《新编商务英语函电教程》参考答案.docx

《新编商务英语函电教程》参考答案.docx

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《新编商务英语函电教程》参考答案

参考答案

第一章

1.7.1ComparethefollowingpairsofsentencestoseewhysentenceBisbetter.（略）

1.7.2Rewritethefollowingsentencestomakethemclearerandsimpler.

（1）Pleasetellusyouraddress.

（2）Wearewaitingforyourearlyresponse.

（3）Pleasesendusyourlatestprice-listatonce.

（4）Pleaseconsiderourproposal.

（5）Pleaseletusknowwheneverwecanbehelpfultoyou.

（6）Thankyouverymuchforyourhelp.

（7）Tomaintainyourcreditstanding,pleaseremitthepaymentwithinaweek.

（8）Wehaveenclosedabrochureoutliningourcompany’sgoodsavailableforexport.

（9）WespecializeintheexportofChinesetextilesandwishtobuildabusinessrelationshipwithyou.

（10）Wehopeyouwillbeinterestedinanyoftheitemsandsendusaspecificenquiry.

1.7.3Thefollowingletterisaletterofrejection.Themeaningoftheletterisclearlyexpressedbutthewaytopresentthebadnewsmayirritatethereader.Rearrangethelettertomakeitmoreacceptable.Youmaychangesomeoftheexpressionsifnecessary.

DearSir,

ThankyouforyourpromptquotationofJanuary7th,2012.Butit’sapitythatwecannotworkonyourpricebecauseitistoohighforus.

Ithinkit’sknowntoallthatpricesforfurniturepainthavebeendeclininginrecentyears.AnAmericancompany,whichalsospecializesintheproductionoffurniturepaint,hasquotedusapriceapproximately20%lowerthanthatofyours.Althoughthequalityoftheirproductsdoesnotmeasureuptothatofyours,westillthinkthatthepricegapbetweenyoursandtheirsistoowideforus.

Becausewearekeentotradewithyou,wehopeyoucanreduceyourpriceby15%sothatwecanpromotethesaleofyourpaintinourcountrymoresmoothly.

Wewishwecanreceiveyourfavorablereplyassoonaspossible.

Yourssincerely,

1.7.4Correctthemistakesinspelling,grammar,punctuation,orcapitalizationinthefollowingsentences.

（1）OurcompanyisoneofthemajorimportersofhandkerchiefsinCanada.

（2）Itgivesmemuchpleasuretonotifyyouthatyourapplicationhasbeenapproved.

（3）WearelookingforsomeelectricheatersfromsuppliersexperiencedinexportingtoEuropeanmarkets.

（4）Shouldyourpricebefoundcompetitiveanddeliverydateacceptable,weintendtoplaceatrialorderwithyou.

（5）Ihaveenclosedourmostrecentcatalogsillustratingmanyofourpopularitems.

（6）Perhapsyoucouldletusknowyourtermsofbusinessandthetimerequiredfordeliveryafteryoureceivetheorder.

（7）WelearnedfromSmith&Companythatyoumanufacturearangeofhigh-fashionhandbagsinavarietyofleathers.

（8）Inreply,wewouldliketomakethefollowingoffer,subjecttoourfinalconfirmation.

（9）YouareawarethatChinaisaverybigmarketwithahugepotentialforindustrialrawmaterials,inwhichwearealreadysowellestablished.

（10）Asthereisasteadydemandhereforhighqualitybrocadehandbags,wewouldlikeyoutosendusyourillustratedcatalogues.

第二章

2.7.1Correctthemistakesinthefollowingsentences.

（1）Atraditionalbusinessletterusuallyconsistsofsixcomponents.

（2）Presentingrequirementshouldbestressedasthemostimportantmoveinaninquiryletter.

（3）Youshouldarrangethepointsinorderofimportanceanddecidewhichpointscanbeleftout.

（4）Whenyouhavefinishedaletter,takethereader'spositionandreaditagaintoseewhetherthemessageisclearandconcise.

