电子商务信函写作技巧.docx

电子商务信函写作技巧.docx

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电子商务信函写作技巧

电子商务信函写作技巧

1.建立业务联系

主动跟新买家建立联系

DearMr.Jones:

WeunderstandfromyourinformationpostedonAthatyouareinthemarketfortextiles.Wewouldliketotakethisopportunitytointroduceourcompanyandproducts,withthehopethatwemayworkwithBrightIdeasImportsinthefuture.

Weareajointventurespecializinginthemanufactureandexportoftextiles.Wehaveenclosedourcatalog,whichintroducesourcompanyindetailandcoversthemainproductswesupplyatpresent.YoumayalsovisitouronlinecompanyintroductionatHttp:

//*********whichincludesourlatestproductline.

Shouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow.Wewillbehappytogiveyouaquotationuponreceiptofyourdetailedrequirements.

Welookforwardtoreceivingyourenquiressoon.

Sincerely,

对新买家要求建立业务联系的回复

DearMr.Jones:

Wehavereceivedyourletterof9thAprilshowingyourinterestinourcompleteproductinformation.

Ourproductlinesmainlyincludehighqualitytextileproducts.Togiveyouageneralideaofthevariouskindsoftextilesnowavailableforexport,wehaveenclosedacatalogueandapricelist.YoumayalsovisitouronlinecompanyintroductionatHttp:

//*********whichincludesourlatestproductline.

Welookforwardtoyourspecificenquiriesandhopetohavetheopportunitytoworktogetherwithyouinthefuture.

Sincerely,.

向老客户介绍公司的最新产品信息

DearMr.Jones:

Wehaverefreshedouronlinecatalogathttp:

//*********,andnowitcoversthelatestnewproducts,whicharenowavailablefromstock.

Webelievethatyouwillfindsomeattractiveadditionstoourproductline.Onceyouhavehadtimetostudythesupplement,pleaseletusknowifyouwouldliketotakethematterfurther.Wewouldbeveryhappytosendsamplestoyouforcloseinspection.

Wewillkeepyouinformedonourprogressandlookforwardtohearingfromyou.

Sincerely,

JohnRoberts

2.回复查询及报价

回复对某个产品的查询

DearMr.Jones:

Thankyouforyourinquiryof16March.Wearepleasedtohearthatyouareinterestedinourproduct"toaster".

We'veenclosedthephotoanddetailedinformationoftheproductforyourreference:

Product:

toaster

Specification:

***************

Package:

1pcs/box

Price:

10usd/pcs

Payment:

L/C

Forpurchasequantitiesover1,000pcsofindividualitemswewouldallowyouadiscountof1%.PaymentistobemadebyirrevocableL.Catsight.

Welookforwardtoreceivingyourfirstorder.

Sincerely,

无法提供对方查询中所要求的产品时

DearMr.Jones:

Thankyouforyourenquiryof12Marchcate9cable.

Weappreciateyoureffortsinmarketingourproductsandregretverymuchthatweareunabletosupplythedesiredgoodsduetoexcessivedemand.

Wewould,however,liketotakethisopportunitytoofferthefollowingmaterialasaclosesubstitute:

Cate5,US$__permeterFOBShanghai,includingyourcommission2%.

Pleasevisitourcatalogathttp:

//www.*********.comformoreinformationonthisitem.Ifyoufindtheproductacceptable,pleaseemailusassoonaspossible.

Sincerely,

DearSirorMadam:

查询对方公司的产品

Weknowthatyouareexportersoftextilefabrics.Wewouldlikeyoutosendusdetailsofyourvariousranges,includingcolorsandprices,andalsosamplesofthedifferentqualitiesofmaterialused.

Wearevolumedealersintextilesandbelievethereisapromisingmarketinourareaformoderatelypricedgoodsofthiskindmentioned.

Whenquoting,pleasestateyourtermsofpaymentanddiscountyouwouldallowonpurchasesofquantitiesofnotlessthan1000metersofindividualitems.PricesquotedshouldincludeinsuranceandfreighttoSanFrancisco.

Sincerely,

几种报盘（a.）

DearMr.Jones:

WethankyouforyouremailenquiryforbothgroundnutsandWalnutmeatCNFCopenhagendatedFebruary,21.

Inreply,weofferfirm,subjecttoyourreplyreachingusonorbeforeFebruary26for250metrictonsofgroundnuts,handpicked,shelledandungradedatRMB2000netpermetrictonCNFCopenhagenandanyotherEuropeanMainPorts.ShipmenttobemadewithintwomonthsafterreceiptofyourorderpaymentbyL/Cpayablebysightdraft.

Pleasenotethatwehavequotedourmostfavorablepriceandareunabletoentertainanycounteroffer.

Asyouareawarethattherehaslatelybeenalargedemandfortheabovecommodities.Suchgrowingdemandwilllikelyresultinincreasedprices.Howeveryoucansecurethesepricesifyousendusanimmediatereply.

Sincerely,（b.）

DearMr.Jones:

WethankyouforyourletterdatedApril8inquiringaboutourleatherhandbags.Asrequested,wetakepleasureinofferingyou,subjecttoourfinalconfirmation,300dozendeerskinhandbagsstyleNo.MS190at$124.00perdozenCIFHamburg.Shipmentwillbeeffectedwithin20daysafterreceiptoftherelevantL/CissuedbyyourfirstclassbankinourfavoruponsigningSalesContract.

