剑桥商务英语初级分类真题3.docx

剑桥商务英语初级分类真题3.docx

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剑桥商务英语初级分类真题3

Test3

READINGANDWRITING

PARTONE

Questions1-5

·Lookatquestions1-5.

·Ineachquestion,whichsentenceiscorrect?

·Foreachquestion,markoneletter（A,BorC）onyourAnswerSheet.

1．Goodswillbedespatchedtoyouonreceiptofpaymentinfull.

AYoumustpaythewholeamountbeforegoodsaresent.

BYouneedn'tpayinfulluntilyourgoodsarrive.

CYourgoodswillbesentwhenyouhavepaidadeposit.

2．

ATheengineerwascalledbecauseofaproblemwithequipment.

BStaffshouldtelltheengineeraboutanyequipmentproblemstheyhavefound.

CThemanagerwantstoknowbeforeFridayaboutproblemswithequipment.

3．Creasey'sOfficeSupport

Abroadrangeofsmallbusinessservicesprovidedbyaworkforcewithcombinedexperienceofover45years.

Tel:

01358782323

ACreasey's,asmallcompany,wishestobecomepartnerswithamoreexperiencedorganisation.

BCreasey'siscombiningwithothersmallbusinessestoprovideavarietyofofficeservices.

CCreasey'sofferstheservicesofitsskilledpersonneltosmallcompanies.

4．Maria,

Enclosedisthescheduleforthisyear'strainingdays.Ifyoucan'tmanageanyofthem,contactJohn.

WhatshouldMariado?

ANotifyJohnofthetrainingdaysshemightmiss.

BInformJohnaboutthescheduleforhistrainingdays.

CAskJohnhowtoarrangehertrainingschedule.

5．DFNMotorstoextenditsMichiganassemblyplantnextyear-600newjobs

RecruitmentandtrainingtostartJanuary

CLICKHEREFORFULLSTORY

AAcarcompanyisincreasingthecapacityofitsfactoryinMichigan.

BThestaffatacarfactoryinMichiganwillincreaseto600people.

CAcarfactoryinMichiganistrainingrecruitstostartworkinJanuary.

PARTTWO

Questions6-10

·Lookatthelistbelow.Itshowsalistofarticlesinabusinessjournal.

·Forquestions6-10,decidewhicharticle（A-H）eachpersonontheoppositepageshouldread.

·Foreachquestion,markthecorrectletter（A-H）onyourAnswerSheet.

·Donotuseanylettermorethanonce.

CONTENTS

ABankchargesoncurrencyexchange:

areyougettingthebestdeal?

BCareerladder:

executiveemploymentopportunities

CBranding:

re-inventingyourproduct

DSettingupstaffretirementschemes

EWhichpolicycanbestprotectyourpremisesagainstdamageortheft?

FGettingoutofthered:

reducingoverheads

GTransportissues-howtheyaffectyourbusiness

HExportingyourbrand-howtoachievethis

6．MesutAkmanrunsasuccessfulcycle-manufacturingbusinessandwantstosellsomeestablishedproductlinestooverseasmarkets.

7．LenaFeldtneedstopayoffdebtsandcutcostsattheexecutiveemploymentagencywheresheisaseniormanager.

8．JaniceCarter,PAtotheChiefExecutiveatCentralBank,islookingforaninsurancedealtocovercompanyproperty.

9．MichaelKaminskiwantstoorganisepensionsforpart-timeemployeesintheadvertisingcompanywhereheisHeadofHumanResources.

10．NicolasPerez,ownerofaninsurancecompany,wantstochangehiscompany'simagetoattractmorecustomersinthedomesticmarket.

PARTTHREE

Questions11-15

·Lookatthechartbelow.Itshowsamanufacturingcompany'sexpenditureonrecruitmentandtraining,anditsproductionlevelsoveraten-yearperiod.

·Whichyeardoeseachsentence（11-15）describe?

·Foreachsentence,markoneletter（A-H）onyourAnswerSheet.

·Donotuseanylettermorethanonce.

Expenditureonrecruitmentandtraining,andnumbersofunitsproduced

11．Adropinexpenditureonbothrecruitmentandtrainingresultedinadeclineinthenumberofunitsproduced.

12．Productiondroppedsharplythisyear,eventhoughthetrainingbudgetsawanincreaseonthepreviousyear.

13．Despitethefactthatspendingonrecruitmentandtrainingincreasedonlyslightly,outputexperiencedasignificantupturn.

14．Fewerunitswereproducedthanthepreviousyear,eventhoughlevelsofrecruitmentspendingweremaintained,andthetrainingbudgetwasonlyslightlycut.

15．Inthisyear,theamountspentontrainingwentupagain,andproductionrosemoresteeplythanatanyothertimeduringtheperiod.

PARTFOUR

Questions16-22

·ReadthereportbelowaboutatalkonCustomerRelationshipMarketing（CRM）.

·Aresentences16-22ontheoppositepage'Right'or'Wrong'?

Ifthereisnotenoughinformationtoanswer'Right'or'Wrong',choose'Doesn'tsay'.

·Foreachsentence（16-22）,markoneletter（A,BorC）onyourAnswerSheet.

CRM-Marketinginthe21stcentury

Withover1,000publishednewspaperarticles,threesuccessfulbooksandhiscurrentjobasChairmanofhisownmarketingconsultancy,SwanPartners,RichardSwaniswellqualifiedtolectureonmarketing.Attheindustry'srecentannualconference,hefocusedhistalkonCustomerRelationshipMarketing（CRM）.