（5）Youwillneedtoadaptyourmessagetofityouraudience.

（6）Thereader’sneedsandyourcommunicativegoalcanhelpyoutoformulateyourpurpose.

（7）Withyourpurposeclearlyidentified,youareontherighttrack.

（8）Agoode-mailmarketingstrategycanbeveryeffectiveinfindingnewcustomers.

（9）Youshouldnotputseverale-mailaddressestogetherandsendonemessagetoallofthematonce.

（10）Donotusetheword"introduce"whentryingtosellyourproducts.

2.7.2Comparethefollowingtwoletterstoseewhichisbetterandfindoutwhatstrategieshavebeenappliedintherevisedversion.（略）

2.7.3Therearesomemistakesintheplacementofthecomponentsinthefollowingletter.Pleasepointoutthesemistakesandcorrectthem.

VOGELENERGYCOMPANYLIMITED

Tel:

86-571-78965432

Fax:

86-571-89087650

788CantonRoad

Kowloon,HongKong,SAR

February7th,2012

OurRef:

VJ008-12

Mr.MacabinBerry

2782HarvardBoulevard

LosAngeles,CA90007

Attn:

Mr.Bearry

DearMr.Bearry，

Subject:

OurLatestCatalogue

ThankyouforyourenquiryofJanuary4th,2012,askingforthelatesteditionofourcatalogue.Wearepleasedtoencloseourlatestbrochurewhichexplainstheaimsofourorganization.

Ifyouhaveinterestinourwork,pleasefillintheformattachedtotheenclosedleaflet.

AnannualsubscriptionofHK＄100bringsfullmembership,allissuesofourjournalandanyotheroccasionalpublications.

Ifyourequireanyfurtherinformation,pleaseletmeknow.

Welookforwardtowelcomingyouasourcustomer. 

Yoursfaithfully,

JennyLiu（Miss）

（Signature）

JL/xw

Encl:

4leaflets

CC:

MrJohnson

PS:

WeshallmeetyouinHongKongnextweek.

2.7.4Thefollowingisaninformalletter.Usemoreformallanguagetomakeitbetter.

From:

richard0303@

To:

snakegreen@

Subject:

BambooProductsShipped

DearMr.Chen,

WehavereceivedyourL/CNo.234-A-01.Nowwearewritingtoinformyouthatthefollowinggoodshavebeenshippedtoday.

（1）200BambooBeds

（2）500BambooChairs

（3）100BambooBenches

Webelievethatthegoodswillgiveyoueverysatisfactionbecausealltheitemswereindividuallyexaminedbeforebeingpacked.Weshouldbegladifyouwouldunpackandexaminethemassoonasyoutakedelivery.Intheeventofanybreakageordamagetothem,pleasenotifyusatonce.

Yoursfaithfully,

第三章

3.9.1Multiplechoices.

（1）B

（2）D（3）A（4）C（5）C

（6）D（7）A（8）D（9）C（10）B

3.9.2TranslatethefollowingsentencesintoChinese.

（1）我方希望你方函告贵方市场详情。

（2）敬告贵公司，贵方6月8日来样收悉。

（3）我方冒昧致函贵方，希望与贵方建立贸易关系。

（4）我们很荣幸地告知贵方，我们已开始经营代销英国货物的业务。

（5）若贵方需要，本公司将乐意寄上目录以及这些产品的出口价格以及预估的运输费。

（6）我方从韩国商会处得知贵方的名号和地址，并得知贵方打算进口中国制造的电器产品。

（7）欣悉你们对我们的产品有兴趣，兹附上我们的售货条件和付款方式。

（8）我们已对此事进行调查，愿意对贵方给予合理赔偿，不过不是贵方索赔的金额。

（9）如有必要，我们将很乐意代为贵公司向船方提出交涉。

（10）我方正在寻找一家能向我方供应一系列供青少年穿的棉毛衣的制造厂商。

3.9.3Fillintheblankswithproperwordstomakethelettercomplete.