Wearemanufacturingvariouskindsofleatherpursesandwaistbeltsforexportation,andenclosedabrochureofproductsforyourreference.Wehopesomeofthemmeetyourtasteandneeds.

Ifwecanbeofanyfurtherhelp,pleasefeelfreetoletusknow.Customers'inquiriesarealwaysmeetwithourcarefulattention.

Sincerely,（c.）

Re:

SWCSugar

DearSirs,

WeareinreceiptofyourletterofJuly17,2002askingustooffer10,000metrictonsofthesubjectsugarforshipmenttoJapanandappreciateverymuchyourinterestinourproduct.

Tocomplywithyourrequest,weareofferingyouthefollowing:

1.Commodity:

QingdaoSuperiorWhiteCrystalSugar.

2.Packing:

Tobepackedinnewgunnybagof100kgs.each.

3.Quantity:

Tenthousand（10000）metrictons.

4.Price:

USdollarsonehundredandfive（US$105.00）permetricton,FobQingdao.

5.Payment:

100%byirrevocableandconfirmedletterofcredittobeopenedinourfavorthroughA1bankinQingdaoandtobedrawnatsight.

6.Shipment:

ThreeorfourweeksafterreceiptofletterofcreditbythefirstavailableboatsailingtoYokohamadirect.

Pleasenotethatwedonothavemuchreadystockonhand.Therefore,itisimportantthat,inordertoenableustoeffectearlyshipment,yourletterofcreditshouldbeopenedintimeifourpricemeetswithyourapproval.

Weareawaitingyourreply.

Sincerely,

还盘

作为供应商，当对方压价太低

DearMr.Jones:

WeconfirmhavingreceivedyourtelexNo.LT/531ofMay17,askingustomakea10%reductioninourpriceforMen'sShirts.Muchtoourregret,weareunabletocomplywithyourrequestbecausewehavegivenyouthelowestpossibleprice.Wecanassureyouthatthepricequotedreflectsthehighqualityoftheproducts.

Westillhopetohavetheopportunitytoworkwithyouandanyfurtherenquirywillreceiveourpromptattention.

sincerely

作为买家，认为对方报价太高

DearMr.Jones,

WeacknowledgereceiptofbothyourofferofMay6andthesamplesofMen'sShirts,andthankyouforthese.

Whileappreciatingthegoodqualityofyourshirts,wefindyourpriceisrathertoohighforthemarketwewishtosupply.

WehavealsotopointoutthattheMen'sShirtsareavailableinourmarketfromseveralEuropeanmanufacturers,allofthemareatpricesfrom10%to15%belowthepriceyouquoted.

Suchbeingthecase,wehavetoaskyoutoconsiderifyoucanmakereductioninyourprice,say10%.AsourorderwouldbewortharoundUS$50,000,youmaythinkitworthwhiletomakeaconcession.

Wearelookingforwardtoyourreply,

Sincerely,

关于信用证

要求对方开立信用证

DearMr.Jones:

Withreferencetothe4,000dozenshirtsunderourSalesConfirmationNo.SX260,wewishtodrawyourattentiontothefactthatthedateofdeliveryisapproachingbutuptothepresentwehavenotreceivedthecoveringL/C.Pleasedoyouutmosttoexpediteitsestablishmentsothatwemayexecutetheorderwithintheprescribedtime.

Inordertoavoidsubsequentamendments,pleaseseetoitthattheL/Cstipulationsareinexactaccordancewiththetermsofthecontract.

Welookforwardtoreceivingyourfavorableresponseatanearlydate.

Sincerely,

因对方未能如期开立信用证而交涉

DearMr.Jones:

WithreferencetoourSalesConfirmationNo.825datedAugust10,2002,weregrettosaythatyourletterofcredithasnotyetreachedusuptothetimeofwriting.ThishascausedusmuchinconvenienceaswehavealreadymadepreparationsforshipmentaccordingtothestipulationsofthesaidSalesConfirmation.

Youmustbeawarethatthetermsandconditionsofacontractoncesignedshouldbestrictlyobserved,failuretoabidebythemwillmeanviolationofcontract.IfyourefertoourSalesConfirmation,youwillseetheclausereading:

"TheBuyershallestablishthecoveringLetterofCreditbefore30thAugust,2002,failingwhichtheSellerreservestherighttorescindthecontractwithoutfurthernotice."

Thegoodsyouorderedhavebeenreadyforquitesometimeandthedemandoflatehasbeensogreatthatwefindithardtokeepthemforyouanylonger.However,inconsiderationofourfriendlybusinessrelations,wearepreparedtowaitforyourL/C,whichmustreachusnotlaterthanOctober5,2002.IfweagainfailtoreceiveyourL/Cintime,weshallcancelourSalesConfirmationandaskyoutorefundtousthestoragechargeswehavepaidonyourbehalf.

Yourcooperationinthisrespectwillbeappreciated.

Sincerely,

修改信用证

DearMr.Jones:

WehavereceivedyourL/CNo.121/99issuedbytheYemenBankforReconstruction&Developmentfortheamountof$19,720covering1,600dozenMen'sShirts.AfterreviewingtheL/C,wefindthattransshipmentandpartialshipmentarenotallowed.

Asdirectsteamerstoyourportaredifficulttofind,wehavetoshipviaHongKongmoreoftenthannot.Astopartialshipment,itwouldbeourmutualbenefitbecausewecouldshipimmediatelywhateverwehaveonhandinsteadwaiting