijiazhuangnationaloperationcentreopens,itwillhaveasizeof3000employees,whichisexpectedtoprovide5000positionsinfiveyearsandcreateoutputvalueof100billio

12、nyuan.2.3Servicesystem(a)integrityisthefoundationofmeituan,neitherinthepastnorinthefuture,willnobodycheatinthenumberofdeals.(b)intheaspectofsystemandculture,meituanteacheseachemployeetotreatbothmerchantsandcustomerssincerely.(c)oncethetradinglistislaunchedonmeituan,itcannotbechangedsoitpreventsofthe

13、possibilityoffraudulentnumbers.(d)meituanwillestablish”thesupervisioncommittee”.itwillinvitemedia,famousblogsandtheinternetindustryprofessionalsaswellascommonnetizenstojoin.(e)Sinceitsinceptiononmarch4,20XX,meituanhasbeentryingtoprovidealocalserviceforconsumere-commerce.asthefirstgroupshoppingwhicha

14、ppliedtojoininthe12315greensatisfactionsinthefirstplacewhiledevelopingitself.2.4noanxietyafterconsumption(a)”noconsumptionwithin7days,unconditionalrefund”planmeituanpromisesthateveryconsumerwhohassuccessfulgroupshoppinginmeituanapplication,ifnotusetheconsumingticketin7daysduetosomereasons,cancallthe

15、webservicetoreflect,andifitaccordwithstandardofrefund,th(:美团商业计划书)enetswillreturnthemoneytoconsumersinthefirsttime.(b)”consumptionnotsatisfied,receiveforfree”planmeituanaddsthecreativeprotectionforconsumersthatiftheyarenotsatisfiedwiththeservice,theycanreceivetheserviceforfree,onthebasicof”notspendi

16、ngwithin7days,unconditionalrefund”plan,whichprovidesamorecompleteprotection.(c)”overdueconsumption,immediaterefund“planonmarch4,20XX,thefirstanniversaryoftheestablishmentofmeituanannounced”overduereturn”planofficially.namelyinthefuturemeituanuserswithoverdueconsumptionwillreceivearefundservice.Beforemarch31,meituanhasreturned10milionyuantothecorrespondingnetworkusers.Themoveingr