（1）obtained

（2）produced（3）establish（4）specializing（5）successful

（6）popular（7）hold（8）favorable（9）handling（10）current

3.9.4Readthefollowingletterandanswerthequestions.

（1）Whatisthemainpurposeofthisletter?

Thewriterwantstoestablishbusinessrelationswiththereceiver’scompany.

（2）Whydoesthewriterintroducehisowncompanyindetailsinthesecondparagraph?

Hewantstoconvincehiscounterpartthatheisareliablebusinesspartnersothattherelationshipmaybeestablishedasexpected.

（3）Whyisitnecessaryforthewritertointroducehispartnersinhisowncountry?

HewantstoshowthathiscompanyalsohasadvantagesinintroducingtheirproductsintotheChinesemarket.

（4）Whydoesthewritersaytheseencouragingwordsattheendofthefourthparagraph?

Hedoessoinordertopersuadetherecipientofhislettertostartthebusinessrelationshiphewantstobuildup.

（5）Isitreallynecessarytogivetheemailaddressattheend?

Whyorwhynot?

Notvery,butifitisgiven,therecipientofhislettermayseehissincerityclearlyandwillbemorewillingtoestablishtheexpectedbusinessrelationship.

第四章

4.9.1Fillintheblankswithappropriateprepositions.

（1）in,with

（2）for（3）of（4）for（5）of

（6）with,for（7）on,with（8）for,for（9）for（10）for

4.9.2Thefollowingtwolettershavesimilarcommunicativepurposes.Comparethemtoseewhichisbetter,andthentellthereasons.（略）

4.9.3TranslatethephrasesintoEnglishtomakethesentencescomplete.

（1）ThroughthecourtesyoftheChineseChamberofCommerce

（2）offeryouaspecialdiscount

（3）placeatrialorderwithyou

（4）tonoavail

（5）madefromsuperiorcomponents

（6）plussalesterms

（7）expandourbusinessrange

（8）bestpossibleFOBShanghaiprices

（9）promisingmarket

（10）atmoreattractiveprices

4.9.4Writeareplytothefollowingenquiryletter.

DearMr.Brown,

I’mverythankfulforyourspecificenquiryaboutourABDseries,andwetakeitasanhonortoworkasyoursupplier.Basedonyourrequirements,wequoteasfollows:

ItemNo.FOBC3Shanghai

ABD-0002atUS$25perkg

ABD-0098atUS$28.5perkg

ABD-0158atUS$32.8perkg

Paymentterms:

ByL/Catsighttobeopenedthroughabanktobeapproachedbythesellers.

TimeofShipment:

15daysafterreceiptofthecoveringL/C.

WehavetheminstockandwillshipthemsoonafterwereceiveyourL/C.Enclosedpleasefindourprice-list.Thesamplesfortheitemsyouareenquiringaboutwillbesenttoyouunderseparatecover.

Ifyouhaveanyotherquestions,docontactuswithouthesitationandwe’lltrytoworkoutforyou.Lookingforwardtoyoursoonestreply.

Yourssincerely,

MaryTan（SalesManger）

第五章

5.9.1TranslatethefollowingChinesephrasesintoEnglish.

（1）concludesometransactionswithyou

（2）internationalpractice

（3）scopeofbusiness

（4）illustratedcatalog

（5）byseparatepost

（6）excellentinqualityandreasonableinprice

（7）promptloading

（8）instock

（9）noticeofpayment

（10）atyourexpenses

5.9.2Readthefollowingletterandanswerthequestions.

（1）Becausehiscustomerthinksthatthepricehehasquotedistoohightobeaccepted.

（2）Yes,hedoes.Becausehesaysthatthisisacommonissuehefacescurrently.

（3）Hearguesthatthepriceforrawmaterialhasbeengoingupquickly.

（4）Heimpliesthathisprod