AccordingtoSwan,existingcustomersarebetweenthreeandeighttimesmorelikelytobuythananon-customerwiththesameprofile,soincreasingcustomerloyaltyisimportant:

ifyourecordthemeasurementsofsomeone'sjeans,nexttimeyoucanofferthemapairthatfitexactly;notewhichhotelguestsaskforiceintheirdrinksandproduceitnexttimetheyvisit.AlthoughitisessentialforeffectiveCRMtorecordcustomerinformationonagoodcomputerdatabase,therealskillisininterpretingwhatyourcustomerstellyouandknowingwhatpromisestheythinkyouhavemade.

Swanbelievesthatsuccessrequiresanequalmixofmarketresearch,deliveringwhatthecustomerexpects,findinganyweakareasinthesystemandaskingcustomersfortheirafter-salesopinionsandsuggestions.'But,'hewarns,'approachCRMwithcare.Ifyoucan'tmeasurecustomerresponse,thenit'sbettertokeeptomoretraditionalmarketingmethods.'

16．Inadditiontobeinganauthor,RichardSwanisactivelyinvolvedinthebusinessworld.

ARightBWrongCDoesn'tsay

17．SwanPartnersarethemarketleadersindeliveringCRM.

ARightBWrongCDoesn'tsay

18．OneaspectofSwan'stalkwastoexplaintheadvantagesofdevelopingasolidcustomerbase.

ARightBWrongCDoesn'tsay

19．SwanbelievestheCRMapproachisbestsuitedtoserviceindustries.

ARightBWrongCDoesn'tsay

20．HavingtherighttechnologyisthemostimportantcomponentofsuccessfulCRM.

ARightBWrongCDoesn'tsay

21．InSwan'sopinion,achievingcompanygrowthdependsonacombinationofseveralfactors.

ARightBWrongCDoesn'tsay

22．Swanthinksallcompaniesshouldmovefromold-fashionedmarketingtoCRM.

ARightBWrongCDoesn'tsay

PARTFIVE

Questions23-28

·Readthearticlebelowaboutthequalitiesofagoodboss.

·Foreachquestion（23-28）ontheoppositepage,choosethecorrectanswer.

·Markoneletter（A,BorC）onyourAnswerSheet.

Whatmakesagoodbossbetter?

Differentbusinessesrequiredifferentmanagementskills.Butsomeoftheseskillsarecommontoallgoodmanagers.Everyone'sopinionofwhatmakesagoodbossdiffers.Eachworkenvironmentplacesdifferentdemandsonmanagers,andagoodbossinoneworkplacemightnotbeaseffectiveelsewhere.

Inlargecompanies,wheredelegationandorganisationareimportant,theroleofthebossorchiefexecutiveistoencourageandgenerallygetthebestoutofhisorhermanagers.Inasmallbusiness,however,theboss'sjobistoensure,withoutthehelpofanymiddlemanagement,thatstaffatalllevelsmeettargets.Thisrequiresadifferentsetofskills.

'Beingagoodmanagerisimportantinanyorganisation,butit'sparticularlysoinsmallbusinesses,'saysDavidHarvey,Directorofmanagement-researchcompanyOptima.'Thisisbecauseinasmallcompany,theDirectorshapesthecompanycultureandtheoverallatmosphereintheworkplace.Withouteffectiveleadership,thecompanywillfail,regardlessofthestrengthsorweaknessesofthecompetition.'

Themostsuccessfulsmallbusinessesarethosewherethebosscangettheemployeestotakeanactiveroleinthedevelopmentoftheorganisation.Itisn'tjustaboutpayingstaffmore.Asenseofpurposeisalsoimportant.Thisdoesn'thavetotaketheformofambitiousmissionstatements,whicharesopopularwithsomemanagementschools.Instead,it'saboutcommunicatingasetofbusinessprioritiesthateveryoneintheorganisationfeelsisimportantandthattheywanttoachieve.Ifyoutakeaholidaycompany,thissenseofpurposecanbeaboutfocusingonfirst-classcustomerservice,sothatallholidaymakersfeelwelllooked-afteronarrivalinaresort.

Agoodbosscaresaboutthedevelopmentofstaffandrecognisesthatthecompanywillalsogainifstaffareencouragedtoachievetheirpotentialandsucceedintheircareers.Peopledevelopmentdependsonappropriatetrainingandprovidingtherightenvironmentinwhichpeoplecanlearn,eitherformallyoronthejob.

Itispossibletoacquireleadershipskills.Whilesomepeoplehaveaninstinctiveunderstandingofwhatmakesagoodmanager,otherscanlearnastheygoalong.

23．Whatdoesthewritersayaboutgoodmanagersinthefirstparagraph?

ATheywouldsucceedinalltypesoforganisation.

BTheysharecertainqualitieswithoneanother.

CTheylearntheirskillsinagoodworkingenvironment.

24．WhatdoesthewritersaytheCEOofalargecompanymustdo?

AEncouragestaffatalllevels.

BSethigherperformancetargets.

CMotivatemanagerstoachievewhattheycan.

25．WhydoesDavidHarveybelievedirectorsareimportantinsmallcompanies?

ATheyareresponsibleforstayingaheadofcompetitors.

BNooneelsetakespartinthedecision-making.

CTheirstyledirectlyaffectsallthestaff.

26．Accordingtothewriter,whatcanabossdotopromotesuccessinasmallcompany?

AGivestafftheopportunitytoearn