剑桥商务英语初级分类真题3.docx

1、剑桥商务英语初级分类真题3Test 3 READING AND WRITING PART ONE Questions 1-5 Look at questions 1-5. In each question, which sentence is correct? For each question, mark one letter (A, B or C) on your Answer Sheet. 1Goods will be despatched to you on receipt of payment in full. A You must pay the whole amount befo

2、re goods are sent. B You neednt pay in full until your goods arrive. C Your goods will be sent when you have paid a deposit.2 A The engineer was called because of a problem with equipment. B Staff should tell the engineer about any equipment problems they have found. C The manager wants to know befo

3、re Friday about problems with equipment. 3Creaseys Office Support A broad range of small business services provided by a workforce with combined experience of over 45 years. Tel: 01358 782323 A Creaseys, a small company, wishes to become partners with a more experienced organisation. B Creaseys is c

4、ombining with other small businesses to provide a variety of office services. C Creaseys offers the services of its skilled personnel to small companies. 4Maria, Enclosed is the schedule for this years training days. If you cant manage any of them, contact John. What should Maria do? A Notify John o

5、f the training days she might miss. B Inform John about the schedule for his training days. C Ask John how to arrange her training schedule. 5DFN Motors to extend its Michigan assembly plant next year-600 new jobs Recruitment and training to start January CLICK HERE FOR FULL STORY A A car company is

6、 increasing the capacity of its factory in Michigan. B The staff at a car factory in Michigan will increase to 600 people. C A car factory in Michigan is training recruits to start work in January.PART TWO Questions 6-10 Look at the list below. It shows a list of articles in a business journal. For

7、questions 6-10, decide which article (A-H) each person on the opposite page should read. For each question, mark the correct letter (A-H) on your Answer Sheet. Do not use any letter more than once. CONTENTS A Bank charges on currency exchange: are you getting the best deal? B Career ladder: executiv

8、e employment opportunities C Branding: re-inventing your product D Setting up staff retirement schemes E Which policy can best protect your premises against damage or theft? F Getting out of the red: reducing overheads G Transport issues-how they affect your business H Exporting your brand-how to ac

9、hieve this6Mesut Akman runs a successful cycle-manufacturing business and wants to sell some established product lines to overseas markets. 7Lena Feldt needs to pay off debts and cut costs at the executive employment agency where she is a senior manager. 8Janice Carter, PA to the Chief Executive at

10、Central Bank, is looking for an insurance deal to cover company property. 9Michael Kaminski wants to organise pensions for part-time employees in the advertising company where he is Head of Human Resources. 10Nicolas Perez, owner of an insurance company, wants to change his companys image to attract

11、 more customers in the domestic market.PART THREE Questions 11-15 Look at the chart below. It shows a manufacturing companys expenditure on recruitment and training, and its production levels over a ten-year period. Which year does each sentence (11-15) describe? For each sentence, mark one letter (

12、A-H) on your Answer Sheet. Do not use any letter more than once. Expenditure on recruitment and training, and numbers of units produced 11A drop in expenditure on both recruitment and training resulted in a decline in the number of units produced. 12Production dropped sharply this year, even though

13、the training budget saw an increase on the previous year. 13Despite the fact that spending on recruitment and training increased only slightly, output experienced a significant upturn. 14Fewer units were produced than the previous year, even though levels of recruitment spending were maintained, and

14、 the training budget was only slightly cut. 15In this year, the amount spent on training went up again, and production rose more steeply than at any other time during the period.PART FOUR Questions 16-22 Read the report below about a talk on Customer Relationship Marketing (CRM). Are sentences 16-22

15、 on the opposite page Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt say. For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet. CRM-Marketing in the 21st century With over 1,000 published newspaper articles, three successful books an

16、d his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industrys recent annual conference, he focused his talk on Customer Relationship Marketing (CRM). According to Swan, existing customers are between three and

17、eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someones jeans, next time you can offer them a pair that fit exactly; note which hotel guests ask for ice in their drinks and produce it next time

18、they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made. Swan believes that success requires an equal mix of market research, d

19、elivering what the customer expects, finding any weak areas in the system and asking customers for their after- sales opinions and suggestions. But, he warns, approach CRM with care. If you cant measure customer response, then its better to keep to more traditional marketing methods.16In addition to

20、 being an author, Richard Swan is actively involved in the business world. A Right B Wrong C Doesnt say 17Swan Partners are the market leaders in delivering CRM. A Right B Wrong C Doesnt say 18One aspect of Swans talk was to explain the advantages of developing a solid customer base. A Right B Wrong

21、 C Doesnt say 19Swan believes the CRM approach is best suited to service industries. A Right B Wrong C Doesnt say 20Having the right technology is the most important component of successful CRM. A Right B Wrong C Doesnt say 21In Swans opinion, achieving company growth depends on a combination of sev

22、eral factors. A Right B Wrong C Doesnt say 22Swan thinks all companies should move from old-fashioned marketing to CRM. A Right B Wrong C Doesnt sayPART FIVE Questions 23-28 Read the article below about the qualities of a good boss. For each question (23-28) on the opposite page, choose the correct

23、answer. Mark one letter (A, B or C) on your Answer Sheet. What makes a good boss better? Different businesses require different management skills. But some of these skills are common to all good managers. Everyones opinion of what makes a good boss differs. Each work environment places different dem

24、ands on managers, and a good boss in one workplace might not be as effective elsewhere. In large companies, where delegation and organisation are important, the role of the boss or chief executive is to encourage and generally get the best out of his or her managers. In a small business, however, th

25、e bosss job is to ensure, without the help of any middle management, that staff at all levels meet targets. This requires a different set of skills. Being a good manager is important in any organisation, but its particularly so in small businesses, says David Harvey, Director of management-research

26、company Optima. This is because in a small company, the Director shapes the company culture and the overall atmosphere in the workplace. Without effective leadership, the company will fail, regardless of the strengths or weaknesses of the competition. The most successful small businesses are those w

27、here the boss can get the employees to take an active role in the development of the organisation. It isnt just about paying staff more. A sense of purpose is also important. This doesnt have to take the form of ambitious mission statements, which are so popular with some management schools. Instead

28、, its about communicating a set of business priorities that everyone in the organisation feels is important and that they want to achieve. If you take a holiday company, this sense of purpose can be about focusing on first-class customer service, so that all holidaymakers feel well looked-after on a

29、rrival in a resort. A good boss cares about the development of staff and recognises that the company will also gain if staff are encouraged to achieve their potential and succeed in their careers. People development depends on appropriate training and providing the right environment in which people

30、can learn, either formally or on the job. It is possible to acquire leadership skills. While some people have an instinctive understanding of what makes a good manager, others can learn as they go along.23What does the writer say about good managers in the first paragraph? A They would succeed in al

31、l types of organisation. B They share certain qualities with one another. C They learn their skills in a good working environment. 24What does the writer say the CEO of a large company must do? A Encourage staff at all levels. B Set higher performance targets. C Motivate managers to achieve what the

32、y can. 25Why does David Harvey believe directors are important in small companies? A They are responsible for staying ahead of competitors. B No one else takes part in the decision-making. C Their style directly affects all the staff. 26According to the writer, what can a boss do to promote success in a small company? A Give staff the opportunity to earn